Market to the Majority

Market to the Majority is a podcast hosted by Jasmine Haitalani, immigrant, marketing director, and founder of Unseen Majority, a seven-figure consulting firm. On the podcast, Jasmine breaks down the marketing, branding, content, and consumer behavior strategies that help entrepreneurs and personal brands reach more of the right people, become the obvious choice in their market, and build brands that people remember, trust, and buy from. Expect practical strategies, industry hot takes, bold conversations, creative ideas, and honest analysis of what is actually working in marketing right now and what brands need to stop doing. You'll also hear stories and conversations with entrepreneurs, creators, and innovators who are challenging industry norms, building influence, and finding smarter ways to connect with the people they want to reach. This show is about learning how to reach the people quietly watching, considering, deciding, and buying so your marketing can do more than generate attention. It can create demand. Whether you're a founder, entrepreneur, marketer, creator, or simply someone who wants to understand why certain brands become impossible to ignore, this show is for you. Jasmine has worked on the brand marketing team of a billion-dollar company and has helped service-based entrepreneurs generate millions of dollars in revenue through branding and marketing. Today, she brings that experience to conversations about what it really takes to become a brand the majority notices, remembers, and chooses. Learn more about her here: https://unseenmajority.com/