Brand Your Way to A Million

Jasmine Haitalani
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

You've heard of selling and marketing your way to business growth but it's time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that's setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that's constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that's always top of mind, demanding attention, creating connections and generating sales. Whether you're a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/

  1. 3D AGO

    EP 212 - The Baseline Marketing System That Keeps Your Business Alive When Life Gets Hard

    If you've ever disappeared from your marketing and then struggled to claw your way back, this episode is for you. I'm getting honest about something I've experienced for years: the cycle of going dark on my marketing whenever life or business throws me a curveball. Whether it's been grief, burnout, getting buried in client work, or just losing motivation, I've lived through every version of this. And every single time, it took twice as long to rebuild momentum than it would have to just keep going at a minimum. The truth is, while you're away, your audience is building relationships with someone else and your results over the next 90 days are a direct reflection of what you did (or didn't do) in the last 90. This year, I decided enough is enough. I'm enforcing a strict 7-day maximum for going dark, and I built what I call a baseline marketing system. This is my minimum marketing standard that feels simple, repeatable, and completely non-negotiable. I walk you through exactly how I set mine up, from making my podcast untouchable to layering in a one-post-per-week Instagram minimum, to building an emergency content bank so I always have something ready when life gets in the way. In today's episode, we're chatting about: Why your marketing results today determine your conversions for the next 90 days The personal rules I'm enforcing this year to never fully disappear again How to build a baseline marketing system that works even on your worst days The emergency content bank strategy — 10 pieces of content, stored and ready to go Why templates should be your backup plan, not your main strategy The hard truth about marketing mindset and how to stop self-sabotaging CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.

    17 min

  2. MAR 26

    EP 211 - How to Create a High-Value Freebie That Converts & Does the Marketing for You

    If your freebie isn't converting, it's because the game has changed. I've been coaching clients on this heavily lately, and the old approach of throwing together a quick Canva PDF no longer cuts it. I talk about why freebies just need to be more intentional, and why the difference between a low-value freebie (downloaded and ignored) and a high-value one (talked about, turned into content, leading into your offers) comes down to how you build it and how you market it. In today's episode, we're chatting about: Why freebie culture is back The 3 types of freebies every brand needs: Quick Win, Belief Shift, and Immersive How to reverse engineer your freebie from your paid offer so it actually leads somewhere Why your freebie should be a 6–12 month marketing asset, not a one-time launch tool How 1 strong freebie can generate up to 100 pieces of content with different hooks and CTAs I break down the 3 freebie types in detail: Quick Win Freebies take under 30 minutes to consume and deliver a same-day or same-week result (think templates, scripts, or hooks). Belief Shift Freebies take 30–60 minutes and create an immediate mindset shift with results within 30 days (like my Campaign Crash Course). And Immersive Freebies are 60+ minutes, built around experience and proximity — workshops, challenges, intensives where results build over 30–90 days. If you can't market your freebie in multiple ways, it's not strong enough. Start with one solid freebie, learn how to sell it on social, and build from there.   CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.

    27 min

  3. MAR 19

    EP 210 - Why Your Post Flopped (And It's Not the Algorithm's Fault)

    I'm tackling the number one question I hear from my clients all the time: "Why isn't my post doing well?" Most of the time we want to blame the algorithm, say our audience is disengaged, or convince ourselves our offer isn't good enough. But the real issue? We're reacting emotionally instead of diagnosing our content like strategists.  What I cover in this episode: Why you need to stop treating underperforming posts as personal failure and start getting curious instead The ABC Funnel: every piece of content should either Attract, Build, or Convert — and why assigning one clear purpose to each post changes everything Attract = reach new people. I share a recent post where 70% of the viewers weren't even following me, and why I celebrated that Build = build authority, belief, and connection.  Convert = move someone toward an action (opt-in, DM, podcast listen, sales call) and why conversion doesn't just mean "sales" Why trying to make one post attract AND build AND convert all at once is setting yourself up for disappointment How to audit a post that flopped: reverse engineer the topic, the hook, and the creative Before your next post, ask yourself: is this meant to attract, build, or convert? Then measure it against that goal, not everything at once. Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

    15 min

  4. MAR 12

    EP 209 - Why Your Thought Leadership and Expertise Isn't Converting (And How to Fix It)

    I'm diving into something I see way too many coaches and consultants struggling with: how to actually make your expertise marketable without sounding confusing or losing your authority. We think that sounding like experts means using all our industry jargon, frameworks, and methodologies. But the truth is, what helps clients succeed is completely different from what helps strangers buy. Simple vs. Basic Content Basic = generic advice anyone could say ("consistency is important") Simple = removing noise while keeping your genius and specific insight I'll give real examples of transforming basic statements into simple, powerful messaging My Filtering Framework with 4 tests you can run your content through: Context Test - Does someone need specialized education to understand this? Recognition Test - Will they immediately recognize their situation? Action Test - Can they imagine behaving differently after hearing this? Translation Test - Are you explaining how it works or what it changes? Your marketing MUST deliver a reward. This can be an insight, a feeling of relief, or an action they can immediately take. If someone consumes your content and doesn't feel anything, it was just information, not marketing. The Thought Leadership Ladder Where your knowledge actually belongs: Insights & frameworks = Marketing content Methodology & workflows = Sales conversations Personalization & nuance = Client delivery You're creating content for strangers, not your existing audience. 80% of people seeing your content need to understand it without any context about you, your offer, or your frameworks. Remove the jargon. Make it simple. Make it specific. Give them a reason to take the next step.   Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

    34 min

  5. MAR 5

    EP 208 - Redefining Strategy if Your Brand is Already Successful Without Social Media

    In this episode, we're talking to the entrepreneur who's already successful WITHOUT social media. If you're hitting your goals through ads, referrals, email, or other platforms...this one's for you!  Social media still matters even when you don't "need" it for leads. And here's the thing: strategic visibility can make everything you're already doing work even better. Your New Social Media Goal From: Lead generation and sales To: Validation, confirmation, and trust-building Social media as a "trust preheating system" Why Social Media Still Matters (Even When You Don't Need Leads) Ad Conversion Optimization People check your profile before buying; inactivity creates doubt Market Memory Visibility keeps you top-of-mind for future conversions Client Reassurance Active content confirms buyers made the right decision Invisible Buyers Silent followers who buy without engagement need touchpoints Real-World Examples Alex Hormozi: $36 return for every $1 spent on ads (3,600% ROI) - attributed to content making cold traffic behave like warm traffic Mel Robbins & Emma Grede: Why massive audiences still prioritize visibility Action Steps Define your new social media rule: "I'm posting to be visible" Post 1-2 pieces of content weekly documenting your work Record quick videos after client calls or insights Use tools like Sales Studio for consistent content creation Ask yourself: "If a buyer landed on my profile today, would they trust me faster?" Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

    27 min

  6. FEB 26

    EP 207 - How to Run a Drama Free Short Form Video Content Experiment

    In my final episode of the "Fall in Love with Short Form Video" series, I'm sharing exactly how to experiment with short form content strategically. You don't have to spend a bunch of energy on video content and just randomly hope something sticks. Most experiments fail miserably because people aren't actually experiementing at all, they're just being inconsistent. They change everything at once. Scrapping the format, topic, hook, editing every time gives you absolutely no data to learn from. There's no baseline, no timeline, and no clear understanding of what you can actually control. The Framework I Use: Define Your Experiment Window Choose a timeline: 14 days for quick signal testing, 30 days for pattern clarity I recommend 30 days with at least 10 videos—enough data to truly understand what's working Only Change 1-2 Variables This is the core principle: if you change everything, you learn nothing I break down three types of variables you can test: Format-based: length, style (talking head vs. voiceover), platform format Topic-based: category focus, audience angle, stage of awareness Message-based: hooks, story structure, script flow What I Typically Experiment With: Hook type (this is my go-to) Category focus or audience angle Story structure and pacing Your Next Steps: Record a reintroduction video to pin to your profile Complete a 5-video series in one week (goal: just finish it, no pressure on metrics) Choose ONE experiment for the next 30 days with a clear, measurable goal The truth is, no one is watching as closely as you think. They're not auditing your strategy or tracking your experiment. You're the only one who knows this is an experiment. And "failing" content is still data that teaches you something. I used this exact process to gain 1,000 followers on TikTok in 30 days with multiple videos hitting 400,000+ views. It works when you commit to the process. Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

    32 min

  7. FEB 19

    EP 206 - Stop Overthinking Your Video Setup: A Simple Guide to Polished Content

    This is the third episode in my series on falling in love with short form video, and today we're diving into the question everyone's been waiting for: how do I make my videos actually look good? I'm breaking down everything from filming locations to finding your signature style. These are the exact questions I've been answering for clients for over a year now, and I'm sharing all the systems we've built at my agency to help you create polished content without overthinking it. Content studios work great if video is a primary growth channel and you have a solid batching system. But honestly? Filming at home is totally viable and way more flexible. I share my exact setup with tips to create an elevated filming corner or two in your space. Because the truth is, you don't need a $20,000 setup. You just need a natural window light and your phone! The secret is layering.  Next, we'll talk about the art of b-roll. You don't need to be filming constantly in order to keep up with content. I'll share the strategy I've used as a homebody who doesn't like to spend all of her time filming while she's out with friends!   The Elevation Rule This is huge. Your videos need to be elevated in at least 1 of these 3 ways: Place intentional background, visual interest Personal Presentation outfit, hair, makeup, accessories Production lighting, camera quality, editing You don't need all three! Pick 1-2 that feel sustainable for you. And finally, we'll chat a bit about finding your signature style so people cn't help but keep coming back for me.  Video feels harder than it needs to be because we're overthinking the setup, the aesthetics, the editing. Make decisions ahead of time, keep it simple, and remember: the message matters more than having a perfect setup. Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

    42 min

  8. FEB 12

    EP 205 - Fall In Love With Short Form Video: 3 Video Structures That Actually Work

    This week, I'm continuing our "Fall in Love with Short-Form Video" series, and I'm diving deep into something I know so many of you struggle with: how to create short-form video content when you're an expert who talks too much. If you're used to podcasting, long-form content, or just explaining things in detail, condensing everything into 60-90 seconds can feel impossible. Trust me, I get it. But in this episode, I'm sharing the exact mindset shifts, frameworks, and strategies that helped me finally crack the code on short-form video. What You'll Learn: The Mindset Shift You Need Why short-form isn't about teaching everything, it's about creating desire to know more The difference between long-form (building depth) and short-form (being clear and simple) Why repurposing podcast clips usually doesn't work (and what to do instead) The Core Rule: Every Video Needs One Clear Goal Every video should deliver one of these three things: A breakthrough They realize something they've been doing wrong A belief shift A new perspective that replaces an old one A quick win Something they can immediately try or feel progress with Two Questions to Filter Every Video: What do I want them to think differently after this video? What do I want them to do differently after this video? 3 High-Performing Video Structures: The Shift Style Address a common belief → Challenge it → New realization → New belief The Breakdown Style Problem → Concept → 3 points → Outcome (don't overteach!) The Results Path Desired result → Common mistake → Better approach → Action to take When You Have a Big Framework to Share: Don't try to teach the whole thing in one video Ask: What's the ONE part that changed the game for me or my clients? Sell the value of the framework, don't teach it all upfront Save objections, how-tos, and deeper dives for separate videos I hope this episode helps you rethink how you approach short-form video. Let me know what resonates with you! See you in the next episode!   Connect with me:  Website Join our email list! Instagram Pinterest   Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

    32 min
See All (212)

Trailer

5
out of 5
10 Ratings

About

You've heard of selling and marketing your way to business growth but it's time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that's setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that's constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that's always top of mind, demanding attention, creating connections and generating sales. Whether you're a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/

Information

You Might Also Like