High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)

Kim Kiel | High-Ticket Messaging Strategist for Gen X Women in Business
  • 5.0 (20)
  • Marketing
  • Weekly

Gen X women entrepreneurs and experts have more than enough “skills to pay the bills.” Which means you should be working with premium clients and charging high-ticket fees for your services and expertise! High Ticket Marketing & Sales Strategies for Gen X Women in Business (aka the ill communication podcast) gives you easy, actionable (and fun) strategies to elevate your messaging and positioning so you can attract premium clients and generate high-ticket sales. And it shares a few midlife success strategies, too!Kim Kiel is an expert in messaging, positioning and sales for premium offers, who's run a successful online business for almost 10 years. She's the secret weapon behind many multi-6 figure launches and brands - and a die-hard Beastie Boys fan!  This show shares smart strategies, writing prompts, and sales formulas to help midlife coaches, consultants and experts stop second-guessing your marketing and sales, and grow your business - without needing to "perform" on soul-sucking social media platforms. If you want to attract and win premium clients and sell more high-ticket offers, you're in the right place!This show answers questions like:>> How do I market and sell high-ticket coaching and consulting offers?>> Where do I find premium clients for my small business?>> What kind of marketing do I need to attract high-ticket clients? >> What sales strategies work with high-ticket buyers? >> How can I market my business without relying on social media? >> How do I generate more leads and clients for my business? >> Why are Gen Xers the raddest business owners? >> How do I work less and earn more as a midlife entrepreneur?Find out more at kimkiel.com/podcast

  1. 2d ago

    181 | High ticket sales for entrepreneurs who feel icky about selling, with business coach Sara Torpey

    Sales isn't sleazy. It's an act of SERVICE. That one mindset shift changed everything for me when I left the nonprofit world and started charging premium rates as a copywriter. This week I'm switching things up. Earlier this year, my business friend Sara Torpey had me on her podcast, Uncomplicating Business, to talk about high-ticket sales. It turned into a real back-and-forth CONVERSATION about selling, marketing and the mindset goop that shows up the minute we raise our rates. It was too good not to share. So here it is. We get into: Why sales is an act of service (and an act of love)How bargain basement pricing can scare off your ideal clientsHow I went from $500 sales pages to premium rates, one yes at a timeWhy the charging ENABLES the givingMy "cheat sheet of awesomeness" before every sales callDitching the "dull average" programming a lot of us grew up withWhy you should talk to your 210-degree people: the ready-to-buy buyers Grab a notepad. There are a LOT of writer-downers in this one. Get to know Sara Torpey: Listen to her podcast, Uncomplicating Business for Teachers, Helpers, and Givers: https://www.torpeycoaching.com/podcast Website: https://www.torpeycoaching.com LinkedIn: https://www.linkedin.com/in/saratorpey/ Ready to raise your rates and sell with confidence? Book a call with me: https://bookacallwithkim.as.me/introcall Text me a question or comment!

  2. Oct 28

    180 | Business, marketing and the perimenopausal brain

    Gen X women entrepreneurs face a kind of perverse irony. We're the fastest growing and most powerful segment of entrepreneurs right now. We've got decades of expertise, big networks, and that classic get-it-done approach to life. And at the exact same time, perimenopause is messing with our sleep, our anxiety, our executive function, and our brain fog (not to mention the aging parents, the kids, and our own list of doctor's appointments). In this episode, I'm sharing the four big blocks that might be holding back your business in midlife, and the science-backed strategies that have worked for me and my clients. You can hack the perimenopausal brain and keep your business moving forward. Episode links: Make marketing easier on your perimenopausal brain with the "Let it be Easy" Writing Prompt Playlist - a collection of all the episodes that give you a writing prompt you can instantly turn into an email, post or long-form content. Get it for free: www.kimkiel.com/promptplaylist Book a call with me to explore how I can support you: https://bookacallwithkim.as.me/introcall See if Pivot to Premium is the best next step for your business right now: www.kimkiel.com/pivot Text me a question or comment!

  3. Sep 24

    179 | Stay Weird: Why Distinctive Brands Win Premium Clients

    Being polished, professional, and perfectly buttoned-up might actually be making your brand easier to ignore. In this episode, I’m talking about why weirdness, distinctiveness, and being unmistakably YOU can be a powerful business advantage, especially when you’re selling premium offers. I share what an unforgettable night at an Angine de Poitrine concert taught me about standing out, the research showing that distinctive brands are worth paying more for, and examples from Dolly Parton, Liquid Death, Duolingo, and a few of my own clients. Because weird only works when there’s mastery underneath it. If you’ve been toning down your personality, your point of view, your interests, or your unique way of doing things because you think you need to look more “professional,” this episode is your permission slip to stop blending in. Let your freak flag fly, deliver exceptional work, and stay weird, my friend. Want my help unleashing your weirdness? Book a call: https://bookacallwithkim.as.me/introcall  See Angine de Poitrine's KEXP concert: https://www.youtube.com/watch?v=0Ssi-9wS1so On Jimmy Fallon: https://www.youtube.com/watch?v=38rvtcwhuw4 Explore Louis Grenier’s study: https://www.stfo.io/research/b2b-brand-distinctiveness-2026/ Sign up for the Premium Pipeline Strategy Masterclass: www.kimkiel.com/pipeline  Text me a question or comment!

  4. Sep 24

    178 | The inner work needed to sell high-ticket offers, featuring business coach Becky Keen

    If you've ever talked yourself out of raising your prices or let that little voice say "who do I think I am to charge that much", this episode is for you. I'm sitting down with my longtime friend and business mentor Becky Keen, who built two successful companies before coming online, and she is dropping serious truth bombs about what's really keeping women from charging what they're worth. We're getting into the mindset blocks, the feelings you're avoiding, and the identity shifts that need to happen before the strategy even matters. Plus Becky shares her framework for doing the inner work so you can finally charge high-ticket and mean it. Episode links: Join Beck's new audio experience, Unshakeable: https://beckykeen.com/unshakeable Check out Unleash your Premium Era: https://beckykeen.com/unleash-your-premium-era Follow Beck on IG: https://www.instagram.com/beck_keen/  Sign up for my next masterclass - The Premium Pipeline Strategy: https://www.kimkiel.com/pipeline Connect with me here: LinkedIn: https://www.linkedin.com/in/kimkiel/ Threads: https://www.threads.com/@kim_kiel_copy IG: http://www.Instagram.com/kim_kiel_copy Email: hello@kimkiel.com Text me a question or comment!

  5. Sep 24

    177 | I stopped podcasting. Here’s why and what’s next.

    388,800 minutes. That's how long it had been since I last took to my microphone, and in this episode I'm telling you exactly what happened. Back in December 2025, I was in a real funk. I'd just turned 50, I was eight years into my business, sales were down, AI copywriting was everywhere, and I was watching freelancers and coaches around me close up shop and go get "real jobs." I applied for a couple of copywriter positions myself. Instead of making a rash decision, I looked for the one thing I could pause without my whole business falling apart. It was this podcast. So I stopped. I didn't announce it. I just disappeared. Here's what that nine-month pause made room for: a webinar I'd wanted to launch for three years, a paid ads funnel to cold audiences, tripled enrollment in Pivot to Premium, a dance class, and 10 hikes. I'm also sharing why my original value proposition stopped being relevant, and what this show is about now that it's been renamed and rebranded: High Ticket Marketing and Sales Strategies for Gen X Women in Business. If you're happy to hear my dulcet tones in your ear holes again, a rating and review makes a big difference to my reach. I'd love to hear your thoughts on the new direction for the ill communication podcast! Episode links: Sign up for my next masterclass - The Premium Pipeline Strategy: https://www.kimkiel.com/pipeline Check out Adam's Podcasting Business School Skool: https://www.skool.com/podcastingbusinessschool/about?ref=5e0354c078584362a305f7c9460f9d37  Share your thoughts on my new podcast era. Connect with me here: LinkedIn: https://www.linkedin.com/in/kimkiel/ Threads: https://www.threads.com/@kim_kiel_copy IG: http://www.Instagram.com/kim_kiel_copy Email: hello@kimkiel.com Text me a question or comment!

  6. 12/31/2025

    Share this powerful piece of authority content to attract premium clients in 2026

    Want to position yourself as the go-to expert in 2026?  I'm sharing the one writing prompt that'll make your ideal clients sit up and pay attention - and it's easier than you think.  This content strategy builds authority, showcases expertise, and directly speaks to the clients you want to work with.  Plus, I'm revealing how to turn this single piece of content into your easiest-to-sell workshop ever (I've done it myself with amazing results).  Perfect for wrapping up 2025 and setting yourself up for a profitable new year.   Come see this prompt live and in action at my upcoming masterclass! Attend the live masterclass on Friday January 16 - tix are free, but reserve your seat at: https://www.kimkiel.com/trends Text me a question or comment!

  7. 12/24/2025

    Looking back and ahead - 11 reflective prompts to set achievable goals for business and life in 2026

    It's that time of year when everything feels like a whirlwind - wrapping up business, closing final sales, and creating holiday magic for the whole family.  If you're heading into 2026 feeling a little disheveled and disorganized, this episode is for you. I'm sharing 11 powerful reflection prompts to help you honour your wins from 2025, release what didn't serve you, and set clear intentions for the year ahead.  These aren't just fluffy journaling questions - they're strategic prompts that will help you identify your biggest business goals, the support you need to achieve them, and the specific copy and marketing assets you'll need to make 2026 your most successful year yet.  Grab your favourite journal and a cozy spot, and let's create some clarity for the year ahead. Text me a question or comment!

  8. 12/17/2025

    Top 6 marketing & copywriting trends for 2026

    The marketing landscape is shifting fast, and 2026 is gonna reward business owners who prioritize clarity, humanity, and true community over viral trends and algorithm chasing.  In this episode, I'm sharing the six marketing and copywriting trends I'm seeing that will define success in the coming year - from community-driven business models to generative AI optimization.  If you're ready to ditch the exhausting hustle and build a sustainable, premium business that actually works, this episode will show you exactly where to focus your energy in 2026. Resources mentioned in this episode: Join Pivot to Premium to implement and refine these 6 trends in 2026: www.kimkiel.com/pivot If you’re looking for tactical and practical ways to be more regenerative and seasonal with your marketing and content, make sure you grab my content remix strategy. It’s a free workbook with out-of-the-box ways you can repurpose your existing content - it includes example and swipes from some of the biggest creators - to remind you that not only is it smart to repurpose, but it’s essential. Get the remix strategy at www.kimkiel.com/remix If you’ve been sleeping on LinkedIn and want a little motivation to get going, then you should grab my 30-day FAFO LinkedIn Challenge. Go to kimkiel.com/fafo Text me a question or comment!

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About

Gen X women entrepreneurs and experts have more than enough “skills to pay the bills.” Which means you should be working with premium clients and charging high-ticket fees for your services and expertise! High Ticket Marketing & Sales Strategies for Gen X Women in Business (aka the ill communication podcast) gives you easy, actionable (and fun) strategies to elevate your messaging and positioning so you can attract premium clients and generate high-ticket sales. And it shares a few midlife success strategies, too!Kim Kiel is an expert in messaging, positioning and sales for premium offers, who's run a successful online business for almost 10 years. She's the secret weapon behind many multi-6 figure launches and brands - and a die-hard Beastie Boys fan!  This show shares smart strategies, writing prompts, and sales formulas to help midlife coaches, consultants and experts stop second-guessing your marketing and sales, and grow your business - without needing to "perform" on soul-sucking social media platforms. If you want to attract and win premium clients and sell more high-ticket offers, you're in the right place!This show answers questions like:>> How do I market and sell high-ticket coaching and consulting offers?>> Where do I find premium clients for my small business?>> What kind of marketing do I need to attract high-ticket clients? >> What sales strategies work with high-ticket buyers? >> How can I market my business without relying on social media? >> How do I generate more leads and clients for my business? >> Why are Gen Xers the raddest business owners? >> How do I work less and earn more as a midlife entrepreneur?Find out more at kimkiel.com/podcast

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