MJ Reviews WTX makes content for one audience: Midland and Odessa. When people tell him his FYP is too local, his answer is simple: "I am hyper local."Martin "MJ" Amaya is a full-time barber who posted a TikTok asking for new clients, got booked out, and ended up reviewing restaurants across Midland and Odessa. In this episode he walks through how he keeps his videos in front of local viewers (say your city in the first five seconds, hashtag it, tag it, and hide it on the screen), why engagement matters more than follower count, and what being a hyperlocal creator actually pays: 38,000 followers and $90 from TikTok views last month.He also gets honest about paid promotions ("my promotions are paid, my opinions are not for sale"), what he charges and why, the $250 video that brought a local business 21 new clients, and the time he went back to a restaurant on his own dime because he knew his first video wouldn't perform. If you want to become a creator in your own town, or you're a business owner thinking about hiring one, this one's for you.Plus: MJ's My Best of Midland picks, five in Midland and five in Odessa.MJ'S PICKSMidland: Pi Social, Cork & Pig Tavern, Cilantro's Burritos and Bowls, Doña Anita's Restaurant, Cowboy PrimeOdessa: Limon con Chile, Sushi Brothers, The Cowboy Palace, Casa de Barro, Red Oak KitchenAll ten are linked on the episode recap at https://bestofmidlandtx.com/FIND MJTikTok: https://www.tiktok.com/@mj.reviews.wtxInstagram: https://www.instagram.com/mj.reviews.wtx/Facebook: MJ Reviews WTXBEST OF MIDLANDGet the Tuesday newsletter: https://bestofmidlandtx.com/newsletter/Add your business to the directory for free: https://bestofmidlandtx.com/biz/Instagram: https://www.instagram.com/bestofmidlandtx/Hosted by Ryan Shewchuk: https://www.instagram.com/shewchuk/CHAPTERS0:00 Cold open0:34 Is everybody an influencer now?1:37 How it started9:24 What counts as a review14:05 Getting paid23:17 Advice for new creators26:25 How a spotlight works31:40 For business owners38:30 What he charges42:27 What comes next50:08 My Best of Midland: MJ's picks53:54 Where to find MJABOUT BEST OF MIDLANDBest of Midland covers the people, places and stories that make Midland, Texas home. On the podcast, Ryan Shewchuk sits down with local business owners, leaders and organizations to hear how they got here and what they love about this town.GET THE NEWSLETTERMidland's best events and local stories, free every Tuesday: https://bestofmidlandtx.com/newsletter/LISTEN TO THE PODCASTApple Podcasts: https://podcasts.apple.com/us/podcast/best-of-midland/id1641005638Spotify: https://open.spotify.com/show/13lSgXBMwuqmsgUk4dTPlKCONNECT WITH USWebsite: https://bestofmidlandtx.comInstagram: https://www.instagram.com/bestofmidlandtxFacebook: https://www.facebook.com/bestofmidlandtxTikTok: https://www.tiktok.com/@bestofmidlandtxRyan Shewchuk: https://www.instagram.com/shewchukWant to be on the show? https://bestofmidlandtx.com/be-a-guest/Produced and edited by Forty Wolves: https://www.fortywolves.com