Empowering Tomorrow's Automotive Software

By the automotive software experts at ETAS

The automotive industry is experiencing change at a tremendous rate. The software-defined vehicle is leading the future of mobility - the car is rapidly becoming an electronic device on wheels. Empowering Tomorrow's Automotive Software will look at how electrification, automation and connectivity are impacting the industry, from changing the development process and software architecture to how data is generated and processed.  The podcast is brought to you by the experts at ETAS, leaders in automotive software. To learn more, visit etas.com Produced by ETAS Inc.; Madelyn Downs, madelyn.downs@bosch.com Imprint and contact information:  ETAS Inc. 15800 N. Haggerty Road Plymouth, Michigan 48170 USAcontact.us@etas.com  Privacy Policy

  1. Exploring Virtual ECUs and the Transition to SIL (Software-in-the-Loop)

    6d ago

    Exploring Virtual ECUs and the Transition to SIL (Software-in-the-Loop)

    In this episode, host Suresh Sivavarman sits down with Sangeeta Theru, Virtual Validation Platform Lead at Stellantis. Together, they explore how the automotive industry is evolving from traditional hardware-centric testing frameworks to software-first engineering environments. As software deployment velocity continues to outpace physical hardware availability, strictly relying on traditional hardware-in-the-loop (HIL) setups is shifting from a core strategy to an operational bottleneck. Sangeeta shares how Stellantis leverages a "shift-left" mindset by scaling software-in-the-loop (SIL) platforms to achieve faster time-to-market, minimize late-stage risks, and drastically lower the overhead costs of physical vehicle prototypes. Key topics in this episode include: The "Shift-Left" Catalyst: Why system-level digital validation is essential for compressed, risk-mitigated development timelines.Overcoming the Trust Gap: How engineers can build confidence and establish reliable correlation between virtual behavior and physical target faults.What to Test in SIL vs. HIL: Understanding why 70% to 80% of functional and feature validation can bypass physical hardware requirements.Demystifying Virtual ECUs (VECUs): A breakdown of different abstraction levels, specifically unlocking the power of Level 3, Level 3 Plus, and Level 4 variants for system-level confidence.Global Complexity Management: How virtualization scales to support immense variation across complex global automotive brand portfolios.Tell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.comLearn more about ETAS on our website Follow us on LinkedIn: @ETAS

    41 min
  2. Accelerating SDV Development through Virtualization and AI

    Mar 31

    Accelerating SDV Development through Virtualization and AI

    In this episode, host Suresh Sivavarman, Customer Chief Engineer at ETAS, sits down with Raj Paul, Mobility Industry Leader at Microsoft. Together, they explore the engineering shifts and technological transformations that are redefining the future of mobility. The discussion focuses on how "cloudification" and the integration of AI are moving from industry buzzwords to essential drivers of competitiveness and development velocity. Raj shares insights into the power of data-driven decision making, the transition from on-premise tools to cloud-native engineering, and how AI-powered "co-pilots" are enhancing developer productivity. Key topics in this episode include: The Shift-Left Mindset: How virtualization and simulation in the cloud allow for hardware and software development to run in parallel, drastically reducing development timelines.Breaking Data Silos: Leveraging cloud compute and storage to create end-to-end visibility across engineering, manufacturing, and service.The SDV Backend Transformation: Building the feedback loops and data pipelines necessary for over-the-air (OTA) updates and proactive vehicle monitoring.The Road to 2030: A look at the forcing functions, such as competitive threats from new-age OEMs, that will accelerate the industry’s digital evolution over the next decade.Tell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.comLearn more about ETAS on our website Follow us on LinkedIn: @ETAS

    39 min
  3. Generative AI Security in the Automotive Domain

    Jan 13

    Generative AI Security in the Automotive Domain

    In this episode, host Zane Pelletier speaks with Ivan Granero from Bosch about the use and security of generative AI (GenAI) in the automotive domain. The conversation covers the transition from traditional machine learning to probabilistic GenAI models and takes a deep dive into the security challenges of large language models (LLMs) in a safety-critical environment. Zane and Ivan also talk about common threats, such as "jailbreaking" and injection attacks, and explore defense mechanisms like implementing "guardrails" and the "spotlighting method" to protect system prompts. If you are an automotive software developer, cybersecurity professional or AI engineer working int he connected vehicle space - this episode is a must listen! To view the tool Zane and Ivan mentioned in their discussion, click here.  Tell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.comLearn more about ETAS on our website Follow us on LinkedIn: @ETAS

    39 min
  4. Exploring Injection Attacks on UAVs and the Realities of Embedded Device Security

    12/02/2025

    Exploring Injection Attacks on UAVs and the Realities of Embedded Device Security

    In this episode, host Zane Pelletier from ETAS is joined by Gabriel Gonzalez-Garcia, Director of Hardware Security at IOActive, for a fascinating look into the world of drone hacking. Gabriel shares his journey into hardware hacking and explains why unmanned aerial vehicles (UAVs) present a compelling target for security research.  The conversation explores fault injection attacks, including what they are, why they’re difficult to execute, and how they can be used to bypass embedded security features. If you're interested in embedded systems, hardware security, or the evolving threat landscape in connected devices, this episode is a must-listen. To learn more, check out Gabriel's whitepaper:  https://www.ioactive.com/drone-security-fault-injection-attacks-gabriel-gonzalez/ Tell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.comLearn more about ETAS on our website Follow us on LinkedIn: @ETAS

    44 min

  5. 11/19/2025

    Measurement and Calibration for Any Vehicle

    In this webinar recording, we highlight the critical role measurement and calibration play in developing automotive software functions for microcontrollers by exploring emerging trends and future advances in measurement and calibration technologies, and understanding their potential impact on the industry.  You'll discover why precise measurement and calibration are essential for vehicle performance and efficiency, and learn about advanced measurement techniques and effective calibration methods that ensure accuracy and reliability in vehicle systems. We also cover strategies for integrating these practices into your development workflows, enhancing both efficiency and performance, and help you gain insights into how powerful ETAS tools can optimize these processes.  Tell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.comLearn more about ETAS on our website Follow us on LinkedIn: @ETAS

    47 min
  6. Infrastructure Hacking and Autonomous Vehicle Security

    11/11/2025

    Infrastructure Hacking and Autonomous Vehicle Security

    In this episode, ETAS host Zane Pelletier speaks with cybersecurity expert Tiffany Rad about the evolving threat landscape in automotive and transportation systems. They explore autonomous vehicle vulnerabilities, supply chain risks, insider threats, and the role of AI in embedded systems. Tiffany also shares insights from her work in industrial control systems and space cybersecurity, offering guidance for students and professionals entering the field. If you want to learn more about some of the challenges mentioned in the episode, see below: https://www.cyberdrone-challenge.org/https://www.cyberauto-challenge.org/https://www.cybertruckchallenge.org/Tell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.comLearn more about ETAS on our website Follow us on LinkedIn: @ETAS

    40 min
  7. Driving the Future of Automotive Software with ETAS and Infineon

    09/22/2025

    Driving the Future of Automotive Software with ETAS and Infineon

    This episode features a conversation between host Janak Patel, a technical director at ETAS, and guest Hugo Ochoa, a product marketing manager at Infineon. The discussion focuses on the collaboration between ETAS and Infineon to address the challenges of vehicle software, specifically to optimize the security, performance, and functionality of next-generation microcontrollers.  The conversation highlights how this collaboration helps the automotive industry, particularly with the shift toward software-defined vehicles, exploring the integration of ETAS's CycurHSM software into Infineon's AURIX™ TC4x microcontroller family to enhance cybersecurity, which creates a solution that meets industry standards and provides a robust security concept that eliminates performance bottlenecks. To learn more about how ETAS and Infineon are working together to optimize vehicle security, check out these additional resources: White paperWebinar recordingTell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.comLearn more about ETAS on our website Follow us on LinkedIn: @ETAS

    17 min
  8. Navigating the Shift: OEMs and the Evolution of Automotive Software

    08/18/2025

    Navigating the Shift: OEMs and the Evolution of Automotive Software

    In this episode, ETAS experts, Subash Scindia and Nigel Tracey discuss the significant shift in the automotive industry toward OEMs developing and owning scalable, safe and resilient software platforms. They emphasize the importance of trust, safety and security in automotive software, and highlight the trend of centralized architectures in vehicles.  Also discussed are challenges OEMs face in integrating various ECUs, the evolving requirements for safety and security in high-performance computers, and how ETAS is helping navigate this evolving landscape.  If you are involved in automotive software development in some way, shape or form, you don’t want to miss this episode!  Click here to find out more about ETAS’ AUTOSAR Classic solution RTA-CAR.   Tell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.comLearn more about ETAS on our website Follow us on LinkedIn: @ETAS

    36 min
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About

The automotive industry is experiencing change at a tremendous rate. The software-defined vehicle is leading the future of mobility - the car is rapidly becoming an electronic device on wheels. Empowering Tomorrow's Automotive Software will look at how electrification, automation and connectivity are impacting the industry, from changing the development process and software architecture to how data is generated and processed.  The podcast is brought to you by the experts at ETAS, leaders in automotive software. To learn more, visit etas.com Produced by ETAS Inc.; Madelyn Downs, madelyn.downs@bosch.com Imprint and contact information:  ETAS Inc. 15800 N. Haggerty Road Plymouth, Michigan 48170 USAcontact.us@etas.com  Privacy Policy

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