Grow Your Local Business

Leslie Presnall

Are you ready to grow your local business? Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.

  1. JAN 6

    2026 Social Media Predictions And What They Mean For Your Local Business

    Social media is always changing and 2026 is going to be a pivotal year for local business owners who want to stand out, get found and get hired... and Leslie predicts it will be EASIER than ever. She's breaking down her top social media predictions for 2026, including what’s shifting with AI content, why duplicating trends are fading and why social media SEO is now non-negotiable if you want locals to actually find you. In this episode you’ll learn: Why AI content is increasing fast, but audiences are craving the real you (and how to use AI without losing your voice)Why viral trends are starting to burn your audience out and how original content will help you become the local top choice faster and easier than everWhy social media SEO matters more than ever in 2026Mentioned in this episode: Join The Local Instagram FormulaFollow me on Instagram @‌lesliepresnallWork with me inside The Localpreneur AcademyDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

    18 min
  2. 11/18/2025

    How To Get More Local Followers With Instagram Trial Reels

    There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.” But… do they actually work for local business owners? Leslie is breaking down exactly how Trial Reels work, what makes them so powerful and (most importantly) how to use them to grow your local audience (not just rack up views from random people across the country). In this episode you’ll learn: The biggest mistake local business owners make with Trial Reels and why their content is getting shown to non-local audiencesHow to optimize your Trial Reels for local discovery using keywords, location cues, messaging and clear city-specific hooksA simple script you can use to call out your city inside a Trial Reel to attract the exact people you want following youMentioned in this episode: Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

    11 min
  3. 11/11/2025

    The Power of Zooming Out In Your Marketing

    After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.Mentioned in this episode: Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

    8 min
  4. 11/04/2025

    Working In Your Business When You're Not Motivated

    If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you. In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®. She’s a full-time educator growing a home organizing business, and lately she’s been struggling to find the energy and motivation to keep showing up. Sound familiar? You’ll hear the exact coaching I gave her and the mindset shift that can change the way you approach your business when you’re tired, busy or just not feeling it. Because nothing has gone wrong when you’re not motivated. You just need to learn how to create commitment from your thoughts... not wait for motivation to show up. This episode will help you see that you can do hard things, even without motivation… and that consistency, success, and growth come from deciding who you want to be and honoring that decision again and again. In this episode you’ll learn: How to shift from waiting for motivation to generating commitmentHow to make decisions ahead of time so you can show up even when you don’t feel like itHow to build evidence that you can do hard things in business and in lifeMentioned in this episode: Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingEpisode 63: Leaving My Full-Time Job and Facing My Worst Case ScenarioIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

    15 min
  5. 10/07/2025

    Competitor-Based Decisions

    Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors? I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisions based on fear of what their competitors might think, see or copy. Competitor-based decisions don’t fuel growth. They limit it. In this episode, I break down the 4 ways competitor-based decision making shows up and how it secretly holds you back from growing. From pulling back on content, to skipping networking events, to changing your prices or offers just to “keep up,” to even avoiding support and education opportunities - these are the decisions that are keeping you invisible. I’ll show you how to shift out of this so you can grow your business with confidence faster. In this episode you’ll learn: How focusing on your competitor stops you from marketing, networking, selling and growingHow to make business decisions based on your best clients (not your competitors) so you can grow faster.The mindset shifts that help you show up as the go-to in your city.Mentioned in this episode: Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

    16 min
5
out of 5
82 Ratings

About

Are you ready to grow your local business? Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.

You Might Also Like