The $100M Entrepreneur Podcast

Brad Sugars
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Hosted by Brad Sugars, founder of ActionCOACH, the world’s #1 business coaching company, The $100M Entrepreneur is where ambitious business leaders come to learn how to scale, grow, and transform their companies. Brad sits down with global entrepreneurs, investors, and business experts, including Gary V, Simon Squibb, Daniel Priestley, and more, to uncover the strategies, systems, and mindset that take businesses from startup to $100 million and beyond. The $100M Entrepreneur is more than a podcast. It is a space to dream boldly, think strategically, and take action, a place for entrepreneurs to gain insight, inspiration, and practical tools to build lasting success.

  1. The Exponential CEO: Leading at Scale Through Multiplication, Not Effort

    1D AGO

    The Exponential CEO: Leading at Scale Through Multiplication, Not Effort

    What does it really take to become an exponential CEO? In this episode, Brad dives deep into what separates average operators from truly exponential leaders — the ones who build companies that scale fast, attract top talent, and create real wealth. You’ll learn how the best CEOs grow themselves just as aggressively as they grow their businesses, multiplying results through people, systems, and strategy instead of grinding harder. Brad lays out the critical mindset shifts every $100M CEO must make: moving from control to trust, from doing to multiplying, and from short-term firefighting to building long-term enterprise value. He unpacks the five core disciplines exponential CEOs master — strategy, business development, people, execution, and mission — and shares hard-earned lessons from his own journey about when to step up, when to let go, and when it’s time to hand the CEO seat to someone else. If you’re building a fast-growth company — or you’re determined to — this episode will challenge your thinking, push your standards, and give you practical steps to become the leader your business actually needs next. If you’re ready to build a company that grows because of you, not around you, this conversation gives you the mindset, cadence, and playbook to get there. Subscribe, share with a founder who needs it, and leave a review with the one shift you’ll make this week. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

    12 min
  2. The Power of Leverage: Work Once, Get Paid Forever

    JAN 7

    The Power of Leverage: Work Once, Get Paid Forever

    Most businesses struggle to scale because they confuse effort with leverage. In this episode of The $100M Entrepreneur Podcast, Brad explains why one hundred million dollar companies are not built by working harder. They are built by structuring businesses so the work is done once and the value keeps paying back over time. He breaks down the four types of leverage every scalable business must master: people, systems, marketing, and finance. You will learn why repeat customers, subscription models, durable systems, and long-running marketing campaigns create exponential growth, while effort-based businesses eventually stall. If your business depends on you showing up every day to make money, you do not have leverage yet. Using real examples from decades of building and coaching companies, Brad shows how leverage replaces grind with structure and turns one-time work into long-term income. From books that still sell decades later to businesses that shifted from single transactions to predictable recurring revenue, the lesson is clear: effort alone will not get you there. Listen now and learn how to do the work once and get paid for it long term. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

    11 min
  3. How Scaling Through Partnerships Helps You Reach $100M

    12/30/2025

    How Scaling Through Partnerships Helps You Reach $100M

    Scaling to $100 million requires more than hard work and great execution. It requires leverage. In this episode of The $100M Entrepreneur Podcast, Brad explains why partnerships are one of the fastest and most effective ways to scale a business into new markets. He breaks down the different partnership models that high-growth companies use, including strategic alliances, joint ventures, affiliates, licensing, and franchising, and how each one helps you grow beyond a single team, location, or customer base. Brad walks through the partnership models that help businesses expand faster, reduce risk, and enter new markets with leverage. Using real examples from ActionCOACH® and established brands like McDonald’s and Disney, Brad shows how borrowing trust, leveraging existing audiences, and sharing resources can speed up growth while lowering costs and risk. He also outlines the factors that make partnerships work, from aligned values and clear expectations to complementary strengths and clear agreements. If you are looking for practical ways to expand your reach, enter new markets, and scale beyond yourself, this episode gives you a clear framework to start building the right partnerships. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

    11 min
  4. From Vision To $100M: A Practical Strategy Playbook

    12/23/2025

    From Vision To $100M: A Practical Strategy Playbook

    In this episode of The $100M Entrepreneur Podcast, Brad shows you how to build a strategic plan that can actually take your business to one hundred million. He explains why most owners fail before they even start. Their goals are too small, too safe, and not nearly bold enough to create real change. Brad shares how setting crazy goals early in his life pushed him to learn faster, think bigger, and take action long before he felt ready. He then breaks down the core planning elements you need. A three to five year target that creates urgency, 90 day sprints that keep everyone accountable, and leading indicators that show whether you are on track long before profit appears. Brad also covers OKRs, planning rhythm, and why your systems and leadership must evolve as you scale. If you are ready to stop playing small and build a plan that forces growth, this episode gives you the clarity and structure to start your journey to one hundred million. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

    11 min
  5. Avoiding the Entrepreneurial Plateau: The Real Reason You’re Stuck at $1M–$3M

    12/17/2025

    Avoiding the Entrepreneurial Plateau: The Real Reason You’re Stuck at $1M–$3M

    Most companies plateau. Brad shows you why and how to break through. In this episode of The $100M Entrepreneur Podcast, Brad Sugars explains the real ceilings businesses hit at $1M, $3M, and $10M and what it actually takes to push past each one. He breaks down the “million-dollar founder ceiling,” where everything still runs through you; the $3M systems ceiling, where the business is trapped in people’s heads instead of documented processes; and the $10M leadership ceiling, where growth stalls because you haven’t built leaders who can build the next phase. Brad also dives into the biggest enemy of scale: complexity. He explains why simplifying products, narrowing focus, and doing the one thing you can be the best in the world at is the fastest path to $100M. He shares lessons from Apple, McDonald’s, and even Cheesecake Factory to show how modularization and clarity unlock leverage. From there, Brad walks you through the real choke points that stop companies from scaling, and how each one suffocates growth if you don’t solve it early. He then lays out the path forward: building systems at $1M, building leaders at $3M, and building strategy at $10M, so you can scale from there to $100M and beyond. If you want to understand exactly why businesses stall, and what to do next, this is the episode for you. See you next week, on the 100M Entrepreneur Podcast, new episode every Wednesday. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

    10 min
  6. The Blueprint for Building a Team That Scales Without You

    12/10/2025

    The Blueprint for Building a Team That Scales Without You

    Most companies hire. The best ones recruit. In this episode of The $100M Entrepreneur Podcast, Brad Sugars, founder and chairman of Action Coach, explains why relying on job posts keeps businesses stuck — and why real scale comes from actively finding, attracting, and keeping A-players. He breaks down the true difference between hiring and recruiting, the principle behind A’s hiring A’s, and how a single great person can completely transform a company’s trajectory.  Brad shares real examples from his own businesses — recruiting a competitor’s top salesperson, bringing in a server who boosted dessert sales overnight, and building teams that multiply results instead of divide them. He also lays out the simple three-page process he uses before filling any role: getting clear on who he wants, what the job truly is, and how success will be measured. Brad then breaks down the leadership framework that turns talent into real performance — vision, mission, values, and OKRs to set direction, along with strong communication, decision-making, and feedback to drive execution. He explains why culture isn’t a slogan; culture is strategy, and it’s the strongest magnet for A-players. He also shares a simple method for evaluating your team across competency, productivity, passion, and focus, giving you a clear picture of who’s driving growth and where improvements matter most. If you’re ready to recruit like the pros, elevate your leadership, and build a team that builds the company, hit play. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

    13 min
  7. How $100M Entrepreneurs Build Wealth Beyond the Business

    12/03/2025

    How $100M Entrepreneurs Build Wealth Beyond the Business

    In this episode of The $100M Entrepreneur Podcast, Brad Sugars, founder and chairman of Action Coach, breaks down what real freedom actually looks like and why most entrepreneurs never reach it!  He does that by teaching you the three layers of wealth that every founder must master to create true long-term freedom. He explains how active wealth is built inside the business, how passive wealth is created through disciplined investing, and how lifestyle wealth ensures that money translates into time, health, and meaningful relationships. Brad outlines the fundamentals of building a sellable company, including why buyers prioritize a consistent two-year track record, how EBITDA multiples shape valuation, and how different buyer profiles can change the trajectory of an exit. He also shares his approach to consistently moving profit out of the business and into assets that compound over time, with a simple real-estate model and a diversified investing strategy at the core. Finally, Brad highlights the importance of intentionally designing a life that aligns with your values, not just your workload, and why founders must treat time, energy, and relationships as strategic assets. Subscribe to The $100M Entrepreneur Podcast for more conversations on strategy, wealth building, and designing a life that scales with you. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

    12 min
  8. The $100M Growth Flywheel: Marketing That Compounds

    11/26/2025

    The $100M Growth Flywheel: Marketing That Compounds

    Forty percent of buyers just want to click a button and purchase without ever talking to a salesperson. At the same time, most people want to be sixty to eighty percent through their own research before they even consider booking a call. In this new landscape, marketing is no longer a support function for sales. It is the engine. Brad explains why the balance has shifted to eighty percent marketing and twenty percent sales, and what that means for every business owner who wants to scale. In this episode of The $100M Entreprenuer Podcast, Brad unpacks the 100M growth flywheel and shows how each turn of the wheel builds momentum through three areas. First, he breaks down the three layers of lead generation, from top of funnel education to bottom of funnel buying decisions, and explains why you need at least seven hours of content across multiple platforms for serious buyers to study. Then he dives into how social media has become social proof media, why one in five posts should clearly tell people what you sell, and how raise your hand marketing, nurture sequences, and simple sales systems convert interest into revenue. Finally, he walks through retention, mapping the first hundred days, training A-grade customers, and using the power of “only” so you onboard the right clients at the right pace. If you are ready to build a growth flywheel that keeps spinning faster as you scale, this episode will give you the practical structure to start putting in place today. Subscribe now so you never miss a strategy that can change your business and your life. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

    15 min
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About

Hosted by Brad Sugars, founder of ActionCOACH, the world’s #1 business coaching company, The $100M Entrepreneur is where ambitious business leaders come to learn how to scale, grow, and transform their companies. Brad sits down with global entrepreneurs, investors, and business experts, including Gary V, Simon Squibb, Daniel Priestley, and more, to uncover the strategies, systems, and mindset that take businesses from startup to $100 million and beyond. The $100M Entrepreneur is more than a podcast. It is a space to dream boldly, think strategically, and take action, a place for entrepreneurs to gain insight, inspiration, and practical tools to build lasting success.

Information

  • Creator
    Brad Sugars
  • Years Active
    2022 - 2026
  • Episodes
    249
  • Rating
    Clean
  • Copyright
    © 2026 The $100M Entrepreneur Podcast
  • Show Website
    The $100M Entrepreneur Podcast

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