The $100M Entrepreneur Podcast

Brad Sugars
  • 3.8 (28)
  • Management
  • Updated Weekly

Hosted by Brad Sugars, founder of ActionCOACH, the world’s #1 business coaching company, The $100M Entrepreneur is where ambitious business leaders come to learn how to scale, grow, and transform their companies. Brad sits down with global entrepreneurs, investors, and business experts, including Gary V, Simon Squibb, Daniel Priestley, and more, to uncover the strategies, systems, and mindset that take businesses from startup to $100 million and beyond. The $100M Entrepreneur is more than a podcast. It is a space to dream boldly, think strategically, and take action, a place for entrepreneurs to gain insight, inspiration, and practical tools to build lasting success.

  1. 1d ago

    The 1 Question Every Business Owner Must Answer

    If you cannot answer why a customer should buy from you instead of your competitor, your sales strategy is failing. Many business owners think claiming they have great service or decades of experience is enough to secure a deal. The reality is that these points are standard expectations, not reasons to choose you. When your entire competitive advantage relies on subjective claims, you end up fighting a losing battle for every new lead. This analysis examines why those common pitches fail to land with today's buyers. You will learn to strip away the fluff and build a unique selling proposition that actually forces a prospect to notice your business. We break down how to stop relying on generic promises and start highlighting the specific value that makes your company the only logical choice for customer acquisition. Subscribe for weekly business growth strategy breakdowns, and comment below with the biggest challenge you face when trying to differentiate your brand from competitors. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

    The 1 Question Every Business Owner Must Answer

  2. Aug 5

    Your Competition Already Knows This Growth Secret

    Learn the five proven business growth strategies that prioritize conversion over lead generation to boost your bottom line. Stop chasing new leads and start focusing on the metrics that actually multiply profit.  Many entrepreneurs exhaust their resources on lead generation when the fastest path to revenue lies in optimizing conversion. This guide breaks down the five core pillars of sustainable business growth, explaining why acquiring new customers is often less effective than maximizing the value of the ones you already have.  By implementing these specific business growth strategies, you can shift your focus toward building long-term repeat business. We analyze how to evaluate your current sales process and identify the friction points preventing you from increasing your business profit. Whether you are scaling a startup or stabilizing an established company, these principles apply to any model where efficiency matters more than raw volume.  If you want to master the balance between lead generation vs conversion, subscribe for weekly business strategy breakdowns, and comment below which of these five areas you plan to optimize first. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

    Your Competition Already Knows This Growth Secret

  3. Jul 29

    Personal Branding vs. Corporate Branding | Which Wins?

    Stop hiding behind a corporate logo. Learn why personal branding is the most effective way to build trust at scale today. Many businesses struggle because they act like faceless entities. This video breaks down the shift from corporate-first messaging to human-centric communication. If you are a founder or marketer looking to connect deeper with your audience, you will learn why people follow leaders rather than brands. We analyze why figures like Elon Musk command more attention than their own companies. By prioritizing human connection, you can change your entire approach to business marketing. This strategy helps you stop competing on products alone and start competing on authority and trust. Implementing this shift allows you to attract a loyal audience that actually cares about your vision, rather than just your services. Subscribe for weekly marketing strategy breakdowns, and comment below: what is one way you are bringing more personality into your brand right now? About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

    Personal Branding vs. Corporate Branding | Which Wins?

  4. Jul 22

    Build Businesses That Make You More Free, Not More Busy

    Stop using outdated digital marketing strategy rules. Instead, learn how AI dictates brand authority and why content is now your biggest asset. Most businesses treat their online presence as a simple marketing channel, but that approach is failing in the modern era. This video explains why content is bigger than marketing and how AI evaluates your expertise and company identity. If your current approach hasn't changed in years, you are already falling behind the competition. We break down the new reality of how AI perceives your brand. You will learn why your content needs to be optimized to work globally and constantly, rather than just serving as a temporary campaign. By shifting your digital marketing strategy, you ensure your business remains relevant as AI continues to define the next decade of search and discovery. Subscribe for weekly content marketing tips to stay ahead of the curve, and let me know in the comments: what is the biggest challenge your company faces with AI right now? About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

    Build Businesses That Make You More Free, Not More Busy

  5. Jul 15

    The Marketing Question Every Business Owner Should Be Asking

    Most business owners judge marketing by the first sale. The best businesses measure it by the lifetime value of a customer. In this episode, I explain why marketing isn't an expense—it's an investment in acquiring profitable lifetime customers. We explore customer lifetime value,  cost per acquisition, retention, referrals, and the key numbers that turn marketing from guesswork into a predictable growth strategy. Once you know what a customer is truly worth, you'll stop asking, "How much should I spend on marketing?" and start asking, "How much can I profitably invest to acquire a customer?" If you want to make smarter marketing decisions and build a business that grows with confidence, this episode is for you. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

    The Marketing Question Every Business Owner Should Be Asking

  6. Jul 8

    Stop Chasing Leads | How to Create Demand for Your Business

    Most businesses spend their time chasing leads. The businesses that win create demand. In this episode of The $100M Entrepreneur Podcast, Brad explains why lead generation alone isn't enough to build a valuable business. He breaks down the difference between attracting prospects and becoming the business customers actively seek out. You'll learn how positioning, trust, authority, and desire work together to create demand, why competing on price keeps businesses stuck, and practical strategies to build a brand customers ask for by name. Subscribe for more strategies on business growth, marketing, sales, and building a business that scales. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

    Stop Chasing Leads | How to Create Demand for Your Business

  7. Jul 1

    Raise Your Hand Marketing - The Strategy That Builds Trust and Drives Sales

    Most businesses are still selling like it's 1995. The businesses winning today are building trust long before a customer ever speaks to sales. In this episode of The $100M Entrepreneur Podcast, Brad explains why modern marketing is no longer about convincing people to buy. It is about educating, nurturing, and helping prospects raise their hand when they are ready. He breaks down the shift from traditional sales to what he calls Raise Your Hand Marketing, where trust, not pressure, becomes your greatest competitive advantage. You'll learn why today's buyers complete most of their research before contacting a business, the five stages of the modern buyer journey, how educational content accelerates trust, and why the fortune is in the follow up, not the lead. Brad also shares practical strategies for building marketing systems that attract qualified buyers and shorten your sales cycle. Subscribe for more strategies on business growth, marketing, sales, and building a business that scales. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

    Raise Your Hand Marketing - The Strategy That Builds Trust and Drives Sales

  8. Jun 24

    Demand Gives You Leverage Most Owners Never Get | How to Build a Waiting List

    Most business owners spend their time trying to get more customers. The best businesses spend their time creating more demand. In this episode of The $100M Entrepreneur Podcast, Brad breaks down why the most successful companies focus on becoming desirable rather than simply becoming available. Using examples from Ferrari, Rolex, Disney, and Apple, he explains how scarcity, exclusivity, and anticipation create demand that drives growth. Brad shares the mindset shift that separates average businesses from elite ones: moving from "How do I get more customers?" to "How do I become sold out?" You'll learn why waiting lists create value and how demand gives you leverage. Subscribe for more strategies on scaling your business, building wealth, and creating a business that customers actively seek out. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

    Demand Gives You Leverage Most Owners Never Get | How to Build a Waiting List
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3.8
out of 5
28 Ratings

About

Hosted by Brad Sugars, founder of ActionCOACH, the world’s #1 business coaching company, The $100M Entrepreneur is where ambitious business leaders come to learn how to scale, grow, and transform their companies. Brad sits down with global entrepreneurs, investors, and business experts, including Gary V, Simon Squibb, Daniel Priestley, and more, to uncover the strategies, systems, and mindset that take businesses from startup to $100 million and beyond. The $100M Entrepreneur is more than a podcast. It is a space to dream boldly, think strategically, and take action, a place for entrepreneurs to gain insight, inspiration, and practical tools to build lasting success.

Information

  • Creator
    Brad Sugars
  • Years Active
    2022 - 2026
  • Episodes
    278
  • Rating
    Explicit
  • Copyright
    © 2026 The $100M Entrepreneur Podcast
  • Show Website
    The $100M Entrepreneur Podcast

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