Girls In Property

Athena Dobson

Embark on a weekly journey with your host, Athena Dobson, every Monday starting at 07:00 am on the Girls in Property Podcast. Join her as she navigates the dynamic realms of property & business as a female entrepreneur with more than 5 years of experience as a landlord and now full-time property investor.Each episode brings you engaging conversations with key players in the property and business realm, delving into the questions you're eager to have answered, even exploring tales of property mishaps!Don't forget to join our thriving community of over 100 like-minded women within The Girls in Property Community by visiting www.girlsinproperty.co.ukStay tuned and don't forget to hit that subscribe button NOW! 

  1. Jun 1

    Raising Finance: How Susannah Cole Secured £8.3 Million & Paid it Back

    Raising finance is the bit so many of us get stuck on. We find the deal. We can see the potential. And then we hit the part nobody teaches us. How to actually fund it. For a lot of women that wall feels huge. Asking for money feels uncomfortable. Like we're being pushy, or haven't earned the right to ask yet. This episode is here to change that. In this episode of Girls in Property I'm joined by Susannah Cole, founder of The Good Property Company, who has raised over £8.3 million in private finance and paid every penny back. Her story proves fundraising isn't about being the loudest person in the room. It's about relationships. Because that's the real secret. Raising finance isn't a transaction. It's trust, built slowly through honest conversations and consistently good work. We cover the mindset holding so many women back, then get practical. The three main ways to raise finance. How to attract your very first investor from scratch. How she raised that £8.3 million in three and a half years and managed every relationship without losing credibility. But this isn't just about money. It's about purpose, health, and celebrating every win along the way. If you've ever wanted to raise finance but had no idea where to start, this one is for you. Take the tips, trust yourself, and play to win. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community 🎟️  Be the First To Hear About Upcoming Events  🖥️ Want to Learn How to Raise Private Finance? Start with this Video  A Big Thank You to Our Sponsored Partner Rachel Knight from Title Split Limited - Access 25-35% Capital Uplift Get In Touch 📷Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

    1h 22m
  2. May 25

    LinkedIn: The App Full of Investors You're Too Scared to Use with Beth Kirk

    You know that feeling when you open LinkedIn, stare at the blank box, and quietly close the app again. You know there are investors and opportunities sitting right there. But something stops you actually pressing post. In this episode of Girls in Property I'm joined by Beth Kirk, LinkedIn expert and founder of Socially Oxford, who helps women show up and be seen in a space so many of us avoid. We talk about why LinkedIn feels so different to Instagram and Facebook. It is not about the highlight reel. It is about visibility, expertise and real connection. And in our world it is one of the best places to find investors. Beth shares how to set your profile up so it actually works for you, from your headline to that all important About section written in your own voice and not AI fluff. We get into the fear of being visible. The overthinking. The perfectionism. That voice that says who am I to post this. Beth unpacks where it comes from and how to shift it. She also breaks down how to create consistent value led content, repurpose what you already make on Instagram, and manage your DMs to build genuine relationships rather than drowning in spam. This one is for the woman who knows LinkedIn could change her business but keeps putting it off. Press play, set up that profile, and post the thing. Your next investor might already be waiting. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community 🎟️  Be the First To Hear About Upcoming Events  🖥️ Want to Learn How to Raise Private Finance? Start with this Video  A Big Thank You to Our Sponsored Partner Rachel Knight from Title Split Limited - Access 25-35% Capital Uplift Get In Touch 📷Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

    58 min
  3. May 4

    Why Being Busy is Killing Your Growth with Guillaume Black

    Ever felt like you're spinning in circles, working hard but not really sure where it's all leading? Like you're chasing every shiny opportunity but somehow ending up further from where you actually want to be? You're not alone, and this episode is going to feel like the wake up call you didn't know you needed. In this episode of Girls in Property I'm joined by Guillaume Black, the founder of Property Filter, who has built one of the most powerful sourcing tools in the UK property space. But his story didn't start in property at all. Guillaume began his career engineering bridges in France before pivoting into the world of real estate and tech. And what he's learned along the way about clarity, resilience and continuous growth is something every single one of us needs to hear. We get into the real meaning of clarity and why so many of us are stuck in analysis paralysis without even realising it. Because the truth is, you can't hit a target you haven't defined. Guillaume breaks down how knowing your end goal changes absolutely everything, from the deals you chase to the people you surround yourself with. We also talk about rejection. The kind that knocks the wind out of you when you're just starting out and every estate agent seems to be ignoring your calls. Not just the practical side of dealing with it, but the mindset shift that turns rejection from a roadblock into rocket fuel. And we dive into how AI and technology are completely transforming the way property investors operate, what's actually worth your time and what's just noise. This isn't just an episode about property. It's about becoming the kind of person who builds something meaningful, in business and in life. If you're standing at the edge of a big decision, second guessing whether you've got what it takes, this one's for you. Press play and let's go. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community 🎟️  Be the First To Hear About Upcoming Events  🖥️ Want to Learn How to Raise Private Finance? Start with this Video  A Big Thank You to Our Sponsored Partner Rachel Knight from Title Split Limited - Access 25-35% Capital Uplift Get In Touch 📷Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

    1h 6m
  4. Apr 29

    Cash Flow, Profit & Power: Business Finance with Taylor Smith

    This week I'm joined by the brilliant Taylor Smith to bust the myths around finance for women in business.  We get into the nitty-gritty of the financial foundations every entrepreneur needs, from setting up the right systems and software (think Xero, QuickBooks and Hubdoc) to actually understanding your profit and loss each month — because revenue is great, but net profit is what really tells the story.  Taylor shares her journey from accountant to financial strategist, and we chat about the mindset shifts that turn numbers from something scary into a source of confidence and clarity.  We also cover why so many women shy away from their finances, how to forecast for growth, why your property portfolio should be treated like a business, and the power of community and celebrating those small wins along the way. Whether you're just starting out or a few years into your journey, this one's packed with practical takeaways to help you take control of your numbers and grow with intention.  So grab a cuppa and have a listen — you've got this!  How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community 🎟️  Be the First To Hear About Upcoming Events  🖥️ Want to Learn How to Raise Private Finance? Start with this Video  A Big Thank You to Our Sponsored Partner Rachel Knight from Title Split Limited - Access 25-35% Capital Uplift Get In Touch 📷Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

    1h 13m
  5. Apr 20

    From Me to You: A Message Before the 2026 Retreat with Athena Dobson

    In the lead up to the Girls in Property Retreat 2026, I wanted to sit down and send you all a message. From me to you.  Friday is going to be full on. Incredible speakers, high energy, a room full of women ready to change their lives. But before all of that, I wanted a quiet moment with you all to speak from my heart, in case I don't get a chance to on the day.  In this episode of Girls in Property I'm taking you right back to the beginning. The redundancy. The messy, unplanned start of Girls in Property. The quarter that nearly broke me. Not just the highlight reel but the real bits too. We cover the stuff that actually moves the needle. Subconscious rewiring and identity upgrades. Buy-refurbish-refinance, title splitting, buying businesses. Pushing through rejection, fear and imposter syndrome. And why mindset will always beat strategy. And I wanted to say a big thank you. To every single one of you who has been listening from the start, and to those who have joined along the way. You are the reason Girls in Property is what it is.  Lets continue to learn & grow together, always x How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community 🎟️  Be the First To Hear About Upcoming Events  🖥️ Want to Learn How to Raise Private Finance? Start with this Video  A Big Thank You to Our Sponsored Partner Rachel Knight from Title Split Limited - Access 25-35% Capital Uplift Get In Touch 📷Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

    1h 9m
  6. Apr 13

    Could Property Management Be Your Way Into the Industry? with Amanda Woodward

    What if losing your job was actually the beginning of everything? For so many women, the idea of getting into property feels overwhelming, too complex, too expensive, too much to figure out while you're already juggling everything else. But what if the biggest leap you ever took started not from a place of confidence, but from necessity? In this episode of Girls in Property I'm joined by Amanda Woodward, a seasoned property investor and manager with over 15 years of experience, who went from redundancy in 2010 to building a diversified portfolio that's stood the test of time and life. Amanda gets honest about what it really takes to start and scale in property management. She talks about her very first deal in Stoke-on-Trent, what hunger and action taught her that no course ever could, and why knowing when to pivot, from HMOs to serviced accommodation to larger developments has been one of her greatest business assets. Because strategy isn't about picking one lane and staying in it forever. It's about reading the road and being willing to change direction. We also get into the practical stuff how to set up a property management business even with limited funds, why outsourcing and systemisation aren't luxuries but survival tools, and how AI and technology are quietly transforming the way property portfolios are run. Not just theory. Real, actionable steps you can take right now. And for the women listening who are doing all of it, the job, the family, the ambition. Amanda speaks directly to you. She shares her own experience of balancing motherhood, a career, and building something of her own, and why celebrating your progress (not just your destination) is what keeps the momentum alive. If you've been waiting for a sign to start, to scale, or to simply keep going, this is it. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community 🎟️  Be the First To Hear About Upcoming Events  🖥️ Want to Learn How to Raise Private Finance? Start with this Video  A Big Thank You to Our Sponsored Partner Rachel Knight from Title Split Limited - Access 25-35% Capital Uplift Get In Touch 📷Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

    1h 1m
  7. Apr 6

    Can Introverts Really Build a Personal Brand? With Jacquie Lawes

    Ever felt like you're hiding behind your business instead of actually showing up in it? In this episode of the Girls in Property podcast I'm joined by Jacquie Lawes, personal branding expert and mentor, and we're having a really honest conversation about what it actually means to build a brand that feels like you, not just a logo, a colour palette, or a polished feed. Jacquie shares her own journey from introverted creative to confident speaker and mentor. Because she didn't start out comfortable being visible. She had to do the work. And that's exactly what makes this conversation so important.  We talk about identity and the shift that needs to happen. Not just what you do, but who you are and how that needs to come through in everything you put out into the world. Because when your brand is disconnected from your identity, people can feel it. And it costs you clients, connection, and confidence. We also get into the practical side. Websites, visibility, content, and why faceless businesses are quietly holding so many women back from the growth they're actually capable of. Not just online presence for the sake of it, but showing up in a way that builds genuine trust. And if you're an introvert who's been telling yourself that visibility just isn't for you, brace yourself, this one is going to challenge that story. If you've been playing small and you know it, this is your sign to take up more space. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community 🎟️  Be the First To Hear About Upcoming Events  🖥️ Want to Learn How to Raise Private Finance? Start with this Video  A Big Thank You to Our Sponsored Partner Rachel Knight from Title Split Limited - Access 25-35% Capital Uplift Get In Touch 📷Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

    1h 12m

About

Embark on a weekly journey with your host, Athena Dobson, every Monday starting at 07:00 am on the Girls in Property Podcast. Join her as she navigates the dynamic realms of property & business as a female entrepreneur with more than 5 years of experience as a landlord and now full-time property investor.Each episode brings you engaging conversations with key players in the property and business realm, delving into the questions you're eager to have answered, even exploring tales of property mishaps!Don't forget to join our thriving community of over 100 like-minded women within The Girls in Property Community by visiting www.girlsinproperty.co.ukStay tuned and don't forget to hit that subscribe button NOW! 

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