Elevate Your Direct Sales Business with Kelly Northcott

Kelly Northcott
  • 4.6 (10)
  • Entrepreneurship
  • Updated Weekly

Elevate Your Direct Sales Business with Kelly Northcott is your one-stop listen for all the ways to create a successful direct sales business that you love. With over 20 years of experience in direct sales, Kelly will show you how to lean into your systems and tools while developing the mindset needed to build loyal customer relationships and highly productive teams. Direct sales is not a numbers game. It’s a relationship business. Using Kelly’s systems to strengthen your connections will give you the business you want, the productive and engaged team you desire, and the freedom to spend your time with family instead of feeling like you need to be working 24/7. Subscribe now so that you don’t miss any of it!

  1. 6d ago

    170. The Easiest Way to Fill Your Calendar

    If you want more parties on your calendar, without spending time sending booking messages, this episode is for you. In this episode, I’m introducing you to the Booking Booster, a strategic self-hosted event designed to help you get sales, fill your calendar, and create party chains that keep bringing new people into your business.  I’ll explain how a Booking Booster works, why it’s one of the easiest ways to restart or grow your party calendar, and how you can use the same strategies at every hosted event you do. In this episode, you’ll learn: What a Booking Booster is and why it works with any party formatHow to use one event to generate sales, bookings, and recruit leadsWhy the best place to book a party is at a partyHow a Booking Booster can help you restart your business after time off or kick off a new incentive periodWhy it’s one of the best ways to launch new consultantsHow to strategically build your guest list and invitations to start getting results before the eventHow party chains help you continually meet new people instead of having parties with the same customers over and overHow to use sprinkles and your checkout conversation to warm people up to hostingWhy hosted events are one of the best customer acquisition and referral systems you can haveHow to turn your events into a self-filling system that continues generating sales, repeat customers, referrals, bookings, and recruit leadsThe complete Booking Booster training is included in Your Next 20 Customers, and I’m teaching it live in The Summer Business Builder Coaching Series. Sign up by going to https://www.kellynorthcott.com/learn RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott Get your questions answered on the podcast: ask them by filling out this form Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops  Learn more about my programs: https://www.kellynorthcott.com/learn

  2. Aug 3

    169. The August Checklist for a Successful Fall

    In this episode, we're talking about how to use the weeks before fall to set yourself up for your best season yet. From planning your calendar and organizing your business to preparing your home, creating systems, and even making time for yourself, these simple steps will help you head into the fall with more confidence, less stress, and a clear plan. In this episode, you'll learn: Why August is the best time to prepare for a successful fallHow to set goals and build your calendar around your lifeWays to organize your office, supplies, and customer database before business gets busyHow to prepare for vendor events, holiday open houses, and customer appreciation eventsWhy batching content, learning new skills, and planning team training now will pay off laterSimple ways to delegate tasks at work and at home so you have more time for income-producing activitiesWhy hobbies, self-care, and making space in your life will actually help you build a better businessHow preparing now will help you make the most of the biggest selling season of the yearA lot of direct sellers accomplish more in the fall than they do the rest of the year. If you want to make the most of this growth season, now is the time to prepare for it.  RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott Get your questions answered on the podcast: ask them by filling out this form Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops  Learn more about my programs: https://www.kellynorthcott.com/learn

  3. Jul 27

    168. How to Make the Most of Kit Specials and Sign-Up Bonuses

    In this episode, I explain how to use sign-up specials to attract business builders instead of kitnappers, who should be at the top of your follow-up list when a promotion comes along, and why recruiting should always be something you do all year and not just when there’s a special. In this episode, you'll learn: Why free kits and sign-up specials don't change the recruiting processWho to contact when your company announces a recruiting promotionWhy you should lead with the opportunity, not the specialHow to use the opportunity chat to set expectations and build stronger teamsWhy recruiting business builders starts long before a kit special is announcedHow raising your standards changes the people you attractWhy recruiting should be a year-round activity, not a seasonal oneHow to build a recruiting pipeline so you're ready when the next promotion comes along RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott Get your questions answered on the podcast: ask them by filling out this form Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops  Learn more about my programs: https://www.kellynorthcott.com/learn

  4. Jul 20

    167. The 4 Elements Every Successful Selling Event Needs

    In this episode, we're breaking down the four elements every successful selling event should include: fun, an experience for the guests, a live segment, and a referral system. Whether you do home parties, workshops, vendor events, or live selling, these principles will help you create stronger customer relationships, generate higher sales, get more bookings,  and increase your recruit leads during and after the event. In this episode, you'll learn: Why fun is a strategyWhy live events consistently outperform prerecorded presentationsHow creating an experience helps customers remember you and refer you to othersWhy every event should include a referral strategyHow to think beyond sales and use each event to build your customer base and recruiting pipelineWhy hosted events are one of the most powerful business-building tools available to direct sellersIf you want to learn how to use parties to meet new customers and get sales, repeat orders, and recruit leads, check out Your Next 20 Customers. RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott Get your questions answered on the podcast: ask them by filling out this form Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops  Learn more about my programs: https://www.kellynorthcott.com/learn

  5. Jul 13

    166. Are Facebook parties really dead?

    Are Facebook parties really dead? Not exactly. The problem isn't that virtual events don't work. The problem is that most direct sellers are still using a format that stopped working years ago. In this episode, I introduce the four essential elements that every successful selling event needs, whether it's in person, on Zoom, live on social media, or another format. Then I use those four elements to evaluate the traditional Facebook party and explain why so many consultants are struggling to get results from it. If you've been relying on Facebook parties, text parties, or any event that feels like it's getting harder to get results, this episode will help you understand why and what needs to change. In this episode, you'll learn: The four elements every successful selling event needsWhy parties are not dead if you do them rightWhy traditional Facebook parties are no longer effectiveHow to evaluate any selling event using a simple scoring systemWhy fun and guest experience matter more than most people realizeThe role of live interaction in creating connection and trustWhy every event needs a built-in referral systemHow outdated event formats hurt recruiting, bookings, and customer growthWhy your events should build your business, not just generate salesIf you want your selling events to create new customers, future bookings, repeat business, and recruiting opportunities, this episode will help you see your events through a completely different lens. And if you want to learn how to use parties to meet new customers and get sales, repeat orders, and recruit leads, check out Your Next 20 Customers. RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott Get your questions answered on the podcast: ask them by filling out this form Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops  Learn more about my programs: https://www.kellynorthcott.com/learn

  6. Jul 6

    165. Are Parties Really Dead?

    Everyone says parties are dead, but I disagree. In fact, I think it's time to bring them back. In this episode, I explain why hosted events are still the most effective, efficient, and predictable way to build a direct sales business, and why relying primarily on social media is slowing down your growth. We'll talk about why parties are easier to learn, teach, and replicate, and why they create better customers, stronger recruiting pipelines, and more confident team members than a business built on posting alone. If you've been told that parties are old school or you've never really learned how to do one, this episode will help you see them in a completely different way. In this episode, you'll learn: Why hosted events still outperform social mediaWhy easy doesn't always mean effectiveHow parties accelerate customer acquisition and recruitingWhy guests come to events with a buying mindsetHow hosted events build trust faster than social mediaWhy parties are easier to teachHow hosted events provide instant feedback that improves your businessWhy parties are more predictable than social mediaHow to use parties to launch and train new team membersWhy social media should support your business, but not be your primary customer acquisition strategyIf you're ready to build a business that doesn't depend on the algorithm, this episode will show you why hosted events deserve to be at the center of your customer acquisition system. And if you want to learn how to use parties to meet new customers and get sales, repeat orders, and recruit leads, check out Your Next 20 Customers. RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott Get your questions answered on the podcast: ask them by filling out this form Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops  Learn more about my programs: https://www.kellynorthcott.com/learn

  7. Jun 29

    164. Why Posting More Won't Increase Your Sales

    Most direct sellers think they have a sales problem. In reality, they have a customer acquisition problem. In this episode, I explain why posting more on social media isn't the answer to declining sales, engagement, or team growth. Social media can support your business, but it was never designed to be its primary fuel source. We'll talk about customer lifecycles, why every business needs a steady stream of new customers, and how customer acquisition impacts every area of your business, including retention, recruiting, leadership development, and long-term growth. I also explain why hosted events remain the most effective customer acquisition system in direct sales and why they outperform social media in generating new customers, referrals, bookings, and recruiting leads. In this episode, you'll learn: Why posting more on social media won't solve a sales problemThe real reason sales eventually level offHow customer lifecycles impact every direct sales businessWhy new customers are the fuel that powers growthThe four foundational pillars of a successful businessWhy customer acquisition must come before recruiting and leadershipThe difference between followers and customersWhy social media is an unreliable source of new customersWhat makes hosted events so effectiveHow hosted events create sales, referrals, bookings, and recruiting leadsWhy your customer base is also your recruiting pipelineHow to build a reliable system that consistently brings new people into your businessIf you want more sales, more recruits, more bookings, and more momentum, stop focusing on posting more and start focusing on getting more new customers. Everything else grows from there. RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott Get your questions answered on the podcast: ask them by filling out this form Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops  Learn more about my programs: https://www.kellynorthcott.com/learn

  8. Jun 22

    163. Why New Direct Sellers Shouldn't Recruit Right Away

    This conversation challenges one of the most common beliefs in direct sales: that new consultants should start recruiting immediately and that being "just one step ahead" is enough to lead someone else.  I’ve never agreed with this, and in this episode, I explain why and what I’d do if I were in the field. We'll talk about why selling, recruiting, leadership, and training are all separate skills, why they should be learned in a natural progression, and why strong customer acquisition should be the foundation of every team-building strategy. In this episode, you'll learn: Why I don't believe new direct sellers should focus on recruiting immediatelyThe difference between recruiting people and developing business buildersWhy results are not always an indication of skillHow rushing the learning process creates long-term problemsWhy customer acquisition and selling should come before recruitingThe dangers of relying on uplines to do your recruits' businesses for themHow to use the principles of learning to onboard and train new team membersWhy structured onboarding creates stronger, more independent consultantsHow to teach team building without overwhelming new recruitsWhy opportunity events should be part of every leader's systemIf we want more successful direct sellers, we need to stop throwing people into the deep end and start teaching skills in ways that build confidence, competence, and long-term success. RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott Get your questions answered on the podcast: ask them by filling out this form Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops  Learn more about my programs: https://www.kellynorthcott.com/learn

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Elevate Your Direct Sales Business with Kelly Northcott is your one-stop listen for all the ways to create a successful direct sales business that you love. With over 20 years of experience in direct sales, Kelly will show you how to lean into your systems and tools while developing the mindset needed to build loyal customer relationships and highly productive teams. Direct sales is not a numbers game. It’s a relationship business. Using Kelly’s systems to strengthen your connections will give you the business you want, the productive and engaged team you desire, and the freedom to spend your time with family instead of feeling like you need to be working 24/7. Subscribe now so that you don’t miss any of it!

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