The Matt Gray Show

Matt Gray
  • 4.8 (12)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

  1. if you think I have it “figured out”, watch this I EP 156

    1D AGO

    if you think I have it “figured out”, watch this I EP 156

    Do you want my help systematizing your business? Go here: https://fos.now/Yflasb In this video, I talk about being both intense and finding moments of zen, and how I build balance into the business without losing the edge that makes things move forward. When you’re building a business, things get intense. Things get chaotic. My business is no different in terms of this default state of entropy. People quit, fires happen. I want to be real with you: even at twenty years in entrepreneurship, I still struggle with this stuff at times. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/nGKwHg Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/OSkhkU Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4u02dxm Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    11 min
  2. How I'd Start a Media Company (in Just 21 Days) I EP 155

    6D AGO

    How I'd Start a Media Company (in Just 21 Days) I EP 155

    Work with me: https://fos.now/IFxUIs Get The Personal brand Team Evaluation here: https://fos.now/WJmaVq Your content problem isn’t a creativity problem. It’s an org chart problem. You film your own videos, manage the b-roll, manage the analytics, hire the next person, and before you know it, you’re on a content hamster wheel. Here’s what nobody told you when you started building your personal brand: the moment it started generating cash flow, content stopped being about self-expression. It became a business unit. And no one runs a business unit alone. In this video, I show you the exact six-person team behind my personal brand that made it a media company, not for better content, but to build an 8-figure personal brand. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/NYxUuK Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/DBxVih Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4d2Ctcp Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:41 - Role #1: CEO of Video 02:44 - Role #2 & #3: Distribution & Atribution 06:13 - Role #4: Visual Authority 07:42 - Role #5: Psychological Messaging 09:57 - Role #6: Systems and Leverage #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    13 min
  3. how to turn views into clients so fast it feels illegal I EP 154

    MAY 6

    how to turn views into clients so fast it feels illegal I EP 154

    Work with me: https://fos.now/lFiHeJ Get The Content GPS Alignment Audit here: https://fos.now/XCOGcp Here’s what nobody will say out loud: most personal brands posting consistently build a following, get decent views, and are still generating zero predictable pipeline from it. You’ve been told to post more, be consistent, go viral, build an audience. Your revenue from content just keeps staying flat. That’s not a content problem. That’s an architecture problem. In this video, I show you the three beliefs about content that are killing your pipeline, the exact system my team uses to turn content into predictable sales, and the one specific piece of content that proves everything. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/GkRswn Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/tpfgMX Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4umq6in Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:38 - Part 1: The Reframe - 3 Beliefs Killing Your Pipeline 02:49 - Part 2: The System - How to Create Content That Converts 08:33 - Part 3: The Moneyball Moment - Optimizing for What Actually Matters #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    12 min
  4. the psychology of selling anything I EP 153

    APR 30

    the psychology of selling anything I EP 153

    Work with me: https://fos.now/cCgYtQ Get The Pricing Architecture Audit here: https://fos.now/Ifrvko The worst pricing advice I ever followed made me more money and made my life worse. More revenue, more stress, more of you required in every single deal. If you've ever raised your price, landed clients, then hit the number and still felt like something was quietly breaking underneath it all, you already know what I'm talking about. In this video, I show you the three layers of what I call the psychological pricing playbook, the exact framework I've used with hundreds of founders to make price feel inevitable instead of negotiable. You'll see why pricing problems at scale are almost never about the price, and exactly what to fix first. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/qqDFRG Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/ATBxZE Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4u5cVly Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 01:23 - Layer 1: Constraint Alignment 02:50 - Layer 2: Certainty Engineering 04:58 - Layer 3: Risk Transfer 07:25 - What The 3 Layers Have in Common 08:38 - Main Takeaway #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    10 min
  5. 5 Levels Of Discipline (Most People Stop at Level 1) I EP 152

    APR 27

    5 Levels Of Discipline (Most People Stop at Level 1) I EP 152

    Work with me: https://fos.now/taQzqQ Get The 5-level Founder Dependency Test here: https://fos.now/zggcEs In this video, I walk through the five levels of discipline and reveal the exact mechanism I used at each level to make sure my discipline scaled with my business. You’ll see why personal discipline stops being enough once your business starts working, and the uncomfortable truth about why 95% of founders get stuck at level three. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ivUxij Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/bXthFx Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4d246TZ Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:52 - Self Control 02:09 - Constraints 04:25 - Data-Driven Discipline 09:29 - Systems Discipline 12:40 - Leverage Discipline #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    16 min
  6. If I Wanted to Build a Personal Brand In 2026, I’d Do This I EP 151

    APR 24

    If I Wanted to Build a Personal Brand In 2026, I’d Do This I EP 151

    Work with me: https://fos.now/DtFbcT Get The Personal brand Team Evaluation here: https://fos.now/fsPtcS In this video, I give you the exact two-day blueprint to build a profitable founder-led brand without shooting content every day, without learning to edit videos, and without burning out. You’ll see the signal framework session, the media company identity shift, and how to build monetization, team, and inevitability into your system from day one. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ftNGCc Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/UiCQaO Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4vLYhBC Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:43 - Day 1 - Part 1: The Creator Trap 02:19 - Day 1 - Part 2: The Signal Framework 05:10 - Day 1 - Part 3: Authority Architecture 09:26 - Day 2 - Part 1: Media Company Identity Shift 11:27 - Day 2 - Part 2: The Content Engine 12:56 - Day 2 - Part 3: Monetization, Team, and Inevitability #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    17 min
  7. the secret to building a business without losing yourself I EP 150

    APR 22

    the secret to building a business without losing yourself I EP 150

    Work with me: https://fos.now/FXeJqv Get The Calm Founder Blueprint here: https://fos.now/ILdmPu In this video, I walk through the criteria I use to design my life, why play matters more than performance, and the question that changed everything: what would the 10-year-old version of yourself be proud of building? Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/VHFNXQ Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/Sltusj Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/41ibxzW Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    10 min
  8. the genius decision most founders are too scared to make I EP 149

    APR 20

    the genius decision most founders are too scared to make I EP 149

    Work with me: https://fos.now/qQscTy Get The Founder Defining Decision Scorecard here: https://fos.now/TaZtVG In this video, I break down the five defining decisions that separate founders who stay stuck from those who build lasting, scalable companies. You’ll learn how to eliminate complexity and double down on what truly drives growth, how to position your business to create its own category instead of competing in crowded markets, and how to think in decades by making decisions that protect your future relevance. We’ll dive into how to build a high-performance culture by knowing when to step in as a founder, how to design your team and environment for A-player execution, and how to develop your internal operating system so you can make clear, high-stakes decisions under pressure. By the end, you’ll have a practical decision-making framework used by some of the world’s top founders to identify the one move that can change the trajectory of your business and your life. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ZFUUTO Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/LKoooR Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4sucZdE Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:52 - Jensen Huang: NVIDIA 03:34 - Steve Jobs: Apple 06:00 - Brian Chesky: Airbnb 08:36 - Edwin Land: Polaroid 10:21 - Brad Jacobs: QXO #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    15 min
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4.8
out of 5
12 Ratings

About

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Information

  • Creator
    Matt Gray
  • Years Active
    2023 - 2026
  • Episodes
    156
  • Rating
    Explicit
  • Copyright
    © Matt Gray
  • Show Website
    The Matt Gray Show

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