The Matt Clark Show

Matt Clark

The Matt Clark Show is for serious founders who want to scale companies without trapping themselves inside them. Each episode breaks down how $100M+ businesses actually grow—by increasing value per visitor, cutting complexity, and designing companies that run without constant founder involvement. This is owner-level thinking for entrepreneurs who want real leverage, freedom, and long-term impact.

  1. 6d ago

    The $1.2B Grüns playbook nobody is actually showing you

    Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Check out The Grüns Persona Ad System breakdown here - the ads, videos, images, and funnels they used to scale: https://www.canva.com/design/DAHNx-l2jL0/vvOBNjMvjowlygumYRp3-w/editA little-known founder named Chad Janis built Grüns from nothing to a $1.2 billion exit in under 3 years... and almost nobody is explaining how he actually did it.So I dug through their entire history, their interviews, their Facebook ad library, their funnels, and I even bought the product. What I found was a repeatable system that has almost nothing to do with inventing a better product.In this video I break down:- Why Chad didn't invent anything new (and what he copied instead)- The "format change" strategy that lets you enter a market dominated by giants- How Grüns built hyper-specific ads for GLP-1 users, perimenopause, fiber, and daily nutrition - and matched a custom landing page to every single one- The trend-tapping hack that made their ads 2-5x more effective (the same play Monster Beverage and Tesla used)- The exact order they scaled channels: Meta → Amazon → TikTok influencers- The one metric Chad refused to violate, and why it let them spend aggressively while everyone else was guessing- Why they removed the one-time purchase option from their sales pages on purposeWhether you're just getting started or already running a six, seven, or eight-figure business, this is the playbook.I spent hours dissecting Grüns' entire ad system to train my own team and we'll do around $65M in sales this year. Which part of this playbook are YOU going to implement first? Drop it in the comments 👇--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.

  2. Aug 14

    I cloned Alex Hormozi's $100M funnel with AI in 12 minutes

    Get the free AI Funnel Toolkit here: https://mattc.com/aiJoin thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/I cloned Alex Hormozi's $100M funnel in 12 minutes, and the hardest part (replicating his sales video) is easier than you think.I've sold about half a billion dollars, mostly through funnels I built myself, but I've never had to start from a completely blank page before. In this video I'm showing you the exact process, including the trick for copying a page's video content, which is the part everyone assumes AI can't do.What you'll learn:- The pre-work that saves you hours before you ever open Claude (gathering your photo, testimonials, brand style guide)- How to download and replicate a competitor's sales video using Gemini and a simple voice prompt- The exact Claude prompt structure I use to model a page's layout and psychology without copying their actual content- How to turn a finished AI script into a full video with Pictory, even if you never want to appear on camera- Why "just use their layout, not their content" is the single most important instruction to give AI when cloning any funnel- How to fix common AI page-building issues (like invisible button text) with one follow-up prompt- Why this exact process works on Shopify, WordPress, or literally any platform that accepts HTMLIf you've ever tried to build a sales page and ended up with something clunky, or half-finished, this is the fix.--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.

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About

The Matt Clark Show is for serious founders who want to scale companies without trapping themselves inside them. Each episode breaks down how $100M+ businesses actually grow—by increasing value per visitor, cutting complexity, and designing companies that run without constant founder involvement. This is owner-level thinking for entrepreneurs who want real leverage, freedom, and long-term impact.

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