The MacVet Podcast

Dr Fiona MacGillivray MRCVS

If you’re interested in communication, cows and coffee, this is the podcast for you! In each episode, we speak to people who live and breathe at least one of these topics. Sometimes all three! Listen in to learn about their experiences, insights and advice.

  1. Oct 29

    Broadening horizons

    In this episode of The MacVet Podcast, Fiona MacGillivray chats with Rupert Shepherd about his experiences working as a dairy vet, at home (UK) and abroad, having practised in Saudi Arabia, Qatar and New Zealand. Rupert shares thoughtful reflections on communication across cultures, the realities of working with very large dairy herds, and the importance of curiosity, consistency and people development in building successful teams. It is a warm, practical conversation packed with insight for vets, farmers and anyone interested in the global dairy industry.  Highlights: Communication looks different in every setting: Rupert explains how working across languages, cultures and hierarchies taught him to keep messages simple, build trust one-to-one, and avoid assuming that silence means understanding.  Big dairy systems rely on consistency: From Saudi Arabia to Qatar, Rupert saw how repeatable routines, clear structures and calm teams help cows thrive, especially in large-scale and challenging environments.  Opportunities often start with curiosity: Rupert encourages vets and farmers to ask questions, speak to people who have done the job, and stay open to international experiences that can broaden skills, confidence and perspective.  If you enjoyed this episode, please help The MacVet Podcast grow by sharing it with a friend, colleague or farming group who would enjoy conversations about communication, cows and coffee. Don’t forget to subscribe, leave a rating or review, and follow along on social media so more people can discover the show.  Links: You can contact Rupert on LinkedIn or at Shropshire Farm Vets www.shropshirefarmvets.com

    Broadening horizons
  2. Oct 15

    Strategising socials

    In this episode, Fiona chats to guest Steph Rogers - founder of The Social Farmhouse and co-founder of The Ag Edit - about the evolving role of social media in agricultural communications. Steph shares how rural brands can move beyond treating social media as a noticeboard, why authentic storytelling matters, and how in-person community-building is helping agricultural marketers feel less isolated.  A couple of key points covered: Social media is part of a wider communications strategy; agricultural brands are not only competing with each other, but with everything else online. A strong strategy should combine organic social, paid media, email marketing, press, events, and other touchpoints.  Authentic stories create stronger engagement than product features alone. Rather than simply listing benefits, Steph encourages brands to show the real-life impact of their products and services through customer stories, pain points, humour, and relatable moments.  Community matters for marketers as well as audiences. The Ag Edit was created to bring agricultural marketers together, giving people a space to share ideas, learn from outside the industry, and feel less alone in what can often be an isolated role.  If you enjoyed this episode, please share it with a friend, colleague, or your social media network. Subscribe or follow The MacVet Podcast and you'll be notified whenever a new episode is released - thanks for your support! Notes: The Social Farmhouse https://thesocialfarmhouse.co.uk/ The Ag Edit https://www.instagram.com/theag_edit/

    Strategising socials
  3. Sep 17

    Sharing evidence, supporting farmers

    In this episode of The MacVet Podcast, Fiona welcomes back Sarah Tomlinson, Lead Veterinary Science Expert with AHDB, for a wide-ranging conversation about bovine TB, farmer support, veterinary communication and the importance of sharing science and evidence in ways that are practical, accessible and compassionate. Sarah reflects on changes at home and at work since appeaaring in Season 1; in her role with AHDB, she currently works across ruminant health, welfare and disease, while continuing to play an influential role in conversations around bovine TB. Takehome messages: Clear, evidence-based communication is essentialSarah explains the importance of tailoring messages for different audiences — from farmers and vets to government and industry bodies — while keeping the science simple, accurate and useful. Bovine TB remains complex, but progress is being madeThe conversation explores TB control across England, Wales and Scotland, the latest English TB strategy recommendations, testing options, cattle vaccination prospects and the value of giving vets and farmers more tools to manage disease risk. Empathy matters when delivering difficult newsFiona and Sarah discuss the emotional impact of infectious diseases and wider pressures facing farmers, highlighting the importance of listening first, acknowledging the situation and then offering practical support. Listen in for a thoughtful conversation about communication, cows and coffee — and why sharing knowledge with clarity and compassion can make a real difference. Links: TB Hub https://tbhub.co.uk/ TB Advisory Service https://www.tbas.org.uk/

    Sharing evidence, supporting farmers
  4. Sep 17

    Representation and regulation: animal medicines in the UK

    In this episode, Fiona chats with Donal Murphy, Deputy CEO and Head of International and Regulatory Affairs at the National Office of Animal Health (NOAH). NOAH is the trade organisation representing the UK animal health industry, and in this conversation, Donal shares a detailed look at how veterinary medicines are developed, regulated, monitored, and supplied. Donal, who spent his early career working in veterinary practice, provides details on the scale and structure of the UK and European animal health sectors, the responsibilities of regulators and manufacturers, the importance of pharmacovigilance, environmental considerations around parasiticides, and the challenges involved in maintaining reliable medicine and vaccine supply chains.  Key take outs: Veterinary medicines are highly regulated: products must meet strict standards for safety, quality, and efficacy before they are authorised, with extensive data submitted to regulators such as the Veterinary Medicines Directorate (VMD).  Reporting suspected adverse events matters: Pharmacovigilance relies on vets, farmers, and animal owners reporting concerns, including suspected lack of efficacy, side effects, human exposure, or residue issues, so regulators can identify trends and act when needed.  Medicine supply chains are complex: Global manufacturing, batch testing, rising vaccine demand, Brexit, and emerging diseases all influence availability, making forward planning and ordering crucial for practices and farms.  A must-listen for vets, farmers and animal owners if you want to know more about medicines in the UK! If you enjoyed this episode, please share with your friends, colleagues and network. It really helps us reach a wider audience - thank you! Notes: If you use, prescribe, or advise on veterinary medicines, please take the time to report any suspected adverse events or suspected lack of efficacy through the appropriate reporting routes. Your reports help strengthen product safety, improve guidance, and support the responsible use of medicines across the animal health sector.  National Office of Animal Health (NOAH) https://www.noah.co.uk/ Veterinary Medicines Directorate (VMD) https://www.gov.uk/government/organisations/veterinary-medicines-directorate European Medicines Agency (EMA) https://www.ema.europa.eu/en/about-us/who-we-are/veterinary-medicines

    Representation and regulation: animal medicines in the UK
  5. Sep 3

    Falling into place

    We've all heard of the common saying 'practise makes perfect'. In this episode, clinical vet James Farrell explains how he likes to relate perseverance in developing skills in small animal practice to the experience of replacing a prolapsed uterus in a recently calved cow! Now a managing clinical director at Woodcroft Vets, a companion animal practice in Greater Manchester, James shares his journey since graduation with fellow Royal Veterinary College graduate, Fiona. Having gained a solid foundation working in mixed practice, he chose to specialise in small animal surgery and recently competed Masters level training in Counselling and Psychotherapy, regularly supporting bereaved family members at a local hospice. He reflects on how early experiences in mixed practice and PDSA work shaped his confidence, surgical ability, resilience, and practical approach to problem-solving. He also explains how counselling training deepened his self-awareness and strengthened skills such as empathy, reflective listening, and giving people time to process difficult experiences. James also discusses the emotional demands of veterinary work, particularly around complaints, end-of-life care and supporting teams under pressure. Highlights shared in this conversation: Communication is a core clinical skill — listening, curiosity, empathy and reflection can transform interactions with clients, colleagues and teams.Supportive leadership matters — making time for hands-on mentoring, peer discussion and psychological safety helps people learn and cope with pressure.Self-compassion is essential — veterinary work is emotionally demanding, so it's important to develop a strong support network, which of course can include our pets. If this conversation resonates, you could take one practical step this week: check in with a colleague, create space for a proper team conversation, or explore communication, counselling or coaching resources that could support you and your practice. Notes: James can be contacted via his LinkedIn profile linkedin.com/in/james-farrell-00216876 Vetamorphosis is an organisation that provides therapy and therapeutic coaching for veterinary professionals www.vetamorphosis.co.uk British Association for Counselling and Psychotherapy (BACP) www.bacp.co.uk

    Falling into place
  6. Aug 20

    Farming, food and gut health

    In this episode of The MacVet Podcast, Fiona speaks with Lucy Williamson, a vet who moved careers to become a registered human nutritionist. Lucy is passionate about helping others learn about the links between nutrition and our whole body health and wellbeing. She is the author of Soil to Gut, a book full of practical guidance that teaches readers about about the vital connections between food, farming, gut health and the planet. Lucy shares insights about soil health, regenerative farming, dairy and meat in the diet, autoimmune disease, coffee and the power of storytelling in science communication. She highlights the importance of diversity, resilience and connection — from the microbes in our gut to the farming systems that produce our food.  Key points you'll hear in this episode include: Why food choices matter for personal health, farming systems and climate resilience.  How gut health, microbiome diversity and lifestyle can support wellbeing and immune health.  Why clear, positive communication helps people reconnect with food, farmers and meaningful behaviour change.  You can find out more about Lucy’s work at www.lwnutrition.co.uk, follow her on social media, and look out for her new book, hot off the press, Soil to Gut: How to Regenerate Your Health With Food, available from 5m Books https://5mbooks.com/product/soil-to-gut If you enjoyed this episode, please subscribe to the show and share the episode with friends, colleagues or anyone interested in communication, cows and coffee!

    Farming, food and gut health

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If you’re interested in communication, cows and coffee, this is the podcast for you! In each episode, we speak to people who live and breathe at least one of these topics. Sometimes all three! Listen in to learn about their experiences, insights and advice.

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