The SaaS Sprints Podcast (Content Marketing Podcast)

Yaagneshwaran Ganesh
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.

  1. How to escape ineffective content marketing: Nemanja Zivkovic

    10/23/2023

    How to escape ineffective content marketing: Nemanja Zivkovic

    In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.    𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦  00:00 - Introduction  02:40 - Why people underestimate what it takes  06:00 - Lack of a coherent marketing strategy  09:00 - Is more content good or bad?  14:10 - What's the first to fix when it comes to content  20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)  24:10 - How to compete with content  28:07 - How in-person events contribute to influential content  33:50 - How to think about content promotion  43:20 - Expect content to become more entertaining  46:40 - Rapid Fire  1:00:51 - Connect with Nemanja on LinkedIn  1:02:30 - Parting msg: Keep it funky    💌 Connect with Nemanja Zivkovic💌  ➟ Linkedin 🔗 hhttps://www.linkedin.com/in/zivkovicnemanja/    Also, please listen to the episode on:  ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-escape-ineffective-content-marketing-nemanja/id1686734014?i=1000632317735  ➟ Spotify 🔗 https://open.spotify.com/episode/0ehZO6ZgPwJYvSzISqjHrl  ➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTY4YmEyNDQtNmU5MS00MGRhLWEyOTUtODA2ZGJjZmNmNTRk   ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨  🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/    🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁  SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.  🔗 https://www.saas-sprints.com/  ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?  🔗 https://www.saas-sprints.com/podcast/    🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀  ➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew  ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY  ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0  ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co  ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs  ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE  ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/    𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹  ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/  ➟ Twitter 🔗https://twitter.com/SaaS_Sprints    Thank you for listening to: How to Escape Ineffective Content Marketing | Nemanja Zivkovic | The SaaS Sprints Podcast | Ep #21  #SaaSContent  #ineffectivecontent  #NemanjaPodcast  #SaaS  #SaaSSprintsEp21    𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  nemanja podcast  escape ineffective content marketing  the saas sprints podcast episode 21  mastering saas content marketing  effective saas content strategies  content marketing in the saas industry  ep #21 of the saas sprints podcast saas content marketing

    1h 3m
  2. Escape the noise | Master SaaS Content Relevance: Casey Hill

    10/09/2023

    Escape the noise | Master SaaS Content Relevance: Casey Hill

    In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.    𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦  0:00 - Introduction  01:21 - Importance of Building a Media Company  07:38 - Considerations for Small Marketing Teams  08:57 - Skimmability and Digestibility of Content  19:01 - Creating a Distribution Plan  23:54 - Leveraging Customer Stories and Data  31:22 - Effective Strategies for Loyalty Stage Churn  37:49 - Thoughts on Email Newsletter Engagement  43:12 - Measuring Growth with NRR   💌 Connect with Casey Hill💌  ➟ Linkedin 🔗 https://www.linkedin.com/in/caseyhill/    Also, please listen to the episode on:  ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/escape-the-noise-master-saas-content-relevance-casey-hill/id1686734014?i=1000630729934  ➟ Spotify 🔗 https://open.spotify.com/episode/4Q2WfnhjD5cmbafoSeBDym  ➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZThkNzhlYjYtMGZmYi00NGJiLWE3NzctODY3NTQwYzA2NTlj     ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨  🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/    🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁  SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.  You talk to us, and we deliver -- without losing anything in the game of telephone.  🔗 https://www.saas-sprints.com/    ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?  🔗 https://www.saas-sprints.com/podcast/    🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀  ➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew  ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY  ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0  ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co  ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs  ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE    ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/    𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹  ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/  ➟ Twitter 🔗https://twitter.com/SaaS_Sprints    Thank you for Watching, Escape the Noise | Master SaaS Content Relevance | Casey Hill | The SaaS Sprints Podcast | Ep #20    #contentrelevance #contentstrategy #saas    𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  saas marketing  content strategy  master content relevance  escape the content noise  content marketing  saas content  the saas sprints podcast  content mapping for SaaS industry

    52 min
  3. Mapping your content to buyer journey: Adam Turinas

    09/25/2023

    Mapping your content to buyer journey: Adam Turinas

    In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data.  So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro  01:36 - Buyer journey as a base to create content  09:06 - Connecting content to buyer intent  13:36 - What is intent data?  17:20 - Is it reliable to build content strategy based on intent data?  20:01 - Engagement planning framework  25:40 - How to use buyer intent  29:00 - Total Customer Growth Model  31:42 - Rapid Fire  37:00 - Connect with Adam on LinkedIn  37:47 - Parting msg: Know your customer to get better at your craft   💌 Connect with Adam Turinas 💌  ➟ Linkedin 🔗 https://www.linkedin.com/in/adamturinas/  Also, please listen to the episode on:  ➟ Apple 🔗  ➟ Spotify 🔗  ➟ Google Podcasts 🔗    ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨  🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/    🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁  SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.  You talk to us, and we deliver -- without losing anything in the game of telephone.  🔗 https://www.saas-sprints.com/    ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?  🔗 https://www.saas-sprints.com/podcast/    🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀  ➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew  ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY  ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0  ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co    ➟ Subscribe to our newsletter 'The Sprinter'  https://www.linkedin.com/newsletters/7063723586229858304/    𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹  ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/  ➟ Twitter 🔗https://twitter.com/SaaS_Sprints    #saas #contentstrategy #contentmarketing #buyerintent #buyjourney   𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  adam turinas  adam turinas podcast  buyer journey content strategy  buyer intent  intent data  mapping content to buyer intent  saas sprints  the saas sprints podcast

    39 min
  4. How to maximize revenue through SEO: Sam Dunning

    09/19/2023

    How to maximize revenue through SEO: Sam Dunning

    In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website.  He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers.  So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you!    𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦  00:00 - Intro  01:30 - Where most SaaS miss out on SEO  03:26 - Starting point of SEO for new websites  08:46 - Demand generation vs demand capture mix  12:28 - What are money keywords  20:25 - Balancing functional SEO and content quality  22:40 - Approach to building backlinks  29:00 - Building content partnerships  29:40 - Components of a great website  36:33 - Rapid Fire  42:42 - Connect with Sam on LinkedIn  43:10 - Parting msg: Experiment and try building things yourself    💌 Connect with Sam Dunning 💌  ➟ Linkedin 🔗 https://www.linkedin.com/in/samdunning/    Also, please listen to the episode on:  ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-maximize-revenue-through-seo-sam-dunning/id1686734014?i=1000628533096  ➟ Spotify 🔗 https://open.spotify.com/episode/6cUB2404hA2O0fbkkJ5eNI  ➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/NmRkMmRhYjYtNmE3Yy00YTA1LWFmOTEtYjRhNjJlZTFiOTUw   ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/    🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁  SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.  🔗 https://www.saas-sprints.com/  ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?  🔗 https://www.saas-sprints.com/podcast/    🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀  ➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17  🔗 https://youtu.be/lIdc8nm9vew  ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10  🔗 https://youtu.be/F27byS9VstY  ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7  🔗 https://youtu.be/MkPwZKfRKk0  ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11  🔗 https://youtu.be/M28SpPTc6Co  ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips  🔗 https://youtube.com/shorts/YrDGdqTgQPs  ➟ Product launches should be different from marketing launches  🔗 https://youtube.com/shorts/WKts4BMRESE    ➟ Subscribe to our newsletter 'The Sprinter'  https://www.linkedin.com/newsletters/7063723586229858304/  𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹  ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/  ➟ Twitter 🔗https://twitter.com/SaaS_Sprints  #saas #seo #contentstrategy #contentmarketing #websitedesign #content  𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  content strategy  content marketing  content promotion  sam dunning  search engine optimization  seo  saas sprints podcast  online content marketing  best content marketing  saas content  how to design websites  how to drive revenue with seo

    45 min
  5. Content strategy for early-stage SaaS: Devin Reed

    08/28/2023

    Content strategy for early-stage SaaS: Devin Reed

    In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups.  He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes.  So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!    𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦   00:00 - Intro  01:15 - Starting as a one person content team  02:49 - First 30 days of a content marketer  04:56 - The power of webinars and mid-funnel  07:20 - Make content entertaining and educational  09:57 - Structuring the content team  11:50 - Measuring content marketing  14:07 - Start with the CEO slide  15:55 - Documenting & aligning on POV  18:08 - Executing on the POV  21:20 - Being intentional about podcasts  25:08 - Role of podcasts in your content mix  27:30 - Rapid Fire  32:14 - Connect with Devin on LinkedIn  32:45 - Parting msg: Pick metrics that align to org goals    💌 Connect with Devin Reed 💌  ➟ Linkedin 🔗 https://www.linkedin.com/in/devinreed/    Also, please listen to the episode on:  ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/content-strategy-for-early-stage-saas-devin-reed/id1686734014?i=1000625994690  ➟ Spotify 🔗 https://open.spotify.com/episode/1tpnMHuM0aYbuLedNnzySt  ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MTYyZGIxNjQtNzEzYS00NjBkLWI3YTMtZTNhNTk4MTZjMzI1   ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨  🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/    🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁  SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.  🔗 https://www.saas-sprints.com/  ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/    🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀  ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY  ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0  ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co  ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs  ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE    ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/    𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹  ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/  ➟ Twitter 🔗https://twitter.com/SaaS_Sprints    #saas #contentmarketing #contentstrategy    𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  devin reed podcast  content strategy  content marketing  saas sprints podcast  saas content  how to create engaging webinars

    34 min
  6. How to Create irresistible content using Jobs To Be Done: Bob Moesta

    08/21/2023

    How to Create irresistible content using Jobs To Be Done: Bob Moesta

    In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD.  Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers.  The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you.    𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦    00:00 - Intro  01:15 - All those titles are irrelevant!  03:40 - How Jobs To Be Done (JTBD) can influence content  05:19 - What should your product page convey  10:00 - JTBD influence on comparison pages  12:54 - What comparison pages miss 14:27 - The role of TAM  19:02 - Identifying the JTBD for all-in-one solutions  21:54 - Stop selling pain  24:30 - We assume symmetry  29:15 - On-the-spot JTBD case study  38:24 - Product-led is about how well you educate your customer  42:27 - Why Basecamp got rid of free trial  47:03 - What a community really mean  47:35 - Rapid Fire  59:12 - Parting msg: Find struggling moments    💌 Connect with Bob Moesta 💌  ➟ Linkedin 🔗 https://www.linkedin.com/in/bobmoesta/  Also, please listen to the episode on:  ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-irresistible-content-using-jobs-to-be/id1686734014?i=1000625167657  ➟ Spotify 🔗 https://open.spotify.com/episode/5CYNpyIZNWFf0Yt8azsOVj  ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTU4OTk4MWItZDc5YS00YWFlLWFjNWYtZmY5ZjRkM2QzZGM1   ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/    🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.  🔗 https://www.saas-sprints.com/  ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/  🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀  ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY  ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0  ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co  ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs  ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE    ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/  𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/  ➟ Twitter 🔗https://twitter.com/SaaS_Sprints  #saas #jobstobedone #content

    1h 1m
  7. How to create compelling customer testimonials: Dustin Tysick

    08/14/2023

    How to create compelling customer testimonials: Dustin Tysick

    In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials.  Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic.  Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey.    𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦    00:00 - Intro  01:15 - Selecting customers for testimonials  03:00 - Creating and repurposing customer testimonials  04:42 - Mapping testimonials to customer journey  07:32 - Don't stop at deal close  08:40 - Framework to map testimonials to customer journey  10:20 - Working with revenue teams to get customer videos  13:41 - Real videos are more important than AI  15:45 - How to make the customer story compelling  18:35 - Hooks and click baits aren't the same 20:00 - Rapid Fire  26:26 - Connect with Dustin on LinkedIn  27:12 - Parting msg: Repurpose repurpose repurpose    💌 Connect with Dustin Tysick💌  ➟ Linkedin 🔗 https://www.linkedin.com/in/dustintysick/    Also, please listen to the episode on:  ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740  ➟ Spotify 🔗 https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM  ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5 ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨  🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/    🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.  You talk to us, and we deliver -- without losing anything in the game of telephone.  🔗 https://www.saas-sprints.com/  ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?  🔗 https://www.saas-sprints.com/podcast/    🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀  ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY  ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0  ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co  ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs  ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE  ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/  𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹  ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/  ➟ Twitter 🔗https://twitter.com/SaaS_Sprints  #saas #customermarketing #content  𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  compelling customer testimonials

    28 min
  8. How content marketing falls short for sales: Scott Marker

    08/07/2023

    How content marketing falls short for sales: Scott Marker

    In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales.  We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals.  Whether you're a startup or an established business, this podcast is a must-listen.    𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦  00:00 - Intro  01:50 - Why do sales people create their own content?  04:32 - The gap between sales and content creation  08:48 - Talk to sales people  10:44 - How to be a better partner to AEs and SDRs  13:21 - Understanding the sales world  15:27 - It's equally sales team's job to take content help  16:49 - Earning a content champion in sales  18:10 - Rapid Fire  28:34 - Connect with Scott on LinkedIn  29:20 - Parting msg: Always keep learning    💌 Connect with Scott Marker💌  ➟ Linkedin 🔗 https://www.linkedin.com/in/scottmarker1/    Also, please listen to the episode on:  ➟ Apple 🔗 https://podcasts.apple.com/gb/podcast/how-content-marketing-falls-short-for-sales-scott-marker/id1686734014?i=1000623768969  ➟ Spotify 🔗 https://open.spotify.com/episode/0Su8nYIJQENuLZ3voA3sNE  ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MjRlNzk1NzgtODdjMC00OGRkLTlkN2QtNTQ5ODU4NzVhNTQ1 ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/    🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁  SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.  You talk to us, and we deliver -- without losing anything in the game of telephone.  🔗 https://www.saas-sprints.com/  ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?  🔗 https://www.saas-sprints.com/podcast/    🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀  ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY  ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0  ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co  ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs  ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE  ➟ Subscribe to our newsletter 'The Sprinter'  https://www.linkedin.com/newsletters/7063723586229858304/    𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹  ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/  ➟ Twitter 🔗https://twitter.com/SaaS_Sprints  #saas #sales #content  𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  scott marker podcast  content marketing  saas content  sales content  saas sprints podcast  sales experience

    32 min
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.

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