Elevated Frequencies Olivia Mancuso

What can a strong PR strategy do for your music career? When is the right time to add a PR expert to your artist team? How can PR help refine your artist brand identity?
Listen to this episode to learn how PR maven Franz Hilberath recommends you build your brand. His tips aim to not only grow your career but maintain your integrity and connection to your audience at the same time. Franz is a panelist at the upcoming Chicago Music Nexus, where artists can talk directly to him. Presale tickets go live on June 21, 2024! Sign up for early bird access here.
In our exclusive Patreon clip, Franz explains top 40 artists' recent PR strategies. We discussed Billie Eilish's new album promotion, Kendrick Lamar's smart and subtle marketing for his diss tracks, and other artists who have dipped their toes in EDM (Beyonce, Drake). Join my Patreon  for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time. 
In this episode, we cover: 
How a PR strategy can support your music career How to build a PR story that audiences relate to The value of a niche, engaged audience over viral numbers Franz Hilberath is a writer, publicist, artist manager, and editor/founder of MP3 MAG. His byline spans live event coverage, music reviews, and interviews with innovators such as ODESZA, Marc Rebillet, RUFUS DU SOL, Lee “Scratch” Perry, GRiZ, & SOFI TUKKER. Franz works as an independent publicist (Franz.mp3), representing true creatives and esteemed labels such as Zeds Dead (Deadbeats), Shaq (Diesel), Gravitas Recordings, Mersiv (MorFlo Records), Night Tales (Ultra Records), and more. Follow Franz.
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How do you make money as an artist? How much does it actually cost to turn your music into a career? What steps should you take before you spend a penny on achieving your goals? 

In this episode, talent manager Mario Danza takes us through the hard numbers that go into making a music career take off. In our exclusive Patreon clip, Mario explains how to make sure you're getting the best deal through contracts and negotiations - EVEN if you don't have a manager or lawyer to help you out. Join my Patreon for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time.

In this episode, we cover: 

What to invest in to make music your full-time job Figuring out your artist brand, and using monetary investments to push that vision forward Actual numbers of what investing in yourself costs 
Mario Danza is the founder of Define Group, a management group for dance music artists. He also runs a network of over 2M followers across his digital work for DJ Lovers Club, EDM Lifestyle, and EDM Lovers Club. On top of all of that, Danza does programming for TTYL Events. 

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What does it take to create your own record label? What are the benefits of having your own label? How can you take control of your music career by running releases and events? 
This interview with Maxinne shares her step-by-step experience in creating Red Alert Records.
In this episode, we cover: 
A comprehensive guide on creating your own label The level of control you have over your music career when you have your own label How to set up label operations and build a brand How to balance building a label with your own music career Maxine is a DJ, producer, and founder of Red Alert Records, known for her groove-driven percussion, catchy vocals, and infectious bass lines. Maxinne has gained global recognition for her exclusive releases on Toolroom Records, Saved Records, and Knee Deep In Sound, as well as regular features on various line-ups in Ibiza, Italy, and the UK, including the Labyrinth and Resistance official pre-parties at Tantra Ibiza, Café Mambo, Sankeys, and DJ Mag.
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Does your creative process fuel your motivation? How can you build up your tenacity and self-confidence in your craft? How can you intentionally create timeless, career-building music rather than get caught up in trendy sounds? 
This interview with Kevin Knapp shares his expertise on fostering longevity in your music career. 
In this episode, we cover: 
Living and working with a partner (Kevin's spouse, Hutch, is co-owner of Plump Records)Building a creative process that inspires and fuels motivation The importance of tenacity in your business and craft Low alcohol or sober life as a DJ Kevin Knapp is a pioneer of the sounds crowds yearn for through his own individual production style and his proclivity for vocal contributions. His stand-out vocals turned our heads back in 2012, proclaiming “My Beat Will Control You" with Audiojack, and his first Hot Creations cut, "The Drums” alongside A&R head Richy Ahmed in 2013, is still owning dance floors to this day. Kevin has taken every opportunity to continue his craft, leading him from San Francisco to the capital of Techno: Berlin.
As a world-touring DJ, Kevin has performed at many seminary festivals and stages, including Dirtybird Campout, Lucidity Festival, Paradise, Get Lost, Cityfox, Sonar, Fabric, Kater Blau, Elrow, and Sankeys. Knapp founded Plump Records alongside his spouse, Hutch Knapp.
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Do you always need to keep consistent in your artist branding? When can you begin to experiment and explore new branding elements? What parts of your music identity are recognizable as unique to you? REAPER shares their expertise on building a consistent brand, while leaving room for evolution. 
In this episode, we cover: 
How to explore other music genres while maintaining your recognizable brand Having identifiable branding markers, like REAPER’s signature mask An intro to the Drum & Bass genre Appreciating live music and the artist behind the decks Known for their signature masked appearance, REAPER is a unique drum & bass flavor that piques the interest of Bass music enthusiasts across the spectrum. Following their debut, REAPER has had a massive touring schedule, joining Kayzo on both of his 2021 and 2022 NA tours as well as performing at major festivals, including Insomniac’s EDC Las Vegas, Nocturnal Wonderland, EDC Orlando, Countdown NYE, Excision’s Lost Lands, and many more. REAPER’s latest project, CHALLENGER, is the culmination of over two decades of production experience. Their music is a portal to the new era, a gateway to Drum & Bass.
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What qualifies success or failure as a House music artist? For DJ and producer XIE, it's perseverance in the face of a challenging industry. So, how do you keep yourself motivated? How do you support your artistic endeavors with self-care? How do you balance hard work and filling up your own cup? In this episode, we cover: 
Pulling inspiration from House music and other genres The work-life balance of putting in the hours to your craft and self-care to reduce stress and creative burnout Perseverance in the face of common House music career challenges 
XIE is a Los Angeles-based Chinese-American producer, DJ, and singer-songwriter. With her multi-hyphenate skillset in writing, producing, performing, designing her own artwork, and more, XIE creates moody, melodic soundscapes with a unique touch. XIE performed at Coachella's DoLab, HARD Summer, and EDC Vegas. Check out her latest single, 'Birds In Paradise' from Thrive Music. Follow XIEInstagram
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