Accountants Law Pod™

Lynda Artesani, Sarah Prevost, and Steven Libhart

Where Accounting Professionals and Law Firms Converge

  1. 3h ago

    Is Your Marketing Paying Off? Legal SEO and ROI with Lindsey Busfield

    Is your law firm’s marketing actually bringing in cases, or just clicks? Sarah Prevost, Lynda Artesani, and Steve Libhart sit down with Lindsey Busfield, Vice President and Partner at Optimize My Firm, to talk legal SEO, marketing ROI, and how law firms can show up where clients are searching. Lindsey shares why pay-per-click ads can cost personal injury firms $4,000 to $5,000 per case (and up to $15,000 in markets like Los Angeles), why less than 2% of cases come from AI search despite all the hype, and how Yelp reviews now influence ChatGPT recommendations. She also explains why hyper-local content beats generic blog posts, how new firms can build momentum without a big budget, and why consistency matters more than which platform you choose. Plus, her surprising career path from philosophy degree to Starbucks to pasture-raised eggs to legal SEO! Whether you’re an attorney investing in marketing or an accountant helping law firm clients measure what’s working, this episode is packed with practical takeaways. 00:25 Introduction to Legal Marketing and SEO 04:18 Challenges of Tracking Marketing Attribution 10:23 Niche Marketing Strategies for Law Firms 16:19 AI's Impact on Legal SEO and Content 20:34 Leveraging Natural Aptitudes for Marketing 21:38 Understanding Competition in Personal Injury Law 23:16 The Impact of PPC Advertising in Saturated Markets 23:55 Seasonality and Trends in Personal Injury Cases 26:34 Strategies for New Personal Injury Attorneys 28:57 The Importance of Content and Reviews 31:21 Building a Strong Online Presence 34:57 Rebranding Established Firms 38:00 The Role of Consistency in Branding 39:14 Navigating Legal Marketing Challenges 39:55 Insights from a Bestselling Book 41:58 The Importance of Authenticity in Marketing 42:53 Understanding Legal Niches for Effective Marketing 45:13 Creating Relevant Content for Local Audiences 47:15 The Role of Partnerships in Legal Marketing 50:10 The Journey of Growing a Law Firm 📘 Lindsey’s book, How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why 🎙️ Lindsey’s podcast, the Personal Injury Marketing Minute 🌐 Optimize My Firm 🔔 Subscribe for weekly episodes covering law firm bookkeeping, legal tech, and accounting practice tips. 📩 Have a question or topic idea? Email us at info@accountantslawpod.com 🧑‍💼 Join the Accountants Law Lab Mastermind: accountantslawlab.com 🌐 Visit us at accountantslawpod.com Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed, produced, and edited by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice. The stories we share from the field are meant to educate, never to shame. We have deep respect for attorneys and the complexity of running a firm, and we recognize that many of the mistakes we discuss happen simply because no one ever explained the rules.

  2. Oct 29

    What Does Financial Disorganization Look Like in a Law Firm?

    What does financial disorganization really look like in a law firm? Sarah Prevost and Steve Libhart dig into a phrase from Sarah and Lynda’s recent ethics presentation that Sarah couldn’t stop thinking about. They explore how disorganization is rarely intentional, but how small slips like unclear engagement letters, mixed fee structures, and rushed settlement disbursements can snowball into billing disputes and even bar complaints. Steve shares why you should never disburse a settlement before the check truly clears, why a cost-only retainer deserves its own matter, and why a matching bank feed doesn’t mean your trust account is reconciled. They also tackle attorney supervision under Rules 5.1 and 5.3, year-end cash decisions that can leave firms short in the new year, and why holding checks until January isn’t allowed. Steve’s takeaway: think of financial disorganization as an opportunity to fine-tune. 01:27 Understanding Financial Disorganization 07:15 The Impact of Billing Practices 12:47 Engagement Letters and Client Expectations 17:33 Advanced Client Costs and Cash Flow 22:48 Navigating Year-End Financial Decisions 27:39 Conclusion: From Disorganization to Opportunities🔔 Subscribe for weekly episodes covering law firm bookkeeping, legal tech, and accounting practice tips. 📩 Have a question or topic idea? Email us at info@accountantslawpod.com 🧑‍💼 Join the Accountants Law Lab Mastermind: accountantslawlab.com 🌐 Visit us at accountantslawpod.com Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed, produced, and edited by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice. The stories we share from the field are meant to educate, never to shame. We have deep respect for attorneys and the complexity of running a firm, and we recognize that many of the mistakes we discuss happen simply because no one ever explained the rules.

  3. Oct 22

    Mergers and Acquisitions with Matt and Randy Crabtree

    Thinking about selling your firm someday, or wondering what's driving all the private equity deals in professional services? Sarah, Lynda, and Steve sit down with Randy Crabtree, CPA, co-founder and partner of Tri-Merit Specialty Tax Professionals and his son Matt Crabtree of Breakaway Advising for a candid, father-and-son look at the M&A world. Matt brings the advisor's perspective, and Randy shares what it's really like to go through a transaction after pivoting from the specialty tax firm he founded 20 years ago. They talk about why due diligence has gotten so much tougher since COVID, the $3.7 trillion in private equity "dry powder" fueling today's deals, why professional services firms are such hot targets, and why the right buyer can matter more than the highest offer. Matt also shares his "Four T's" of preparing to sell (Time, Talent, Traction, and Transparency), plus why you should start getting ready about five years before you go to market. Along the way, the group digs into AI, training the next generation, and why change in the profession is more exciting than scary. 00:25 Introduction to the Crabtree Family and Their Expertise 03:17 The Current State of Mergers and Acquisitions 06:13 The Impact of COVID-19 on M&A Dynamics 09:14 Preparing for Sale: Timing and Strategy 12:06 Personal Experiences in Business Transitions 15:02 The Role of Culture in M&A Transactions 17:55 Navigating Post-Sale Challenges 20:57 The Future of M&A in Professional Services 23:42 The Influence of AI on Business Valuation 27:26 Private Equity and Market Dynamics 28:22 The Wild West of AI in Business 29:37 Navigating the Private Equity Landscape 32:21 Generational Shifts in Work Ethic 33:15 Embracing Change in Professional Services 38:17 Preparing for Business Transactions 40:21 The Four T's of Selling a Business 44:29 Building a Strong Advisory Team 🔔 Subscribe for weekly episodes covering law firm bookkeeping, legal tech, and accounting practice tips. 📩 Have a question or topic idea? Email us at info@accountantslawpod.com 🧑‍💼 Join the Accountants Law Lab Mastermind: accountantslawlab.com 🌐 Visit us at accountantslawpod.com Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed, produced, and edited by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice. The stories we share from the field are meant to educate, never to shame. We have deep respect for attorneys and the complexity of running a firm, and we recognize that many of the mistakes we discuss happen simply because no one ever explained the rules.

  4. Oct 15

    Navigating Client Communications

    "Do you have time for a quick question?" might be the most loaded phrase in professional services. In this episode, Sarah Prevost and Steve Libhart dig into client communication and boundaries from both sides: how attorneys manage their own clients, and how accountants and bookkeepers manage their attorney clients. They talk through why attorneys are trained to question everything (and why that isn't personal), a better alternative to the "quick question," and how unexpected requests like class accounting can become a scope creep conversation and a new revenue opportunity. Steve shares how posting unexplained transactions to owner's draw finally got a busy attorney's attention, and Sarah explains why she keeps an eye on client threads when a new CFO or COO enters the picture. They also cover sending preliminary reports when answers don't come in, supporting team members who feel stuck in the middle, working backward from the solution before asking for help, knowing when to let a client go, and the rise of "expandable deadlines" with a new generation of business owners. 00:25 Introduction and overview of communication challenges 02:18 Differences between legal and accounting communication styles 04:26 The importance of setting boundaries and expectations 06:22 Handling quick questions and managing scope creep 08:24 Tools for respectful and effective communication 10:28 Onboarding processes and managing client relationships 12:25 Dealing with difficult clients and boundary setting 14:21 The impact of generational communication differences 16:23 Managing emotional responses and scope creep 18:18 The role of organization and SOPs in communication 20:24 Using proactive tools to address communication issues 22:29 The importance of patience and strategic responses 24:22 Handling internal team dynamics and client interactions 26:17 Adapting communication for different practice areas 28:11 The future of communication with younger generations 🔔 Subscribe for weekly episodes covering law firm bookkeeping, legal tech, and accounting practice tips. 📩 Have a question or topic idea? Email us at info@accountantslawpod.com 🧑‍💼 Join the Accountants Law Lab Mastermind: accountantslawlab.com 🌐 Visit us at accountantslawpod.com Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed, produced, and edited by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice. The stories we share from the field are meant to educate, never to shame. We have deep respect for attorneys and the complexity of running a firm, and we recognize that many of the mistakes we discuss happen simply because no one ever explained the rules.

  5. Oct 8

    Engagement Letters That Save You

    Engagement letters aren't just paperwork, they're your best defense against scope creep. In this episode, Sarah and Lynda dig into what makes a strong engagement letter for legal bookkeepers and accountants working with law firms. They cover why signature authority matters (and what happens when it's ignored), how to define the entity and responsible party up front, and why listing out bank accounts, IOLTA accounts, and loans by name protects you when a client suddenly opens ten more accounts. They also talk through start dates versus signing dates, weekly versus monthly billing, cancellation and termination clauses, and what happens to records when an engagement ends. Along the way, they share real stories, including one that almost ended in a client asking for a full refund after work was already completed, plus practical advice on client responsibilities and deadlines, trust account language, software access and confidentiality, and why tools like Ignition can save you from chasing down expired credit cards. Whether you're just starting to work with law firms or you've been at it for years, this episode is full of the practical, hard won lessons every legal bookkeeper needs in their contract. 00:25 Introduction and Engagement Letters Overview 03:26 The Importance of Engagement Letters 06:23 Defining Scope and Responsibilities 09:33 Handling Changes and Cancellations 12:22 Client Responsibilities and Deadlines 15:21 Software and Technology in Engagements 18:28 Trust Accounts and Compliance🔔 Subscribe for weekly episodes covering law firm bookkeeping, legal tech, and accounting practice tips. 📩 Have a question or topic idea? Email us at info@accountantslawpod.com 🧑‍💼 Join the Accountants Law Lab Mastermind: accountantslawlab.com 🌐 Visit us at accountantslawpod.com Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed, produced, and edited by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice. The stories we share from the field are meant to educate, never to shame. We have deep respect for attorneys and the complexity of running a firm, and we recognize that many of the mistakes we discuss happen simply because no one ever explained the rules.

  6. Oct 1

    The Profitability Puzzle: How to Know When Your Law Firm Is Truly Profitable

    Revenue is not the same as profit, and this episode dives into exactly why. Lynda, Sarah, and Steve unpack what "truly profitable" actually looks like for a law firm, from net profit margins and gross profit per matter to profitability per partner and attorney. They talk through the real cost of scope creep, why busy doesn't mean profitable, how retainer balances can be misleading, and why write-offs quietly hurt your bottom line more than you think. The conversation also covers marketing spend and ROI tracking, billing realization rates, the pros and cons of flat fee versus hourly billing, and how to build in the right cash cushion during periods of growth. If you've ever looked at your P&L and wondered whether the number at the bottom is really telling you the full story, this episode is for you. 00:15 Understanding Law Firm Profitability 05:31 Analyzing Expenses and Overhead 10:39 Marketing Strategies for Law Firms 14:58 Evaluating Client Profitability 15:26 The Importance of Tracking Marketing ROI 18:16 Understanding Pricing and Collections 21:02 The Balance Between Busy and Profitable 25:05 Navigating Flat Fee vs. Billable Hour Models 30:15 Intentional Growth and Client Relationships 🔔 Subscribe for weekly episodes covering law firm bookkeeping, legal tech, and accounting practice tips. 📩 Have a question or topic idea? Email us at info@accountantslawpod.com 🧑‍💼 Join the Accountants Law Lab Mastermind: accountantslawlab.com 🌐 Visit us at accountantslawpod.com Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed, produced, and edited by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice. The stories we share from the field are meant to educate, never to shame. We have deep respect for attorneys and the complexity of running a firm, and we recognize that many of the mistakes we discuss happen simply because no one ever explained the rules.

  7. Sep 24

    Partnership Accounting: What Changes When You Add a Partner to Your Firm

    Partnership accounting changes everything, and most law firm bookkeepers find out the hard way. In this episode Lynda Artesani, Sarah Prevost, and Steven Libhart break down exactly what happens to a firm's finances when a new partner enters the picture. From setting up capital accounts and documenting buy-ins correctly, to understanding the difference between a partner draw and a salary, to navigating the equity versus non-equity partner distinction, this is the practical, real-world guide to partnership accounting that every legal bookkeeper needs in their toolkit. The team also covers eat what you kill compensation models, guaranteed payments, K-1 reporting, and what to do when a partner exits. If you have a law firm client that is or ever will be a partnership, this one is required listening. 02:20 Navigating Partnership Changes 06:30 Understanding Partnership Agreements 12:01 Compensation Models in Partnerships 18:01 The Complexity of Bookkeeping in Partnerships 24:13 Final Thoughts on Partnerships 🔔 Subscribe for weekly episodes covering law firm bookkeeping, legal tech, and accounting practice tips. 📩 Have a question or topic idea? Email us at info@accountantslawpod.com 🧑‍💼 Join the Accountants Law Lab Mastermind: accountantslawlab.com 🌐 Visit us at accountantslawpod.com Has a client ever added a partner without telling you first? Drop it in the comments. We want to hear the story. Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed, produced and edited by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay  Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice. The stories we share from the field are meant to educate, never to shame. We have deep respect for attorneys and the complexity of running a firm, and we recognize that many of the mistakes we discuss happen simply because no one ever explained the rules.

  8. Sep 17

    Burnout is Real: How Legal Bookkeepers Can Protect Their Energy

    Burnout is real, and it hits legal bookkeepers and accountants harder than most people realize. In this candid episode, Sarah Prevost and Steven Libhart dig into what burnout actually looks like in the day-to-day: the mental load of trust accounting, the disruptive phone calls, the feeling of always being "on call" for clients. They talk through practical ways to set healthy boundaries without damaging client relationships, why giving yourself permission to disconnect matters, and how small daily rituals, walks, painting, watching fish, whatever it is, can protect your energy long term. The conversation also touches on niching down (like specializing in cleanup work only), planning around the industry's natural slow season, and why celebrating the small wins matters just as much as the big ones. A grounding, honest episode for anyone in this profession who's stretched thin and needs permission to slow down. 00:29 Burnout Topic Setup 02:01 A Morning Overload 05:30 Give Yourself Space 06:12 Disconnect And Delegate 09:00 Midday Reset Rituals 10:25 Unwanted Advice Stress 12:13 Signs Of Burnout 14:01 Grace And Morning Routines 14:47 Setting Client Boundaries 16:25 Scripts For Saying No 18:30 Travel Days Communication 19:27 Billing on the Road 19:50 Vacation Guilt and RV Work 20:53 Speak Up for Your Needs 22:58 Plan Rest to Avoid Burnout 23:29 Grace and Daily Recovery 24:27 RV Repairman Lifestyle 26:57 Permission to Pivot 29:52 Work Models and Seasons 31:23 Closing Gifts and Self Care 🔔 Subscribe for weekly episodes covering law firm bookkeeping, legal tech, and accounting practice tips. 📩 Have a question or topic idea? Email us at info@accountantslawpod.com 🧑‍💼 Join the Accountants Law Lab Mastermind: accountantslawlab.com 🌐 Visit us at accountantslawpod.com Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed, produced, and edited by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice. The stories we share from the field are meant to educate, never to shame. We have deep respect for attorneys and the complexity of running a firm, and we recognize that many of the mistakes we discuss happen simply because no one ever explained the rules.

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4.6
out of 5
14 Ratings

About

Where Accounting Professionals and Law Firms Converge

Information

  • Creator
    Lynda Artesani, Sarah Prevost, and Steven Libhart
  • Years Active
    2023 - 2026
  • Episodes
    180
  • Rating
    Clean
  • Show Website
    Accountants Law Pod™

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