Property Management Business

PM Build
  • 4.9 (47)
  • Entrepreneurship
  • Updated Biweekly

Welcome to the Property Management Business Podcast, hosted by Marc Cunningham, a veteran property manager with over 40 years of experience. This podcast offers practical insights for both beginners and experienced property managers, including topics such as industry trends, growing your business, increasing your income, marketing strategies, financial management, owner & tenant relations, and regulatory compliance. Learn valuable tips from an industry expert as you build, grow, and protect your property management business.

  1. 2d ago

    83. Using your Property Management Company as a Business Platform with Katie Linkous of FIG Property Management

    What would your property management company look like if it didn't depend on you to keep everything running? In this episode, Marc Cunningham sits down with Katie Linkous, owner of FIG Property Management, to explore how she has built a successful property management company around trust, accountability, delegation, data, and a willingness to challenge the way things have always been done. Katie shares how FIG developed a culture where employees can hold anyone accountable, including her, and how dashboards and measurable KPIs help the team identify problems before they grow. She also explains why FIG stopped answering every incoming phone call, eliminated walk-in office visits, and closes the office every Monday, all while continuing to serve hundreds of rental properties. But Katie's approach extends beyond operational efficiency. She shares how her nonprofit is creating housing opportunities for people facing significant barriers, including young adults aging out of foster care, and how changing one property's rent collection structure increased collections from roughly 76% to 97% in a single month. Most importantly, Katie explains why she doesn't consider a business successful unless she's creating something she can eventually step away from. If you're trying to build a property management company that can grow without requiring more and more of your time, this conversation offers a very different way to think about leadership, systems, culture, and what business success actually looks like.   Contact Katie Linkous at https://figpminc.com/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

  2. Aug 25

    82. Tiered Pricing and Profitability with Deb Newell

    Are more doors actually making your property management company more profitable? In this episode, Marc Cunningham sits down with Deb Newell, founder of Real-Time Consulting Services, to challenge some common assumptions about growth, pricing, and profitability in property management. Deb explains why door count can become a vanity metric and why some companies may actually become more profitable by fixing operational inefficiencies before pursuing additional growth. The conversation then turns to pricing, where Marc and Deb debate the pros and cons of tiered pricing models versus dynamic pricing. Marc explains why offering multiple service levels can undermine your position as the expert, while Deb explores how property-level profitability should influence what you charge. They also discuss identifying unprofitable properties and difficult owners, knowing when to raise fees or let an owner go, healthy client attrition rates, and why owners who refuse to delegate eventually become the bottleneck preventing their companies from scaling. If you want to grow a healthier, more profitable property management company—not simply accumulate more doors—this episode will challenge how you think about pricing and growth. Contact Deb Newell for Real Time Consulting at https://www.propertymanagementconsulting.com/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

  3. Aug 11

    81. How to Make Your New Employee Successful with Pete Neubig of VPM Solutions

    Hiring a great employee is only the beginning. What happens during their first days, weeks, and months can determine whether they become a long-term asset to your property management company or another hire that doesn't work out. In this episode of the Property Management Business Podcast, Marc Cunningham sits down with Pete Neubig of VPM Solutions to break down how to successfully onboard and train a new employee. They walk through the entire process, from preparing for a new hire's first day and introducing company culture to creating a structured training program, evaluating performance, and eventually giving employees the independence to own their roles. Pete explains why training should move from broad company knowledge into role-specific responsibilities, how long training should last, and why new employees should build their own training manuals as they learn. Marc also shares how his team evaluates new hires, uses weekly one-on-one meetings, and determines when someone simply isn't the right fit. If you're investing time and money into finding great people, this episode will help you make sure that investment doesn't end on hiring day. Connect with Pete and VPM Solutions at https://www.vpmsolutions.com/affiliate/pm-build Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

  4. Jul 28

    80. A Strategic Planning Session for Your Business with Andrew Smallwood of Second Nature

    What separates property management companies that grow intentionally from those that simply react? In this episode, Marc Cunningham sits down with Andrew Smallwood, Chief Strategy Officer at Second Nature, for a deep dive into strategic thinking. Rather than discussing theory, Andrew walks Marc through a real strategic planning session, exploring how property managers can make better long-term decisions, identify the right customers, and build businesses around intentional choices instead of constant opportunities. Together, they discuss defining your ideal customer, knowing where not to compete, balancing focus with growth, avoiding common strategic planning mistakes, and creating a business that's known for something truly unique. They also explore why collaboration isn't the same as consensus and how leaders can confidently make strategic decisions while still involving their teams. Whether you're managing 30 doors or 3,000, this conversation will challenge how you think about building your business for the long term.   Connect with Andrew Smallwood:  andrew@secondnature.com https://www.secondnature.com/request-demo?utm_source=website&utm_medium=backlink&utm_campaign=pm_build   Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

  5. Jul 14

    79. Where Your Owner Leads Are Coming From with Landon Murie of Goodjuju

    Do you know where your owner leads are actually coming from or are you just guessing? In this episode, Marc Cunningham sits down with Landon Murie, Founder and CEO of Goodjuju Marketing, to discuss the results of a comprehensive marketing study analyzing where property management owner leads originate. Instead of relying on assumptions, Landon shares real data gathered from thousands of website visitors and lead submissions to uncover which marketing channels are producing results. Marc and Landon explore how Google search compares to AI platforms like ChatGPT, why educational content continues to outperform generic marketing, and what property managers should be doing today to improve their online visibility. They also discuss Google's increasing emphasis on expertise, authority, and trust, along with practical SEO strategies that can help companies generate more qualified owner leads. If you're looking to grow your property management company, this episode provides actionable marketing insights backed by real-world data not opinions. Connect with Landon Murie:  Landon@gogoodjuju.com https://gogoodjuju.com/pm-build/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

  6. Jun 23

    78. Why Grace Management Sold Their Property Management Company

    Why would we sell our successful, growing property management company? In this special episode of the Property Management Business Podcast, the microphone gets turned around as Kit Garren interviews Marc Cunningham about Grace Property Management's recent sale to Associa and Rhome Property Management. After announcing the sale earlier this year, Marc received countless questions from industry peers: Was the company struggling? Was he burned out? Was this an exit strategy? In this candid conversation, Marc shares the real story behind the decision. You'll hear how Grace Management evolved from a family business founded in 1978 to one of Denver's most respected property management companies, why the company began exploring acquisition opportunities while business was thriving, and how concepts like risk management, succession planning, team stability, and long-term vision ultimately influenced the decision. Whether you have 100 doors or 10,000, this episode offers valuable insights into viewing your business as an asset, thinking strategically about the future, and making decisions that serve both your team and your legacy. Connect for Kit Garren: Kit.garren@rhomepm.com 828-779-5504 Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

  7. May 26

    77. What Property Managers Need To Know About The Macro Housing Market with Ivy Zelman

    What's actually happening in the housing market right now and how should property managers respond? In this episode, Marc Cunningham sits down with housing market expert Ivy Zelman of Zelman & Associates to unpack the macro housing trends shaping the future of property management. Ivy shares why today's market is more segmented than ever, how overbuilding in Sunbelt markets is impacting rents and occupancy, and why affordability (not inventory) is the real issue facing housing today. Marc and Ivy also dive into the growing disconnect between renewal rents and market rents, why occupancy matters more than price in the current environment, and what property managers should be telling owner clients right now. This conversation is packed with insights on build-to-rent communities, investor behavior, reluctant landlords, concessions, demographics, and what property managers should expect over the next several years in both the rental and for-sale housing markets. If you want to better understand the "why" behind today's market conditions and how to communicate those realities to owners this episode is essential listening. Zelman & Associates - Learn more about Zelman & Associates Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

  8. May 12

    76. How To Grow In A Slow Market and 6 Other Things You Know But Are Doing Nothing About with Dave Borden of Rentvine

    What are the things you already know about your property management business but keep ignoring? In this episode, Marc Cunningham and Dave Borden of Rentvine break down six hard truths every property manager faces, from declining rental demand to rising owner expectations. The difference isn't awareness; it's action. This conversation challenges the "it is what it is" mindset and reframes common industry problems into opportunities for growth. From handling slower rental markets and protecting revenue when rents drop, to navigating demanding clients and setting business boundaries, Marc and Dave walk through practical strategies you can implement immediately. They also dive into one of the most important skills in property management; how to make problems go away and why that mindset can transform your relationships with tenants, owners, and your team. If you've been feeling stuck, reactive, or overwhelmed, this episode will push you to rethink how you approach the challenges you already know exist. Clockwork Media - revolutionize your property management marketing   Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

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4.9
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About

Welcome to the Property Management Business Podcast, hosted by Marc Cunningham, a veteran property manager with over 40 years of experience. This podcast offers practical insights for both beginners and experienced property managers, including topics such as industry trends, growing your business, increasing your income, marketing strategies, financial management, owner & tenant relations, and regulatory compliance. Learn valuable tips from an industry expert as you build, grow, and protect your property management business.

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