Property Management Business

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Welcome to the Property Management Business Podcast, hosted by Marc Cunningham, a veteran property manager with over 40 years of experience. This podcast offers practical insights for both beginners and experienced property managers, including topics such as industry trends, growing your business, increasing your income, marketing strategies, financial management, owner & tenant relations, and regulatory compliance. Learn valuable tips from an industry expert as you build, grow, and protect your property management business.

  1. MAR 24

    73. The Biggest Opportunities in Property Management Today with Peter Lohmann of Crane

    What are the biggest opportunities in property management right now and are you missing them? In this episode, Marc Cunningham sits down with Peter Lohmann, owner of RL Property Management (750 doors) and founder of the Crane community for property management business owners. Peter shares lessons from the opportunities he wished he had pursued earlier from buying more rental homes after the 2008 housing crash to going all-in on social media platforms early. But this conversation isn't about regrets, it's about recognizing the next opportunities before they pass you by. Marc and Peter discuss how business owners should think about their real job as CEO, why stepping away from the day-to-day operations is essential for long-term growth, and how Peter's "Crane Break" concept encourages property managers to fully disconnect from their business to unlock new ideas and leadership growth. They also explore emerging opportunities around AI, knowledge sharing, and industry collaboration along with Peter's vision behind Crane, a private community designed to help experienced property managers grow faster and build time freedom. If you're stuck in the daily grind of property management, this episode is a powerful reminder to lift your head up, look for opportunities, and press the advantage when you find them. Crane - join the top PM group at https://www.joincrane.co/   Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

    54 min

  2. MAR 10

    72. Using AI to Grow Your Property Management Business with Kristen Ewen of PMW

    How does a property management company generate 1,400 owner leads in a single year without running pay-per-click ads? In this episode, Marc Cunningham brings on Kristen Ewen of PMW (Property Manager Websites) and Rentvine to analyze Grace Property Management's website live. Instead of theory, this is a real breakdown of what's actually driving owner leads and where the content gaps still exist. They discuss the blog topics and legal updates that generate the most traffic, why pricing pages are critical for both Google and AI visibility, and how AI tools are reshaping search behavior. Kristen also explains why authenticity and expert opinion matter more than ever and how property managers should (and shouldn't) be using AI to create content. If you want more owner leads in 2026, this episode offers a tactical look at website strategy, SEO, AI optimization, and the small tweaks that drive major results. Contact Kristen and her team at PMW at https://www.propertymanagerwebsites.com/ Upkeep Media: Get a free property management lead gen analysis Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

    47 min

  3. FEB 24

    71. Inhouse Maintenance + Buying the Company You Work for with Melissa Sharon of 1st Rate Property Management

    In-house maintenance can transform a property management company — or create operational chaos. So how do you know when it makes sense? In this episode, Marc Cunningham sits down with Melissa Sharon of FirstRate Property Management (1,200 doors in Boise, Idaho) to break down the real pros and cons of running in-house maintenance. Melissa shares how her team structured a separate maintenance division, why quality control and response time improved, and how it became a profitable arm of their business. They also dive into strategic planning retreats, taking a leadership team to Mexico after hitting growth goals, buying a company from the previous owner through an SBA loan, and what it looks like to run a 28-person company with your spouse. If you're debating bringing maintenance in-house, planning your next growth phase, or thinking about long-term ownership, this episode offers practical insight from someone who's done it. 1st Rate Property Management Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

    49 min

  4. FEB 10

    70. Getting to 275 doors with Carson Hamann of Bobcat Property Management

    What does it really take to grow a property management company from scratch and do it while building a life outside the business? In this episode, Marc Cunningham sits down with Carson Hamann of Bobcat Property Management to unpack her journey from buying her first rental at 18 years old to running a 275-door property management company in Northern Nevada. Carson shares how she grew mostly organically, what she learned from acquiring (and later shedding) doors early on, and how she built professionalism and confidence as a young operator in a traditionally male-dominated industry. The conversation dives into work ethic, mindset, hiring challenges, setting boundaries as a kind-hearted leader, and the systems that helped Carson manage growth without burning out. Carson also explains how she generates consistent owner leads, often averaging one per day, largely through agent referrals and Google reviews, without heavy ad spend. This episode is an honest look at sustainable growth, leadership development, and balancing ambition with family, motherhood, and life outside the office. Bobcat Property Management Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

    43 min

  5. JAN 27

    69. How I Built A Property Management Division From My Real Estate Sales Company with Justin Woodall

    Can a property management company add real estate sales or should a real estate sales company bolt on property management? In this episode, Marc Cunningham sits down with Justin Woodall to unpack how Justin successfully built a property management division out of an already thriving real estate sales business. Justin shares why he chose to separate the two brands, how personality differences between sales and property management shape hiring decisions, and what operational structures made growth possible without burning out the owner. You'll hear candid insights on referral strategies between sales and PM, how to protect online reviews, how to communicate sales services to owner clients, and why recurring revenue from property management ultimately creates more long-term enterprise value than sales commissions alone. This episode is essential listening for operators weighing expansion opportunities, deciding where to focus limited resources, or thinking about how to build a business that scales beyond themselves. Woodall Realty Group Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

    42 min

  6. JAN 13

    68. How to Get More Owner Leads with Stephen Fox of Upkeep Media

    How are you planning to generate new owner-client leads in 2026 and are you betting on tactics that actually work? In this episode, Marc Cunningham sits down with Stephen Fox of Upkeep Media to break down the most effective, realistic strategies property management companies should be focusing on to drive owner leads next year. Instead of chasing shiny objects or short-term hacks, the conversation centers on organic SEO, Google reviews, YouTube, and education-based marketing that compounds over time. Stephen explains why Google and YouTube still dominate owner search behavior, how AI search fits into the picture, and what PMs should prioritize depending on where they are in their growth journey. They also unpack why video marketing is one of the cheapest and most defensible lead-generation strategies available—and why perfection is not required to win. This episode is a practical roadmap for PMs who want predictable lead flow, lower acquisition costs, and marketing assets that keep working long after they're created. Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

    47 min

  7. 12/30/2025

    67. 2026 Rental Market Preview Part 2 - What to Expect with Jesse Lederman of Zelman

    Renewal rent growth has been carrying the rental market—but how long can that last? In Part 2 of this in-depth conversation, Marc Cunningham continues his discussion with Jesse Lederman, Chief Financial Analyst at Zelman, breaking down the less-talked-about forces shaping the 2026 rental market. This episode dives into renewal rent growth versus new move-in pricing, blended rent growth, days on market, turnover, maintenance costs, and shifting investor behavior. Marc and Jesse explain why renewals have outpaced market rents, how renter "friction" is delaying price corrections, and why that dynamic may not be sustainable forever. They also unpack why days on market remain elevated, what annualized turnover really means for operators, and why maintenance and capital expenses unexpectedly declined in late 2025. The episode closes with a look at investor demand—why institutional buyers have pulled back while individual investors appear more opportunistic—and the early signs of stabilization heading into the spring leasing season. If you're advising owners, setting 2026 budgets, or managing expectations during a slower cycle, this episode gives you the data-backed context you need. Zelman & Associates: trusted experts offering unparalleled housing insights Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

    54 min

  8. 12/30/2025

    66. 2026 Rental Market Preview Part 1 - What to Expect with Jesse Lederman of Zelman

    The 2026 rental market is shaping up to look very different than the last few years—and property managers need to be ready to explain why. In this special year-end episode, Marc Cunningham sits down with Jesse Lederman, Chief Financial Analyst at Zelman, to break down insights from Zelman's latest Single-Family Rental Survey. Together, they unpack what the data is really saying about rent growth, supply pressure, and the growing wave of accidental landlords entering the market. You'll hear why new move-in rent growth has turned negative in many markets, how low mortgage rates are reshaping owner behavior, and what property managers should expect as they head into 2026. This episode gives you the language, context, and data you need to communicate confidently with owner clients—and to stop taking the blame for market forces outside your control. This is Part 1 of a two-part conversation focused on helping property managers think strategically about the year ahead. Zelman & Associates: trusted experts offering unparalleled housing insights Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

    42 min
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About

Welcome to the Property Management Business Podcast, hosted by Marc Cunningham, a veteran property manager with over 40 years of experience. This podcast offers practical insights for both beginners and experienced property managers, including topics such as industry trends, growing your business, increasing your income, marketing strategies, financial management, owner & tenant relations, and regulatory compliance. Learn valuable tips from an industry expert as you build, grow, and protect your property management business.

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