The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

  1. 1d ago

    The Brand Strategy That Keeps Gym Members Coming Back

    This week, we're joined by Jason from Azura Sport, a specialist in helping gyms and online coaches build stronger brands and merchandise ecosystems that keep customers engaged for longer. Jason explains why delivering great coaching is only part of the picture. From branded welcome packs and supplements to exclusive merchandise drops and member milestones, he shares practical ways to improve retention, increase customer lifetime value and generate additional revenue. He also explores how gym owners can introduce merchandise without tying up large amounts of cash in stock, and why building a brand that members feel connected to is becoming increasingly important in a competitive fitness industry. Key highlights of this episode include: ✅ Why your core fitness product is no longer enough to retain members. ✅ How branded welcome packs can improve retention from day one. ✅ The merchandise strategy that could generate £10K in extra annual revenue. ✅ Why branded supplements can create recurring sales beyond your gym. ✅ How exclusive merchandise drops turn community spirit into profitable sales. Connect with Jason and Azura Sport: Instagram (Jason): https://www.instagram.com/jasonhazlehurst/ Instagram (Azura Sport): https://www.instagram.com/azura.sport/ Website: https://www.azurasport.com/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  2. Oct 6

    The Profit First Strategy Every Gym Owner Needs

    This week, we're joined by Duncan Lloyd from Profit Genie, an accountant who works with fitness businesses and helps gym owners take control of their finances. Duncan shares why so many gym owners struggle to pay themselves properly, even when their businesses are bringing in money. We discuss the Profit First method, how to manage cash flow, why underpricing your memberships can hold you back, and how to build a business that generates real wealth. We also explore why focusing on profit is about more than cutting costs or avoiding tax. It's about creating a sustainable business that can pay you properly, invest in your team and potentially become a valuable asset you can sell in the future. If you're serious about growing your gym and keeping more of what you earn, this episode is for you. Key highlights of this episode include: ✅ Why generating more revenue doesn't always mean taking home more money. ✅ How the Profit First method can transform your gym's cash flow. ✅ Why raising membership prices could improve profits without losing everyone. ✅ The financial mistakes that stop gym owners from building real wealth. ✅ How to build a profitable gym that's attractive to future buyers Connect with Duncan: Instagram: https://www.instagram.com/fitnessprofitgenie/ Website: https://profitgenie.group/ Learn more about Azura Sport: https://www.azurasport.com/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

  3. Sep 29

    The Marketing Tactics That Can Bring In More Clients

    This week’s episode takes you behind the scenes of a marketing coaching call focused on practical ways fitness business owners can generate more customers. The episode explores why you need to actively hunt for clients rather than relying solely on Meta advertising, alongside strategies involving joint venture partnerships and creative campaigns. One of the biggest examples discussed is an Instagram contest that generated hundreds of new enquiries for one gym, with practical ideas on how similar strategies could be implemented in your own business. Key highlights of this episode include: ✅ Why consistently relying on Meta ads can limit client acquisition. ✅ The simple joint venture strategy that can generate referrals. ✅ How one Instagram contest created hundreds of new enquiries. ✅ Why a profitable business becomes easier to sell. ✅ Practical marketing tactics you can implement this October. If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Learn More about https://fmademo.com Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  4. Sep 22

    Why More Gym Revenue Doesn’t Mean More Profit

    This week, we’re joined by Nicky, a former personal trainer and gym owner who built, scaled, and eventually sold his own fitness business before moving into business coaching for fitness professionals. In this episode, Nicky breaks down why simply chasing more clients, revenue or locations can leave gym owners with more stress but no meaningful increase in personal income. He shares his approach to financial tracking, owner compensation, cash flow, and building a business around the lifestyle you actually want. The conversation also explores why gym owners should focus on making their core business profitable before expanding, and why personalised coaching and accountability can be so important when changing the way a business operates. Key highlights of this episode include: ✅ Why growing revenue does not guarantee higher owner compensation. ✅ How tracking cash flow can uncover hidden business problems. ✅ Why paying yourself first can change your business decisions. ✅ The danger of opening multiple sites too soon. ✅ How to build a business around your desired lifestyle. Connect with Nicky: Instagram: https://www.instagram.com/nicky_sehgal/ FBDA Instagram: https://www.instagram.com/fitbizcoach Facebook: https://www.facebook.com/FitnessBusinessDevelopmentAcademy Learn more about Fitness Business Development Academy: https://thefbda.com/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  5. Sep 15

    From Survival Mode to a Profitable Gym

    This week, we're joined by Aida from Bodywise Boutique Wellness, a gym owner who purchased a struggling gym for £45,000 and set about transforming it into a small-group personal training facility. Ada shares the challenges of taking over a business in poor condition, working seven days a week and initially not paying herself properly. She's joined by Nicky, who runs the Fitness Business Development Academy and works with gym owners on building businesses with a strong focus on profit and financial management. Together, they discuss why working harder isn't always the answer, how simplifying the business model can improve profitability, and why understanding your numbers should be at the heart of your growth strategy. Key highlights of this episode include: ✅ Why working harder won't necessarily make your gym more profitable. ✅ The business model change that made clients stickier and increased margins. ✅ Why gym owners need to understand their numbers before expanding. ✅ How raising prices helped transform sales and business performance. ✅ Why building systems and teams is essential for sustainable growth. Connect with Aida: Instagram: https://www.instagram.com/aidapecelyte/ Bodywise: Website: https://bodywise.co.uk/ Instagram: https://www.instagram.com/bodywiseboutiquewellness/ Facebook: https://www.facebook.com/bodywiseboutiquewellness Connect with Nicky: Website: https://thefbda.com/ Instagram: https://www.instagram.com/fitbizcoach Facebook: https://www.facebook.com/FitnessBusinessDevelopmentAcademy If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Learn more about Fitness Business Development Academy, https://thefbda.com/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  6. Sep 8

    The Future of Independent Gyms Is Changing Fast

    This week, we’re joined by Tom Clayton-Wright from Gym Owners Forum, where he works to support independent gym owners, raise industry standards, and create a stronger community for gym operators. We dive into the challenges facing independent gyms, including rising business costs and the need for greater industry representation. Tom also shares why gym owners need to consistently invest in themselves, how peer-to-peer learning can accelerate growth, and how data, wellness, and AI could shape the future of the fitness industry. The conversation also explores how one gym went from 400 to 2,000 members by focusing on the basics, improving the facility and consistently delivering value rather than relying on one clever marketing tactic. Key highlights of this episode include: ✅ Why independent gyms are struggling under rising business costs. ✅ How collective action can finally get government attention. ✅ Why gym owners must consistently invest in their own growth. ✅ How data can replace gut instinct when making decisions. ✅ Why AI and wellness could transform the gym industry. Connect with Tom: Gym Owners Forum Instagram: https://www.instagram.com/gym_owners_forum/ Website: https://gymownersforum.com/ Ashbourne Memberships: Instagram: https://www.instagram.com/ashbournememberships/ Website: https://ashbourne-memberships.com/ Fair Rates for Fitness Website: https://fairratesforfitness.com/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Learn more about fmademo.com Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  7. Sep 1

    The Gym Growth Playbook: Niche, Content & Sales

    This week, we're joined by Lewis, a gym owner and fitness entrepreneur who has built multiple businesses across gym, online coaching and highly specialised fitness services. He shares how niching into the 50+ market, becoming the face of the business and consistently documenting his journey helped create incredible demand, including a priority list of 800+ people. We also get into the numbers behind the growth, including 776 calls booked in under three minutes and an 83% close rate, plus the lessons he learned around pricing, sales and delivering a better service. And perhaps the biggest lesson? What looks like an overnight success is usually years of mistakes, persistence, learning and execution happening behind the scenes. Key highlights of this episode include: ✅ How niching down created a better service and stronger demand. ✅ Why documenting your business can become your best marketing strategy. ✅ The simple content shift that built an 800-person priority list. ✅ How better sales skills allowed pricing to increase dramatically. ✅ Why sustainable growth requires feedback, patience and relentless execution. Connect with Lewis Majid/Strongevity UK Instagram: https://www.instagram.com/strongevityuk/ Facebook: https://www.facebook.com/p/Strongevity-UK-61577813915988/ Website: https://thrive.strongevity.co.uk/waitlist If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Learn More about fmademo.com Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  8. Aug 24

    How to Build a Gym That Actually Lasts

    This week, we’re joined by Sam Dimmick, an experienced gym owner who has spent more than a decade building a group training business in Manchester, now serving 255 members while creating a business designed to be sustainable for both the team and the owner. Sam shares why getting more leads wasn't actually the problem, how analysing the numbers helped identify the real bottleneck, and how the business improved its marketing ecosystem without relying on paid cold campaigns. We also get into the importance of member experience, building genuine gym culture, creating predictable revenue, embracing competition and designing a business that gives the owner more freedom. Key highlights of this episode include: ✅ Why more leads might not be the answer to growth. ✅ How better experiences can dramatically improve your conversion rate. ✅ Why your members could become your most powerful salespeople. ✅ How competition can force you to raise your standards. ✅ Why predictable revenue creates freedom for gym owners. Connect with Sam: Instagram: https://www.instagram.com/dimmickpt/ COLLECTIVE MCR Website: https://www.collectivemcr.co.uk/ Instagram: https://www.instagram.com/collective_mcr https://www.facebook.com/RMFitness18 Learn More About Wellbeing Fitness Education Centre: https://wellbeingfitnesseducationcentre.co.uk/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Check out FMA Demo: www.FMAdemo.com Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

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