Painter Growth Podcast

Mike Gore-Hickman
  • 4.8 (17)
  • Entrepreneurship

If you are a growth-oriented painting contractor, this is what you need. Growing a painting company can be overwhelming. Should I buy leads? How do I price this? What type of marketing should I do? How do I find reliable painters? Join us as we explore sales, marketing, hiring, finances, leadership and more - everything you need to know to scale and grow your painting business. Learn how to get more leads, close more sales, hire more painters, grow your production and make more money in your painting business-all while working less. @paintergrowth on Instagram. Https://www.paintergrowth.com

  1. 4d ago

    How Painters Win The Ai Gold Rush (Before It's Too Late)

    Tanner Mullen (founder of DripJobs) returns to the Painter Growth Podcast for one of his most tactical conversations yet. Mike Workman and Tanner dig into why software is becoming commoditized, why education and service are the real moats, and how AI is reshaping what it means to run a painting business in 2025. Tanner breaks down his new product, Routimize, a route-optimization booking system that lets customers book themselves directly from Facebook at peak intent, eliminates wasted drive time, and is already live in 36 beta companies. He explains why he's "done with leads," how the illusion of choice drives take rates, and how the same engine now powers an AI voice agent that books appointments end-to-end on nights and weekends. If you're a painting contractor trying to build an income-producing asset instead of a job, this episode is your playbook. ⏱️ Timestamps below. 00:00 Intro: Tanner Mullen returns 00:32 Why it's the best time ever to be in business 01:17 Using AI to automate the boring stuff 01:52 Building an income-producing asset 02:46 Risk-takers vs. people who wait 04:03 The guy who asked for a free trial 4 years apart 04:29 Developing the investor mindset 05:13 Why DripJobs killed free trials 05:33 Software is becoming commoditized 06:24 Why education & service are the real moat 06:53 Knowing the problem vs. implementing the change 07:37 Building a department just for free training 07:59 The four quadrants: urgent vs. important 09:06 Time management is the #1 scaling skill 09:26 Five recommended CEO calendars by business stage 10:31 How AI changed software development for DripJobs 11:37 Differentiating yourself in a gold rush 12:13 Early-mover leverage & filing the patent 13:18 Trust as a moat: protecting customer data 14:13 Personal brand leverage in software 15:02 Killer AI use case: instant custom proposals 16:30 Staying focused as a product leader (no shiny objects) 17:03 DripJobs' biggest bottleneck: offline mode & V2 17:41 What Routimize actually does 18:03 The origin of DripJobs & speed to lead 18:51 Why request systems still create friction 19:42 How Routimize filters territory & enables VAs 20:37 Building friction to get the right bookings 20:58 Booking direct from Facebook with an AI chatbot 21:46 "I don't want leads anymore" 22:40 36 companies in beta 23:14 The illusion of choice & booking rates 24:17 Live demo: booking inside the service zone 25:34 Propagating the best appointment time 26:24 How much time it saves per salesperson 27:00 The Calendly for service businesses 27:20 Bulk routing for project managers 28:19 Tanner the "time dealer" 28:37 Customer experience & shortening the buying cycle 29:55 On-the-way texts with real drive-time ETAs 30:47 The Google Maps API cost reality 31:05 Voice AI: booking calls on nights & weekends 32:37 Why callers prefer to book by phone 33:36 Reassuring admins this won't replace them 35:10 Solving a problem that shouldn't exist 35:38 Will Routimize beat DripJobs? The December 2027 bet 36:12 Building features at AI speed 37:07 The 30-day runway to public launch 37:50 The pay-gate philosophy & 14-day trial 38:18 DripJobs V1 vs. V2 strategy 39:02 Big news: Tanner is fully free from Premium Painting 39:31 Why job scheduling is a high-level task 40:14 The estimating & proposal model that freed him 41:07 Selling the business kicked him into a new gear 41:49 Building a business worth keeping 42:36 Measuring cost by how much you think about it 43:08 Spotting and motivating A-players 43:29 Be 1% better than your best player 44:18 The personal development journey since age 16 45:00 Personal rules for leading a team 45:20 The State, Story, Strategy framework 46:43 Getting into the right state faster 47:24 Tanner's one-on-one Routimize offer 48:07 The June 19th deadline & how to claim it 48:42 Wrap-up .

    49 min

  2. 6d ago

    Dream It or Doubt It: Coaching a Painter Through the Gray Zone

    Most painters don't get what they want because they never actually decide what they want. They live in the "gray zone" — surviving, reacting, putting out fires — and wonder why the business keeps hitting the same ceiling. In this live coaching episode, Coach Jesse sits down with Damon, owner of On a Roll Painting, fresh off a record month: nearly $100K in April after doing $325K all of last year. On the surface it's a huge win. Underneath, there's a ceiling — a five-year vision he can picture but can't quite commit to, and the fear that shows up the moment he says it out loud. What follows is a real breakthrough, no script and no theory. Jesse walks Damon through the magic wand exercise to call out a specific number, confront the fear of success hiding behind the fear of failure, and step into the identity of the owner he's becoming — the one running a multi-million dollar business mostly hands-off, with the team, the systems, and the freedom to actually live. If you're a painting business owner stuck between survival and the vision you keep putting off, this one's for you. Inside this episode: Why getting specific beats staying "realistic"The magic wand exercise to unlock your real five-year visionFear of success vs. fear of failure, and why both keep you on the start lineHow the "$5M owner" version of you actually makes decisionsThe "on a roll" token: a simple way to interrupt stress and stay in momentumWhy your team only matches half your energy, and what that means for how you show upTrusting the next step instead of demanding the whole roadmap

    45 min

  3. Jun 9

    Health, Fitness & Growing Your Painting Business

    Most painting contractors pour everything into the business and quietly let their health fall apart — until one day they wake up as a shadow of the man they wanted to be. In this episode, Mike sits down with Sean Crane, founder of Unstoppable 365, to break down why getting your body, energy, and discipline right is the foundation everything else is built on.Sean shares the story most people never hear: battling addiction through his teens and twenties, spending five and a half years in prison, and using that time to completely rebuild his identity and his health — eventually building a coaching business that's helped thousands of high performers. From there the two get practical: why nutrition and training come first, how your blood work is really the "P&L" of your health, the real talk on TRT, peptides, and GLP-1s, and why food and phones might be the most underestimated addictions of our time.If you're a business owner who keeps telling yourself you'll get to your health "later," this one's your wake-up call.If this episode hits home, comment PLAYBOOK below and let us know your biggest takeaway.FOLLOW PAINTER GROWTHSubscribe for more conversations on building a painting business — and the life it's supposed to buy.Disclaimer: This episode is for informational purposes only and is not medical advice. Always consult a licensed healthcare professional before making changes to your nutrition, training, hormones, or supplementation.

    53 min

  4. Jun 5

    Build With AI or Get Buried: How Painters Get Ahead

    AI is coming for accountants, lawyers, and every desk job first — but if you run a painting business, you might be holding the biggest advantage of your career. Mike sits down with entrepreneur Jason Paris to break down what AI agents actually mean for painting contractors — and why the painters who adopt now will leave everyone else behind. Real, in-the-field use cases: a custom sales proposal built in 5 minutes, a $10k website rebuilt for $3, AI before/after photos that win bids, and why the trades have the longest runway in the AI economy. It comes down to one choice: adapt, or get underbid. Want the systems we use to run Painter Growth? DM us "Playbook"

    54 min

  5. Jun 3

    She Never Touched a Paintbrush — Now She Runs a Company Across 5 Cities

    She never touched a paintbrush in her life — now she runs a painting company across multiple cities in Colorado. So why does she say most business owners with money in the bank are still broke?In this episode of the Painter Growth Podcast, Mike sits down with Myrna, owner of CEO Painting Pro, for an honest conversation about what it actually takes to go from working IN your business to owning one.They get into the stuff most people won't say out loud:→ Why "just work harder" is the trap keeping painters stuck for 20+ years→ The uncomfortable truth about money habits (and why $100K in the bank doesn't mean you can afford your life)→ How coaching might be the most expensive thing you never do→ The heartbreaking story of a father who tried to clip his own son's wings→ Why she's on a mission to help painters get seen as business owners, not just subcontractorsWhether you run a painting business or any business at all, this one will hit different.🎁 Want to see what coaching actually feels like? Grab a FREE 30-minute coaching session — link below. No pressure, just clarity.📲 Connect with Painter Growth:🎙️ Listen on Spotify & Apple Podcasts — search "Painter Growth Podcast"📸 Follow us on Instagram  ⁨@paintergrowth⁩  Don't forget to LIKE, SUBSCRIBE, and drop a comment with your biggest takeaway. 👇#PainterGrowth #PaintingBusiness #BusinessCoaching #Entrepreneurship #SmallBusinessOwner #PaintingContractor #Mindset #BusinessGrowth #FromTheGroundUp #contractors

    1h 5m

  6. May 29

    How Painters Can Get Exclusive Leads With No Upfront Cost — ft. Hisham of Leads Pilot

    Tired of paying thousands upfront for ads that don't convert, or fighting over shared leads on Angie's? In this episode, Mike sits down with Hisham, co-founder of Leads Pilot — a pay-per-lead agency built specifically for painting contractors. Hisham breaks down exactly how Leads Pilot works: exclusive leads delivered via text outreach (not ads), no monthly fees, no contracts, and no commitment. You pay only for the leads you receive — and you can start getting them within 1 to 3 days of signing up. We get into: Why Leads Pilot was built as an alternative to Angie's and Home AdvisorHow they find homeowners and qualify leads before sending them to youWhy the pay-per-lead model works better for contractors just starting out and established businesses needing more volumeWhat to expect on a discovery call with HishamThe difference between good and bad leads — and how they handle quality issuesExclusive listener offer: Watch to the end for 4 FREE leads (double the standard offer!) Whether you're a newer painter trying to keep your schedule full or a seasoned contractor looking to scale without the risk, this episode is packed with practical insight on building a lead pipeline that actually works. 🔗 Book a call: tryleadspilot.com

    36 min

  7. May 18

    Beating Burnout: Leadership, Hiring, and the Systems That Set You Free

    Coaches Jesse and Kit are back together for a raw, real conversation about one of the biggest silent killers in entrepreneurship — burnout. If you've ever felt like a zombie at the dinner table, dreaded picking up the phone, or wondered why growing your business feels like it's slowly breaking you, this episode is for you. Kit and Jesse dive deep into what burnout actually looks and feels like from the inside, why so many painting business owners treat it as a badge of honor, and — more importantly — how to escape it. The answer? It comes down to leadership: recruiting the right people, building strong comp models, creating unforgettable onboarding experiences, and crafting a vision so compelling that great people want to be part of it. They also tackle the #1 mistake owners make that keeps them stuck: holding on too long before hiring an admin, a field marketing manager, or a production manager. Plus, a great tangent on what it really means to deliver a 13-out-of-10 customer experience — from remembering a client's coffee order to letting a curious kid paint a little on the house. Whether you're grinding through your first few years or scaling toward a fully systemized operation, this episode will challenge you to stop doing more and start doing better. Key topics covered: What burnout really feels like (and why it's not a rite of passage)The hiring decisions that free you from the day-to-dayBuilding onboarding & training that retains great peopleCreating a vision that enrolls your teamThe "no man's zone" of customer experience and how to escape itThe power of weekly reflection

    45 min

  8. May 8

    How to Hire the Right People for Your Painting Business

    Jason Thompson, Director of Mitsuoka & Company Recruiting, joins Mike Gore-Hickman to break down what separates great hires from costly mistakes. From in-home sales reps to project managers, Jason shares how his team takes a custom, headhunting approach to find people who are the right fit, not just for the business, but for their own life and schedule too. If you're a painting business owner struggling to find reliable people this season, this episode is packed with practical insight on what to look for, how to assess candidates, and what it actually costs to work with a recruiting firm.

    36 min
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Trailer

4.8
out of 5
17 Ratings

About

If you are a growth-oriented painting contractor, this is what you need. Growing a painting company can be overwhelming. Should I buy leads? How do I price this? What type of marketing should I do? How do I find reliable painters? Join us as we explore sales, marketing, hiring, finances, leadership and more - everything you need to know to scale and grow your painting business. Learn how to get more leads, close more sales, hire more painters, grow your production and make more money in your painting business-all while working less. @paintergrowth on Instagram. Https://www.paintergrowth.com

Information

  • Creator
    Mike Gore-Hickman
  • Years Active
    2023 - 2026
  • Episodes
    346
  • Rating
    Clean
  • Copyright
    © Mike Gore-Hickman
  • Show Website
    Painter Growth Podcast

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