Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub
  • 4.9 (1K)
  • Marketing
  • Weekly

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. 42m ago ·  Video

    🔵SPECIAL EPISODE!!🔵REAL Story of GURU Conference being SOLD to Constant Contact w/FRANK VELLA CEO Constant Contact🤝 REAL Story of GURU Conference being SOLD to Constant Contact! | Ep. 586

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Catch CEO of Constant Contact Frank Vella's keynote at GURU Conference, the free virtual email marketing event. Register at guruconference.com. ㅤ A cold LinkedIn message to a CEO he’d never met ended with Constant Contact acquiring GURU Conference. Jay Schwedelson and Frank Vella retrace how that one note got a reply within an hour and a call within a day, and why the fit felt obvious from the first conversation. Frank also gets candid about who really reads his inbox and where messages from strangers actually get noticed, which is gold for anyone trying to reach a busy executive. ㅤ Best Moments: (01:21) The angry morning after GURU 2025 that led to a cold message to a CEO Jay had never met (02:54) An hour later Frank replies, and the two are on a call within 24 hours (05:12) Why the tagline “We’ll make you a better marketer” never sat right with Frank (09:42) The outreach move that makes a CEO look unresponsive without meaning to (11:40) Why LinkedIn notifications get seen long before connection requests do (14:12) Frank’s promise that GURU will never turn into a sales pitch

    🔵SPECIAL EPISODE!!🔵REAL Story of GURU Conference being SOLD to Constant Contact w/FRANK VELLA CEO Constant Contact🤝 REAL Story of GURU Conference being SOLD to Constant Contact! | Ep. 586

  2. 2d ago ·  Video

    What’s Up THIS WEEK?! 👂 Is Your PHONE Really LISTENING To You? 🗑️ Why Your UNSUBSCRIBES Are SPIKING Right Now | Ep. 585

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Your email numbers are about to look broken, and the strange part is that nothing is actually wrong. Jay Schwedelson explains why the stretch between November and mid December plays by its own rules, and why the AI tools reading your emails might stop paying attention halfway down. Plus a reality check on that nagging feeling that your phone is listening, and a turkey jerky story that makes no sense at all. ㅤ Best Moments: (01:12) Consumer unsubscribes jump 260% while opt-ins spike 210%, and both are completely normal (02:06) Why any offer with 2027 in it gets a 71% bump in consumption right now (03:17) AI inbox summaries pull almost everything from the first half of your email (05:27) The FTC’s surprising finding on a product that claimed to hear your conversations (07:09) A snack in a Theranos documentary turns into an influencer pitch nobody saw coming (08:28) Paramount gives Scrooge a real Venmo account, and he pays out exactly one penny

    What’s Up THIS WEEK?! 👂 Is Your PHONE Really LISTENING To You? 🗑️ Why Your UNSUBSCRIBES Are SPIKING Right Now | Ep. 585

  3. 3d ago ·  Video

    SPECIAL SERIES ==> 📉 Is LinkedIn Broken Right Now? == | BATHROOM Break #132 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ LinkedIn posts that look almost identical are getting 8,000 impressions one day and 80,000 the next. Instagram has dropped its years of resistance to long-form video. And more inboxes now let AI decide what people actually read. Jay Schwedelson and Daniel Murray work out which of these shifts should change how you market, and they settle once and for all whether bottle service makes you a tool. ㅤ Best Moments: (02:58) Jay stopped liking his own posts from company pages, and reach went up (06:09) Why Instagram may be a much easier growth play than YouTube (06:49) How brands can tease a launch and keep viewers on Instagram for the full reveal (07:49) The first 200 characters of live text are email’s new North Star (08:50) Image-heavy emails are invisible to AI summaries (09:32) Why AI agents could make email matter more than ever

    SPECIAL SERIES ==> 📉 Is LinkedIn Broken Right Now? == | BATHROOM Break #132 COLLAB: The Marketing Millennials + Do This, Not That

  4. 6d ago ·  Video

    SPECIAL GUEST!! #1 RANKED Email Marketer, CHASE DIMOND 🤖 The 15-Minute Newsletter Built by Two AIs | Ep. 583

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Register for Guru Conference at guruconference.com to catch Chase’s session on building your newsletter faster with AI. Find Chase Dimond, spelled D-I-M-O-N-D, on all social platforms. ㅤ Hosting a guest three times is rare enough, but this visit stands out for how Chase Dimond, one of the best-known copywriters in email, now writes his newsletter. Voice notes, a running spreadsheet, and a back-and-forth between ChatGPT and Claude get each edition drafted in about 15 minutes, and then AI builds the whole thing inside his ESP. Jay Schwedelson wanted to know if that means AI writes it, and Chase Dimond explains why it doesn’t, starting with one word he refuses to let through. ㅤ Best Moments: (01:37) Masked opens, AI summaries, and bot clicks have made email harder than ever (03:30) A hidden link in the email separates bot clicks from real humans (05:19) Every edition starts with voice notes and a running spreadsheet of ideas (07:31) Claude builds the finished email inside Omnisend, alt text and compressed images included (10:54) The word Chase has banned from AI drafts because it gives the game away (13:09) A text-based AI assistant now drafts Chase’s inbox replies in his own voice

    SPECIAL GUEST!! #1 RANKED Email Marketer, CHASE DIMOND 🤖 The 15-Minute Newsletter Built by Two AIs | Ep. 583

  5. Oct 27 ·  Video

    What’s Up THIS WEEK?! 💸 The Free Ad Money Most Marketers Ignore 📉 Your LinkedIn Numbers Are Lying to You | Ep. 582

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ If your LinkedIn numbers fell off a cliff this month and you started second-guessing every hook you’ve ever written, take a breath. Jay Schwedelson makes the case that something funky is going on with the reporting, not your content. He also points to free test money most marketers walk right past. It’s a quick, practical gut check with a little TV confessional on the side. ㅤ Best Moments: (00:30) Most marketers have no idea there’s roughly $500 in free ad dollars waiting on major platforms (01:37) The exact AI prompt that finds and claims free ad credits on any platform (02:45) LinkedIn impressions are down massively, and it’s not a you problem (03:29) Why Jay thinks the LinkedIn drop is a reporting glitch since engagement is holding strong (04:15) Instagram is rolling out 15-minute horizontal videos and could steal YouTube’s podcast crown (05:58) The romantic drama that has Jay hiding behind a pillow

    What’s Up THIS WEEK?! 💸 The Free Ad Money Most Marketers Ignore 📉 Your LinkedIn Numbers Are Lying to You | Ep. 582

  6. Oct 26 ·  Video

    SPECIAL SERIES ==> 📌 Your Old LinkedIn Posts Still Have a Job == | BATHROOM Break #131 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Your buyers are counting every dollar right now, and a plain percent-off discount isn’t pulling the weight it used to. Jay Schwedelson and Daniel Murray get into what actually earns a yes when budgets are tight, and they have zero patience for anyone promising guaranteed AI visibility for a fee. It’s quick, practical, and also includes a Harry Potter name game that goes very badly for one of them. ㅤ Best Moments: (03:29) Why framing your offer as “the cost of two lattes” can beat a straight 20% off (04:26) Pitching your product as a must-buy wishlist item, or a 2027 budget line for B2B (06:46) Why your pinned comment should keep changing long after the post goes live (08:59) An Ahrefs study on schema markup that pokes a hole in paid AI visibility promises (10:37) The incognito browser check to run before trusting anyone’s AI visibility results (12:31) A Masked Singer segment for Marketingland gets pitched, with Ken Jeong as the dream judge

    SPECIAL SERIES ==> 📌 Your Old LinkedIn Posts Still Have a Job == | BATHROOM Break #131 COLLAB: The Marketing Millennials + Do This, Not That

  7. Oct 23 ·  Video

    SPECIAL GUEST!! Wunderkind's Daniela Cubillos ⏰ STOP Discounting, START Gating the Clock | Ep. 580

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Download Wunderkind’s free report, The Battle for the BFCM Shopper, and connect with Daniela Cubillos on LinkedIn. ㅤ Holiday shoppers have gotten very good at gaming brands, and a lot of the classic Black Friday playbook is quietly paying for it. Jay Schwedelson digs into fresh Wunderkind data with Daniela Cubillos to find where holiday budgets are leaking and what gets someone to buy when another discount won’t. If your BFCM plan is basically bigger coupons and more retargeting, this one is worth your time. ㅤ Best Moments: (01:45) Retargeting eats the most budget, but a tiny 24-hour window leaves a leaky funnel (04:04) 40% of holiday shoppers abandon carts on purpose and wait for the discount email (05:03) Why time-boxed offers and staggered drops beat stacking another discount (06:20) One in five shoppers use fake email addresses to pose as first-time buyers (08:11) Gen X is leaning on AI for shopping research, yet very few checkouts happen there (10:25) Opening Black Friday in waves so each loyalty tier gets its own early access

    SPECIAL GUEST!! Wunderkind's Daniela Cubillos ⏰ STOP Discounting, START Gating the Clock | Ep. 580

  8. Oct 20 ·  Video

    What’s Up THIS WEEK?! BIG Changes to LinkedIn +Instagram! 😳 ELIZABETH HOLMES MOVIE REVIEW!! | Ep. 579

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ LinkedIn’s new Super Like gives paying members a reaction that might push a post further than any regular like, which raises a fair question about who really controls your reach. Jay Schwedelson sorts out what’s confirmed from what’s still rumor, then flags a couple of small platform changes that could quietly reshape how people engage with your content. After that, he takes a hard left into a three-hour documentary he says he could have watched for ten, plus a streaming chart that makes you wonder what everyone is doing with their free time. ㅤ Best Moments: (00:33) The Super Like is real, and premium users get a purple star to hand out (02:30) Pinned comments are back, and they let you steer the whole conversation (03:17) Instagram Edits now shows what’s trending with your specific audience (04:34) The five industries with the worst inbox placement, starting with business services (05:45) You Can See Everything, the three-hour Elizabeth Holmes documentary that somehow feels too short (07:15) The Big Bang Theory ended seven years ago and still pulled 950 million streaming minutes

    What’s Up THIS WEEK?! BIG Changes to LinkedIn +Instagram! 😳 ELIZABETH HOLMES MOVIE REVIEW!! | Ep. 579
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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