Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub
  • 4.9 (1K)
  • MARKETING
  • UPDATED WEEKLY

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. What’s Up THIS WEEK?! NEW AI Must Do’s, 1990s Impact, Subject Line Tips, TV Recos? | Ep. 491

    6H AGO

    What’s Up THIS WEEK?! NEW AI Must Do’s, 1990s Impact, Subject Line Tips, TV Recos? | Ep. 491

    The data landed this week, and it quietly changes how you should be titling just about everything. Jay Schwedelson unpacks three tactics that are already moving the needle on AI visibility and email open rates, including one that produces what he describes as the most poorly written subject lines imaginable, and it still outperforms. Add in a genuinely spicy Coachella take and some unexpected news from Levi's, and this one earns its 10 minutes. ㅤ Best Moments: (00:30) Content titles that start with a number are getting picked up by AI overviews nearly 22% of the time, the highest rate of any content type (01:45) Starting your subject line with "And," "But," or "Plus" is lifting email open rates by around 15%, and yes, it looks as weird as it sounds (03:00) Comparison-style content like "X vs Y" is showing up in AI answers 45-60% more than other formats (04:45) Levi's 517 jeans saw a 25% sales spike this quarter, and a JFK Jr. TV show gets partial credit (05:30) Why Kylie Jenner's cigarette post at Coachella is one 90s trend that should stay buried (06:00) Jay's full-throated defense of Justin Bieber's Coachella set and why calling it lazy is just wrong ㅤ Big shoutout to our sponsor, Knak! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    10 min
  2. SPECIAL SERIES ==>TRUTH about Instagram Engagement! == | BATHROOM Break #103 COLLAB: The Marketing Millennials + Do This, Not That

    1D AGO

    SPECIAL SERIES ==>TRUTH about Instagram Engagement! == | BATHROOM Break #103 COLLAB: The Marketing Millennials + Do This, Not That

    Most restaurant specials aren't what you think they are, and somehow that's the most useful thing Jay Schwedelson and Daniel Murray have ever shared on this show. Between the fish warning and the Instagram algorithm reality check, this Bathroom Break episode packs in more practical social media clarity than most hour-long marketing podcasts manage to pull off. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:10) Never order the fish special - a TikTok chef blew Daniel's mind and now it's your problem too (02:18) Instagram's trial reel feature is criminally underused and it's the safest way to test content without tanking your feed (04:30) Three-second hook analytics on Instagram tell you exactly where your video is losing people (05:15) The head of Instagram says reposting to your story doesn't boost reach - Jay pushes back, and he's not wrong (08:15) 80% of Instagram activity happens in Stories and DMs, so that's where your real goal should be (09:22) The engagement story trick - warm up your audience before you post to maximize story views ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    11 min
  3. 🔥BEST MAN from MY WEDDING! & Head Coach Washington Huskies!🔥BREAKTHROUGH in your Career! 🏈 W/ JEDD FISCH | Ep. 489

    5D AGO

    🔥BEST MAN from MY WEDDING! & Head Coach Washington Huskies!🔥BREAKTHROUGH in your Career! 🏈 W/ JEDD FISCH | Ep. 489

    It is rare to hear a major college football head coach talk about almost dying at age 26 and the ridiculous ways they forced their way into the business. Jedd Fisch joins his lifelong friend Jay Schwedelson to share the raw, unfiltered truth about surviving a massive health crisis and turning a catastrophic sports program into a national powerhouse. Expect some wild stories about leaving notes on a legendary coach's car for a job and why showing up for your friends matters more than anything else. ㅤ Best Moments: (03:15) Jedd recalls the terrifying morning run that led to his life-threatening aortic aneurysm (08:08) Why the support of coworkers during a major health crisis pushed Jedd to return stronger (12:55) The insane lengths Jedd went to get his first coaching opportunity under Steve Spurrier (18:36) How to convince a team on a long losing streak to completely buy into a brand new system (23:40) Why treating everyday relationships like a fast journey shifts your professional priorities (27:10) A high school yearbook quote from Jedd's dad that serves as his ultimate daily motivation ㅤ Explore the foundations of Jedd's professional career and employment opportunities at the Washington Huskies. ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    28 min
  4. What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising Movement ➕Connected TV is FOR ALL Size Marketers Now [B2B and B2C] 📺 | Ep. 488

    6D AGO

    What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising Movement ➕Connected TV is FOR ALL Size Marketers Now [B2B and B2C] 📺 | Ep. 488

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Big shoutout to our sponsor, Knak! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ We are breaking down some wild new data on exactly what types of LinkedIn posts actually get the most likes and reactions right now. Jay Schwedelson also looks at the growing pushback against fully computer-generated ads and why brands are actively bragging about using real humans again. Plus, find out how you can test out connected TV ads for almost zero dollars and why buying celebrity bath water soap means humanity has reached its limit. ㅤ Best Moments: (01:00) Why multi-image posts on LinkedIn are currently averaging the highest like counts for personal and company pages (02:15) The rising backlash against artificial intelligence in advertising and the dawn of the anti-AI marketing movement (03:45) How connected TV advertising is highly misunderstood and why even tiny B2B brands need to start using it (05:00) A simple strategy to run YouTube ads on TV devices, only by uploading your existing email newsletter list (06:45) Why Instagram testing close friends' content feels like a step backward for reaching a wider audience (09:00) The absolute ridiculousness of celebrities selling soap made from their own bathwater ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    11 min
  5. SPECIAL SERIES ==> Quick Wins and Some Nonsense == | BATHROOM Break #102 COLLAB: The Marketing Millennials + Do This, Not That

    APR 6

    SPECIAL SERIES ==> Quick Wins and Some Nonsense == | BATHROOM Break #102 COLLAB: The Marketing Millennials + Do This, Not That

    Turning 50 comes with a lot of surprises, but reading a custom Mad Libs advertisement about a hairy luxury tomato cruise might be the most bizarre one yet. Before jumping into childhood lunchbox trauma, Daniel Murray and Jay Schwedelson share some surprisingly effective email marketing tactics that go against conventional wisdom. You will find out why putting newsletter edition numbers back into your subject lines is suddenly working and how three simple words can drastically improve your open rates. ‎  Best Moments:(01:56) Daniel reads a hilarious custom Mad Libs advertisement created for Jay's 50th birthday (03:44) Why a documentary about a broken cruise ship is highly recommended viewing (04:44) Jay explains why adding the edition number back into newsletter subject lines is lifting open rates (06:04) How adding a simple personal question to your emails improves reply rates and deliverability (07:45) Using the words and, but, or plus in your pre-header text to increase open rates by 10 percent (11:02) Daniel reveals his childhood trauma of eating banana-flavored sandwiches before lunch

    13 min
  6. 🥳I’M 50 TODAY!🥳 My Life Tips! (On my big birthday!): Jay’s SCOOP | Ep. 486

    APR 3

    🥳I’M 50 TODAY!🥳 My Life Tips! (On my big birthday!): Jay’s SCOOP | Ep. 486

    Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ‎ Turning half a century old comes with a lot of reflection, and Jay Schwedelson is using his milestone birthday to drop some highly random but incredibly useful advice. From demanding that waiters actually write down your dinner order to the exact phrasing that boosts email click rates by over 20 percent, this mix of marketing tactics and life rules is exactly what you need to hear today. Get ready to rethink how you argue with friends, why you should embrace unsubscribes, and the undeniable value of watching terrible reality television. ‎Best Moments:(01:36) Stop accepting waiters who refuse to write down your table's food order (02:23) Never avoid a marketing test just because you personally dislike a specific tactic (03:08) Avoid bringing up past grievances when arguing with friends or partners (04:09) Write your call-to-action buttons in the first person to massively increase click rates (05:27) Only spend advertising dollars to boost social media posts that are already performing well (07:49) Stay away from people who constantly talk trash about others because you will eventually become their target

    11 min
  7. 🔵Small Business Marketing Success Secrets w/CEO of Constant Contact Frank Vella🔵 | Ep. 485

    APR 2

    🔵Small Business Marketing Success Secrets w/CEO of Constant Contact Frank Vella🔵 | Ep. 485

    Check out Constant Contact and use the special URL constantcontact.com/jay for a discount. You can also catch Frank speaking at the upcoming GURU Conference and connect with him directly on LinkedIn. ‎ Read the Small Business Now Report from Constant Contact. ‎ Ever wonder how someone goes from getting fired at KFC to running one of the most iconic digital platforms in the world? Jay Schwedelson sits down with Frank Vella, CEO of Constant Contact, to talk about the real grind of small business ownership. They get into why artificial intelligence is the ultimate equalizer for small teams and how shifting your mindset from doing marketing to simply telling your story changes everything. ‎ Best Moments: (02:30) Frank shares his first jobs working at a carnival and getting fired from KFC for eating too much chicken (03:30) Why AI is the single biggest advantage small businesses have ever had to compete against massive companies (06:48) The biggest mistake small business owners make when trying to take on the entire burden of marketing themselves (09:48) How shifting the focus from marketing to simply telling your story completely changes the dynamic for business owners (11:00) A surprising stat showing that 68 percent of small businesses plan to increase their marketing spend despite inflation fears (15:36) Frank gives his top career advice on capitalizing on opportunities and acting like you already have the promotion you want. ‎ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    20 min
  8. What’s Up THIS WEEK! 😳BIG Instagram+Linkedin Changes! NEW Best Email Send Times! 📺 My New Fav TV Show! | Ep. 484

    MAR 31

    What’s Up THIS WEEK! 😳BIG Instagram+Linkedin Changes! NEW Best Email Send Times! 📺 My New Fav TV Show! | Ep. 484

    MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Did you know the classic early-morning email send time might actually be hurting your open rates? We are looking at some surprising new data on when you should really be hitting send, plus breaking down a few major updates coming to LinkedIn and Instagram. Jay Schwedelson also shares why Starbucks completely missed the mark with their latest nostalgia marketing campaign and reviews a few highly questionable Netflix choices. ㅤ Best Moments: (00:13) LinkedIn is removing the ability to host real-time live streams starting this June (01:22) Recent data shows sending emails between 8:00 AM and 8:30 AM gives a noticeable lift over earlier morning times (02:18) Meta Verified users are getting new perks like story extend and story spotlights on Instagram (03:16) TikTok has driven almost a billion dollars in revenue for the publishing industry through its BookTok hashtag (04:05) Starbucks faced backlash from fans after launching a berry-flavored drink for a character who famously hates berries (07:58) The reality dating show Age of Attraction on Netflix is a highly recommended watch if you have terrible taste in television

    11 min
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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