The Product Boss with Jacqueline Snyder

Jacqueline Snyder
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

  1. 6D AGO

    737. Your Business Isn’t Stuck — You’re Avoiding the Next Version of You

    Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset, this episode will help you pinpoint what’s actually blocking consistent sales. I’ll walk you through how to shift into CEO mode, simplify your product lineup with a hero product or core collection, commit to focused marketing (email marketing, social media, Shopify, Etsy, Amazon, wholesale, in-person markets), and use your data to make confident decisions that lead to sustainable growth and a more predictable sales system for your product business. In This Episode, You’ll Learn: 00:00 Why your business is a mirror for your mindset. 03:45 How old identities cap your growth. 06:30 How perfectionism hides fear of being seen. 11:00 Why does fear of success show up as avoidance? 15:30 What you’re really avoiding when you say “I don’t know”. 21:15 Being known for something is better than being invisible. 23:15 The cost of avoiding a hero product. 30:30 One thing that’s hiding your visibility. 33:00 Why avoiding numbers keeps your profit stuck. 40:45 How to identify your biggest avoidance right now. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    46 min

  2. JAN 1

    736. Sell Premium Products Faster: Clarity, Visuals, Wholesale Prep | Live Coaching Call with Caprice Ericson

    If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that prevent “what is this?” confusion, and test what’s working in real time so you can double down on the offers and displays that increase conversions. If you’re ready to create an easier shopping experience that leads to more sales (in-person and online), press play. In This Episode, You’ll Learn: 00:40 The “you can’t sell what they can’t see” rule (and why premium products need extra clarity). 01:45 Simple merchandising fixes to make your packaging work with you, not against you. 03:00 The retail packaging trick Target uses when customers can’t see the product. 05:15 How to set up your booth like a boutique so shoppers understand your line instantly. 07:30 Why customers buy the mannequin (and how to use that to increase conversions). 10:00 Bundles that raise AOV, especially when sizing feels risky for gift buyers. 12:45 How to test what sells in real time at markets before you scale. 15:15 The mindset shift that will unlock your wholesale growth faster than you think. 17:30 What retailers actually want to see (hint: not 300 prints). 19:30 The easiest question to guide your next move: “How do I make it easy for them to say yes?” Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Shop Pajama Mama shop-pajama-mama.com IG: @shop_pajama_mama

    21 min

  3. 12/25/2025

    735. The Visibility Strategy That Turns Scrolls Into Sales | Live Coaching Session

    Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your marketing and start compounding results. In This Episode, You’ll Learn: 01:05 How to clarify what you actually sell (beyond the physical product). 02:15 How to define your ideal customer so your messaging lands faster. 03:40 Simple ways to get more traffic without relying on paid ads. 05:15 How to measure real progress and stop discounting your growth. 06:35 The “success leaves clues” method: finding what’s working and doing more of it. 08:10 SEO basics that drive steady sales. 10:00 How to create content that the algorithm wants to push. 11:40 The visibility strategy that’s working right now. 13:40 How to build a brand identity people instantly recognize and want to share. 15:30 How to simplify your product line so you stop wasting time on low-performers. 17:30 The mindset shift: selling a feeling, an identity, and a point of view. 19:00 How to make your brand recognizable with a signature element. 20:30 A low-lift SEO blog strategy that can bring buyers to your shop over time. 22:10 How to do seasonal products without drifting off-brand. 23:30 How to reduce imposter syndrome by separating you from the brand. 25:10 How to leave this episode with a clear “do this next” plan. 26:15 The challenge: identify what’s gaining traction and double down this week. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    39 min

  4. 12/18/2025

    734. How to Make More Sales in January (Using Only What You Already Have)

    January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and double down on to start 2026 with momentum. In This Episode, You’ll Learn: 00:00 The biggest mistake product owners make when sales dip. 04:15 How being known for one thing leads to faster growth. 06:30 Proof that simple products can sell year-round with the right strategy. 09:00 How to continue to sell your products throughout the year. 13:15 How to identify what product to focus on using sales data. 20:30 Ways to reposition products for the New Year (without reinventing them). 24:45 Tips to create January-ready offers using bundles and kits. 27:30 4-week promotion plan to drive January sales. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    34 min

  5. 12/11/2025

    733. The 3 Numbers That Will Shape Your 2026 Sales

    Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahead. Get ready to step into 2026 as the CEO of your product business, not just the hustling maker. In This Episode, You’ll Learn: 00:00 The 3 numbers that predict your next season of growth. 04:30 How to identify your true bestseller using the 80/20 rule. 11:30 Why creatives must stop reinventing and start repeating. 16:30 How to calculate and raise your average order value. 23:00 How to increase revenue without finding new customers. 26:00 What sales strategy is worth doubling down on next year? 32:00 How to use data to lead with confidence into 2026. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    38 min

  6. 12/04/2025

    732. How To Run a Product Business in 15 Minutes a Day (Yes, Really)

    Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset her quarter with clear revenue targets, lifestyle goals, and a realistic weekly schedule for making, marketing, shipping, and CEO time. You’ll learn how to plan your quarter like a million dollar product boss, use the 15 Minute CEO Review to stay focused, and create systems that work whether you sell on Etsy, Amazon, wholesale, markets, or your own online shop. If you’re ready to work smarter with a repeatable system instead of relying on willpower and chaos, this episode will help you create a weekly rhythm that saves you time, grows your sales, and gives you more freedom. In This Episode, You’ll Learn: 00:00 Why “doing more” isn’t growing your product business the way you hoped. 02:00 How to reverse burn-out before the holiday season. 04:00 How to connect your revenue goals to your lifestyle, family, and freedom vision. 06:30 Plan your quarter like a CEO: revenue targets, offers, and sales opportunities. 08:30 Building a weekly rhythm for product-based businesses (making, marketing, shipping). 11:00 Why willpower is not a renewable resource and how to use your best hours wisely. 13:00 The 15 Minute CEO Review: 4 simple questions to ask every Sunday or Monday. 15:00 Example weekly schedule for makers, manufacturers, and online shop owners. 17:00 How structure actually protects your creativity and prevents feast-or-famine sales. 19:00 Next steps if you want coaching, accountability, and a proven system inside The Product Boss Collective. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    24 min

  7. 11/27/2025

    731. What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)

    You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor cost that goes into each product. Get ready to clean up your margins, pay yourself, and reinvest with confidence. In This Episode, You’ll Learn: 00:00 Why seeing sales but not money in the bank is happening to so many makers. 04:00 Where most money leaks start in product businesses. 08:00 How to price so the product can actually bear its costs. 12:30 What to do when your market doesn’t match your price. 15:00 Why selling in the “easy” places might be sabotaging profit long term. 19:00 Math trick to price for wholesale and retail. 21:30 How do you increase average order value? 23:30 Why a free shipping threshold beats sitewide free shipping for most businesses. 25:45 The 10-week plan to lower costs and pay yourself. Resources + Links Book a FREE STRATEGY SESSION with our team HERE The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.  Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    31 min

  8. 11/20/2025

    730. Why Scattered Products Kill Repeat Sales (and What to Do Instead)

    Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how to position your best sellers across Etsy, markets, and more. Get ready to simplify your shop and watch your sales grow. In This Episode, You’ll Learn: 00:00 Why customers bounce when your categories are scattered. 05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels. 08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist. 13:15 How to use sales data from the last 6–12 months to identify best sellers. 17:45 Where sells best, website vs. Etsy vs. markets? 19:30 Can a 90-year-old tell what you sell in three seconds? 23:00 Your next steps to go from scattered to stand out in the next 90 days. Resources + Links Get customized coaching for your business - join the 60 minute qualification call! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    32 min
See All (750)

Ratings & Reviews

5
out of 5
4 Ratings

About

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

Information

You Might Also Like