Unjaded: Human Design for Intentional Entrepreneurs

Vickie Dickson
  • 5.0 (6)
  • Entrepreneurship
  • Updated Weekly

TLDR: Practical Human Design for entrepreneurs who want to make better decisions, communicate more clearly, and build a business that fits who you really are. You've built the business. You're doing the work. You're showing up online, trying to be consistent.... Yet somehow, it still feels harder than it should. Maybe you're overthinking every decision. Maybe your marketing sounds like everyone else's. Maybe you're exhausted trying to follow strategies that don't actually fit you. What if the problem isn't your work ethic, your talents, or whether your ideal clients have the money to work with you? What if you're simply building your business in a way that doesn't match how you're designed to operate? Unjaded is where Human Design meets business strategy. Whether you're brand new to Human Design or you've known your chart for years, Unjaded will help you apply it to the real decisions that shape your business and your life. Hosted by Human Design Business Strategist and copywriter Vickie Dickson, this podcast helps you use Human Design to make better decisions, create clearer messaging, build aligned offers, and grow a profitable business that actually fits who you are. This isn't another podcast about Human Design theory. It's about using Human Design to make better business decisions and built a better life in the real world. On Unjaded, you'll find answers to questions like: What is Human Design and how does it actually work? How can I use Human Design to build my business? How do I make decisions using my Human Design Authority? What does Sacral Response actually feel like? How long should Emotional Authorities wait before making decisions? How do I stop overthinking every business decision? How do I create content that sounds like me instead of everyone else? How do I find my niche without boxing myself in? How do I write marketing that attracts the right clients? Why isn't my messaging converting? How do I build offers that people actually want to buy? How can I grow my business without burning out? Can Human Design improve my marketing? How do I build a business that fits my design instead of someone else's? What does Human Design have to do with copywriting, content and AI search? Welcome here ✌🏻💙

  1. 3d ago

    243 Black Friday Ideas for Online Business Owners: What to Sell (Even If You Haven't Created It Yet)

    Black Friday Ideas for Online Business OwnersWondering what to sell on Black Friday in your online business? You might already have everything you need to create a profitable Black Friday promotion. If you're a coach, consultant, course creator, Human Design practitioner or online entrepreneur, Black Friday can be an opportunity to generate additional revenue without spending weeks creating a brand-new offer. And if the thought of participating in Black Friday makes you want to run in the opposite direction? That's okay too. In this episode of Unjaded, Vickie Dickson shares practical Black Friday sales ideas for online business owners, including ways to sell existing digital products, repurpose old courses and workshops, create limited-availability coaching offers, and pre-sell something you haven't built yet. Drawing on her experience generating approximately $10,000 in Black Friday revenue in a typical year, Vickie explains why Black Friday doesn't have to mean slashing your prices, running expensive ads or creating something completely new. Sometimes the easiest way to bring money into your business is to look at what you've already created. In This Episode, We're Talking AboutWhether Black Friday is worth participating in as an online entrepreneurWhy Black Friday can be an opportunity for small businesses, even when larger companies are competing for attentionWhen to start promoting your Black Friday offersHow to warm up your email list, podcast audience and social media followers before your saleSelling existing digital products, masterclasses, private podcasts and coursesHow to run an online business garage sale with offers sitting on your digital shelvesWhy limited-availability coaching sessions can make excellent Black Friday offersCreating added value instead of offering deep discountsHow a five- or six-day Black Friday promotion can workTurning an existing course into an evergreen, self-paced productPre-selling a course or program before creating itBlack Friday ideas for new entrepreneurs who don't have an existing product libraryUsing Black Friday to gain coaching experience and improve your skillsWhy Small Business Saturday and Cyber Monday might be alternatives worth considering 1. Sell the Digital Products You Already HaveBefore you create anything new for Black Friday, take a look at what's already sitting in your business. Do you have an old workshop, course, masterclass, private podcast, digital report or training that people can still benefit from? If you've been in business for a few years, chances are you've accumulated a library of valuable content that you're no longer actively selling. Vickie shares how a business garage sale from Canadian Pinterest expert Megan Williamson sparked the idea of dusting off those forgotten offers and making them available again. You don't necessarily need to completely rebuild or rebrand them. Sometimes a simple, limited-time offer is enough to bring an existing product back into circulation. Ask yourself: What have I already created that could be making money in my business right now? 2. Create a Limited-Availability Coaching OfferBlack Friday doesn't have to be about selling inexpensive digital products. If you love working directly with clients, consider offering a limited number of one-on-one sessions, business intensives, coaching days or Voxer support packages. These offers can work particularly well when your time and availability are limited. And because people are purchasing access to your expertise and personal attention, you don't need to offer a dramatic discount. You could offer a special bonus, additional support or an exclusive session format instead. The value is in the experience of working with you. 3. Run a Different Black Friday Deal Each DayInstead of one offer, you could create a series of promotions across five or six days. Vickie shares that she's used this approach for several years, typically generating around $10,000 in Black Friday sales, with one previous year bringing in approximately $11,500. Each day features a different opportunity, followed by a recap of the available offers. This approach can be particularly useful if you have multiple courses, coaching packages, workshops or digital products that appeal to different parts of your audience. The key is to plan ahead and give people time to become interested before the sale begins. 4. Turn an Existing Course Into an Evergreen ProductHave a course you've taught live that could become a self-paced program? Black Friday might be the motivation you need to make it available. An evergreen course is a program customers can purchase at any time and complete at their own pace, rather than waiting for a scheduled launch or live cohort. Vickie discusses the possibility of making Content by Design available in an evergreen format and adding a personal session as a bonus. This allows you to make an existing body of work more accessible without needing to recreate the entire program. 5. Pre-Sell a Course Before You Create ItWhat if you're newer in business and don't have an archive of products to sell? You can still participate in Black Friday. In fact, it might be an opportunity to finally get that course, workshop or coaching experience off the ground. Vickie shares how the first version of Content by Design was sold during Black Friday before the full program had been created. Four people purchased seats at approximately $997 each, generating around $4,000 in initial sales. You can use a pre-sale to validate interest, secure paying clients and create the program with a clear delivery commitment. The important part is being transparent about what people are buying and when they'll receive it. 6. Offer an Experience That Helps You Develop Your SkillsOne of Vickie's early Black Friday offers was a 12 Days of Christmas Human Design experience. Participants received short daily recordings exploring different aspects of their Human Design charts. It was a way to serve clients while developing her skills and gaining valuable experience in a newer business. If you're just starting out, consider what you could offer that would help your customers get a meaningful result while allowing you to practice your craft. You don't have to wait until everything is perfect. Sometimes getting into the room with paying clients is exactly what moves your business forward. When Should You Start Marketing Your Black Friday Offers?Don't wait until Black Friday morning to tell people what you're selling. Start building awareness several weeks ahead of time through the channels you already use, whether that's your email list, podcast, LinkedIn, Substack or social media. You don't need to be everywhere. But if you're planning a Black Friday promotion, give your audience time to reconnect with your work, understand the value of your offers and recognize why they might want to buy. And remember, participating in Black Friday doesn't automatically mean you need to run paid advertising. Vickie explains why she prefers to avoid competing with major advertisers during one of the busiest shopping periods of the year. Frequently Asked Questions About Black Friday for Online BusinessesWhat can I sell on Black Friday as a coach or online entrepreneur?You can sell existing courses, masterclasses, digital downloads, private podcasts, coaching sessions, business intensives, self-paced programs or limited-time experiences. You can also pre-sell a new program with a clearly communicated delivery date. Do I need to create a new product for Black Friday?No. Start by auditing your existing products and services. An older course, workshop or training that remains useful could become a Black Friday offer without requiring weeks of new content creation. Should I discount my coaching services for Black Friday?Not necessarily. When you're selling personal access to your time and expertise, you can offer added value, an exclusive package or limited availability rather than a substantial price reduction. Can I run a Black Friday sale if I'm new in business?Yes. You could offer a small number of one-on-one sessions, a live workshop, a short guided experience or a pre-sale of a course you intend to create. Be clear about what customers will receive and when. Is Black Friday worth it for small online businesses?It can be. Black Friday is a period when many consumers are actively looking for offers. But whether it's worthwhile depends on your audience, products, profit margins, capacity and business goals. You don't have to participate simply because other businesses are doing it. What if I don't want to participate in Black Friday?You can skip it. You could also create a promotion for Small Business Saturday or Cyber Monday instead. You're the boss of your business, and you get to decide which opportunities are worth your energy. Your Black Friday Business AuditBefore you decide whether to participate this year, take a few minutes to look at what's already available to you. Ask yourself: What...

  2. Oct 13

    242 How Human Design Changed My 34 Year Marriage: Emotional Compatibility, Communication & Relationships

    How Human Design Changed My Marriage: Emotional Compatibility, Communication & RelationshipsCan Human Design help you understand your partner, improve communication, and create a healthier relationship? After 34 years of marriage, I can tell you that understanding our Human Designs has completely changed the way my husband Pete and I relate to one another. Not because Human Design magically fixed our marriage, but because it gave us language for things we'd been experiencing for decades without understanding why. In this episode of Unjaded, I'm taking you inside our marriage and sharing the ways Human Design has helped us understand our emotional differences, communication styles, energy levels, individual needs, and the conditioning we bring into our relationship. We're talking about Human Design relationship compatibility, defined and undefined emotional centers, emotional authority, split definition, electromagnetic connections, and what happens when two people experience the world through very different energetic systems. And perhaps most importantly, we're talking about learning to give each other a pass. Because sometimes the greatest gift we can give someone we love is understanding that they're simply experiencing life differently than we are. In This Episode, We ExploreHow Human Design has changed my marriage after 34 years togetherThe difference between a defined and undefined Emotional Solar PlexusWhy one partner may amplify the other's emotionsHow emotional authority and emotional waves can affect communication in relationshipsWhy taking space during an emotional conversation can be helpfulHow Human Design explains different approaches to conflict, loyalty, and family responsibilitiesWhat the Human Design Channel 27-50 reveals about caring for and protecting your peopleThe importance of understanding your partner's Human Design definitionWhat happens when your partner bridges your split definitionHow Human Design gates and channels can influence relationship dynamicsWhy one person needs structure while another needs flexibilityHow different sensory environments can affect a couple's everyday lifeWhy having the same Human Design type doesn't mean having the same energyHow understanding one another can replace frustration with compassion Defined vs. Undefined Emotional Centres in RelationshipsOne of the biggest breakthroughs in our marriage came from understanding our emotional systems. I'm emotionally defined in Human Design, which means I experience my own emotional wave. My husband Pete has an undefined Emotional Solar Plexus, which, in Human Design, means he can take in and amplify the emotional energy of the people around him. For years, I thought I was the stoic one and he was the emotional one. He cried at our wedding. He feels things deeply. And when we'd have a difficult conversation, his emotional reaction often seemed much bigger than mine. Learning about our Human Designs gave us a completely different perspective. I began to understand that I had spent much of my life suppressing emotions, while Pete was experiencing and amplifying the emotional energy between us. Now, rather than immediately reacting to one another, we can recognize what's happening, pause, and give ourselves space. For someone with an undefined emotional center, one of the most useful questions can be: "Is this emotion mine?" That one question has made an enormous difference in how we communicate. How Human Design Can Help Couples Understand Their DifferencesHuman Design relationship compatibility isn't simply about whether two types are supposed to get along. It's about looking at two complete charts and understanding how those designs interact. In our relationship, some of the most interesting dynamics show up through: Emotional Authority and the Solar Plexus: Understanding why we experience and process emotions differently. The 27-50 Channel of Preservation: Looking at nurturing, loyalty, responsibility, family values, and the shadow of martyrdom. The 28-38 Channel of Struggle: Understanding Pete's strong convictions and his relationship with purpose. The 29-46 Channel of Discovery: A channel we share that speaks to our love of experiences, commitment, and being in the right place at the right time. Single Definition vs. Split Definition: Understanding why we process information differently and how Pete's design can bridge my split. Human Design Variable and Determination: Recognizing why I need more flow and quiet while Pete thrives with greater structure and stimulation. Defined Motor Centers: Understanding why two Manifesting Generators can have very different levels and expressions of energy. These aren't reasons to put one another into boxes. They're opportunities to become more curious about the person you're sharing your life with. What Does It Mean When Someone Bridges Your Split in Human Design?One of the fascinating aspects of Human Design relationships is how two people's charts interact. I'm a split definition, which means I have two separate areas of definition in my bodygraph. Pete is a single definition, and his design contains a gate that bridges my split. Within the Human Design framework, this means that when we're together, his energy can connect areas of my chart that are otherwise separate. For me, that can feel like suddenly having access to an idea, an insight, or the next step in something I've been trying to figure out. It's one of the reasons I encourage people to look beyond their Human Design types when exploring compatibility. The nuances of your gates, channels, centers, and definition can tell a much richer story about your relationship. Why Your Partner Doesn't Need to Be Just Like YouPete and I are both Manifesting Generators, but we don't move through the world in the same way. I have three defined motor centers. He has two. I need a lot of flow and flexibility. He prefers more structure and routine. I thrive in quieter environments. He enjoys having music playing while he works. And although we share certain channels, we have other energies that create very different ways of experiencing life. Before Human Design, these differences could simply have been things we found annoying about one another. Now we have another way to understand them. The goal isn't to make your partner more like you. It's to understand who they already are. What 34 Years of Marriage Have Taught MeOne of the things Pete and I figured out long before we discovered Human Design was that we didn't have to fight every battle. When one of us felt particularly strongly about something, and the other person didn't, we could let the person with the stronger conviction have their way. We didn't need to turn every difference into a power struggle. Now I can look back at those early years and recognize how our individual designs may have been playing out. And after almost seven years of experimenting with Human Design, I can see how much more understanding we've developed around our differences. It's not about using Human Design to excuse behaviour, avoid responsibility, or decide that someone can't change. It's about having a framework for understanding the other person more deeply. And sometimes, that understanding is enough to change the entire conversation. Questions Answered in This EpisodeCan Human Design improve your relationship?Human Design can provide a framework for understanding differences in emotional processing, communication, energy, decision-making, and personal needs. When couples use that information to become more curious and compassionate toward one another, it can support more constructive conversations and greater understanding. What happens when one partner has a defined emotional centre and the other is undefined?In Human Design, the defined partner experiences a consistent emotional wave, while the undefined partner is understood to take in and amplify emotional energy from others. Recognizing this dynamic may help couples pause, communicate more clearly, and distinguish between their own feelings and what they're experiencing in the relationship. What is split definition in Human Design relationships?Split definition means a person's defined centers form two separate connected groups in their bodygraph. Another person's gates or channels may bridge that split, creating a different experience of connection and information processing when the two people are together. Can two Manifesting Generators have different energy levels?Yes. Even within the same Human Design type, charts can have different combinations of defined motor centers, channels, gates, and other characteristics. Human Design encourages looking at the complete chart rather than assuming everyone of the same type functions identically. Does Human Design determine whether two people are compatible?Human Design doesn't need to be used as a pass-or-fail compatibility test. Its value can be in exploring how two people influence one another, where differences arise, and how those...

  3. Oct 5

    241 Rest Is Productive: Human Design, Entrepreneur Burnout & the Need to Retreat

    What if taking a break from your business isn't a sign that you're falling behind—but part of how you're designed to work? In this quieter episode of Unjaded, Vickie Dickson is practicing what she teaches. She's in hermit mode. Her body is asking for rest. And rather than forcing herself to produce a polished podcast episode simply because the content calendar says she should, she's listening. Using Human Design, entrepreneurship and her background in holistic health, Vickie explores why rest isn't something we earn after we've finished everything on our list. It's a fundamental part of sustainable business, creativity and being human. For entrepreneurs who have lived through hustle culture, relentless productivity advice and years of being told that consistency means always showing up, this episode offers another definition: Consistency doesn't have to mean overriding yourself. In This Episode, We ExploreWhy rest and retreat are necessary for entrepreneursThe Human Design 2nd line and its natural need for hermit timeWhy retreat appears in many different Human Design configurationsThe difference between knowing your Human Design and actually living itHow hustle culture conditioned entrepreneurs to override their bodiesWhy missing a podcast, email or social media post won't destroy your businessListening to your body's signals before exhaustion becomes burnoutWhy women often normalize physical symptoms instead of responding to themThe relationship between rest, creativity and sustainable entrepreneurshipHow to redefine consistency according to your own energy rather than online business rules Human Design and the Need for RetreatAs a 2/4 Emotional Manifesting Generator, Vickie's second-line energy naturally requires periods of retreat. But rest isn't exclusively a second-line Human Design need. Different profiles, gates, channels, authorities and energetic patterns can create different relationships with withdrawal, rest, solitude and creative cycles—and underneath all of that is an even simpler truth: Every human being needs rest. Human Design isn't an excuse to disengage from your life or business. It can, however, help you recognize when you're overriding the natural signals your body has been giving you because you've learned that productivity is more valuable than rest. What Does It Mean to Actually Live Your Human Design?Knowing your Human Design type, profile and authority is one thing. Living it can be considerably more uncomfortable. For Vickie, one of the greatest lessons of the Human Design experiment has been learning to surrender when her body requires rest—even when there are things that should be done. That might mean: Not recording the podcast episode you plannedStepping away from social mediaMoving a deadlineSpending the day restingLetting something remain unfinishedTrusting that your business won't disappear because you stopped producing for a minute That's where Human Design moves from information you know intellectually to something you actually embody. Your Body Usually Whispers Before It ScreamsThis episode also draws on Vickie's previous work in holistic health and the patterns she's seen in women who have learned to normalize feeling unwell. Your body's request for rest doesn't always arrive as complete burnout. It may begin much more quietly. A headache. An ache. A rash. Poor sleep. Getting sick. Feeling depleted. Losing your creativity. The invitation isn't to diagnose those symptoms yourself or assume they're simply caused by overwork. It's to stop automatically dismissing what your body is communicating. Because waiting until your body forces you to stop is very different from choosing to listen earlier. Why Rest Can Make You More CreativeThere is another business reason to stop pushing: Creativity needs space. When you're exhausted, constantly producing and trying to squeeze one more task into the day, you may also be squeezing out the conditions your best ideas need. Rest creates space. Space creates response. And for entrepreneurs whose work depends on ideas, creativity, intuition and original thought, rest can be part of the creative process—not an interruption to it. Sometimes the most productive thing you can do for your business is stop working on it. Questions This Episode AnswersWhy do entrepreneurs need rest? Rest supports physical and mental recovery and creates space for creativity, perspective and sustainable work. Constant output isn't a requirement for building a successful business. What does Human Design say about rest? The relationship with rest and retreat can appear differently throughout a Human Design chart. For example, second-line profiles naturally require periods of hermit time and retreat. The broader invitation is to understand your own energetic rhythms rather than following universal productivity rules. What is hermit mode in Human Design? The second profile line is commonly associated with the hermit. People with a second line often need genuine periods of withdrawal and solitude before naturally being "called out" again by their people. Can taking a break hurt my business? Sustainable businesses are not built on your ability to produce without interruption. Taking intentional periods of rest can support clearer thinking, stronger creativity and the capacity to return to your work with more energy. How can entrepreneurs avoid burnout? One important piece is learning to recognize signs of exhaustion and respond earlier rather than continually overriding them. Sustainable business also requires questioning productivity expectations that treat constant visibility and output as the definition of success. This Episode Is For You If...You're exhausted by the pressure to be consistent onlineYou feel guilty when you aren't working on your businessYou're experiencing creative burnoutYou're a 2-line Human Design profile who needs periods of retreatYou're trying to build a business according to your Human DesignYou're questioning hustle culture and traditional productivity adviceYour body is asking you to slow down and you're struggling to listenYou want your business to be sustainable for the long haul The Bigger ConversationWe're building businesses in the aftermath of hustle culture. Maybe one of the things we get to leave behind is the belief that successful entrepreneurs should always be producing. You don't have to earn rest. Your business isn't going to implode because you take a day off. Your audience isn't going to disappear because you miss a post. And sometimes, the ideas you're desperately trying to force can't arrive until you create enough space for them to come through. Rest when you need rest. Then come back when there's something worth saying.

  4. Sep 28

    240 How to Follow Your Human Design When You're Afraid of Being Seen

    Have you ever held back from sharing something you're genuinely excited about because you were worried people wouldn't understand? Maybe it doesn't fit your niche. Maybe it has nothing to do with the business people already know you for. Maybe you're afraid they'll think you're distracted, inconsistent, or not serious about what you do. I have. And in this episode of Unjaded, I'm sharing exactly how that conditioning has been showing up in my own life and business. As an Emotional Manifesting Generator, I have a lot of interests. I love Human Design, I love helping women build businesses, and I've also been pouring my energy into Blue Sparrow, my online and bricks-and-mortar retail store. But while I've been sharing plenty of Blue Sparrow content on its own accounts, I've been holding back from sharing that part of my life on my main Instagram and Facebook accounts. Why? Because somewhere along the way, I picked up the belief that everything I share has to fit into one tidy little niche. That if I talk too much about my retail business, people might question whether I'm still serious about my Human Design business. Which is ridiculous, when I actually say it out loud. But that's the thing about conditioning. It doesn't have to make sense to influence how we show up. In this episode, I'm unpacking what helped me recognize that pattern, why I'm changing the way I share my life and businesses online, and what it might look like for you to show a little more of who you really are. Because your life doesn't have to make sense to anyone else. And your business doesn't have to fit someone else's idea of who you're supposed to be. In This EpisodeWhy Manifesting Generators can feel pressure to choose one thing and stick with it.How conditioning can influence what you're willing to share in your business and on social media.Why I've been keeping Blue Sparrow mostly separate from my main Human Design accounts.How a message from another 2/4 Emotional Manifesting Generator helped me recognize my own fears about being seen.What my Right Angle Cross of Contagion and conscious Sun in Gate 8 mean to me as I learn to go first and let people watch.The difference between choosing to keep something private and hiding a part of yourself because you're afraid of what people will think.Why following your Human Design strategy matters when you're creating content.How I'm rethinking my Instagram bio and giving myself permission to share more of my everyday life.Why I want to experience satisfaction on an ordinary Tuesday, rather than waiting for a holiday or special occasion to feel lit up.How to recognize what your Human Design signature could look like in your everyday life and business. What If Your Content Reflected More of Your Real Life?I've been sharing Blue Sparrow content on its own Instagram account and Facebook page, but I was hesitant to bring much of it into my main accounts. I told myself that people were there for Human Design. They might not understand why I was suddenly talking about resale clothing, retail, and opening a physical store. So even when I felt lit up and in response to share something, I sometimes stopped myself. That was the part I needed to look at. For me, following my Human Design strategy in content creation means paying attention to what I'm responding to and allowing that energy to inform what I share. When I continually pull myself back because something doesn't fit the niche I've created, I'm ignoring an important part of how I want to operate. I'm not suggesting that every business needs to share everything on one account. Blue Sparrow has its own accounts for a reason. People need to be able to find the store, browse the products, and shop. But I can also let people who follow me see what I'm building, what excites me, and what my life looks like as I do it. You can have a clear business message without pretending that the rest of your life doesn't exist. The Conditioning That Tells You You're Too MuchA woman in Australia recently messaged me to share that she, too, is a 2/4 Emotional Manifesting Generator with a history of different careers and businesses. And she told me she was doing resale in secret because she was afraid people wouldn't get it. I recognized myself in her message immediately. We can watch other women doing incredible things and assume they've figured it all out. Meanwhile, we're holding back parts of ourselves because we're worried about being judged, misunderstood, or seen as too much. Understanding your Human Design doesn't mean you'll never experience that fear again. For me, it gives me a way to recognize when conditioning is influencing my decisions and to consider how I want to respond. Sometimes that means sharing the thing I'm excited about, even when I don't know how everyone will receive it. What Does Your Human Design Signature Look Like on a Tuesday?This is the question I really want you to sit with after listening. I want a life that feels satisfying in the middle of an ordinary week. I want to enjoy what I'm building, follow the things that light me up, and experience more of what I want to experience while I'm here. In Human Design, each type has a signature: Generators and Manifesting Generators: SatisfactionProjectors: SuccessManifestors: PeaceReflectors: Surprise What would it take to experience more of your signature in your everyday life? What would a satisfying Tuesday look like for you? What helps you feel successful or at peace? Where is there room for more surprise and delight? You don't have to wait for a vacation, a milestone, or the day your business finally reaches a particular number. You can begin asking those questions about the life you're living right now. And perhaps there's a part of yourself you've been holding back that deserves a little more room. A Question for YouWhat are you excited to do or share that you've been holding back because you're worried other people won't understand? You don't have to change everything overnight. But what would it look like to let yourself be a little more of who you are today? I'd love to hear what comes up for you. Connect With VickieCome find me on Instagram and tell me what you're giving yourself permission to do, create, or share. https://www.instagram.com/vickie.dickson/ You'll also be seeing more of my life behind the scenes as I continue building my Human Design business and Blue Sparrow. And if you're a Manifesting Generator who's been told to settle down, pick one thing, or stop changing direction, I think you'll feel right at home here.

  5. Sep 21

    239 How to Use Human Design to Create Content That Attracts Clients | Kim Whitty 1/3 Sacral Generator

    How to Use Human Design to Create Content That Attracts ClientsWhat if you didn't have to force yourself to show up consistently, follow someone else's marketing strategy, or create content just because the online business world tells you that you should? What if you could build a business around the way you naturally operate AND create content that brings the right people into your world? In this episode of Unjaded, I'm joined by Kim, a 1/3 Sacral Generator from Australia, career counsellor, and member of Designed to Profit, for a conversation about Human Design, authentic marketing, podcasting, and building a business that works for YOU. Kim helps high school students and their families navigate subject selection, university pathways, and career decisions through her business, Roadmap Education. But what makes this conversation especially interesting is how she's learning to use her Human Design to shape the way she works with clients, creates content, and grows her business. From understanding her undefined Throat Centre to discovering how answering her ideal clients' questions through her podcast brings new people into her business, Kim shares what happens when you stop trying to follow the rules of online marketing and start paying attention to what actually works for you. And there are some fantastic business lessons here, regardless of your Human Design type. In This EpisodeHow Human Design can help you reconnect with who you are beneath years of conditioning.What it means to be a 1/3 Sacral Generator and how Kim's design influences the way she works with clients.How the 9-52 Channel of Concentration, Gate 48, and the 18-58 Channel show up in Kim's career counselling business.Why your natural gifts and lived experience can become the foundation of your business model.How to recognize the value of your expertise when your clients can find information for free online.Why understanding the difference between your ideal client and the person who actually pays for your services matters for your marketing.How Kim uses her podcast to answer the questions parents are already searching for on Google.Why creating content around search intent and answer intent can help potential clients discover your business.How an undefined Throat Centre can influence your relationship with content creation and consistency.Why creating podcast episodes in focused series can be a more natural approach than forcing yourself into a rigid publishing schedule.How to turn your existing podcast episodes into valuable resources for clients, email marketing, and referrals.Why podcast downloads aren't the only measure of whether your podcast is helping your business grow.How Kim uses Designed to Profit to learn, experiment, and build her business even when she can't attend the live calls. Creating Content Your Ideal Clients Are Already Searching ForOne of my favourite parts of this conversation is hearing how Kim began attracting clients through her podcast, Course and Career Chat. Initially, Kim focused on interviewing university students and recent graduates about their experiences. But when she started creating solo episodes that answered the specific questions parents were asking about subject selection, university courses, and career pathways, something changed. People started finding her through Google. This is such an important lesson for entrepreneurs who want to create content that attracts clients through organic search and AI-powered search tools. Instead of creating content around what YOU think your audience needs to know, start answering the questions they're already asking. What are they typing into Google? What are they asking ChatGPT? What questions come up repeatedly in your client conversations? When you create content that directly answers those questions, you're building a library of resources that can help the right people discover your business when they need your expertise. And you don't need to reinvent your entire content strategy to do it. You can start with the questions your clients are asking you today. Your Human Design and Your Relationship With ConsistencyKim also shares how understanding her undefined Throat Centre changed her relationship with podcasting. She had been pushing herself to publish consistently, only to reach a point where she felt she had nothing left to say. Sound familiar? Through Human Design, Kim began to recognize that she doesn't need to speak simply to fill the silence. She can create content when she has something meaningful to contribute. Instead of forcing herself to publish every week, she's experimenting with creating podcast series around specific topics her audience needs help with at particular times of the year. This is what building a business through your Human Design can look like in practice. It's not about abandoning business strategy. It's about finding a way to implement that strategy that works with your natural strengths, energy, and way of operating. You get to define what consistency looks like for YOU. Your Expertise Is Worth More Than InformationAnother important conversation we have in this episode is around the value of your expertise. Kim works in an industry where much of the information her clients need is freely available online. Parents can research university prerequisites, course requirements, and career pathways themselves. But that doesn't mean they know what to look for, understand how the information applies to their child, or have the time to piece everything together. Kim brings her experience, knowledge, intuition, and ability to recognize what each individual student needs. Sometimes, one piece of information or one question can completely change the direction of a client conversation. The same is true in your business. Your clients aren't necessarily paying you for information. They're paying for your ability to help them understand what matters, identify the right next steps, and apply that knowledge to their specific situation. And that's something worth remembering the next time you question whether your expertise is valuable when so much information is available for free. Connect With KimKim is the founder of Roadmap Education, where she helps Australian high school students and their families navigate subject selection, university pathways, and career decisions. Visit Kim's website here - https://www.roadmapeducation.com/ Build Your Business Through Your Human DesignIf you're tired of trying to piece together business strategies that don't feel right for you, I'd love to invite you into Designed to Profit. Inside Designed to Profit, we bring Human Design and practical business strategy together so you can build the foundations of a business that supports the life you actually want to live. From creating offers and refining your messaging to developing your content strategy and marketing ecosystem, you'll learn how to build your business around who you are rather than trying to fit yourself into someone else's business model. And as Kim shares in this episode, you don't have to attend every live call to benefit from the training, resources, and community. You get to learn, experiment, and implement in a way that works for you. Check out Designed to Profit here - https://www.vickiedickson.com/designed-to-profit

  6. Sep 14

    238 The Truth About Living Your Human Design in Business | Behind the Mic🎙️ with Cat Matson & Vickie Dickson

    Human Design in Real Life: How a Quad Right Manifesting Generator Builds Multiple Businesses What does it actually look like to use Human Design when you’re making a major business decision - not merely talking about it in theory? In this special Behind the Mic episode of Unjaded, the tables are turned. Leadership coach, facilitator and fellow Emotional Manifesting Generator Cat Matson interviews Human Design Business Strategist and serial entrepreneur Vickie Dickson about opening Blue Sparrow, her new bricks-and-mortar resale store. Vickie shares why she chose to open a physical retail business when she already had an established online Human Design and business-strategy practice—and why the decision made very little sense on paper. This isn’t a polished story about receiving perfect clarity and never doubting yourself again. Vickie talks candidly about Emotional Authority, the fear that can remain after a decision, and the subtle moment when she becomes unattached enough to either outcome to recognize her clarity. She also explains how being a Quad Right, 2/4 Emotional Manifesting Generator affects the way she processes information, recognizes business problems, manages multiple interests and knows when she needs to withdraw from the world for a while. Cat and Vickie explore Manifesting Generator energy, unconventional forms of rest, the pressure to prove you’ve done “enough,” and the difference between being depleted from doing too much and being depleted from doing the wrong things. They also examine the invisible thread connecting Vickie’s businesses. On the surface, Human Design business strategy and a sustainable clothing store may appear unrelated. Underneath, both are about helping women remove conditioning, express who they are and create lives that feel like their own. This conversation goes beyond Human Design labels to explore what it really takes to build a business around your energy, values, family and desired life—without using your design as an excuse to sit on the sidelines. In This EpisodeVickie and Cat discuss: Why Vickie decided to open Blue Sparrow after initially planning an online-only resale businessHow an Emotional Manifesting Generator makes a major business decisionWhy Emotional Authority does not eliminate fear, doubt or uncertaintyThe moment of non-attachment Vickie recognizes as emotional clarityHow Vickie continues checking in with her Sacral Authority after making an emotional decisionThe difference between a genuine response and a distracting “shiny object”Why the question was never whether Blue Sparrow would work—but what it might cost Vickie in time and freedomHow Vickie protects time with her six grandchildren while building another businessWhat Manifesting Generator energy feels like in everyday lifeWhy some Manifesting Generators become exhausted from doing too little or doing work that doesn’t engage their sacral energyWhy Vickie needs short periods of complete withdrawal rather than constant low-level restHow her 2/4 profile and second-line need to hermit affect her energyWhat Quad Right means in the way Vickie thinks, processes information and coachesWhy traditional preparation can interfere with Vickie’s receptive Quad Right intelligenceHow the right question can pull information and insight out of a Quad Right personWhy Blue Sparrow has become a creative expression and a practical use of Vickie’s Markets EnvironmentThe connection between personal style, messaging, voice, deconditioning and self-expressionWhy building several seemingly different businesses can still be part of one greater purposeThe role Vickie’s husband, Pete, has played in supporting her entrepreneurial decisionsWhy Human Design should never become an excuse for avoiding the realities of businessHow Vickie uses astrology as guidance without allowing it to override practical realityThe conditioning that taught Vickie it was safest to be perfect, invisible and silentWhy visibility can still feel unsafe even when your design calls you to go firstThe hidden genius of the second line in Human DesignWhy Vickie has no desire to build a passive business that runs entirely without herHow her definition of success continues to centre time, family and freedomWhy your business should support your full life instead of becoming a separate thing you endure to earn one Questions Answered in This EpisodeHow does Emotional Authority work when making a business decision?Vickie describes Emotional Authority as waiting through the emotional energy surrounding a decision until she reaches a brief moment of neutrality. For her, clarity does not mean never experiencing fear or hearing an internal “no.” It means becoming unattached enough to either outcome to recognize what she knows in her body. Does emotional clarity remove doubt?No. Vickie has experienced fear and middle-of-the-night doubt even after becoming clear about opening Blue Sparrow. She believes doubt is part of the human condition. Human Design gives her a reliable way to return to herself; it does not make every decision emotionally comfortable. What is Quad Right in Human Design?Quad Right means that all four Variable arrows in a person’s Human Design chart point to the right. Vickie experiences this as an open, receptive way of taking in information. Rather than retrieving knowledge through a rigid or strategic process, the right person, conversation or question pulls forward what she has absorbed. How does being Quad Right affect business?Vickie does her best business thinking in response to another person. When someone presents a business problem, the information she has gathered throughout her life begins connecting rapidly. This allows her to identify what is wrong and see potential solutions quickly, even when she could not have consciously prepared the answer in advance. Can Manifesting Generators successfully run multiple businesses?For some Manifesting Generators, having several satisfying projects can increase rather than drain their energy. Vickie feels better when her days are full of work that engages her Sacral response. The important question is not simply, “Am I doing too much?” but, “Am I doing the right things for me?” How do Manifesting Generators rest?Rest does not look the same for everyone. Vickie describes needing short, complete periods of withdrawal in nature, at her cottage or occasionally in a hotel. Her second-line hermit needs space to return to herself. She also protects her bedtime because pushing past it can cost her the entire following day. Should Human Design determine what kind of business you build?Vickie’s position is clear: your Human Design does not tell you what you can or cannot do. It helps you understand how to do what you choose in a way that works with your energy. Business still requires action, responsibility and practical foundations, regardless of Type, Authority or Profile. Key TakeawaysClarity and fear can exist at the same time.Emotional Authority is not about waiting until every part of you agrees.Human Design is a decision-making and self-understanding tool—not permission to avoid action.Doing more than one thing is not automatically a lack of focus.Seemingly unrelated businesses can be connected by the same purpose.Rest must be designed around the individual rather than prescribed according to generic wellness advice.Your most natural gifts may be the ones you have the greatest difficulty recognizing.A business does not have to run without you to be valid, scalable or successful.Success is not simply about money. It is also about what that money makes possible.The goal is not to copy someone else’s version of aligned business. It is to build the business that supports the life you want to live. Memorable Quotes“Your Human Design doesn’t tell you what you do. It tells you how you do what you do.” Vickie Dickson“There’s always a no. If I waited until there was never a no, I would never do anything in my life.” Vickie Dickson“The more I do, the more energy I have—when I’m doing the right things.” Vickie Dickson“I don’t see dead people. I see business.” Cat Matson“I can nurture you and hold you until the cows come home. I’d prefer if your feet were moving while I’m doing it.” Vickie Dickson“Living your design is both the easiest and the hardest thing you can do.” Vickie Dickson“There is great joy in building the business you were made for and the business that supports the life you want to live.” Vickie DicksonAbout Cat MatsonCat Matson is a leadership coach, facilitator and 6/2 Emotional Manifesting Generator based in Australia. She facilitates workshops within government agencies, serves as an entrepreneur-in-residence at Western Sydney University and supports people in becoming more effective, confident communicators and leaders. In this Behind the Mic episode, Cat steps into the host’s chair to explore how Vickie applies Human Design to her businesses, relationships, energy and everyday decisions. About Vickie DicksonVickie Dickson is a Human Design Business Strategist, copywriter, author, podcast host and serial entrepreneur who has built five six-figure businesses across five different industries. As a 2/4...

  7. Sep 7

    237 Trusting Your Sacral Response & Emotional Authority | Human Design Decision Making IRL

    When Following Your Human Design Looks Completely IrrationalWhat if the best decision of your life looked like the worst decision on paper? Opening a brick-and-mortar retail store while running a thriving online Human Design business didn't make logical sense. But it made perfect sense to Vickie's body. In this deeply personal episode of Unjaded, Vickie shares the behind-the-scenes story of building Blue Sparrow and how the experience challenged everything she thought she knew about Emotional Authority, Sacral Response, conditioning, and trusting herself. Through real-life examples, she explores why Human Design isn't about making "safe" decisions—it's about learning to recognize the difference between your mind, your conditioning, and your body's wisdom. Whether you're questioning a major business decision, feeling pulled in a new direction, or wondering why your life no longer fits the boxes you've been trying to live inside, this episode offers a refreshingly practical look at what it actually means to live your Human Design. In This Episode You'll LearnWhy your biggest decisions won't always make sense to other people.The difference between Emotional Authority and Sacral Response in Human Design.How to know when your Sacral is giving you a genuine "hell yes."Why waiting isn't always the right strategy for Emotional Authorities.How conditioning keeps you disconnected from your natural decision-making process.Why Human Design environments can help you regain clarity when you feel stuck.How following joy and satisfaction creates momentum in business and life.Lessons learned while building Blue Sparrow from the ground up. Questions This Episode AnswersShould Emotional Authorities always wait before making decisions?How do I know if I'm listening to my Sacral Response?What's the difference between intuition, Sacral Response, and Emotional Authority?Why do I keep second-guessing myself?What are Human Design environments and how do they work?How does conditioning affect my Human Design?How do I trust myself when a decision doesn't make logical sense?Can I build a business that follows my joy instead of someone else's expectations? Key TakeawayYour mind wants certainty. Your Human Design asks for trust. Sometimes the most aligned decision won't make sense until you're already living it. Learning to recognize the difference between fear, conditioning, and genuine inner knowing is one of the greatest gifts Human Design offers. Who This Episode Is ForThis episode is for: Emotional Authorities and Sacral Authorities.Generators and Manifesting Generators.Entrepreneurs navigating a major business decision.Anyone struggling to trust themselves.People interested in applying Human Design in real life—not just understanding the theory.

  8. Aug 31

    236 The Biggest Mistake Entrepreneurs Make When Building Their Offers, Content and Marketing

    What should you create first when building an online business?Most entrepreneurs start in the wrong place. They create a lead magnet. They start posting on social media. They try to figure out their messaging. They brainstorm podcast topics. They build a funnel. And then they try to figure out what all of it is supposed to sell. In this episode of Unjaded, I’m taking you behind the scenes of a recent private Human Design business retreat to show you why I believe your offer needs to come first—and why everything else in your business should be reverse engineered from it. Your offer determines the problem you're solving, the person you're speaking to, the beliefs and objections your messaging needs to address, the lead magnet you create, and the long-form and short-form content you publish. When you start somewhere else, you're constantly trying to force all of those pieces to fit together afterward. And yes—we're also talking about how your Human Design can influence the way you build that ecosystem, because having one clear area of expertise does not mean cutting off every other skill, interest or modality you bring to your work. In This EpisodeWe explore: Why your offer should be the starting point of your business strategyWhy starting with a lead magnet or social media creates unnecessary workHow to reverse engineer your marketing ecosystem from your offerThe relationship between your offer, messaging, content and ideal clientHow to identify what someone needs to believe before they're ready to buyUsing customer objections and resistance to create better contentWhy self-identifying content matters for conversionHow your offer can generate dozens of podcast, blog or long-form content topicsWhy you don't need to cram everything you know into one piece of contentHow micro-content topics can establish deeper expertiseWhy Human Design Manifesting Generators don't necessarily need to choose only one interestBuilding authority around one area of expertise while still using multiple tools and modalitiesHow Human Design circuitry, Variable, environment and definition can influence the way you workWhy your business needs to fit the life and work you actually want The Business-Building Order I RecommendInstead of: Social Media → Lead Magnet → Content → Messaging → Offer Start at the other end: Offer → Ideal Client → Problem → Result → Messaging → Content → Lead Magnet → Marketing Your client's journey may begin with your content or lead magnet. Your work as the business owner begins at the destination. Once you know exactly what you're selling, you can ask: What problem does this offer solve? What is happening in someone's life that tells them they have this problem? What symptoms are they experiencing? What do they currently believe that could prevent them from buying? What objections or resistance need to be addressed? What do they need to understand before this offer makes sense to them? Those answers become the raw material for your messaging, lead magnets, podcast episodes, blogs, emails and social media content. Human Design, Niching and Being Known for SomethingThere is another important conversation happening here. In 2026, being clearly associated with an area of expertise matters—not only for your audience, but increasingly for Google and AI search engines trying to understand who you are and what you're an authority on. That does not mean stripping your business down until only one tiny piece of you remains. You can have multiple modalities, interests, tools and ways of working. The goal is to create enough consistency around the problem you solve and the expertise you want to be known for that humans and search engines can connect the dots. Your offer gives you the anchor that makes that possible. Your Offer Becomes Your Content StrategyOne of the biggest fears people have about starting a podcast, blog or other long-form content platform is: What will I talk about? Build the offer first and that problem becomes much smaller. Every component of your offer can become a content topic. Every objection can become an episode. Every belief your client needs to shift can become an episode. Every symptom of the problem can become an episode. Every case study can become content. Every question clients ask can become content. And those topics don't have to become massive hour-long masterclasses. Going narrower and deeper into specific questions can create far more useful content—and makes it much easier for search engines and AI platforms to understand exactly what question that individual piece of content answers. Questions Answered in This EpisodeWhat should I create first when starting an online business? Start with the offer. Define who it's for, the problem it solves, the result it creates and how you help someone get there. Then reverse engineer your messaging, content, lead magnet and marketing from that offer. Should I create my lead magnet before my offer? No. Your lead magnet should help move the right person toward your paid offer. Creating it first often leaves entrepreneurs trying to force an unrelated offer onto an audience they've already attracted. How does an offer help with content creation? Your offer gives you the subjects your audience needs to understand before they're ready to buy. Problems, symptoms, objections, beliefs, questions, case studies and pieces of your methodology can all become content. Do I need one niche if I'm a Manifesting Generator? You need enough clarity for people to understand what you do and why they should come to you. That doesn't necessarily mean eliminating your other interests, tools or modalities. The work is finding the expertise or problem that connects them. How can Human Design influence business strategy? Human Design can help you understand how you naturally process information, respond to opportunities, communicate, work, create and interact with other people. Instead of using Human Design as a replacement for business strategy, it can help you build and execute that strategy in a way that fits you. The Bottom LineIf the pieces of your business feel disconnected, stop trying to fix the pieces individually. Come back to the offer. Get crystal clear on: Who is this for? What problem does it solve? What does that problem look like in their actual life? What result are you helping them create? What happens inside the offer to get them there? Then work backwards. Because your offer isn't simply something you sell at the end of your funnel. It's the strategic foundation that informs your messaging, content, lead generation, marketing and entire business ecosystem.

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TLDR: Practical Human Design for entrepreneurs who want to make better decisions, communicate more clearly, and build a business that fits who you really are. You've built the business. You're doing the work. You're showing up online, trying to be consistent.... Yet somehow, it still feels harder than it should. Maybe you're overthinking every decision. Maybe your marketing sounds like everyone else's. Maybe you're exhausted trying to follow strategies that don't actually fit you. What if the problem isn't your work ethic, your talents, or whether your ideal clients have the money to work with you? What if you're simply building your business in a way that doesn't match how you're designed to operate? Unjaded is where Human Design meets business strategy. Whether you're brand new to Human Design or you've known your chart for years, Unjaded will help you apply it to the real decisions that shape your business and your life. Hosted by Human Design Business Strategist and copywriter Vickie Dickson, this podcast helps you use Human Design to make better decisions, create clearer messaging, build aligned offers, and grow a profitable business that actually fits who you are. This isn't another podcast about Human Design theory. It's about using Human Design to make better business decisions and built a better life in the real world. On Unjaded, you'll find answers to questions like: What is Human Design and how does it actually work? How can I use Human Design to build my business? How do I make decisions using my Human Design Authority? What does Sacral Response actually feel like? How long should Emotional Authorities wait before making decisions? How do I stop overthinking every business decision? How do I create content that sounds like me instead of everyone else? How do I find my niche without boxing myself in? How do I write marketing that attracts the right clients? Why isn't my messaging converting? How do I build offers that people actually want to buy? How can I grow my business without burning out? Can Human Design improve my marketing? How do I build a business that fits my design instead of someone else's? What does Human Design have to do with copywriting, content and AI search? Welcome here ✌🏻💙

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