What happens when the plan falls apart? In this episode of The Thinking Horse and Rider, Anna Fox talks with Adam Trenk, CEO of Genuine Billy Cook Saddles, about horses, leadership, pressure, resilience, and rebuilding an iconic Western brand. Adam shares the story of acquiring Genuine Billy Cook after years of decline, slowing production down to restore craftsmanship and quality, and then rebuilding the company again after a devastating tornado destroyed the factory in Sulphur, Oklahoma. But this conversation goes far beyond saddles. Anna and Adam explore the parallels between horsemanship and entrepreneurship: taking small wins, rebuilding trust, staying patient under pressure, learning from failure, and knowing when to adapt instead of forcing the original plan. They also talk about saddle fit, Western versus English riding, leadership, nervousness, and one of the most important questions we can ask before working with a horse: What’s the mission? Because the right tool, the right amount of pressure, and even the right plan depend on the horse, the situation, and what you’re actually trying to accomplish. In this episode: • The rebirth of Genuine Billy Cook Saddles• Rebuilding after the 2024 Sulphur tornado• Why patience and small wins matter in horses and business• Using the least amount of pressure possible• Saddle fit and choosing the right tool for the job• What horses teach us about leadership• Failure, resilience, and getting back on• Situational awareness and knowing when to change the plan Whether you ride Western, English, dressage, hunters, jumpers, or just want to become a more thoughtful partner for your horse, there’s plenty here to take back to the barn. 🎧 Listen now and ask yourself: What’s today’s mission? Learn more about Genuine Billy Cook Saddles at genuinebillycook.com. Want to go deeper into awareness, trust, timing, and communication with your horse? Find Reconnect, Rebuild & Ride with Heart in the show notes. Find Genuine Billy Cook Saddles @https://genuinebillycook.com/collections/saddles or on Instagram @genuinebillycook Get the FREE Awareness workshop www.equusenlightened.com Find me on social media as @equusenlightened. Join the Horse and Rider Lab on Skool. It’s free! https://www.skool.com/equus-enlightened-8966/about Find out more about Reconnect, Rebuild, and Ride with Heart in the Skool Classroom You can also view videos of the riding episodes or listen to all of them on YouTube under Come Ride with Me Riding Videos. My channel is https://www.youtube.com/@equusenlightened Read blogs or find more links @ https://linktr.ee/equusenlightened Email me at Anna@equusenlightened.com Happy Riding!