Trades Talk Podcast

Justin White
  • 5.0 (23)
  • Entrepreneurship
  • Updated Weekly

Trades Talk Podcast is a captivating and dynamic program that is led by Justin White. He’ll delve into the triumphs of various trade industries, showcasing the successes of those who have made a significant impact. With his extensive network of industry connections, Justin provides an unparalleled view into the world of visionary leaders. Prepare to be inspired and enlightened with the trade secrets, career advice, and business tips that are shared. Make sure to have a notepad on hand, as this show promises to be an unforgettable journey!

  1. 4d ago

    Weekly Update #62: Inside the Landscape M&A Frenzy (12 Deals in 3 Weeks)

    On this Weekly Update of Trades Talk, Justin White pulls back the curtain on the landscape M&A boom. Fresh off a week of nonstop calls with buyers, brokers, and private equity firms, he breaks down who is actually reaching out to you and what they really want. He also gets into connecting your software to AI the right way, then closes with the one question every owner should sit with this weekend. In this episode: The real difference between an advisor, a broker, and the strategic buyer knocking on your door Why 12 landscape deals closed in three weeks, and who actually did the buying The key man risk that can sink your sale before it even starts How to wire QuickBooks and Aspire into Claude without handing over everything Justin ties it all back to a bigger question from the Cameron Herold episode: what is it all for? Whether you are thinking about selling, building, or just working too hard, this one will make you step back and ask why. Weekly Updates are powered by Kress! https://www.jwhitegroup.com/kress JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/

    Weekly Update #62: Inside the Landscape M&A Frenzy (12 Deals in 3 Weeks)

  2. 6d ago

    Cameron Herold: The COO Who Scaled 1-800-GOT-JUNK From $2M to $106M in Six Years

    This week on Trades Talk, Justin White sits down with Cameron Herold, founder of the COO Alliance and one of the most respected voices in operational scaling. Cameron spent 6.5 years as COO of 1-800-GOT-JUNK, scaling the company from $2 million to $106 million alongside his best friend Brian Scudamore. He has since built the COO Alliance to 175 members, written 7 business books (Vivid Vision, Double Double, The Second in Command, Meetings Suck, Free PR, Grandma's Business Secrets, and more), and been paid to speak in 30 countries. This conversation is a masterclass on how to actually scale a service business, and Cameron pulls no punches. From his four-step "kill, optimize, automate, outsource" framework to why your A players are never applying to your job posts, this is the operator's operator sharing his full playbook. In this episode: Minimum Viable Everything (MVE): the framework Cameron coined that flips the script on optimization. Kill it first. Optimize it second. Automate it third. Outsource it last. And a lot of what you are working on right now does not need to happen at all Why your A players are never applying to your job posts: A players already have jobs and are crushing it. The only way to hire them is to poach them, and the only way to poach them is to build a company culture that other operators talk about. Cameron's basketball gym story is the tactical playbook Employee NPS as the #1 KPI: how Cameron ran 1-800-GOT-JUNK on Employee Net Promoter Score as the leading indicator of everything else (customer happiness, revenue, retention, referrals), and why perks make things worse The CEO / COO relationship as a marriage: Cameron's framework for how the two most important leaders in the company should operate together, including the Football Team analogy, the "happy house happy spouse" principle, and the skip-level meeting system Cameron learned from a Starbucks mentor Systems fail, not people: the perfect-system thesis using Cameron's speed governor analogy, plus a live coaching moment where Cameron challenges Justin to build a Claude agent that replaces the CPO shadowing every interview at K&D Cameron closes with the most unexpected trade secret we have captured on the show: none of this matters. We are all doing this on the time we have left on the planet to pay the bills. Family, hobbies, relationships, health, self. Those are the reasons you wake up in the morning, not the business. The death rate is still 100 percent. Enjoy the journey. If you are a trades CEO who has never had formal interviewing training, a founder wondering why your team feels overworked despite adding perks, or an operator who has never truly given your COO the space to run the company, this one is required listening. JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo Cameron LinkedIn: https://www.linkedin.com/in/cameronherold/ Cameron Herold Website: https://cameronherold.com/ COO Alliance: https://www.cooalliance.com/ K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/

    Cameron Herold: The COO Who Scaled 1-800-GOT-JUNK From $2M to $106M in Six Years

  3. Aug 14

    Weekly Update #61: Consistency Beats Intensity (and AI Might Be Your Biggest Distraction)

    On this Weekly Update of Trades Talk, Justin White is flying solo and going deep on four things: the custom Claude MCP that is unlocking K&D's Aspire data, the 30 year story behind autonomous mowing, why AI might be your biggest distraction, and the quiet power of consistency. It is part strategy session, part reality check for any leader who feels behind every time they open their phone. In this episode: How K&D wired Claude into its Aspire data to slice jobs by crew, by hour, and spot trends early The 30 year backstory behind the Kress Voyager and the rise of autonomous mowing Why Justin now agrees that AI is quietly distracting most CEOs from real growth The Charlie Munger rule that beats trying to be brilliant The throughline is simple: consistency beats intensity, and the long term wins rarely show up on this month's P&L. Whether you are chasing a big vision or just trying to not fall behind, this one is your reminder to guard your time and run your own race. Weekly Updates are powered by Kress! https://www.jwhitegroup.com/kress JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/

    Weekly Update #61: Consistency Beats Intensity (and AI Might Be Your Biggest Distraction)

  4. Aug 12

    Peter Murphy Lewis: 100 Jobs on Camera, 200 CEOs Coached, One Playbook for Trades Storytelling

    Episode Description This week on Trades Talk, Justin White sits down with Peter Murphy Lewis, founder of Strategic Pete and one of the most creative storytellers working in marketing today. Peter went from Kansas to Boston, then to Chile on a diplomatic scholarship, built a travel company that hosted Beyonce and Paul McCartney, and eventually landed his own Chilean version of Dirty Jobs where he worked 100 different jobs on camera (including boxing a 120 pound national champion who beat him in three rounds). He now runs Strategic Pete, coaches 200-plus CEOs on storytelling, and does documentaries for private equity turnarounds, misunderstood industries, and companies preparing for exit. Justin brings him inside the K&D story to build a real content playbook live on air. In this episode: You do not have a content problem, you have a proof problem: why authenticity beats polish, and why the documentary format outperforms every other content type at changing minds The Elephant in the Room framework: find the biggest gap between what people think about your industry and what is actually true, then confront it head on Who should tell your story, and why it usually is not the CEO: raving fans, frontline crew, and kids/elderly as unexpected content vehicles The Landscape Ninjas concept: how K&D's all electric fleet became a story about noise, peace, and quiet homes, and Peter's exact experiment design for turning that into a viral series Storytelling as a PE tool: how the right video asset added a third bidder in a healthcare SaaS exit and materially increased the multiple Peter's trade secret is one you can start using today. Everyone is good at telling stories, but they struggle to tell their own. Start with a person who impacted your life. Tell their story. You will learn how to tell yours in the process. If you are a trades operator sitting on a K&D-sized content opportunity you have never unlocked, a founder preparing for an exit and wondering what actually moves the multiple, or a CEO who has been publishing content without a clear goal, this one is the wake up call and the playbook in the same hour. JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo Peter LinkedIn: https://www.linkedin.com/in/petermurphylewis/ Strategic Pete: https://strategicpete.com/ K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/

    Peter Murphy Lewis: 100 Jobs on Camera, 200 CEOs Coached, One Playbook for Trades Storytelling

  5. Aug 7

    Weekly Update #60: Are We at the Top of the AI S-Curve?

    On this Weekly Update of Trades Talk, Justin White is back solo with the podcast board loading up fast. Fresh off interviews with David Meltzer, Ryan Hawk, Ellen Rohr, Al Levi, Robert Underwood of AAA Landscape, and Nathan Dirksen of 7Ds, Justin digs into a pattern he keeps seeing: incredible companies built by founders and by second, third, and fourth generation leaders who started at the bottom and climbed their way up. Then he gets into what is really on his mind this week, the AI S-curve, the reason The Disruptors is going contractor only, and what four weeks away from K&D has taught him. In this episode, we cover: Why Justin believes we are hitting the top of the AI S-curve, and why the real value is shifting from vibe coded apps to skills, including his new CEO Coach built on Bill Campbell and The Trillion Dollar Coach. The first gear problem: most people are driving a Ferrari in first gear and blaming the car. Second gear is automated workflows, third is agents, fourth is agents overseeing agents. Come learn to shift at the contractor only AI Roundtable on Monday, August 10 at 11 AM PST. The decision to make The Disruptors a contractor only community, moving from about 105 members to 95, and the philosophy behind it: traditional values, new ideas, and massive action. Four weeks into stepping back as CEO, and what it taught Justin about identity, purpose, and finding fuel outside the work, plus why consistency beats intensity when you look at your KPIs. What is next at K&D: a new Innovation Specialist role to deploy more AI and robotics, the goal to reinvest 25 percent of profits into innovation, and fall events including NALP Elevate November 8 to 12 and an AI experience for landscape executives on November 8 with Justin and Sean. Justin's core message this week is simple. Most operators are stuck in first gear with AI and deciding the technology is overrated, when the real problem is that no one ever showed them how to shift. The owners who win will treat AI as a tool to master, not a fad to dismiss. Trade secret: stop obsessing over outcomes and constantly changing your inputs. Nail the right activities, then give them enough time to work. Consistency beats intensity every single time. If you are a trades owner, an operator making the jump from doing the work to leading the team, or a leader trying to actually put AI to work, this one is the playbook. Weekly Updates are powered by Kress! https://www.jwhitegroup.com/kress JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/

    Weekly Update #60: Are We at the Top of the AI S-Curve?

  6. Aug 5

    Al Levi: The 7-Power Contractor and Why Systems Beat Talent Every Time

    This week on Trades Talk, Justin White sits down with Al Levi, founder of The 7-Power Contractor and one of the most respected voices in trades operations. Al ran his family's third generation plumbing, heating, and cooling business in Queens (serving all of Long Island), scaled it to 70 team members and 25 techs across one main hub and three satellite shops, then walked away in September 2001 to help other contractors do the same thing without the 50 extra pounds and the stress. Twenty five years and thousands of contractors later, Al still teaches the same seven power framework that turned his own family business from chaos into a systematized operator's dream. In this conversation he unpacks the whole playbook. In this episode: Planning Power in practice: how to take 150 projects down to a top 30, then down to the top 5 you actually work on every week, and why a physical whiteboard in the break room is still non-negotiable The Box Org Chart, a flat structure Al invented after a screaming match with his brother, and the four reasons every team member needs to see it "Do what's in the book, you're off the hook", the line that sold Al's operating manuals to a New York City union and unlocked the whole system Willing apprentices beat pirated techs every time, the qualify, compete, train pipeline that lets you move people up (and back down) without losing them Inspire AND implement, the two owner skills that separate the trades operators making money from the ones going broke, straight from Al's mentor Jack Tester Al's trade secret is Jack Tester's line, and it lands the same way it did the first time Al heard it in a school bus in Oklahoma. It is always the owner. Inspire people, then implement the systems that let them win. Skip either one and you are done. If you are a trades operator drowning in day to day chaos, a founder who feels like a hostage to your own team, or anyone who has ever wondered why the manuals you tried to write ended up sounding like a law book, this one is a masterclass from the guy who wrote the actual playbook. JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo Al Levi / The 7-Power Contractor: https://7powercontractor.com/ K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/

    Al Levi: The 7-Power Contractor and Why Systems Beat Talent Every Time

  7. Jul 31

    Weekly Update #59: Building AI That Actually Serves the Field, Not the Boardroom

    On this Weekly Update of Trades Talk, Justin White is joined again by Sean Laux, K&D's leader of innovation and technology, fresh off Sean's headline talk at the Lawn and Landscape Technology Conference in Phoenix that Andrew Kraft (Site Landscape) publicly called "worth the trip on its own." The two unpack real-world AI implementation inside a working landscape company, live-demo an AI-powered job description build for the brand new Innovation Specialist role K&D just posted, and give the deepest public look yet at the K&D Operating System (Justin's words: "we brought out the steering wheel, wait until you see the car"). In this episode, we cover: Sean's LLTC talk in detail: how he prepped with AI (Genspark for slides, Claude for the outline and timer artifact), and the core thesis that got the industry talking, which is that technology has to meet people where the messy work actually happens, not the other way around The new Innovation Specialist role at K&D: live-built job description using Sean's goal, problem, structure prompt framework, a real look at how a Claude project follows a hire from before they exist all the way through their career Why direct Claude to QuickBooks integrations hallucinate, what's actually needed for AI to query trades data reliably, and why Anthropic and QuickBooks probably will not open the full kimono for security reasons The centralized "command center" model: pulling QuickBooks, Aspire, Predictive Index, Team Engine, ANOVA, Company Cam, CAPSA, and every other login into one normalized database with an AI-agnostic interface on top The physical AI reminder: multiple K&D clients spent K&D's 40th anniversary event raving about the electric fleet's quiet operation. Do not chase the shiny AI object and forget the electric equipment story that is quietly winning contracts Big framing from Justin: the technology tsunami is visible from shore and moving slowly, but it is coming. There will be carnage (failed rollouts, mis-onboarded tools, marketing hype that does not match reality), and this show exists to build the bridge between Silicon Valley and the truck cab. Also, first time ever: Weekly Updates now end with a trade secret closer. Sean's this week: leverage AI, find the inefficiencies, and make sure your data and structure is clean before you build anything on top. Good data, good systems, good companies. If you are a trades operator trying to build a real AI stack (not a demo), a leader hiring for technology roles for the first time, or a CEO who wants to see the K&D Operating System's actual steering wheel, this one is the playbook. Weekly Updates are powered by Kress! JW Group Website / Justin LinkedIn / Justin Instagram / Justins Youtube K&D Website / K&D Instagram Disruptors Community Disruptors Advantage Newsletter

    Weekly Update #59: Building AI That Actually Serves the Field, Not the Boardroom

  8. Jul 29

    Josh McMillan: The 30 Year Climb From Employee #5 to Nine Figure Landscape CEO

    This week on Trades Talk, Justin White sits down with Josh McMillan, CEO of Roebuck Landscaping out of upstate South Carolina. Josh joined the company as employee number five back in 1995, worked his way up to COO, survived a two year private equity due diligence process (including a deal that fell apart on funding day), and stepped into the CEO seat in December 2024. Since closing, Roebuck has built its first ever company budget, drafted a three year vision, acquired The Great House Company in Nashville, and is running 12 to 15 percent organic growth on top of it. Josh walks through the whole arc, and the lessons that came with it. In this episode: The full PE transaction story: two years of due diligence, a deal falling apart on funding day, and the founder ultimately taking a bigger check the second time around The three year vision that got nearly finished in 18 months, and the new one aiming for $175M across 5-6 southern states, 17-20 locations, and 1,400-1,500 employees by 2029 Why labor hours (not labor dollars) is Roebuck's number one operational KPI, and how they use overtime as a retention tool instead of a red flag The Law of the Lid in practice: how Josh is delegating the operational side he has personally run for 30 years, and why "the strength of the CEO is the weakness of the company" The people-first framing that made a PE partnership work, and why "if they're not talking about their people in the first few minutes, it's not the right table" Josh's trade secret is simple. You are owed nothing. Show up every day like you have to earn it, bring value, and the outcomes will find you. That mindset carried him from 5th employee to CEO of a nine figure Southeast platform. If you are a founder thinking about an exit, a COO stepping up to the top seat, or an operator trying to build a vision your team can see themselves inside of, this one is a masterclass. JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo Roebuck Landscaping: https://www.roebucklandscaping.com/ K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/

    Josh McMillan: The 30 Year Climb From Employee #5 to Nine Figure Landscape CEO
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5
out of 5
23 Ratings

About

Trades Talk Podcast is a captivating and dynamic program that is led by Justin White. He’ll delve into the triumphs of various trade industries, showcasing the successes of those who have made a significant impact. With his extensive network of industry connections, Justin provides an unparalleled view into the world of visionary leaders. Prepare to be inspired and enlightened with the trade secrets, career advice, and business tips that are shared. Make sure to have a notepad on hand, as this show promises to be an unforgettable journey!

Information

  • Creator
    Justin White
  • Years Active
    2023 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 All Rights Reserved
  • Show Website
    Trades Talk Podcast

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