Booked Out with Bre

Bre Cain | Virtual Assistant Wealth Coach

Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love. I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies. I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer. Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home. Here's what I know for sure: you don't have to choose. You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect. This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to. Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated. 💸Are you a VA ready to get booked out and level up? → Book a Free VA Mentor Call 🚀Are you a founder ready to build your dream team? → Book a Free Dream Team Design Session Connect with Bre: 📸 Instagram: @heyitsbrecain   

  1. 3h ago

    130. Meeting the Godmother of the Virtual Assistant Industry: Lesley Pyle’s 30-Year Journey to HireMyMom

    In this episode of Booked Out with Bre, I have the absolute honor and privilege of sitting down with a true legend, Lesley Pyle. Lesley is the founder of HireMyMom, and I truly consider her the "godmother" of the virtual assistant industry. She has been pioneering the work-from-home movement for 30 years—long before "hybrid work" was a buzzword or social media even existed! Lesley shares her incredible story of transitioning from a corporate PR career to becoming a freelance trailblazer after her first daughter was born. We dive into the "old school" days of the industry, where newsletters were printed and licked by hand, and interviews were done over hardlined phones. Lesley’s longevity in this space is a masterclass in reading the market, trusting your gut, and staying committed to a mission that is bigger than yourself.   Here is what I dive into with Lesley: The catalyst that shifted her from a corporate-driven mindset to a "mom on a mission" to work from home. What the day-to-day of a virtual assistant looked like in the 90s (you won’t believe the technology gap!). Why moms are the ultimate business asset due to their innate drive, resourcefulness, and deep appreciation for flexibility. The 20-year evolution of HireMyMom and her "Match.com" vision for connecting talent with founders. Her honest reflections on the struggles of building tech, including finding web developers with true integrity. Where the virtual assistant industry is headed and why the rise of AI actually makes human connection and authenticity more valuable than ever. The role of faith and prayer in sustaining a business for three decades. A fun rapid-fire round where we talk Tex-Mex, skincare, and her favorite business leaders. If you are a virtual assistant or a founder looking to understand the roots of this amazing industry, this conversation is pure gold. Lesley has paved the way for so many of us to have "yes lives" in motherhood, and I am so excited for you to hear her wisdom!   Episode Outline: Introduction: Meet Lesley Pyle, the Godmother of the Virtual Assistant Industry (00:02) Lesley’s Backstory: From Corporate PR to Realizing Daycare Wasn't an Option (01:04) The Early Days: Starting a Virtual Assistant Business Before Social Media and Email (02:49) The Evolution of Home-Based Working Moms and the Birth of HireMyMom (03:20) Virtual Assistant Life in the 90s: Hardlined Phones and Physical Newsletters (05:32) Why Motherhood is the Ultimate Training Ground for Business Owners (07:06) The Invaluable Worth of Freedom and Flexibility for Modern Moms (07:53) Navigating 20 Years of Growth and the Struggle of Web Development (09:19) Launching a Custom Web App in the Age of AI (11:10) The Shift in Hiring: What Companies are Looking for in Virtual Talent Today (13:02) Specialization and Niche Roles within the Virtual Assistant Industry (15:08) Crystal Ball: Where the Virtual Assistant Industry is Headed Next (16:53) AI vs. Human Connection: Why Authentic VAs are the Future (18:18) The Secret to Longevity: Prayer and Resilience through the Valleys of Business (20:47) The generational ripple effect of helping moms work from home (24:12) Leadership Lessons: Appreciation, Communication, and Avoiding Micromanagement (25:40) Rapid Fire: Favorite Books, Clean Skincare, and Tex-Mex (28:45) Final Words of Wisdom: Following Your Passion as a Virtual Assistant (30:52) How to Connect with Lesley Pyle and the HireMyMom Community (31:55)   Connect with Lesley: Website:  https://www.hiremymom.com/ LinkedIn:  https://www.linkedin.com/in/lspencerpyle     Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

  2. 6d ago

    129. VA Spotlight: How Danelle Schult Matched Her 12-Year Corporate Salary and Found Freedom as a Virtual Assistant

    In this episode of Booked Out with Bre, I’m sitting down with the amazing Danelle Schult to share her incredible journey from "Corporate Queen" to fully booked-out virtual assistant. Danelle spent 12 years building a career she loved, but she knew deep down that she wanted a life where she owned her time and her choices. Today, she is officially sharing how she matched her high-level corporate income and turned in her resignation to work for herself full-time! We dive into the real, raw parts of business building—like the two-year journey it took to get here and the moment she had to stop making excuses about her corporate social media policy and finally start showing up for her own brand. Danelle is a beautiful example of how identity work and specific manifestation can lead to a reality that feels even better than the dream. Here is what I dive into with Danelle: The exact moment on a beach in 2023 that sparked her vision for a remote lifestyle. How she navigated the fear of being seen and moved from "Corporate Queen" to the CEO of The Schult Method. The LinkedIn strategy that landed her a dream client who matched her corporate salary and offered a three-month path to a raise. Why "nobody is coming to save you" became the mantra that pushed her into action. Her daily success habits and how she uses "The 5 Roles per Week" rule to stay consistent without the overwhelm. How she uses Threads and Instagram stories to create visibility and open doors for OBM and AI consulting opportunities. The power of being specific in your prayers and your vision—right down to what you eat for breakfast and what time you log off. If you are currently working a 9-to-5 and wondering if you can really replace that income as a virtual assistant, Danelle’s story is the roadmap you’ve been looking for. She is proof that when you decide what you want and refuse to settle, the universe has no choice but to bring it to you! Episode Outline: Introduction: Meet Danelle Schult, the former corporate queen turned virtual assistant (01:32) The beach restaurant moment: Envisioning a new lifestyle of peace and flexibility (03:09) Rebuilding your identity: Outgrowing the corporate version of yourself (05:06) Overcoming the fear of visibility and navigating corporate social media policies (05:42) The decision point: Committing to signing a client by a specific deadline (07:05) LinkedIn success: Navigating the recruiter process for a high-level virtual assistant role (09:19) Client green flags: Prioritizing mental health and work-life balance (13:50) Scaling into high-ticket project consulting and sharing your knowledge (15:10) Why you shouldn't give up: The reality of the two-year journey to freedom (15:56) The power of specific manifestation: Envisioning the details of your dream life (17:30) Daily success habits: Establishing non-negotiables to move the business needle (18:48) Leveraging new platforms: Using Threads and Instagram to open your network (20:01) Managing the transition: Recording handover videos and preparing for full-time freedom (21:28) Practical tips for the leap: Setting income floors and being specific with your goals (22:59) Where to connect with Danelle Schult and learn more about The Schult Method (24:16) Closing encouragement and next steps for your virtual assistant business (25:12)   Connect to Danelle:  LinkedIn: https://www.linkedin.com/in/danelle-schult?originalSubdomain=za Instagram: https://www.instagram.com/theschultmethod/ Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

  3. Aug 12

    128. VA Spotlight: Crystal Holmes on Turning Corporate Trauma into a Thriving Virtual Assistant Agency

    In this episode of Booked Out with Bre, I am so honored to introduce you to one of our amazing full-ride VA Leadership Academy scholarship winners, Crystal Holmes! Crystal has one of the most powerful stories I have ever heard, and it is a true testament to the fact that sometimes the hardest situations in our lives are actually redirections toward our highest calling. Crystal shares her raw and vulnerable journey of leaving the corporate world after a terrifying experience with a workplace stalker. That moment of "never again" led her to the virtual assistant industry, where she quickly scaled to seven clients in just six months. But Crystal’s mission didn't stop at being a solo virtual assistant—she felt a deep calling to build an agency that provides opportunities for other women, especially Black women, who are looking to escape the corporate rat race and build a life of freedom.   Here is what I dive into with Crystal: How she transitioned from PR and corporate roles to landing her first virtual assistant client in just 30 days. The turning point where she realized she was "building a job" instead of a business and how she pivoted to the agency model. Her experience navigating unsupportive coaching and why it’s so important to find a community that aligns with your specific vision. How she successfully hired and trained her first team member while she was eight months pregnant. The incredible story of taking a full six-month maternity leave while her virtual assistant agency continued to thrive and grow without her. Why being a virtual assistant is about more than just income—it’s about impact, nervous system regulation, and creating a legacy for your family. Crystal is a total powerhouse, and her heart for her mission is going to leave you so inspired. If you’ve been feeling like you’re meant for something bigger in the virtual assistant industry, you do not want to miss this conversation!   Episode Outline: Introduction: Meet Crystal Holmes, VA Leadership Academy scholarship winner (00:06) The power of writing down your "why" and seeing your vision clearly (01:07) Crystal’s story: From PR studies to moving to Nashville (02:16) The corporate breaking point: Overcoming a stalker and prioritizing mental health (03:11) Finding the virtual assistant industry on Instagram and taking a leap of faith (04:55) Scaling to seven clients: The trap of burning out as a solo virtual assistant (05:23) Building an agency for a cause: Supporting Black women in business (06:09) The illusion of security: Seeing the reality of corporate layoffs (08:29) Building a virtual assistant agency while four months pregnant (09:47) Preparing for motherhood: Training a team member to run the business (11:53) Experiencing a six-month maternity leave while the business continued to grow (12:35) The virtual assistant path as a tool for lifestyle and family growth (14:32) Income as a byproduct of impact: Building a sustainable agency (16:01) Why Crystal felt an immediate alignment with Bre Cain and the academy (17:15) Final encouragement and where to connect with Crystal Holmes (19:10) Closing remarks and next steps with Bre Cain (19:42)   Connect with Crystal: Instagram https://www.instagram.com/rooted_virtualsolutions Threads: https://www.threads.com/@rooted_virtualsolutions   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

  4. Aug 5

    127. VA Spotlight: How Virtual Assistant Diana Luna Went From Welding to a 5K/Month Freedom Business

    In this episode of Booked Out with Bre, I am so honored to introduce you to one of our incredible full-ride scholarship winners, Diana Luna! For my birthday this year, I wanted to pay it forward by offering two scholarships to the VA Leadership Academy, and out of 157 applications, Diana’s story was one that I simply couldn't ignore. Diana spent 10 years in the trades as a welder—a job she loved but one that demanded 50 to 60 hours a week. As a single mom with a son who has specific needs, that kind of rigidity just wasn't sustainable. She was even pursuing an associate degree in small business, but between student loans and the time commitment, she realized she needed a faster, more flexible pathway to income. Here is what I dive into with Diana: Her journey from the sparks of the welding shop to the digital world of the virtual assistant industry. The raw reality of trying to balance a demanding trade job, college, and motherhood on three hours of sleep. Why she decided to trade a traditional 9-to-5 mindset for the autonomy of being her own boss. How the VA Leadership Academy is giving her the "college experience" for the online business world without the student debt. Her big 5K month celebration goal: a peaceful nature vacation in a Wisconsin state park with her son. Diana’s best advice for women who have big dreams but feel weighed down by their current circumstances. Diana is the definition of a hard worker who isn't afraid to meet life's challenges head-on. If you are a business owner looking for a dedicated, brilliant, and heart-led person to join your team, you definitely want to get to know Diana. Tune in to hear how she is building her dream life one step at a time! Episode Outline: Introduction: Meet full-ride scholarship winner Diana Luna (00:02) Bre Cain’s birthday mission: Paying it forward to the virtual assistant community (00:12) The scholarship experience: Openjoy and a flow of emotions (01:14) Diana’s background: 10 years as a professional welder (02:58) The challenge of rigid schedules and the need for another income outlet (03:20) Why the online space is the best option for single parents (03:48) The transition from a small business degree to the virtual assistant world (04:35) Burnout and the sustainability of traditional school systems (05:24) Laying the foundation: Applying education to a remote career (06:10) The 5K month benchmark: A vacation to celebrate time with her son (07:42) Diana’s first impressions of the VA Leadership Academy (09:41) Diana’s advice: Pursuing dreams and the importance of consistency (10:52) How action builds confidence and motivates you to keep pushing (11:15) A call to founders: Why Diana is a powerhouse for your team (11:55) Closing remarks and how to celebrate Diana’s journey (12:21)   Connect with Diana: Facebook: https://www.facebook.com/dianasdigitaldesk Instagram: https://www.instagram.com/dianas.digital.desk Linkedin: www.linkedin.com/in/-dianaluna Website: https://dianasdigitaldesk.com/   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

  5. Jul 29

    126. High-Value Virtual Assistant Secrets: How to Sign $1K+ Monthly Packages

    In this episode of Booked Out with Bre, I am diving into the juicy details of how you can stop competing for the bottom and start signing dream clients into $1,000+ monthly packages. I’m breaking down the math of why a high-value retainer is more doable than you think—hint: at $40 an hour, that’s only six hours of work a week! I share my perspective on why calling yourself just a "Virtual Assistant" might actually be holding you back and how to create a "Category of One" by finding your unique intersections. We talk about shifting from a "task" mindset to a "CEO" identity and why your personal brand—quarks and all—is your biggest magnet for abundance.   Here is what I cover in this episode: The simple math that proves high-value packages require less time and create more freedom. Why specialization is the key to escaping the race to the bottom in the virtual assistant industry. The "Intersection" strategy: How to combine your past career skills with your passions to create a unique offer. How to build a visible brand that speaks for you, rather than just a static portfolio. Success hacks for building "Proof of Concept" even if you have zero experience as a virtual assistant. A live workshop where we transform a general admin role into a signature financial money-management system. A first look at my brand new tech platform, Hey Vava, designed to help you find clients and build your business in your pocket. If you are ready to own your expertise and start charging what you are worth, this episode is your roadmap to 5K months and beyond. Let’s get you paid, honey!   Episode Outline: Introduction and welcome to the session (01:46) The math of $1K+ packages: Why $40 an hour is a reasonable Virtual Assistant rate (03:20) Perception of value: Why you shouldn't just call yourself a Virtual Assistant (04:33) The problem with generalist roles and the power of specialization (05:27) Creating your own world through the "Intersection" method (06:15) My first role: How I started as a Director of Operations (07:59) Distinguishing yourself with unique messaging and a strategic lens (08:44) Building a visible personal brand vs. a hidden portfolio (11:33) Why being a Virtual Assistant is the fastest path to tangible income from home (12:02) Auditing how you show up as a business owner (13:20) Standing out by sharing your quirks and personal brand story (15:50) Bridging the gap between confidence and your hourly rate (16:56) Using free projects and beta testing to build a launchpad for success (18:31) Why founders hire for character, resourcefulness, and self-trust (21:04) The market rewards visibility: Showing up as the expert now (24:08) Workshop: Elevating a Virtual Assistant role for accounting firms (27:27) Developing a hot take and signature strategy for your services (29:28) Creating a signature methodology to solve specific client fires (31:27) The "Easy Button" for monthly retainer packages (32:31) Tiering your deliverables to avoid confusing your clients (36:56) Introducing Hey Vava: The Virtual Assistant business management app (38:34) The future of the Hey Vava double-sided marketplace (40:22) The VA Leadership Academy: Mentorship, community, and certification (41:58) Closing remarks and final encouragement (44:06) Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

  6. Jul 15

    125. VA Spotlight: How Katlyn Wertz Hit 10K Months in Half a Year as a Pinterest Virtual Assistant

    In this episode of Booked Out with Bre, I am sitting down with the incredible Katlyn Wertz (known to many as Kate!). Kate is a powerhouse member of the VA Leadership Academy who has achieved a milestone many dream of: she hit 10K months just six months after launching her business. I remember when Kate first came into my world—she had a decade of corporate experience and a creative boutique background, but after having her son, she knew the 9-to-5 life wasn't an option anymore. She dove into the virtual assistant industry and quickly realized that her creative eye was her greatest asset. We talk about her rapid transition from a general virtual assistant to a high-demand Pinterest specialist and how she built a team to support her scaling agency. Here is what I dive into with Kate: Her journey from corporate breadwinner to finding freedom as a virtual assistant. The raw reality of the "6-month grind" and how she hit five-figure months faster than she ever imagined. Why she decided to niche down into Pinterest and how it became her signature service. Her advice on taking "imperfect" roles in the beginning to build the launchpad for your dream business. The power of the VA Leadership Academy community and how referrals helped her fill her client roster. Her top two success tips: hiring a team before you’re ready and staying consistent through the "no's." How she balances running an academy and an agency while working 9 to 3 and never missing a nap time or a school pickup. All the details on her Pinterest Atelier and how she’s teaching other VAs to master this lucrative niche. If you are ready to see what is actually possible in this industry when you pair your drive with a proven strategy, you have to hear Kate’s story. She is living proof that being a virtual assistant is the ultimate vehicle for having it all!   Episode Outline: Introduction: Meet Katlyn Wertz and her 10K month success story (00:01) Kate’s background: 10 years in corporate and the transition to motherhood (00:58) Finding the virtual assistant industry with Bre Cain (01:54) The initial goal: Groceries, mortgage, and 20 hours a week (02:13) The current reality: 10K+ months and a team of three (05:11) Identifying the niche: Why Pinterest was the perfect creative match (05:29) Launching the Pinterest Atelier to teach other virtual assistants (06:09) The timeline: 6 months of going all-in to hit the 10K milestone (07:06) The "Rain" effect: Why taking any role in the beginning leads to a flood of work (08:49) How to find your niche by identifying what you love in a generalist role (10:41) The Support of the VA Leadership Academy: Job boards, community, and expert help (13:36) The power of referrals within the virtual assistant community (15:45) Success Tip #1: Hire team members before you think you are ready (17:45) Success Tip #2: Understand that success doesn't happen overnight (18:34) Why leadership and character matter more than technical skills (19:26) Learning on the job: Why you don't need to know every platform to be a great virtual assistant (20:42) Where to find Katlyn Wertz: Pinterest management and the Pinterest Atelier (21:31)   Connect with Kate: https://www.instagram.com/itsvirtuallykate   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

  7. Jul 9

    124. VA Spotlight: Blending Strategy and Energetics with Intuitive Virtual Assistant Leslie Benton

    In this episode of Booked Out with Bre, I am chatting with the absolutely magical Leslie Benton! Leslie has such an incredible story—she’s a former teaching assistant who decided to take her classroom organization skills and combine them with her deep intuitive and psychic gifts to create a totally unique virtual assistant business. We dive into how she navigated the shift from a traditional job to building a career that fully supports her daughter’s schedule and honors her own spiritual path. Leslie Benton isn't just checking boxes for her clients; she’s helping them regulate their nervous systems and manage their mindset while simultaneously handling their operations and community management. It is a powerful example of how being a virtual assistant allows you to bring your full self to the table. Here is what I love about our conversation: How losing her job post-COVID became the ultimate push to find a virtual assistant pathway that actually worked for her family. The way she weaves intuition into her services to offer something much deeper than the average virtual assistant. Her secret to staying productive: relocating to different rooms for different tasks to trigger a "pattern interrupt" in the brain. What she learned inside the VA Leadership Academy about cherry-picking skills and expanding her vision of what's possible as a virtual assistant. A sneak peek at her brand new 21-day "Unstuck Recalibration Reset" program designed to clear out imposter syndrome. Her powerful advice on why comparison is the thief of progress and why there is no such thing as competition in the virtual assistant industry. If you’ve been wondering how to bring your unique life gifts into your work, Leslie Benton is the perfect example of how alignment and expertise lead to true business success. Tune in to hear how she went from the classroom to becoming a high-level, heart-centered CEO! Episode Outline: Introduction: Meet Leslie Benton, the magical virtual assistant (00:01) Leslie Benton's background: Transitioning from a teaching assistant to the VA world (01:10) The catalyst for change: Childcare costs and the impact of COVID (01:57) Finding the VA Leadership Academy and expanding the scope of possibility (04:13) Developing a sixth sense: Weaving intuition and mediumship into business (05:14) Beyond the task list: Offering nervous system regulation as a virtual assistant (06:08) Blueprint for success: Nervous system regulation and mindset shifts for clients (06:41) The value of human-to-human connection on discovery calls (07:48) Expanding services: From OBM work to social media and content planning (08:39) Staying ahead of the curve: Embracing agentic AI in the virtual assistant industry (10:35) Managing the day-to-day: The power of schedule setting and relocation (12:31) The "Etch A Sketch" effect: Re-calibrating and resetting your brain (15:27) Announcing the 21-day Unstuck Recalibration Reset (16:12) Why the VALA community is a gift for every virtual assistant (17:00) Final advice: Take the first step and stay in your own lane (18:30) Closing remarks and next steps with Bre Cain (19:25) Connect with Leslie: https://www.instagram.com/thelesliebenton   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

  8. Jul 2

    123. The Get Paid Playbook: How to Earn Your First $5K as a Virtual Assistant

    In this episode of Booked Out with Bre, we are diving into the most exciting part of the journey: getting paid! This is day three of our series, and I’m showing you exactly how to earn your first $5,000 as a virtual assistant in the next 90 days. I truly believe that the VA industry is the ultimate vehicle for freedom, and I want to help you design a life where you never have to choose between being a present mom and building a highly profitable empire. I’m breaking down the actual math of how doable a 5K goal really is—whether you’re charging $25 or $45 an hour. I’m also sharing my "secret sauce" strategy for signing clients from your warm network using market research instead of high-pressure pitching. If you’ve been waiting for a sign to go all-in on your virtual assistant business, this is it! Here is what I cover in this episode: The simple math that proves you can hit your income goals working as little as 1.5 hours a day. How to leverage your "warm network" to find your first virtual assistant clients without feeling "salesy." My secret neuroscience hack for priming potential clients to realize they need your support. The crucial difference between being "half-in" and putting yourself on the line (and why signing up for the "race" changes everything). A complete 90-day game plan to take your VA business from foundation to first retainer client. Why "success leaves clues" and how to study industry leaders to collapse your timeline to success. A sneak peek into the VA Leadership Academy and our brand new tech platform that finds clients for you! I’m proof that you can hit seven figures from your kids' playroom, and today I’m reaching my hand back to show you the way. It’s time to claim your identity as a booked-out virtual assistant. Let’s get you paid! Episode Outline: Introduction: Getting Paid as a Virtual Assistant (00:02) Recap: The Virtual Assistant Industry and Foundations (00:41) Defining Your "Yes Life" in Motherhood (01:23) Case Study: How Kate Hit 10K Months in Six Months (01:52) Redefining the Virtual Assistant Industry as a Pathway to Freedom (04:44) Design Your Own Life: The Flexibility of the VA Model (05:24) Teaching Yourself Tech: Using Your Own Business as a Proof of Concept (07:07) The Power of First Impressions: Deciding Who You Want to Be (08:44) Embodying the 5K Virtual Assistant Identity Now (09:49) The Math of 5K: Breaking Down Hourly Rates and Working Hours (11:32) Hitting $5,000 in 90 Days: Why It’s More Doable Than You Think (12:24) Where Paying Clients Come From: Tapping Your Warm Network (14:50) The 78% Rule: Why Businesses are Desperate to Hire Virtual Assistants (17:14) The Unique Positioning Statement (USP) for Virtual Assistants (19:14) Market Research vs. Pitching: The Strategic Outreach Hack (19:59) Putting Yourself on the Line: The Half-Marathon Analogy for Business (23:06) Hiring Your Own Team: Stepping Into the CEO Identity (25:11) Finding Virtual Assistant Roles in an Aggregated Marketplace (27:07) The 90-Day Game Plan: Weeks 1 through 12 (30:57) Inner Child Game: Making Your Younger Self Proud (32:31) Overcoming the "Pee My Pants" Fear of Discovery Calls (33:43) What’s Inside: The AI Lab, Weekly Coffee Chats, and Client Placement (38:45) Closing Encouragement and Next Steps (41:28) Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

5
out of 5
11 Ratings

About

Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love. I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies. I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer. Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home. Here's what I know for sure: you don't have to choose. You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect. This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to. Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated. 💸Are you a VA ready to get booked out and level up? → Book a Free VA Mentor Call 🚀Are you a founder ready to build your dream team? → Book a Free Dream Team Design Session Connect with Bre: 📸 Instagram: @heyitsbrecain   

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