The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Michelle Lake
  • 5.0 (32)
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  • UPDATED WEEKLY

The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:- time management - marketing- mindset- growing your community of engaged athletes  Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.  Endurance coaching is already your dream job - let’s make it a full time reality!

  1. 1D AGO

    Episode 108 - USAT Endurance Exchange Review & Our Thoughts On the Industry

    In this episode, 3x guest and Dream Programs Assistant Coach, Robin Barth, and I discuss our 4 biggest takeaways from the USAT Endurance Exchange held this weekend, January 9th-11th 2026. What did we learn? How is the sport doing? How is coaching doing? Should we be optimistic? Most importantly, you will get actionable insights from this episode. Simple ask - please give us a review on Apple or Spotify.  To learn more about Robin, follow her @rise_up_racing or @robin_triathlete on IG.  Thanks for listening! Website | Follow Michelle on IG

    27 min

  2. JAN 7

    Episode 107 - Why Social Media Isn't Actually That Bad...

    In this episode, I go over all the feelings around content and social media (and trust me, I have heard them all!). Instead of thinking of social media and content as some quick fix but icky thing, the reality's that it's going to take a long time (no such thing as an inquiry from one IG post), that it does get so much easier AND that when you zoom out you realize it's just all part of a process of becoming a better coach and helping others succeed.  Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.lpages.co/2026contentchallenge/ What will you get in this challenge? ✨ What to actually post to get more inquiries ✨ Tricks for consistency ✨ Daily templates and content prompts - plug and play content ideas ✨ BONUS: Special prizes for taking content action! How does the Dream Challenge work? 🚀 On the day before the challenge starts, I will send out a welcome video to get you ready to go, as well as access to our Challenge Community 🚀 Each of the 8 days, you will receive a content explanation/prompt/example, as well as a mini-training (SHORT!) to get you the most support to post your version of the “content type of the day” 🚀 On Day 7, we will do a Q&A live call to answer all your content questions! 🚀 Plus, our community will have a place to connect with other coaches and ask questions DM me @Coachmichellelake if you have any questions! Website | Follow Michelle on IG

    24 min

  3. 12/31/2025

    Episode 106 - My Favorite Exercise of the Year!

    In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being. Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a grounding intention that shapes how you make decisions, how you show up, and how you grow across an entire year. In this episode, I give you my thoughts on the word of the year exercise, some examples, how to set your word (and not set your word) and an explanation of my word going into 2026.  Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/ Website | Follow Michelle on IG

    25 min

  4. 12/24/2025

    Episode 105 - Five Business Decisions That Made 2025 My Best Year Yet

    2025 was one of the most successful years in business. And I am excited to share all the business decisions that were instrumental in making it an amazing year! Listen in to see what were big mindset shifts, strategy upgrades and how you can integrate these ideas and thoughts into your business in 2026.  Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/ Website | Follow Michelle on IG

    31 min

  5. 12/17/2025

    Episode 104 - A Shift We Need in the Endurance Industry

    In this episode, I give an update on what's going on in the Dream Programs world. And then I get into the major shift I think we need to CHANGE the coaching industry: That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term. So you have time to get really good to fully serve out your purpose of growing the sport and becoming a great coach. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/ Website | Follow Michelle on IG

    31 min

  6. 12/10/2025

    Episode 103 - What Is a Mastermind?

    More about that new offer in my world! And what is a mastermind? I get that question a lot.  Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/ Website | Follow Michelle on IG

    20 min

  7. 12/03/2025

    Episode 102 - My New Offer and Why, At Some Point, You Should Have More Than 1 Too

    Hey all - in this episode, I get into the power of having multiple offers, and the stories and behind the scenes about how the Dream Programs have gotten where we are today in December of 2025, almost 4 years after we started.  For the newest of coaches we have Dream Launcher: Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/  Dream to 6 is our program for coaches with at least 5 athletes that are looking to go full time and/or make 6 figures.  And the NEW program, here is the waitlist for the DREAM TO 7 OPENING IN JANUARY for the most advanced coaches and experts in the endurance space! Join the waitlist here, this will be the only way to learn more about the offer: https://coachmichellelake.lpages.co/dt7/ Website | Follow Michelle on IG

    27 min

  8. 11/26/2025

    Episode 101 - The #1 Marketing Hack to Get Your Engagement Up

    In this episode, we go in depth on the one skill you need to practice to get your engagement up on IG - STORYTELLING. Why? It connects to your ideal athlete! They will know you better.Athletes are on IG to be entertained, and storytelling is so much more interesting.Storytelling helps to build trust to convert followers into inquiries.I hinted that we are going to have a new program coming soon to the Dream Programs. Can you guess? Send me a DM on IG if you have any ideas?!? And in the meantime:  Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ Website | Follow Michelle on IG

    23 min
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About

The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:- time management - marketing- mindset- growing your community of engaged athletes  Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.  Endurance coaching is already your dream job - let’s make it a full time reality!

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