The Flower Files: The Wildly Native Podcast

Liza Goetz
  • 5.0 (3)
  • Home & Garden
  • Weekly

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life. Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.

  1. 15h ago

    Episode 139 - The Truth About Hoop Houses No One Talks About

    Ever wonder what people mean when they talk about greenhouses and hoop houses, or what purpose they actually serve on a working farm? Maybe you've seen these structures popping up on farms and wondered how they work, when they're used, or what makes them so important to growing throughout the year. Well, we've got you covered! In this video, we're taking you on a tour of all our season-extending structures and sharing the different techniques we use to help our plants thrive. You'll get a look inside our greenhouse, learn how we manage and regulate temperatures, and see how we use it to create the best possible growing environment for our plants. We'll also walk you through several different styles of hoop houses, including a closer look at how professionally manufactured structures, like those from Farmers Friend, compare to the DIY versions you might see built by other farmers. Each structure has its own benefits, uses, and little quirks, and we'll talk about what makes them different. And of course, we're sharing some of our favorite tips and tricks for using frost coverings, protecting plants when temperatures drop, and making the most out of every structure on the farm. From extending our growing season to giving certain crops a little extra protection, these buildings and techniques play a huge role in helping us get the most out of our growing space. Whether you're a beginning farmer, a seasoned grower, or simply curious about what goes on behind the scenes of a working farm, come along and learn how we use these structures to support our plants through every stage of the growing journey! The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

  2. Oct 27

    The Night Shift: How Bats Are Secretly Helping Your Garden

    Bats may be regular visitors to our gardens, but these fascinating nighttime flyers are often misunderstood. In this episode, I'm joined by Keisha, a licensed wildlife rehabilitator with Delaware Bat Rescue, to separate fact from fiction and explore the remarkable world of bats. From echolocation and natural pest control to rabies awareness and safe rescue practices, we uncover why these little creatures deserve far more appreciation than fear. We also explore how to create bat-friendly habitats, including proper bat box placement, water sources, and the importance of protecting their natural environment. Keisha takes us behind the scenes of wildlife rehabilitation, sharing what it takes to rescue, care for, and successfully release injured and orphaned bats. If you've ever watched bats flutter across the evening sky, this conversation will give you a whole new appreciation for the important work they do after dark. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

  3. Oct 20

    Ep 137 - Before You Buy a Hoop House, Listen to This — with Farmer’s Friend

    One good tool can completely change the economics of a small farm—especially when it solves a job that quietly eats away at your time. In this episode, we sit down with Jonathan from Farmers Friend to hear the story behind the Greens Harvester and how a challenge from Elliot Coleman sparked years of prototypes, problem-solving, and innovation. We also explore how listening closely to growers has shaped everything from silage tarps to tunnels and tools designed to make small farms more efficient. We also dig into the practical side of farm infrastructure, including tunnel placement, season extension, weed suppression, and why ergonomics matter when your body is one of your most valuable farm assets. For flower growers, we talk about dedicated planting patterns for Quick-Plant landscape fabric that can simplify spacing and save hours in the field. If you’re looking for smarter ways to grow, protect your crops, and make farm work more sustainable, this conversation is packed with ideas worth considering. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

  4. Oct 13

    Ep 136 - From the Maine Woods to Your Bouquet: The Wild World of Foraged Greens

    One whiff of balsam fir can transport you straight to the holidays. In this episode, I’m joined by Danielle, owner of Mainely Wild, who sustainably forages balsam fir and other woodland greens across downeast Maine and ships them to florists and makers around the country. We explore what makes premium holiday greenery last, why timing harvest around hard frosts matters, and how thoughtful foraging can actually encourage healthy regrowth. We also step behind the scenes of Danielle’s seasonal business, from hauling bundles out of the woods to building a brand rooted in place, quality, and story. Along the way, we talk wreath making, creative uses for foraged fir, and the unexpected ways these woodland ingredients are finding their way into everything from floral design to beverages. If you love holiday greens—or simply want to understand where the materials in your designs come from—this conversation brings the Maine woods right to your worktable. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

  5. Oct 6

    Ep 135 - Can We Make Bees Pesticide-Proof? The Science That Could Change Pollinator Protection

    What if protecting pollinators isn’t only about reducing pesticides, but helping bees survive the exposure already happening? In this episode, I’m joined by science journalist Gary W. Hartley to explore emerging research into a “bee detox”—nature-inspired microparticles designed to bind pesticides inside a bee’s gut. We look beyond the exciting early results to what it would actually take for this science to work in real hives, real fields, and a changing agricultural landscape. We also zoom out from honey bees to the wild and solitary bees quietly doing essential pollination work, and ask some harder questions about where innovation fits into true conservation. Could protecting managed bees unintentionally reduce pressure to change pesticide practices, and what does that mean for the rest of the ecosystem? If you care about pollinators, sustainable growing, and the science shaping the future of agriculture, this conversation offers a fascinating look at both the promise—and complexity—of finding better solutions. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

  6. Sep 29

    Ep 134 - Pollinators In A Backyard Garden - Real Talk With Cindy King From The Mill

    A thriving pollinator garden doesn’t have to become another chore list. In this episode, I’m joined by certified professional horticulturist Cindy King to explore what really creates a healthy habitat—from stronger soil and thoughtful sun exposure to native plants, host plants, and season-long blooms. We also talk about why letting your garden stay a little wild can be one of the smartest things you do. From leaving hollow stems for native bees to choosing powerhouse plants like mountain mint, Cindy shares practical strategies that support pollinators while working with nature instead of against it. We dive into butterflies, cover crops, beneficial insects, birds, fireflies, and the surprising wildlife that appears when the pieces of a healthy ecosystem come together. If you want a garden that’s beautiful, resilient, and genuinely alive, this conversation will show you where to start. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

  7. Sep 22

    Ep 133 - The Biggest Flower Growing Secret: Spring Starts In Fall

    Spring flowers don’t start in spring—and understanding that can completely change the way you plan your garden. In this episode, we break down why fall is the ideal time to establish many of your earliest blooms, from hardy annuals like larkspur, nigella, snapdragons, and sweet peas to spring bulbs and ranunculus. You’ll learn how cooler temperatures, steady moisture, and strong root development set the stage for an earlier, more abundant spring. We also dive into the details that make fall planting successful, including seed-starting methods, succession planning, soil temperature, drainage, microclimates, and winter protection. Whether you’re planting a backyard cutting garden or planning crops around spring sales, you’ll learn how to work backward from your desired bloom window and build in the buffers experienced growers rely on. A beautiful spring starts months earlier—and this episode shows you exactly where to begin. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

  8. Sep 15

    Ep 132 - Before You Buy a Floral Cooler, Watch This

    Cold storage can protect an entire harvest—or ruin it when you get it wrong. In this episode, I’m joined by Julia from CoolBot to break down what flower growers really need to know about building reliable, affordable cold storage. From DIY coolers and turnkey systems to insulation, sizing, and temperature control, we explore how to create a setup that protects flower quality while giving your farm room to grow. We also dive into the details that matter once the cooler is running, including Wi-Fi monitoring, temperature alerts, ethylene management, and organizing harvests and orders during the busiest weeks of the season. With practical insight from both the farm and the refrigeration side, this conversation takes the mystery out of one of the most important pieces of post-harvest infrastructure. If you’re ready to reduce crop loss, extend vase life, and protect the value of every stem you harvest, this episode is for you. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

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Ratings & Reviews

5
out of 5
3 Ratings

About

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life. Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.

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