Still In Progress | For Women Entrepreneurs Outgrowing the Career or Business They Built

Brittany Cates | Brand Strategist
  • 5.0 (27)
  • Entrepreneurship
  • Updated Weekly

You left your career to build something on your own terms. You built it. And somewhere along the way, you evolved past the version of yourself who built it. Now something feels slightly off. Not broken — just misaligned. You're forcing things that used to flow. You're looking everywhere for answers that are only available inside you. That's not a business problem. That's an identity problem wearing a business problem's clothes. "Still in Progress" is for the woman somewhere in the middle of figuring out who she's becoming next. You're not behind. You're not lost. You're still in progress.

  1. 2d ago

    When Your Content Stops Sounding Like You

    You sat down to create something. Maybe you pulled up a template, asked AI to help you get started, or modeled it after someone whose content you admire. And what came out was... fine. Technically fine. But it didn't feel like yours. In this episode, I'm getting honest about my own experience losing my voice in the content creation process — and diagnosing exactly why it happens. This isn't an anti-AI conversation. It's about what we give up when we outsource our direction to something that can only reflect our input back at us. If you've ever felt like you were performing your content instead of expressing it, this episode is going to name why. --- Connect with Brittany Instagram: ⁠@catescreative.studio⁠ Website: ⁠https://catescreativestudio.com/⁠

    15 min

  2. Jun 2

    Your Business Doesn't Need Their Blueprint. It Needs You.

    You've bought the course. You've followed the framework. You've asked AI what to do next. And somehow, none of it quite lands. In this episode, Brittany gets honest about why following someone else's business strategy — even a really good one — can leave you feeling more disconnected from your brand and business, not less. Through a story from her teaching days, she explores why doing it "the right way" sometimes means doing it your way — and why the women entrepreneurs who are meant to find you will find you because of how you show up, not in spite of it. If you've been stuck in the shiny object cycle, buying courses you never finish, or trying to build a business that feels authentic to you but keeps ending up looking like everyone else's — this episode is for you. You don't have a strategy problem. You have an alignment problem. And that's actually good news. --- Connect with Brittany Instagram: ⁠@catescreative.studio⁠ Website: ⁠https://catescreativestudio.com/⁠

    12 min

  3. May 26

    When What You Do Isn't Who You Are: Career Identity, Empathy, and Rebuilding After a Major Life Pivot

    **Content note: this episode includes a brief mention of workplace assault.** Melissa Robinson-Winemiller spent years building an identity around music. She was a French horn player. A professor. A classical musician. It wasn't just what she did — it was who she was. And then everything changed. After facing a series of painful professional experiences that ultimately forced her out of academia, Melissa spent seven years trying to figure out who she was without the career that had defined her. What she discovered — through research, coaching, and a doctorate in interdisciplinary leadership — was that the thing she'd been searching for wasn't a new job title. It was connection. And that the breakdown in her own career had everything to do with a lack of empathy, starting with herself. In this conversation, Melissa and I talk about: What it actually feels like to disentangle your identity from what you doWhy self-empathy has to come before you can extend it to anyone else and How asking "why does this even apply to me?" can become one of the most freeing questions you've ever asked.If you've ever found yourself rebuilding from the outside in —changing careers, reinventing your business, starting over — and wondering why it still doesn't feel right, this one is for you. --- Melissa's Instagram: @empathyqueen.eq/ Melissa's Website: https://eqviaempathy.com/ Brittany's Instagram: @catescreative.studio Brittany's Website: https://catescreativestudio.com/

    43 min

  4. May 19

    Somewhere in the Middle: You're Not Lost, You're Becoming

    Something has felt off lately and I'm naming it out loud. In this solo episode, I'm getting honest about how I've been showing up from ego instead of flow. In this podcast, in a major life transition, and in the quiet places I haven't wanted to look. If you've ever felt like you're doing all the things but still feel misaligned, this one is for you. We talk about: Why the messy middle isn't a phase to push through, it's just lifeHow ego disguises itself as structure and perfectionismWhat it looks like to stop forcing and start leading from soulWhy showing up messy might be exactly the permission someone else needsIf you're in the middle of a career shift, a business evolution, or a deeper identity change and you're tired of waiting until you have it all figured out, this is where you realign. --- Connect with Brittany Instagram: @catescreative.studio Website: www.catescreativestudio.com

    16 min

  5. May 12

    The Hidden Cost of Staying in an Outdated Brand (or Career)

    If your brand feels slightly off… this isn’t a strategy problem. In this episode, we’re talking about what really keeps women entrepreneurs stuck: identity misalignment. When your personal growth outpaces your brand, everything starts to feel harder—your messaging, your visibility, and your ability to attract the right clients. You might notice: attracting “almost” clientsover-explaining your valuestruggling to show up authenticallycomparing your success to othersThis isn’t about needing better marketing. It’s about the gap between who you’ve become… and what your brand communicates. Because you’re not being overlooked—you’re being perceived based on a brand that no longer represents you. This episode will shift how you think about authenticity, visibility, and brand alignment, so you can stop performing your brand… and start being seen for who you actually are. --- Connect with Brittany Instagram: ⁠@catescreative.studio⁠ Website: ⁠https://catescreativestudio.com/⁠

    9 min

  6. May 5

    Your Goals Aren’t the Problem... You’ve Just Outgrown Them

    Most women don’t struggle with change because they’re incapable. They struggle because they’re using frameworks that were built for a version of them they’ve already outgrown. In this episode, I’m joined by Cami Gonzalez, a personal trainer with over 10 years of experience, whose approach to growth challenges everything we’ve been taught about discipline, consistency, and what it actually takes to follow through. Instead of pushing intensity, Cami focuses on alignment by helping her clients build routines that fit their real life, not an idealized version of it. But this conversation goes far beyond fitness. We talk about: why most goals don’t stick how comparison quietly distorts what we expect from ourselves the difference between sustainable growth and self-imposed pressure and what actually creates lasting change Because the real issue isn’t that you’re not doing enough. It’s that the way you’re trying to grow may no longer match who you are. And that same pattern shows up everywhere: in your career, your business, and your brand. When your identity evolves but your strategy doesn’t, friction is inevitable. This episode will help you recognize that gap and start approaching growth in a way that actually fits the life you’re living now. --- Connect with Cami Instagram: @camiwellness Website: www.camiwellness.club Connect with Brittany Instagram: @catescreative.studio Website: www.catescreativestudio.com Get the Brand Clarity Checkup

    40 min

  7. Apr 28

    The Growth You’re Not Giving Yourself Credit For

    There’s a phase of growth that often doesn’t feel like progress. You’re showing up.You’re making different choices.You’re doing the work. And yet… it still feels slow.Unclear.Like you should be further along by now. This shows up in your career, your business, and especially in your brand—when you’ve evolved, but the results or recognition haven’t caught up yet. In this episode, we’re talking about the part in between—where your identity is changing, but the results haven’t fully caught up yet. This is where most women start to question themselves.Or assume something isn’t working. But what if that tension isn’t failure? What if it’s growth that hasn’t become visible yet? This episode will help you see what’s actually shifting beneath the surface—and why recognizing that matters more than rushing to the next outcome. Because when you can see your growth clearly… you stop trying to fix what isn’t broken. And start refining what’s already evolving. --- Connect with Brittany Instagram: ⁠@catescreative.studio⁠ Website: ⁠https://catescreativestudio.com/⁠

    8 min

  8. Apr 21

    Why Everything Feels Off in Your Career, Business, or Brand

    Everything can look right on the outside…and still feel off on the inside. In this episode, we’re talking about the tension that shows up when you’ve grown—but something in your career, business, or brand hasn’t caught up yet. It’s subtle. It can look like overthinking, second-guessing, or feeling drained in conversations that shouldn’t carry that much weight. But it’s not a performance problem. It’s a misalignment. This episode will help you recognize where that disconnect might be showing up for you—and why trying to fix it externally isn’t what actually creates the shift. Because when your identity evolves faster than how you’re showing up… something will always feel slightly off. And the goal isn’t to start over. It’s to bring things back into alignment. --- Connect with Brittany Instagram: ⁠@catescreative.studio⁠ Website: ⁠https://catescreativestudio.com/⁠

    8 min
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5
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27 Ratings

About

You left your career to build something on your own terms. You built it. And somewhere along the way, you evolved past the version of yourself who built it. Now something feels slightly off. Not broken — just misaligned. You're forcing things that used to flow. You're looking everywhere for answers that are only available inside you. That's not a business problem. That's an identity problem wearing a business problem's clothes. "Still in Progress" is for the woman somewhere in the middle of figuring out who she's becoming next. You're not behind. You're not lost. You're still in progress.

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