She Sells Differently - Authentic Selling & Business Growth Strategies for Faith-Based Female Entrepreneurs

Andee Hart
  • 4.9 (45)
  • MARKETING
  • UPDATED WEEKLY

Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.   Andee Hart brings her years of successful executive sales and leadership experience to aspiring women entrepreneurs in the She Sells Differently Podcast. Each episode delivers the tools, business growth strategies, and mindset shifts to help set entrepreneurs and their brand apart from our cultural standards and grow their business from a place of integrity and confidence. Settle in and learn the art of selling differently. This show will provide answers to questions like: How to embrace authentic selling in my product based business? What is the difference between relationship selling and transactional selling? How can I accelerate my business growth? How do you integrate faith in business? How can entrepreneurs overcome imposter syndrome? How to utilize story selling as a framework for business growth? What are effective lead generation strategies for product based businesses?  How do I start online marketing? What are some marketing strategies for my small business? 

  1. 9H AGO

    From Overlooked to Shelf-Ready: How Packaging Design Changes Everything

    Send us Fan Mail Your product doesn’t get a second chance on the shelf. Before a retailer decides to carry your product… Before a customer picks it up… Before anyone reads a single word… Your packaging design has already made the decision for them. In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl’s) to break down what shelf ready packaging actually means—and how to use it to increase sales. You’ll learn: What shelf ready packaging is (and why it matters more than you think)The 3 subconscious signals your packaging sends: quality, price, and brand promiseWhy customers will pay more for products with better packagingThe biggest mistake product makers make when designing their own packagingHow to make your packaging instantly clear and easy to understandWhat retail buyers are scanning for in seconds at trade shows and marketplacesHow to stand out when your product is surrounded by competitorsSimple ways to improve your packaging without a full redesign Learn more from Kelley: https://www.instagram.com/hiddenpathcreative/ https://www.hiddenpathcreative.com/ Your Guide to Packaging That Sells (limited series podcast for product-based founders)  Get your FREE ticket to the Product Seller Summit happening April 13-17th here. Resources & Links  👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

    37 min

  2. APR 8

    How to Reach Retail Buyers When You Don’t Know Where to Start

    Send us Fan Mail Grab your {free} ticket to the Product Seller Summit, happening April 13-17th, 2026.   In this episode, Andee dives into the challenges faced by product based businesses trying to achieve wholesale business growth. Many makers get stuck in a research loop before reaching out to retail buyers, mistaking avoidance for preparation. This episode is a wholesale strategy reset, revealing how readiness to contact retail buyers emerges through clear, actionable steps rather than waiting for the perfect moment.  You’ll learn tips including how to distinguish needle movers from creative distractions and how to interpret silence from buyers strategically. Instead of a short burst of activity, you will uncover a sustainable rhythm in sales strategies that builds a consistent retail buyer pipeline.  If you want to move your product based business forward with effective online marketing and marketing strategies, this episode provides the mindset shifts you need to start reaching retail buyers confidently. Retail Ready Wholesale Challenge - Grab it here. Get your FREE ticket to the Product Seller Summit happening April 13-17th here. Resources & Links  👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

    24 min

  3. APR 1

    Why AI Shopping Is the New SEO: Essential PR Strategies for Product Brands

    Send us Fan Mail Grab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026! Discover the future of online marketing and sales strategies for product based businesses in this eye-opening episode. Andee hosts PR strategist Gloria Chou to reveal why AI shopping is revolutionizing how customers find and buy products. Learn why traditional PR is evolving and how getting featured in media can boost your presence in AI tools such as ChatGPT and Perplexity. Gloria shares actionable marketing strategies for product sellers, including how to craft pitches that editors open, leverage free AI tools for editorial angles, and smartly find journalists to pitch using unique methods. This episode is packed with insights that small product based businesses can implement right now to increase visibility and sales without a big budget or large following.  Episode Highlights ·       Why traditional PR has always felt off-limits for small product brands — and why that narrative is outdated ·       What 'AI shopping is the new SEO' actually means, and why the consumer journey has fundamentally changed ·       What AI tools like ChatGPT and Perplexity are actually pulling from when they recommend products ·       How to use Perplexity (free) to find your best editorial angles and write a pitch that editors actually open ·       How to find journalists and editors to pitch — including HARO, Google News Alerts, and a hashtag trick most people don't know ·       A real win: how a candle maker with no PR experience or connections sold out 100 units in one hour after landing a Today Show feature   More from Gloria:  Gloria's Free Masterclass: Get Your Products Recommended by AI — gloriachoupr.com/masterclass Instagram: https://instagram.com/gloriachoupr **DM Gloria the word “Andee” for an extra free gift!   Join Andee and Gloria for the Product Seller Summit happening April 13th-17th, 2026. Grab your free ticket here. Get your FREE ticket to the Product Seller Summit happening April 13-17th here. Resources & Links  👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

    36 min

  4. MAR 25

    How 10 Affiliate Partners Can Add 10% More Revenue to Your Product Business

    Send us Fan Mail Product Seller Summit (April 13–17) — Grab your FREE ticket If you have been waiting for a marketing strategy that does not require more hustle, a bigger ad budget, or you constantly being the only voice talking about your products...this episode is for you. Affiliate marketing expert Kelly Morrison joins the She Sells Differently podcast to break down how product sellers can build a simple, revenue-generating affiliate program starting with just 10 partners. Whether you sell candles, skincare, handmade goods, or any physical product, this conversation will show you exactly how to make selling feel lighter, because suddenly, you are not the only one doing it. Key Takeaways •       You are probably sitting on a goldmine of potential affiliate partners — your customers, your DMs, and your social followers are the best place to start. •       10 affiliates, each with an audience of 1,000 people, puts your product in front of 10,000 new potential buyers. Start there. •       Affiliate programs are not meant to replace your current marketing — they are meant to add 8–12% to your bottom line. •       Your affiliates represent your brand. Vet for alignment — not just audience size. •       Keep affiliates engaged with monthly email newsletters, contests, and by following them back on social media. •       A product seller with items priced between $9.99 and $24.99 can realistically bring in $6,000 a month from just 45 active affiliates. Where to Find Kelly Kelly Morrison — Affiliate program strategist for e-commerce brands Product Seller Summit (April 13–17) — Grab your FREE ticket http://theproductsellercommunity.com CreateYourAffiliateProgram.com Instagram: @CreateYourAffiliateProgram Resources Mentioned •       GoAffPro — Shopify affiliate app (free version available) •       Product Seller Summit (April 13–17) — Grab your FREE ticket Get your FREE ticket to the Product Seller Summit happening April 13-17th here. Resources & Links  👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

    34 min

  5. MAR 18

    Building a Six-Figure Business in 20 Hours a Week with Gillian Perkins

    Send us Fan Mail What if the ceiling on your business growth isn't your strategy… it's your schedule? In this episode, Andee sits down with Gillian Perkins, founder of Startup Society, who built a 700K+ YouTube channel, a thriving online education business, and a full homeschool life for her six kids, all working 20 hours a week or less. Gillian is the real-world proof that hustle is not a prerequisite for results. This conversation goes deep on what it actually takes to build a six-figure business with less: fewer offers, fewer platforms, and one very important boundary. Key Takeaways •       Working more hours and earning more money are not correlated. What you do with your time matters infinitely more than how much of it you log. •       Doing fewer things with singular focus produces exponential results, not just additive ones. One platform, one offer, one strategy at a time. •       Setting a hard limit on your working hours forces creative decisions about what actually moves the needle. The constraint is the strategy. •       The right hire isn't always a VA. Sometimes what a visionary entrepreneur needs most is someone skilled enough, and confident enough, to manage them. •       Making your business your hobby in the early stages isn't a compromise. It's a sustainable on-ramp that many successful founders have quietly used. Resources Mentioned Startup Society: startupsocsiety.com Gillian's YouTube Channel: search "Gillian Perkins" on YouTube Creator Fast Track (YouTube growth program): creatorfasttrack.com  Book mentioned: Rocket Fuel by Gino Wickman and Mark C. Winters Get your FREE ticket to the Product Seller Summit happening April 13-17th here. Resources & Links  👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

    45 min

  6. MAR 11

    The Proverbs 31 Woman and the Truth About Selling

    Send us Fan Mail Discover how Proverbs 31 reveals entrepreneurial insights and spiritual principles that empower women to pursue their work and faith with purpose and integrity. This episode explores the timeless wisdom that links faith, work, and marketplace influence.   Key Topics: The Proverbs 31 woman as a model of business and economic activity Investing and expanding: buying land and creating vineyards with profits Valuing craftsmanship: textiles as a reflection of skill and craftsmanship Marketplace participation: making, selling, and wholesaling products Serving others: generosity and charity as an extension of stewardship Recognizing the importance of visibility and community impact Honoring God through faithful work and gifts The difference between striving for perfection and faithful stewardship The significance of using gifts to serve and create value Aligning faith and commerce for purpose-driven prosperity   Timestamps:  00:00 - Rethinking Proverbs 31: The business woman in scripture 02:19 - Evaluating opportunity and investment strategies 03:39 - Lessons in financial discernment 05:07 - Leveraging skills for value 07:18 - Selling in the marketplace 08:46 - Serving others through marketplace activity and generosity 10:04 – Opening arms to the needy 12:05 – Visibility and impact in community 13:26 - Faithfulness, honor, and giving glory to God through work 15:06 - Your gifts matter: living faithfully with what you’ve been entrusted Get your FREE ticket to the Product Seller Summit happening April 13-17th here. Resources & Links  👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

    19 min

  7. MAR 4

    The Buying Behavior That Determines If Customers Ever Come Back

    Send us Fan Mail Most business owners think buying behavior ends when the sale is made. It doesn’t. In this episode, Andee Hart sits down with Bradley Rausch to unpack the buying behavior patterns that determine loyalty long before repeat purchases show up. This conversation will completely change how you think about selling, onboarding, and what actually keeps customers coming back. We talk about why chasing new customers is often the wrong move, what most businesses get wrong about “overdelivering,” and the simple post-purchase shifts that make every customer worth more—without being pushy, salesy, or discount-driven. 🎯 Listen if you want to: ·       Turn one-time buyers into repeat customers ·       Understand buying behavior beyond the sale ·       Build loyalty without more ads or funnels ·       Sell differently—and more sustainably If this episode made you rethink how you sell, leave a review and share it with a business owner who needs to hear this conversation.   About Bradley:  Bradley Rausch works with founders to understand why customers stay, return, and deepen relationships over time. His focus is on the gap between strong early traction and long-term customer value, where many businesses stall despite good products and clear strategy. Bradley studies behavioral patterns that predict loyalty long before they show up in revenue or retention metrics. He’s known for translating customer dynamics into practical insight without relying on hype or tactics. www.linkedin.com/in/bradley-rausch/ www.bradleyrausch.com 🎯 Join the Retail Ready Wholesale Challenge. Get your FREE ticket to the Product Seller Summit happening April 13-17th here. Resources & Links  👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

    49 min

  8. FEB 25

    6 Ways to Stand Out in a Saturated Market (Without Lowering Your Prices)

    Send us Fan Mail Brand positioning and differentiation strategy for product-based business owners growing in a crowded, competitive niche Think your market is too saturated? If you’re a product-based business owner feeling stuck in a crowded niche, this episode will completely reframe how you see a saturated market — and show you why competition isn’t the problem. Saturation means proven demand. In this episode, you’ll learn: ·       Why a saturated market validates opportunity ·       How to stand out in a crowded market ·       Why most competitors are average — and beatable ·       The power of bold brand positioning ·       Why clarity beats complexity ·       How customer experience increases lifetime value ·       Why consistency compounds authority You don’t have to prove the category works. You only have to prove why you. Ready to implement the strategy behind this mindset? Join the She Sells Wholesale waitlist and learn how to dominate your corner of a saturated market. Because saturation isn’t the problem. Blending in is. Get your FREE ticket to the Product Seller Summit happening April 13-17th here. Resources & Links  👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

    18 min
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4.9
out of 5
45 Ratings

About

Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.   Andee Hart brings her years of successful executive sales and leadership experience to aspiring women entrepreneurs in the She Sells Differently Podcast. Each episode delivers the tools, business growth strategies, and mindset shifts to help set entrepreneurs and their brand apart from our cultural standards and grow their business from a place of integrity and confidence. Settle in and learn the art of selling differently. This show will provide answers to questions like: How to embrace authentic selling in my product based business? What is the difference between relationship selling and transactional selling? How can I accelerate my business growth? How do you integrate faith in business? How can entrepreneurs overcome imposter syndrome? How to utilize story selling as a framework for business growth? What are effective lead generation strategies for product based businesses?  How do I start online marketing? What are some marketing strategies for my small business? 

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