Good Enough Counsellors

Josephine Hughes
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Do you feel overwhelmed when you look around and see what other counsellors and psychotherapists are doing in private practice? Does it leave you wondering whether you’ll ever be able to build a sustainable counselling practice of your own? The truth is, while there are lots of marketing strategies out there for therapists (which I’ll talk about), the most important thing is getting started and staying visible in your private practice. And that can feel incredibly hard when you’re faced with an empty diary, too many options, and the pressure of comparing yourself to glossy, confident-looking therapists online. The Good Enough Counsellors podcast is for UK counsellors and psychotherapists in private practice who want to get clients, grow their confidence, and build a practice that feels ethical, realistic, and sustainable — without the pressure to be perfect. I’m Josephine Hughes, a BACP Accredited Counsellor, and I help counsellors in private practice with marketing, visibility, and confidence so they can grow their practice in a way that feels like them.

  1. 2d ago

    Has AI Changed How Clients Find Therapists?

    Many therapists have been telling me that enquiries have slowed down. Some wonder whether it's the cost of living, while others are worried that AI has changed the way clients search for a therapist online. In this episode, I'm joined once again by Daragh MacLoughlin from WebHealer to explore what's really happening. Drawing on insights from thousands of therapy websites, Daragh shares what he's seeing as Google search changes. He explains why some websites are attracting more enquiries than ever, and why simply chasing SEO isn't the answer. Instead, we talk about something much more important: creating a website that is genuinely helpful to the people you most want to work with. If you've been wondering whether AI is making it harder for clients to find you, I hope this conversation will leave you feeling reassured and give you some practical ideas to strengthen your website. Takeaways: Why therapists may be seeing fewer enquiries and why AI isn't necessarily the whole story.How Google search is changing and what that means for therapy websites.Why creating a genuinely useful website is becoming more important than ever.The connection between knowing your niche and writing a website that attracts the right clients.Why helping people get to know you is still one of the most powerful ways to build trust online.Practical ways to improve your website without becoming an SEO expert. For information on my workshops to help you get clearer on who you most want to help, please visit my website, josephinehughes.com If you're interested in building a website with WebHealer, receive a £50 discount when you use my affiliate link: GEC999. This same code will also give you a free install of Policy Diary, worth £9.99 Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: therapy website, therapist website, counselling website, AI and therapy websites, Google search for therapists, therapy website SEO, therapist marketing, private practice marketing, therapy enquiries, how clients find therapists, therapist niche, counsellor website, therapy website visibility, AI search. We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liability The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

  2. Jul 15

    Could GDPR Help You Get More Therapy Clients? Why Your Therapy Website Matters

    Your therapy website is one of the most important tools for attracting clients to your private practice. In this episode, website specialist Daragh MacLoughlin from WebHealer explains why GDPR, privacy policies and cookie notices aren't just about legal compliance. They can also help build trust with potential clients and, in Daragh's view, may even play a part in how search engines assess your website. Many therapists put GDPR to the bottom of the to do list because it feels complicated, technical and overwhelming. Daragh explains the recent changes in plain English, shares the most common mistakes therapists make, and introduces a simple way to keep your website policies up to date without becoming an expert yourself. TakeawaysWhy every therapist in private practice needs up to date website privacy policies.The recent changes to UK GDPR that affect therapy websites.What cookie policies are and why they matter.Why handling client data well is about more than legal compliance.How good website policies can help build trust with potential clients.Why Daragh believes having the right website foundations may also help your visibility in Google search.Simple ways to make sure your therapy website stays up to date as regulations change. Daragh MacLoughlin is Managing Director of WebHealer, one of the UK's best-known website providers for counsellors and psychotherapists. WebHealer has been helping therapists create professional websites that attract clients for more than twenty years. He is also the creator of Policy Diary, a service designed specifically for therapists to help them generate and maintain GDPR-compliant privacy policies, cookie policies and complaints procedures as regulations change. Special offer If you'd like to use Policy Diary or build your website with WebHealer, Daragh has kindly arranged an exclusive discount code for people in my community. Use GEC999 to receive: Free installation of Policy Diary (worth £9.99).£50 off a new WebHealer website. We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liability Coming next week: Daragh returns to the podcast to talk about one of the biggest questions therapists are asking right now: Is AI changing the way clients find us online? We explore what's happening with Google search, what makes a therapy website useful, and why helping the right people is still the best long-term strategy for attracting clients. Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: therapy website, GDPR for therapists, therapy website GDPR, privacy policies for therapists, cookie policies, therapy website SEO, Google search for therapists, attracting therapy clients, therapy website design, counsellor website, private practice website, data protection for therapists, therapist marketing, getting therapy clients, therapist online presence, private practice growth, WebHealer, Policy Diary The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

  3. Jul 8

    Permission to Take a Break

    Do you worry that potential clients will forget about you if you stop posting on social media? Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And do therapists really need to post everyday? In this episode, I explore what a healthy relationship with social media could look like, why consistency matters more than frequency, and why taking time to rest may actually be one of the best things you can do for yourself and your private practice. I also share some August awareness days that could inspire your social media content for the month. Takeaways: Why consistency matters more than frequencyWhat to do with your social media while you're on holidayWhether people notice if you stop postingCreating healthier boundaries with social mediaThe importance of authenticity in your marketingWhy rest isn't something you have to earn August Content Ideas: 8 August – Happiness Happens Day. A chance to encourage clients to notice small moments of joy and connection. 15 August – Relaxation Day. An opportunity to discuss rest, burnout and nervous system regulation. 16 August – Authenticity Day. Perfect for exploring authenticity, masking, people pleasing and finding your own voice. 21 August – Internet Self-Care Day. A useful prompt to discuss comparison, healthy digital boundaries and creating a more positive relationship with social media. Who Do You Want To Help? Exploring Niching is next taking place on Tuesday 14th July at 7.30pm. Other dates will also be available. Check out my website to book: josephinehughes.com Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com FAQs Do therapists need to post on social media every day? No. Consistency is usually more important than frequency. A thoughtful post once a week is often more effective than posting every day without a clear purpose. Should therapists post on social media while they're on holiday? Only if they want to. Some therapists schedule posts in advance, while others prefer to take a complete break. The important thing is choosing an approach that supports your wellbeing. Will people forget about me if I stop posting? Most people are far more focused on their own lives than on whether you've posted this week. A short break from social media is unlikely to have a significant impact on your private practice. Keywords: social media boundaries, managing social media on holiday, social media tips for therapists, out of office notice, social media scheduling, authenticity in social media, Internet Self Care Day, social media comparison, private practice growth, social media for therapists, taking breaks from social media, intentional social media posting, client relationships and social media, social media habits, mental health and social media, social media engagement strategies, planning social media content, self-care for therapists The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

  4. Jul 1

    Neuro-Affirming Practice with Louise Lucas

    What does a neuro-affirming practice look like in the therapy room? As awareness of neurodivergence grows, many therapists want to work in ways that better support their neurodivergent clients. But moving beyond theory and knowing how to apply neuro-affirming practice in real life can feel challenging. In this episode of Good Enough Counsellors, I'm delighted to welcome back Louise Lucas who described how she'd discovered her own autism and ADHD in episode 7, and how this had transformed her personal life and practice. Since then she's continued to develop her Neurodivergent Wellbeing Model and has written a book: A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients. In this conversation, Louise explains how her own experiences shaped her work and why neuro-affirming practice is about far more than understanding a diagnosis. We explore how therapists can help clients move from shame and self-criticism towards self-understanding, compassion and a sustainable wellbeing. Takeaways: What neuro-affirming practice means in everyday therapyThe Neurodivergent Wellbeing Model and the Two SpiralsWhy knowledge, understanding and acceptance all matterUnderstanding "spiky profiles"Why context is essential when working with neurodivergent clientsHelping clients move from shame to self-compassionSupporting regulation through basic needs and sustainable self-careWhat every therapist should understand about working with neurodivergent clients About Louise LucasLouise Lucas is a therapist, supervisor and trainer specialising in neurodivergent wellbeing and neuro-affirming practice. She developed the Neurodivergent Wellbeing Model to help therapists and clients better understand regulation, self-compassion and sustainable wellbeing. Her new book, A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients, is published by Jessica Kingsley Publishers in September 2026. You can find out more at Louise's website curiosityspot.co.uk Links:Find out about Therapy Growth Group or join to participate in the Make Your Profile Work Sprint HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

  5. Jun 24

    Feeling Lost After Counselling Training?

    You spend years working towards a qualification. But after the structure of assignments and placements - and the company of tutors and fellow students - comes to an end, it can leave you wondering what comes next. Should you look for employment, start a private practice or something else? In this episode, I share my own experience of finishing counselling training, share why this stage can feel unsettling - and most importantly, how you can move forward without needing to have everything worked out in advance. Takeaways: The loss of structure that newly qualified counsellors experience and how that impacts themHow self-doubt can show up after qualificationWhy you don't need the whole plan before you beginThe importance of support, supervision and communityTaking the next step towards setting up in private practice Remember: you don't need to have everything worked out in advance. You don't need the full plan. You just need the next step. Training: to help you get started in finding clients, I have some short training webinars coming up. You can find out more about them HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

  6. Jun 17

    Will AI Replace Therapists? With Ken Kelly

    Many therapists are concerned about the rise of AI and whether it will replace therapy altogether. In this episode of Good Enough Counsellors, I'm joined by Ken Kelly, author of Ethical AI Practice. Ken believes that while AI has an important role to play in private practice, it can never replace the human connection at the heart of therapy. We explore the ethical boundaries, how therapists can use AI safely and the ways it can help us with tasks such as content creation, research and policy writing. Takeaways: How to protect client information when using AIHow to assess different AI tools from an ethical perspectiveHow AI can support therapists in private practiceUsing AI to create blogs and posts while still using your own voiceThe "reverse interview" exercise for writing your website copy and profilesThe ways that clients are already using AIThe future of counselling in an AI world Resources: perplexity.aiwisprflow.aiEthical AI Practice by Ken Kelly, available here: ethicalaipractice.com Want help finding your professional voice? Many therapists know they're different but struggle to explain what makes them distinctive to potential clients. Inside Therapy Growth Group, I help counsellors and psychotherapists identify their niche, communicate their strengths, write profiles and websites that sound like them, and market their practice without feeling pushy or salesy. Find out more HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: counselling, AI in therapy, ethical AI practice, mental health technology, private practice tips, client confidentiality, AI for therapists, digital mental health, AI and mental health, counselling ethics, AI in psychotherapy, content generation for therapists The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

  7. Jun 10

    Scared to Post Online?

    Social media can be a great way to connect with potential clients but it can also be a place that is filled with hostility. This stops many therapists from either setting up a page or from posting on it. Some of the worries I've heard about from therapists include saying "the wrong thing", being publicly corrected, receiving criticism and being subject to a "pile on". So in this first of a series of episodes around social media boundaries, I explore how you can make your therapy page feel safer for you to use. Drawing on my own experience of managing online communities and navigating difficult interactions, I share how you can protect your wellbeing and those of your followers - so that you can feel more confident to reach people via your page. Takeaways Why social media platforms thrive on outrageWhat to do when a comment or interaction leaves you feeling shamed and upsetWhy it's important to regulate before respondingCreating boundaries around comments, messages and engagementDeciding on what atmosphere you want for your pageWhy some interactions don't deserve a responseChoosing spaces that are the right fit for youHow boundaries can help you feel more comfortable and confident online I also share some ideas for social media posts for July 2026, including themes around body image, friendship, loneliness, grief and summer family life. For information about my training courses, please click HERE and you can find out more information about Therapy Growth Group HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

  8. Jun 3

    Genetics, Grief and Therapy with Uruj Anjum

    What happens when someone receives a genetic diagnosis? In this episode of Good Enough Counsellors, I'm joined by Uruj Anjum of Saina Therapy. Before training as a psychotherapist, Uruj spent nine years working within NHS genetics services, supporting individuals and families navigating conditions such as Huntington's disease and other complex inherited disorders. She now specialises in working with clients affected by genetic diagnoses, reproductive decision-making, grief, loss and family dynamics. We talk about what therapists need to know when supporting clients living with genetic uncertainty, and how genetics may be lying behind presenting issues such as anxiety, grief, relationship difficulties and identity struggles. Takeaways:The emotional impact of genetic diagnosis on individuals, couples and familiesAnticipatory grief and living with uncertaintyCarrier guilt and the complex emotions that can follow a diagnosisHow attachment patterns can influence the way people respond to genetic testing and diagnosisThe impact of inherited conditions on relationships and family dynamicsReproductive decision-making and termination for medical reasonsSupporting clients affected by genetic conditions in the therapy roomHow therapists can work confidently with clients affected by genetic diagnoses without needing specialist medical expertise You can connect with Uruj via her website saiynatherapy.co.uk and on instagram @saiynatherapy Looking for Support with Your Private Practice?If listening to Uruj's story has got you thinking about your own niche, your marketing or how to attract more of the right clients, I'd love to help. I run workshops, training and coaching for counsellors in private practice, helping you communicate clearly with potential clients and build a practice that works for you. Find out more here: josephinehughes.com Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: genetic counselling, therapy for genetic conditions, mental health and genetics, emotional impact of genetic diagnoses, family dynamics in genetic counselling, genetic testing and therapy, attachment theory and genetics, anticipatory grief in genetic conditions, supporting clients with genetic diagnoses, carrier guilt in genetics, navigating genetic testing decisions, anxiety and genetic diagnoses, therapeutic approaches to genetic issues, stigma around genetic conditions, building confidence in genetic counselling. The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

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About

Do you feel overwhelmed when you look around and see what other counsellors and psychotherapists are doing in private practice? Does it leave you wondering whether you’ll ever be able to build a sustainable counselling practice of your own? The truth is, while there are lots of marketing strategies out there for therapists (which I’ll talk about), the most important thing is getting started and staying visible in your private practice. And that can feel incredibly hard when you’re faced with an empty diary, too many options, and the pressure of comparing yourself to glossy, confident-looking therapists online. The Good Enough Counsellors podcast is for UK counsellors and psychotherapists in private practice who want to get clients, grow their confidence, and build a practice that feels ethical, realistic, and sustainable — without the pressure to be perfect. I’m Josephine Hughes, a BACP Accredited Counsellor, and I help counsellors in private practice with marketing, visibility, and confidence so they can grow their practice in a way that feels like them.

Information

  • Creator
    Josephine Hughes
  • Years Active
    2024 - 2026
  • Episodes
    125
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Josephine Hughes
  • Show Website
    Good Enough Counsellors

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