MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

Dr. Mary Frances Duncan
  • 5.0 (13)
  • Entrepreneurship
  • Updated Weekly

Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.

  1. 5h ago

    Ep. 68: Finding Help With Virtual Assistants

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Mary Frances Duncan pulls back the curtain on how virtual assistants have transformed the operational side of her practice. In this episode, she shares what prompted her team to begin hiring virtual staff, which tasks are best to delegate first, and how they've successfully integrated remote employees into their day-to-day operations without sacrificing patient experience or team culture. From insurance verification and phone support to onboarding, communication, and creating repeatable systems, she offers practical advice for practice owners looking to reduce front desk overload while building a more efficient, scalable business. If you're feeling stretched thin, struggling to hire locally, or wondering whether virtual assistants could work in your practice, then this episode is for you. Dr. Duncan shares the lessons her team has learned through trial and error, along with actionable strategies for hiring, training, and managing virtual staff in a way that supports both your patients and your in-office team. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    Ep. 68: Finding Help With Virtual Assistants

  2. Jul 3

    Ep. 67: How Our Maintenance Auto-Draft Program Changed Our Clinic for the Better

    SHOWNOTES: This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan shares how implementing an auto draft maintenance program has transformed her practice, from improving patient retention and compliance to reducing front desk workload and creating more predictable recurring revenue. In this episode, she walks through how her team presents the program to patients, handles common objections, structures flexible payment options, and manages cancellations, vacations, and missed visits without relying on traditional cancellation policies. If you've ever wondered whether a subscription-style maintenance program could work in your clinic, this episode breaks down exactly how to implement it with confidence. If you're looking to improve patient consistency, simplify your front desk operations, and create more predictable revenue, then this episode is for you**.** Dr. Duncan shares the systems, communication strategies, and lessons she's learned from successfully implementing an auto-draft program that benefits both patients and the practice. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    Ep. 67: How Our Maintenance Auto-Draft Program Changed Our Clinic for the Better

  3. Apr 28

    Ep. 66: Unlocking Team Motivation in a Chiropractic Practice

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan tackles one of the most talked about, but often misunderstood, topics in running a successful practice: team motivation. In this episode, she breaks down what true motivation actually looks like inside a chiropractic clinic and why it’s not about hype or temporary excitement, but about consistency, accountability, and leadership. Dr. Duncan explains how motivated teams operate differently, how to recognize the difference between employees who are truly engaged versus just going through the motions, and why leading by example is one of the most powerful tools you have as a practice owner. She also dives into the common mistakes leaders make that unintentionally demotivate their staff, how to build a culture of accountability that inspires rather than intimidates, and what to do when you have team members who aren’t meeting the standard. You’ll learn practical strategies for maintaining morale, celebrating wins, creating clarity in roles, and sustaining motivation even during challenging seasons. If you’re looking to build a team that takes ownership, operates at a high level, and contributes to the growth of your practice, this episode will give you the framework to lead with purpose and create a culture where motivation becomes the standard - not the exception. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    Ep. 66: Unlocking Team Motivation in a Chiropractic Practice

  4. Apr 14

    Ep. 65: The Power of the Front Desk in a Chiropractic Practice

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the most overlooked but most impactful roles in your entire practice: the front desk. In this episode, she breaks down why your front desk team is truly the face of your clinic and how they shape every patient’s perception from the moment they walk in - or even before. Using real-world examples, including a Disney World analogy, Dr. Duncan explains how first impressions, small interactions, and consistent systems can make or break the patient experience. She walks through how to properly train front desk staff over time, the importance of emotional intelligence and soft skills, and how simple strategies like the “three-name rule” can dramatically improve connection and retention. You’ll also learn what to look for and what to avoid when hiring, why cross-training your team matters, how to handle difficult patient interactions with professionalism, and how tools like Weave can support better communication and follow-up. If you’ve ever felt like your front desk isn’t performing at the level it should, this episode will give you a clear framework for building a front desk team that elevates your entire practice.

    Ep. 65: The Power of the Front Desk in a Chiropractic Practice

  5. Mar 31

    Ep. 64: Why Most Small Practices Don’t Scale

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the biggest reasons so many chiropractic practices get stuck - and why most never truly scale. In this episode, she breaks down what it actually means to grow beyond being a small, owner-dependent clinic and why simply working harder isn’t the solution to getting there. Dr. Duncan shares how many practice owners unknowingly become the bottleneck in their own business, staying involved in every decision, every patient interaction, and every problem, which ultimately limits growth. You’ll also hear about the “no man’s land” phase of business — the stage where practices are no longer small and simple, but not yet structured enough to be truly scalable or profitable at a higher level — and how to recognize when you’re in this phase, avoid common hiring and delegation mistakes, and begin stepping out of the day-to-day operations. Dr. Duncan also stresses the importance of standardized processes and KPIs (key performance indicators) that allow you to streamline your operations and track how well your team is performing. If you’re a chiropractor who feels stuck, overwhelmed, or unsure how to take your practice to the next level, this episode will help you better understand what’s holding you back, and what it actually takes to scale. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    Ep. 64: Why Most Small Practices Don’t Scale

  6. Mar 17

    Ep. 63: Be The Boss You’d Want to Work For

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into a topic every practice owner eventually has to face: how to become the kind of leader your team actually wants to work for. In this episode, Dr. Duncan discusses what it really means to “be the boss you’d want to have”, from modeling accountability and making tough decisions to protecting your team, setting clear standards, and creating a culture built on respect rather than fear. You’ll hear practical lessons on handling staff issues, addressing problems early, and maintaining high expectations without micromanaging your team. Dr. Duncan also shares how owning your mistakes, leading by example, and consistently reinforcing your clinic’s values are what ultimately build loyalty, trust, and a strong workplace culture. If you’re a chiropractor navigating the challenges of leadership and learning how to grow from being a provider into being a true practice owner, this episode will help you think more intentionally about the kind of leader your clinic needs. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    Ep. 63: Be The Boss You’d Want to Work For

  7. Mar 3

    Ep. 62: How to Build a Successful High School Internship Program in Your Chiropractic Practice

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan shares how she built a high school internship program inside her chiropractic practice and why creating opportunities for high school students can be a powerful growth strategy for your clinic. You’ll hear how mentoring and training local students not only supports your community but also creates a pipeline of future employees, brand advocates, and referral sources for your practice. Dr. Duncan walks through how to recruit and select the right students, structure responsibilities, set boundaries, and build partnerships with local schools — plus lessons learned from running the program for years. If you’ve ever thought about mentoring students, building stronger community ties, or developing future team members from the ground up, this episode gives you a practical roadmap for creating an internship program that benefits both your practice and the next generation of healthcare professionals. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    Ep. 62: How to Build a Successful High School Internship Program in Your Chiropractic Practice

  8. Jan 13

    Ep. 61: Dr. Duncan’s Favorite Things of 2025

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey are sharing a lighter, behind-the-scenes episode with “Dr. Duncan’s Favorite Things of 2025.” From favorite books and TV shows to productivity tools, wellness habits, and simple routines that supported her as a practice owner this year, Dr. Duncan walks through what she’s actually using and loving in real life. Along the way, she connects how these favorites tie back to leadership, customer experience, stress management, and staying organized while running a busy chiropractic practice. This episode is a reminder that growth isn’t just about business strategy — it’s also about finding the tools, habits, and inspiration that help you stay grounded, energized, and effective as a leader heading into a new year. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    Ep. 61: Dr. Duncan’s Favorite Things of 2025
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5
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About

Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.

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