MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

Dr. Mary Frances Duncan
  • 5.0 (12)
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Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.

  1. Ep. 64: Why Most Small Practices Don’t Scale

    4D AGO

    Ep. 64: Why Most Small Practices Don’t Scale

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the biggest reasons so many chiropractic practices get stuck - and why most never truly scale. In this episode, she breaks down what it actually means to grow beyond being a small, owner-dependent clinic and why simply working harder isn’t the solution to getting there. Dr. Duncan shares how many practice owners unknowingly become the bottleneck in their own business, staying involved in every decision, every patient interaction, and every problem, which ultimately limits growth. You’ll also hear about the “no man’s land” phase of business — the stage where practices are no longer small and simple, but not yet structured enough to be truly scalable or profitable at a higher level — and how to recognize when you’re in this phase, avoid common hiring and delegation mistakes, and begin stepping out of the day-to-day operations. Dr. Duncan also stresses the importance of standardized processes and KPIs (key performance indicators) that allow you to streamline your operations and track how well your team is performing. If you’re a chiropractor who feels stuck, overwhelmed, or unsure how to take your practice to the next level, this episode will help you better understand what’s holding you back, and what it actually takes to scale. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    27 min
  2. Ep. 63: Be The Boss You’d Want to Work For

    MAR 17

    Ep. 63: Be The Boss You’d Want to Work For

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into a topic every practice owner eventually has to face: how to become the kind of leader your team actually wants to work for. In this episode, Dr. Duncan discusses what it really means to “be the boss you’d want to have”, from modeling accountability and making tough decisions to protecting your team, setting clear standards, and creating a culture built on respect rather than fear. You’ll hear practical lessons on handling staff issues, addressing problems early, and maintaining high expectations without micromanaging your team. Dr. Duncan also shares how owning your mistakes, leading by example, and consistently reinforcing your clinic’s values are what ultimately build loyalty, trust, and a strong workplace culture. If you’re a chiropractor navigating the challenges of leadership and learning how to grow from being a provider into being a true practice owner, this episode will help you think more intentionally about the kind of leader your clinic needs. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    31 min
  3. Ep. 62: How to Build a Successful High School Internship Program in Your Chiropractic Practice

    MAR 3

    Ep. 62: How to Build a Successful High School Internship Program in Your Chiropractic Practice

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan shares how she built a high school internship program inside her chiropractic practice and why creating opportunities for high school students can be a powerful growth strategy for your clinic. You’ll hear how mentoring and training local students not only supports your community but also creates a pipeline of future employees, brand advocates, and referral sources for your practice. Dr. Duncan walks through how to recruit and select the right students, structure responsibilities, set boundaries, and build partnerships with local schools — plus lessons learned from running the program for years. If you’ve ever thought about mentoring students, building stronger community ties, or developing future team members from the ground up, this episode gives you a practical roadmap for creating an internship program that benefits both your practice and the next generation of healthcare professionals. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    42 min
  4. Ep. 61: Dr. Duncan’s Favorite Things of 2025

    JAN 13

    Ep. 61: Dr. Duncan’s Favorite Things of 2025

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey are sharing a lighter, behind-the-scenes episode with “Dr. Duncan’s Favorite Things of 2025.” From favorite books and TV shows to productivity tools, wellness habits, and simple routines that supported her as a practice owner this year, Dr. Duncan walks through what she’s actually using and loving in real life. Along the way, she connects how these favorites tie back to leadership, customer experience, stress management, and staying organized while running a busy chiropractic practice. This episode is a reminder that growth isn’t just about business strategy — it’s also about finding the tools, habits, and inspiration that help you stay grounded, energized, and effective as a leader heading into a new year. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    44 min
  5. Ep. 60: Recapping 2025- Wins and Losses in Practice

    12/30/2025

    Ep. 60: Recapping 2025- Wins and Losses in Practice

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey sit down to reflect on the real story of 2025 — the wins, the hard decisions, and the lessons that came with growth. This wasn’t a year of overnight success, but it was a year of meaningful change. They talk candidly about navigating major team restructuring, what it taught them about leadership and culture, and why the clinic is stronger now than it’s ever been. The conversation also covers the rollout of new services, how marketing and community engagement evolved, and why growth is rarely linear — especially when you’re building something sustainable. As they look ahead to 2026, Dr. Duncan shares why she believes the “second decade” of practice ownership can be more aligned, more strategic, and more fulfilling when you’ve done the hard work first. This episode is an honest wrap-up for chiropractic practice owners who want practical, real-world examples of practice management and who are looking for encouragement and motivation heading into a new year. Being a practice owner can feel isolating at times, with few peers to compare experiences with, and this conversation offers validation, real-life insight, and reassurance that setbacks and victories are equally part of the growth process! 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    31 min
  6. Ep. 59: Revisit: The Single MOST Effective Marketing Campaign for Your Office

    12/09/2025

    Ep. 59: Revisit: The Single MOST Effective Marketing Campaign for Your Office

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, we’re re-releasing our most downloaded episode to date, and for good reason. In this fan-favorite conversation, Dr. Duncan and Kelsey walk you through the single most effective marketing campaign Dr. Duncan runs every year inside her own clinic: The Holiday Gift of Health. You’ll learn how this referral-driven strategy brings in high-quality new patients, the exact timeline for executing it successfully, and the small details that make it both personal and powerful. Whether you're planning your first holiday campaign or looking to refine what you're already doing, this revisit will help you map out a patient-generating promotion that deepens connection, increases retention, and drives growth long after the holidays are over. If you're a chiropractic student preparing for ownership or a seasoned practice owner wanting stronger marketing systems and new-patient flow, you’ll want to take notes on this one, especially heading into 2026! 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    39 min
  7. Ep. 58: Money, Ownership, and Strategy for Chiropractors with Financial Visionary Garrett Gunderson (Part 2)

    12/02/2025

    Ep. 58: Money, Ownership, and Strategy for Chiropractors with Financial Visionary Garrett Gunderson (Part 2)

    This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan continues her conversation with financial expert Garrett Gunderson, diving deeper into what it really takes to build a chiropractic practice that is both sellable and enjoyable to run. In this episode, they unpack how to create systems that don’t rely entirely on you, the importance of developing strong leadership inside your clinic, and why a healthy, safe, and positive work environment isn’t just good for your staff - it’s essential for long-term business success. Garrett shares practical advice on how to structure your clinic so it can grow without burning you out, how culture impacts profitability, and why designing a workplace you actually want to show up to every day is the foundation of a sustainable, scalable practice. 📚You can check out Garrett’s resources, books, and more on his website. 💰Follow Garrett on Instagram 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok  Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    27 min
  8. Ep. 57: Money, Ownership, and Strategy for Chiropractors with Financial Visionary Garrett Gunderson (Part 1)

    11/25/2025

    Ep. 57: Money, Ownership, and Strategy for Chiropractors with Financial Visionary Garrett Gunderson (Part 1)

    This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with financial visionary Garrett Gunderson for a powerful conversation on money, systems, and what it really takes to build a sustainable chiropractic practice. In part one of this two-part series, you’ll hear Garrett break down the three major phases of practice ownership: 1) starting out, 2) scaling, and 3) preparing for exit and how your financial decisions should shift in each stage. He walks you through why systems and delegation aren’t just about saving time, but about protecting your energy, your family, and your long-term freedom. If you’ve ever felt stuck in the day-to-day grind, worried about cash flow, or overwhelmed by what it takes to build a practice that can eventually run without you, this episode will give you clarity, structure, and practical insights on how to think like a true CEO of your clinic. 📚You can check out Garrett’s resources, books, and more on his website. 💰Follow Garrett on Instagram 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

    26 min
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5
out of 5
12 Ratings

About

Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.

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