Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook
  • 5.0 (10)
  • MANAGEMENT
  • UPDATED WEEKLY

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

  1. 111 - The Standard Chiropractors Must Hold Themselves To with Dr. Gilles Lamarche

    6D AGO

    111 - The Standard Chiropractors Must Hold Themselves To with Dr. Gilles Lamarche

    What if the biggest gap in the profession right now isn’t knowledge, but participation? Dr. Lona and Dr. Gilles Lamarche talk through what it means to contribute at a higher level, both inside your own practice and across the profession. The conversation starts with leadership and advocacy, then shifts into a personal story that brings the message into focus. Through that experience, a different standard emerges around consistency, personal responsibility, and living the same care that is recommended to patients. The result is a clear challenge—growth in the profession starts with alignment between what is said, what is done, and how consistently it is lived out. Key Highlights 01:04 – Hear why timing matters in leadership, and how this window creates a unique chance to step forward 02:14 – Understand how contribution and collaboration extend beyond your own practice, and how that shifts outcomes across the profession 05:43 – Hear how a small group of people can influence major decisions, and what that means for your level of participation 08:08 – Learn how personal experiences shape leadership perspective over time, leading into a more personal shift in the conversation 10:35 – Understand how a major diagnosis created a turning point, and why a different path was chosen despite the prognosis 15:22 – See how a gap can form between what is recommended to patients and what is actually lived out, and why that matters 20:33 – Learn how consistent, structured care led to measurable changes, reinforcing the importance of long-term commitment 22:07 – Hear how progress begins to shift expectations, opening the door to outcomes that didn’t seem possible earlier 26:01 – Understand how continued consistency impacts physiology over time, not just symptoms in the short term 31:10 – See how long-term outcomes and reflection bring the conversation full circle, reinforcing the standard expected in practice 35:39 - Dr. Chris sits down with Dr. Steve Tullius of Success Partner Waitlist Workshops to explore how practices can consistently attract the right patients by leading with education, not promotion. They break down how a proven workshop system fills rooms with high-intent patients, builds trust before the first visit, and positions doctors as specialists in solving complex, meaningful health challenges. When marketing aligns with purpose and communication builds certainty, practices don’t just grow, they attract the patients they were meant to serve. Resources Mentioned For more information about Waitlist Workshops please visit: https://waitlistworkshops.com/   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    55 min
  2. 110 - The AI Shift That Will Redefine Your Practice Growth with Caleb Hodges

    APR 9

    110 - The AI Shift That Will Redefine Your Practice Growth with Caleb Hodges

    What if AI isn’t just another tool, but something that’s already changing how patients find and choose care? Dr. Lona and Caleb Hodges unpack how quickly search behavior is shifting and why relying on traditional marketing alone may no longer be enough. The conversation moves from curiosity into application, showing how AI can help practices repurpose content, remove bottlenecks, and create more consistent visibility. At the same time, they address the hesitation many chiropractors feel and why the real advantage comes from learning how to guide and train these tools rather than using them casually. Key Highlights 01:41 – Hear why AI is becoming an area of real focus, and what’s driving that level of attention in business 02:09 – See how AI is expanding what’s possible in a practice beyond just saving time on tasks 03:03 – Understand the growing gap between practices that adopt AI early and those that delay, and what that could mean long term 04:27 – Learn how unused content can be repurposed into consistent marketing without creating everything from scratch 06:30 – Discover how treating AI like a team member changes how you delegate and get output 09:09 – Hear how patient search behavior is already shifting, and what people are actually typing in now 10:25 – Understand why AEO is emerging and how it changes how practices get found online 14:03 – See why many chiropractors resist AI at first, and what usually shifts their perspective 16:19 – Learn why AI output depends on how well it is trained, and what improves results over time 19:15 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.   Resources Mentioned For more information about Elevate Marketing please visit: https://goelevatemarketing.com/   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    33 min
  3. 109 - Building Patient Trust Through Presence and Connection with David Norrie

    APR 2

    109 - Building Patient Trust Through Presence and Connection with David Norrie

    What if the reason patients do not stay has nothing to do with your systems and everything to do with your presence? Dr. Lona sits down with David Norrie to explore the tension between efficiency and human connection in practice, showing how presence is what actually builds trust and retention. Through stories about sales, parenting, and clinical flow, David highlights the risk of operating on autopilot and the impact of intentional pauses, eye contact, and tone in creating real connection. The conversation points to a simple but demanding opportunity. In a fast moving environment, staying fully engaged with each person is what ultimately keeps people choosing you. Key Highlights 03:09 – The moment where “sales” quietly shifts into something much more relational 04:07 – A subtle distinction that changes what people actually walk away remembering 04:47 – The underlying force that shapes who people choose and why they return 06:55 – A contrast between moving through the day and being fully switched on inside it 07:48 – That realization when documenting life starts replacing actually experiencing it 11:52 – Where responsibility lands when no one else is setting the tone for you 14:55 – What’s happening beneath the surface in the first few seconds of any interaction 17:48 – The shift that happens when space is created instead of filled 21:53 – How repetition quietly turns small actions into something automatic 26:54 – Dr. Chris Grier sites down with  Dr. Ray Foxworth, Success Partner, to highlight how ChiroHealthUSA helps practices operate with greater compliance and financial clarity. Built on a proven DMPO model, it enables smarter fee setting, reduces risk, improves profitability, and keeps care accessible, empowering doctors to grow confidently while serving more families. If there’s uncertainty around fees, discounts, or compliance, this conversation brings the clarity needed to move forward with confidence.   Resources Mentioned For more information about ChiroHealth USA please visit: https://www.chirohealthusa.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    45 min
  4. 108 - Why Clarity Will Define the Future with Dr. Peter Kevorkian

    MAR 26

    108 - Why Clarity Will Define the Future with Dr. Peter Kevorkian

    There has never been a more pivotal moment for chiropractors to step forward with clarity, confidence, and conviction. In this conversation, Dr. Lona and Dr. Peter Kevorkian explore what it will take for the profession to fully rise into that opportunity, drawing from decades of clinical experience, leadership, and education. Together, they unpack the gaps between philosophy, communication, and business, while challenging chiropractors to shift their language, expand their capacity to serve, and anchor their work in long-term vitality rather than symptom-based care. The result is a grounded, forward-looking perspective on how chiropractors can lead in a changing healthcare landscape by staying aligned, adaptable, and deeply committed to the people they serve. Key Highlights 03:17 – A defining belief reframes the current moment as a unique opportunity for chiropractic 04:55 – Public awareness and shifting healthcare perceptions begin to reshape the profession’s positioning 05:53 – The conversation surfaces misalignment in how chiropractors are trained across key competencies 07:30 – Business mindset emerges as a missing layer beneath technique, philosophy, and communication 09:18 – Financial awareness and responsibility are reframed as part of personal and professional alignment 11:51 – Coaching conversations reveal how lack of metrics creates blind spots in practice performance 13:24 – Long-term retention and trust come into focus through reflections on decades of consistent care 15:27 – Capacity, volume, and efficiency challenge common assumptions about quality and connection 18:08 – The conversation culminates in redefining chiropractic through vitality, adaptability, and distinct language 22:58 - Dr. Eric DiMartino is joined by Mark Murdock of Aspen LiveWell to explore how light therapy expands chiropractic impact and revenue. They discuss class IV laser, full-body photobiomodulation, and scalable business models that generate recurring income without requiring doctor time. Light therapy accelerates healing, attracts new patients, and creates a profitable business within a practice. Resources Mentioned For more information about Aspen Laser please visit: https://aspenlivewell.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    39 min
  5. 107 - Build the Team That Builds the Business

    MAR 19

    107 - Build the Team That Builds the Business

    You do not build a remarkable practice by doing everything yourself. You build it by building people. Dr. Eric DiMartino is back with Dr. Lona to break down what it actually takes to move from assistants to a true team in the build phase of practice. From hiring A players with heart and talent to defining crystal clear roles, scorecards, and training rhythms, this episode lays out the leadership shift required to grow beyond owner-operator. If you feel like the bottleneck in your business, this is your roadmap to building a team that builds the practice for you. Key Highlights 01:11 – Learn how to recognize the difference between having assistants versus building a true team, and why this distinction determines whether your practice stays stuck or starts growing. 02:56 – Discover why A players refuse to work in unclear environments and how defining roles and ownership attracts higher caliber team members. 04:50 – Understand the leadership mindset shift required in the build phase and why the doctor’s real job becomes developing people instead of doing everything. 06:23 – Explore the three qualities that define an A player and how hiring for heart and talent first creates a stronger long-term team. 08:58 – Learn why defining the role before hiring the person prevents confusion, overlap, and underperformance within your practice. 10:18 – Understand how scorecards and KPIs transfer ownership from the doctor to the team and create a culture of accountability. 12:43 – Discover how training culture prevents team drift and why ongoing development is essential for consistent systems and growth. 15:37 – Learn why training and equipping your team produces the highest return on investment in your practice. 16:37 – Understand how casting a compelling vision helps your team see their role in something bigger than a job and fuels long-term engagement. 18:08 – Discover how choosing the short-term challenge of building systems prevents the long-term frustration of running a practice without a strong team. 19:40 - Dr. Sebastian sits down with Success Partner Justin Maxwell of Big Life Financial to explore how chiropractors can turn growing practice income into real wealth. They discuss why many doctors increase revenue yet remain financially stuck as spending rises alongside income. Justin shares how Big Life Financial helps implement financial operating systems that allow doctors to build wealth outside the practice while it grows, along with proactive tax strategies that help them legally keep more of what they earn.   Resources Mentioned Learn more about the TRP Remarkable Business Immersion on March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/  For more information about Big Life Financial please visit: https://biglifefinancial.com/   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    28 min
  6. 106 - Stepping Into the Doctor Role With Confidence

    MAR 12

    106 - Stepping Into the Doctor Role With Confidence

    Confidence is not automatic when you earn the title doctor. It is built. Dr. Eric DiMartino joins Dr. Lona to unpack the identity shift from graduate to leader and why so many chiropractors shrink instead of stepping fully into the doctor role. They confront the fear of being disliked, the habit of watering down recommendations, and the trap of running a pain-based practice while believing in lifetime wellness care. If you want stronger conversions, deeper conviction, and a practice built on certainty rather than approval, this episode will challenge you to lead with clarity and integrity. Key Highlights 03:23 – Dr. Eric challenges chiropractors to stop telling patients what they want to hear and start telling them what they need. 05:02 – The 10-80-10 rule reframes rejection and where to focus your energy in conversion. 06:24 – Integrity is defined not only by over-recommending care but also by under-recommending it. 08:13 – Empathy, certainty, and passion emerge as the traits patients actually want in healthcare providers. 09:29 – Day one and day two are reframed as a filter for the doctor, not just the patient. 10:38 – The shift from being liked to being respected becomes a turning point for leadership. 13:02 – Systems are positioned as the foundation for freedom and consistent authority. 16:01 – Detaching from money and outcome increases both certainty and conversion. 18:18 – The oncology comparison that drives home what confident recommendations actually look like. 23:15 - Dr. Rachel Hovey is joined by Dr. Naota Hashimoto to explore how Success Partner, TrackStat helps chiropractic practices operate smarter. From AI-driven workflows and no-show automation to real-time stat tracking and recall prioritization, the platform streamlines operations, strengthens accountability, improves retention, and empowers teams to make confident, data-driven decisions that fuel sustainable growth. Resources Mentioned For more information about TrackStat please visit: https://www.trackstat.org/    To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    35 min
  7. 105 - Designing Your Ideal Life as a Chiropractor

    MAR 5

    105 - Designing Your Ideal Life as a Chiropractor

    What if success is not measured by how big your practice becomes, but by how aligned your life feels? Dr. Lona and Dr. Chris Grier explore what it actually means to build a remarkable life alongside a remarkable practice. They share the real decisions behind homeschooling, transitioning back to public school, structuring weekly marriage meetings, and protecting time for family. This conversation invites chiropractors to clarify their core values, define success on their own terms, and build a practice strong enough to support the life they truly want. It is a grounded reminder that growth only matters if it honors what matters most. Key Highlights 02:18 – The tension between massive business growth and personal values surfaces in a powerful opening reflection. 04:34 – Chris shares the family decision to prioritize homeschooling and intentionally limit business expansion. 05:59 – A deep dive into defining family core values and filtering every major decision through them. 07:37 – Simplicity, freedom, abundance, and peace of mind emerge as guiding anchors for life and business. 10:06 – The shift from homeschooling to public high school becomes a values-based family recalibration. 11:16 – Lona shares the homeschool decision process with her own children and protecting evening family rhythms. 15:24 – The idea of crafting your own dream challenges the social media version of success. 19:27 – Fortitude is required to stop defaulting back into overworking when pressure hits. 20:57 – A call to action: stop the hamster wheel, take time, and intentionally redesign your life. 22:50 - Dr. Kevin Day welcomes Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss consistent email communication to improve patient retention, reactivations, and overall profitability. They discuss key metrics like net momentum and lifetime value, emphasizing that keeping and reactivating patients is far more cost-effective than constantly acquiring new ones, leading to stronger, more sustainable practice growth.   Resources Mentioned For more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    35 min
  8. 104 - Chiropractic Associate Hiring Mistakes to Avoid

    FEB 26

    104 - Chiropractic Associate Hiring Mistakes to Avoid

    Scaling a chiropractic practice is not about working harder. It is about mastering the associate game. Dr. Bobby and Dr. Lona break down what it actually takes to build a scalable, freedom-driven practice through vision, systems, leadership, and intentional associate development. From a $6 million week milestone to the hard-earned lessons behind investing $400,000 in coaching, this conversation reframes hiring associates as a leadership evolution. If you want growth without burnout, stronger team alignment, and a practice that multiplies impact beyond you, this is the roadmap. Key Highlights 03:18 – Feedback from chiropractic stages sparks a deeper reflection on what truly separates high-level operators. 04:04 – A candid look at investing nearly $400,000 in personal development and what that unlocked in leverage and scale. 05:08 – The associate game gets defined through team categories and the common breakdown points most chiropractors hit. 08:36 – A sharp warning about hiring associates for convenience rather than clarity of vision and capacity. 10:17 – The mismatch problem emerges when personality, role expectations, and marketing realities collide. 14:19 – The theory of constraints reframes when and why an associate actually makes sense for growth. 17:37 – Vision casting is positioned as the leadership responsibility that turns associates into A players. 19:53 – Stats and training become the unglamorous but decisive differentiators in associate performance. 30:23 – The concept of intrapreneurs and seven-figure operators reshapes how succession and long-term growth are viewed. 34:36 - Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA’s technology enhances attraction, conversion, collections, and long-term scalability.   Resources Mentioned For more information about CLA please visit: https://insightcla.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    53 min
See All (111)

5
out of 5
10 Ratings

About

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

Information

You Might Also Like