The Steep Stuff Podcast

James Lauriello

Professional trail runner James Lauriello sits down with some of the most interesting athletes, coaches, adventurers, and personalities in the mountain running world to take an inside look at what drives them and what it really takes to chase greatness in the mountains. With no script and no two conversations quite the same, The Steep Stuff Podcast dives deep into the people, stories, and ideas shaping trail, mountain, and skyrunning. From training and racing to adventure, gear, lifestyle, the highs and lows of competition, and everything in between, James brings an athlete’s perspective and genuine curiosity to every conversation. Whether it’s sitting down with the world’s best mountain runners, emerging talents, legendary figures, or the people working behind the scenes, The Steep Stuff explores what makes these individuals tick, what they’ve learned along the way, and why they continue to push themselves into the mountains. It’s all things trail, mountain and skyrunning—and the people who make the sport what it is.

  1. Oct 10

    Most Replayed Episode: Alex King, Founder of terignōta

    Send us Fan Mail Alex King, Founder of Terignōta | The Business of Making Trail Running More Accessible Alex King is back on the Steep Stuff Podcast! One year after our first conversation, Alex returns to share how life has changed as the founder of Terignōta, the trail running apparel brand challenging the industry’s traditional approach to pricing, marketing, and product development. We catch up on Terignōta’s rapid growth, the realities of building a business from the ground up, and the rollercoaster of running an independent brand. Alex pulls back the curtain on the business, discussing everything from major sales days and quieter stretches to the risks of scaling production, navigating tariffs, and staying true to his vision in a competitive market. We also dive into Terignōta’s approach to radical transparency, why Alex has chosen to prioritize community and organic growth over paid advertising, and how he’s working to deliver high-quality gear without the premium price tag. From product development and customer service to the lessons learned along the way, this conversation offers a fascinating look at what it takes to build a brand in the modern trail running landscape. And, of course, we talk running. Alex shares updates on his own racing, the lingering effects of his Achilles injury, and how his relationship with the sport has evolved as Terignōta continues to grow. Whether you're a trail runner looking for quality gear, an aspiring entrepreneur, or simply curious about the business behind the sport, this is an episode you won't want to miss. Follow Alex King: @alexkingruns Follow Terignōta: @terignota Shop the latest gear at terignota.com. Subscribe to the Steep Stuff Podcast for more conversations with the athletes, founders, and personalities shaping the trail and mountain running community! Create a Rendezvu Account  @rendezvu Use code SteepStuff for 20% your cart on Sidas.us Follow James on IG - @jameslauriello Follow the Steep Stuff Podcast on IG - @steepstuff_pod Follow Sidas USA on IG - @sidas_usa

    Most Replayed Episode: Alex King, Founder of terignōta
4.8
out of 5
54 Ratings

About

Professional trail runner James Lauriello sits down with some of the most interesting athletes, coaches, adventurers, and personalities in the mountain running world to take an inside look at what drives them and what it really takes to chase greatness in the mountains. With no script and no two conversations quite the same, The Steep Stuff Podcast dives deep into the people, stories, and ideas shaping trail, mountain, and skyrunning. From training and racing to adventure, gear, lifestyle, the highs and lows of competition, and everything in between, James brings an athlete’s perspective and genuine curiosity to every conversation. Whether it’s sitting down with the world’s best mountain runners, emerging talents, legendary figures, or the people working behind the scenes, The Steep Stuff explores what makes these individuals tick, what they’ve learned along the way, and why they continue to push themselves into the mountains. It’s all things trail, mountain and skyrunning—and the people who make the sport what it is.

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