Beyond Should: women reinventing their lives, careers & owning their power

Lucy Reynolds
  • 5.0 (23)
  • Self-Improvement
  • Updated Biweekly

Beyond Should is a podcast about breaking down the barriers of our “shoulds.” “I should stay in this job… I should take that meeting… I shouldn’t say how I really feel… I should, I should, I should.” Sound familiar? But what if everything powerful, beautiful, true, and authentic lives on the other side of should? Hosted by Lucy Reynolds, certified coach and founder of The Murmuration Collective, Beyond Should invites listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply want. Through stories, wisdom, and candid conversations with inspiring guests — thought leaders, creative minds, advocates, artists, entrepreneurs, and storytellers — each episode explores courage, self-trust, asking for help, embracing failure, and stepping into a more vibrant, authentic way of living. Expect laughter, honesty, vulnerability, and the occasional f-bomb as we challenge cultural conditioning, shed inherited expectations, and reclaim personal power. Because when we show up boldly, we elevate not only our own lives — but the world around us. Beyond Should premieres on Tuesday, March 10th in honor of Women's History Month. New episodes will be out every other Tuesday. Follow on Apple Podcast, Spotify, or wherever good podcasts are found. See you on the other side of Should!

  1. Oct 13

    What We Get Wrong About Moderate Women: with Jackie Payne

    What happens when we stop assuming we know what other women think and start actually listening? Lucy sits down with Jackie Payne, founder and executive director of Galvanize USA and Galvanize Action, to explore the power of curiosity, connection, and finding your own voice. Jackie shares what she’s learned from years of listening to moderate women across America: why so many women underestimate their own leadership, how “going along to get along” can keep us from speaking up, and what becomes possible when women realize they aren’t alone. From the pressures facing families to the power of community and everyday action, this conversation is an invitation to shed the belief that someone else has to lead and recognize the power you already have. More about our guest:  For most of her career, Jackie was on a traditional legal and policy track: a Legal Aid lawyer, a policy attorney at the NOW Legal Defense and Education Fund, and Director of Government Relations at Planned Parenthood. Then, in 2016, she found herself troubled by a question no one around her seemed to be asking honestly — why so many women were drawn to authoritarian, strongman politics — and unwilling to accept the condescending line that they were simply "voting against their interests."  So she did something most people in her position wouldn't: she left the established path to go listen. Jackie spent two years in conversation with women across the country before founding two organizations from the ground up — Galvanize USA in 2018 and Galvanize Action in 2019, now a $20 million organization and one of the most influential voices on moderate women voters in the country. Stay connected: Check out The Murmuration CollectiveCheck out Galvanize Action Connect with us on Instagram & LinkedInSubscribe to our monthly newsletter

    What We Get Wrong About Moderate Women: with Jackie Payne

  2. Sep 29

    Natacha Hildebrand Revisited: From Nike & Madewell to Redefining Success

    In this episode of Beyond Should, Lucy catches up with return guest, Natacha Hildebrand, to discuss where she is and where she's going! Beyond Should also presents a re-rerun episode with Natacha: This conversation is about the power of releasing societal pressures, cultivating your many interests, and centering community in our work. Natacha shares how a project with Annie Leibowitz and Gloria Steinem helped her embrace her identity as a multi-hyphenate and step into being a community gatherer and leader for women around the world. She also tells us about her experience co-founding BasBlue and how she learned to ask for support from her own personal board of advisors. Tune in for a powerful reminder that the best is yet to come — even when it takes a little more time than we might desire.   More about our guest:  Natacha Hildebrand is a brand leader and veteran community builder focused on the intersection of culture, content, and commerce. She is currently the Fractional Chief Marketing Officer at Z SUPPLY, a California lifestyle brand. Previously, she led Brand Marketing at Madewell, spearheaded Community Innovation at Nike, and sold her women's community business, Doyenne, to AllBright in London. She is the co-founder of BasBlue, a foundation and members' space in Detroit.    Stay connected: Check out The Murmuration CollectiveConnect with us on Instagram & LinkedInSubscribe to our monthly newsletter

    Natacha Hildebrand Revisited: From Nike & Madewell to Redefining Success

  3. Sep 15

    The Should Behind the Story: How Lucy Reynolds Built The Murmuration Collective

    This week, the mic turns on Beyond Should host and The Murmuration Collective founder Lucy Reynolds. In a candid conversation with her friend and colleague Esti MacInnes, Lucy shares the winding path that took her from advertising and global brands to motherhood, life abroad, executive coaching, and ultimately building The Murmuration Collective. Lucy opens up about the pressure she once felt to “do it all,” the coaching experience that changed the trajectory of her career, the loneliness of entrepreneurship, and the shoulds she had to shed to finally invest in herself and her vision. It’s a conversation about trusting the pull toward something more — even when you don’t know exactly where it’s leading — and giving yourself permission to build a life that actually feels like yours.  Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletter

    The Should Behind the Story: How Lucy Reynolds Built The Murmuration Collective

  4. Sep 1

    What Do You Want Now? Rethinking Your People, Place & Purpose with Lucy Reynolds

    What happens when your life looks good on paper…but something still feels off? In this solo episode of Beyond Should, Lucy Reynolds gets personal about her decision to move back to her hometown of Austin and the deeper questions that led her there. Using the framework of people, place, and purpose, she explores how the things that once made a life feel right may not be what we need in our next chapter. Lucy shares how to recognize when you’re out of alignment with your current values, why wanting something different doesn’t make you ungrateful, and how the Wheel of Life can help reveal where you’re thriving—and where there may be friction. Because sometimes the should to shed is simply: “My life is good, so I should be happy with it exactly as it is.” You don’t have to blow up your life. You just have to get honest about what you want now. Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletter

    What Do You Want Now? Rethinking Your People, Place & Purpose with Lucy Reynolds

  5. Aug 18

    I Should Have Peaked By Now… Right? | Emmy-Winning Producer & Former NBC Executive Teri Weinberg

    Emmy Award-winning producer, former NBC Entertainment EVP, and founder of Yellow Brick Road Productions Teri Weinberg joins Lucy Reynolds for a powerful conversation about reinvention, leadership, confidence, and trusting yourself. Best known for her work on The Office, Ugly Betty, and The Tudors, Teri shares the lessons that transformed her career…and her life. From negotiating high-stakes deals and navigating career setbacks to learning to surf in her 50s and embracing her TEDx message of Aging Into Power, Teri explains why your greatest strength comes from betting on yourself, not waiting for permission. In this episode: • Why women need to stop waiting for permission • How to negotiate your worth with confidence • Turning setbacks into your greatest opportunities • The power of rest, play, and reinvention • Why you never stop growing into your power If you’ve ever questioned your next chapter, this conversation will inspire you to stop living by “should” and start trusting yourself. Connect with Teri Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletter

    I Should Have Peaked By Now… Right? | Emmy-Winning Producer & Former NBC Executive Teri Weinberg

  6. Aug 4

    Andrea Wetsel: Stop Performing Success and Start Building It

    What if success didn’t require permission? In this episode of Beyond Should, Lucy Reynolds sits down with entrepreneur and Brush On Block founder Andrea Wetsel to explore ambition, entrepreneurship, leadership, and the hidden energy drains that keep women from pursuing what they truly want. Andrea shares the lessons she learned building a business from the ground up, overcoming setbacks, protecting her energy, embracing failure as learning, and giving herself permission to want to win. Together, they discuss female leadership, confidence, motherhood, decision-making, and why letting go of performative expectations can unlock a more aligned and impactful life. If you’ve ever felt pressure to play small, over-explain your choices, or follow someone else’s definition of success, this conversation is for you. Connect with Andrea Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletter

    Andrea Wetsel: Stop Performing Success and Start Building It

  7. Jun 30

    Salt & Straw’s Kim Malek: Should I Wait Until I’m Ready?

    What if readiness is a myth? Salt & Straw CEO and Co-Founder Kim Malek joins Lucy Reynolds to discuss the moment she finally stopped waiting for certainty and started building the life she actually wanted. From corporate America to entrepreneurship, motherhood, leadership, and health, Kim shares the lessons she’s learned about self-trust, speaking hard truths, asking for help, and creating a life that reflects your values instead of other people’s expectations. If you’ve ever felt stuck between what you should do and what you truly want, this conversation is for you. More about Kim:  Kim Malek is the CEO and Co-Founder of Salt & Straw. Malek built the company from the ground up, from a humble ice cream cart into a fast-growing, family-run company with 25 locations in just ten years. Under Malek’s leadership, Salt & Straw has become known for doing things the hard way - the right way. Salt & Straw takes an unparalleled approach to ice cream making and over the years has created a legendary culture of hospitality, for both customers and employees. Stay connected: Connect with Kim Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletterBeyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

    Salt & Straw’s Kim Malek: Should I Wait Until I’m Ready?

  8. Jun 16

    Avni Patel Thompson: The Future Doesn’t Have to Be Built Around Someone Else’s “Shoulds”

    Entrepreneur and AI founder Avni Patel Thompson joins Lucy Reynolds for a conversation about invisible labor, ambition, technology, and community. Together, they explore how women can move beyond expectations, trust their own values, and build lives—and solutions—that work for them. More about Avni:  Avni Patel Thompson is a serial founder building at the intersection of technology and modern parenthood. With her rare blend of scientific, care and business management expertise, Patel Thompson is able to develop cutting edge solutions to very nuanced and human problems. She holds a BSC in Chemistry from the University of British Columbia and an MBA from Harvard Business School and authors 10,000 Ways, a newsletter about building solutions to the problems you live. Stay connected: Connect with Avni Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletterBeyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

    Avni Patel Thompson: The Future Doesn’t Have to Be Built Around Someone Else’s “Shoulds”
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Trailer

5
out of 5
23 Ratings

About

Beyond Should is a podcast about breaking down the barriers of our “shoulds.” “I should stay in this job… I should take that meeting… I shouldn’t say how I really feel… I should, I should, I should.” Sound familiar? But what if everything powerful, beautiful, true, and authentic lives on the other side of should? Hosted by Lucy Reynolds, certified coach and founder of The Murmuration Collective, Beyond Should invites listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply want. Through stories, wisdom, and candid conversations with inspiring guests — thought leaders, creative minds, advocates, artists, entrepreneurs, and storytellers — each episode explores courage, self-trust, asking for help, embracing failure, and stepping into a more vibrant, authentic way of living. Expect laughter, honesty, vulnerability, and the occasional f-bomb as we challenge cultural conditioning, shed inherited expectations, and reclaim personal power. Because when we show up boldly, we elevate not only our own lives — but the world around us. Beyond Should premieres on Tuesday, March 10th in honor of Women's History Month. New episodes will be out every other Tuesday. Follow on Apple Podcast, Spotify, or wherever good podcasts are found. See you on the other side of Should!

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