In Her Empire Era | Marketing & Business Podcast

Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies

In Her Empire Era | No-Fluff Business & Marketing Insights If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place. I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of. In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world. No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you. Grab a coffee, hit play, and let's get into it. 🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective

  1. May 26

    Why your pipeline is drying up - and the marketing levers you need to pull right now

    Recorded from a hotel room in Sydney at 9pm ... because sometimes building your empire looks like getting cozy in a robe and showing up anyway. This episode is a candid, unfiltered conversation about one of the most important marketing questions every business owner needs to be asking: are you focused on finding new audiences, or are you sitting on a goldmine you haven't tapped yet? In this episode: The difference between awareness marketing and conversion marketing - and why most businesses only focus on oneWhy your email list is your most under-utilised business asset and how to actually use itThe social media to email pipeline - how TSC builds it for clients and why it matters more than follower countLead magnets, pop-ups and quizzes - how to pull people from your socials into a database you actually ownWhy most ideal clients sit in your pipeline for 6-12 months before they're ready ... and how to stay front of mind until they areThe free TSC marketing audit tool that tells you exactly which levers to pull right nowLinks: Free marketing audit: www.thesocialcollective.co.nz/marketing-auditHave a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

    29 min

Trailer

About

In Her Empire Era | No-Fluff Business & Marketing Insights If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place. I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of. In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world. No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you. Grab a coffee, hit play, and let's get into it. 🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective

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