Ambitious Podcast

Kate Perkovic

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

  1. 1d ago

    How to Scale Your Business Without Doing More Yourself: Ecosystem PT 2 | EP. 152

    Most business owners know they need more leads, but what actually keeps a business from scaling is usually what happens after the lead shows up. Part two of the ecosystem series picks up right where part one left off and covers the last two pillars of the framework Kate uses to build and scale seven and multiple seven-figure businesses: Convert and Scale.   Under Convert, Kate breaks down three outcomes that create predictable revenue. First is offer architecture, including product suite design, pricing, profit margins, and why undercharging could be the one thing capping your business. Second is the sales engine, a documented, repeatable process that closes clients the same way every time, plus the sales data most business owners aren’t tracking. Third is the campaign model, so you stop starting from zero every month and know exactly how you’ll hit your revenue target.   Under Scale, she covers the CEO shift, putting your business on autopilot with automation and AI, and building a dream team of people who own outcomes instead of just completing tasks. You’ll also leave with homework: grade yourself 1 to 10 on all nine outcomes, find your lowest score, and choose one specific thing to fix first. Kate also shares how to join her live ecosystem workshop. Message her the words “ecosystem training” on Instagram.   Timestamps: 01:54 Offer Architecture That Sells 06:25 Build a Repeatable Sales Engine 10:48 Know Your Sales Data 13:20 Campaign Model for Predictable Revenue 16:30 Live Workshop Invitation 17:23 Scale Pillar Overview 18:30 CEO Shift and Delegation 24:50 Autopilot Systems and AI 29:05 Dream Team Hiring and Culture   To join the Ambitious Network for free, click HERE.   To connect with Kate on Instagram, click ⁠HERE⁠.   To apply for ITI, click ⁠HERE⁠.   To submit a question to be answered on the podcast, click HERE.

  2. Nov 5

    The Exact Framework I Use to Build a 7-Figure Business PT 1 | EP. 151

    If you’ve invested in coach after coach, course after course, and your business still isn’t scaling, the problem might not be what you think it is. You’ve probably been given micro direction for a macro problem.   In part one of this two-part series, Kate breaks down the ecosystem, the exact business model behind her multiple seven-figure business and the framework she uses with clients scaling to multiple six, seven, and even $8M years. It’s made up of three pillars, each with three outcomes, and this episode explains why fixing one area in isolation keeps so many entrepreneurs stuck for months.   You’ll learn the red flags that signal a missing ecosystem, from feast-or-famine lead flow and the “post and pray” cycle to a freebie graveyard and revenue ceilings. Kate also explains why the problem you’re feeling is rarely where it actually starts, with a real example of a company that thought their ads were failing when it was really a retention issue. Then she walks through the first pillar, Attract, and its three outcomes: getting visible to the right people, warming and activating your audience so they’re pre-sold before they inquire, and driving predictable demand so inquiries never feel random.   Part one ends right as the conversation moves into pillar two, conversion. Listen to part two to finish the framework.   Timestamps:   01:54 Why This Framework Works 07:44 Attraction System Gaps 10:16 Conversion Inconsistency 13:38 Scale Bottlenecks 19:09 Workshop Invitation 20:01 Ecosystem In Action 22:13 Attract Pillar Breakdown 22:26 Visibility Outcome 25:53 Nurture And Activate 29:38 Drive Demand   To join the Ambitious Network for free, click HERE.   To connect with Kate on Instagram, click ⁠HERE⁠.   To apply for ITI, click ⁠HERE⁠.   To submit a question to be answered on the podcast, click HERE.

  3. Oct 29

    How to Actually Regulate Your Nervous System While Scaling a Business w/Olivia Marie | EP.150

    The ceiling in your business is almost never a strategy problem. It’s an internal one. And today’s guest, Liv, has built an entire body of work around proving exactly that with women scaling from multiple six figures all the way to nine.   In this episode Liv and Kate break down the three invisible weights that quietly cap your growth before you ever notice them: meaning weight, future weight, and identity weight, and why you cannot step into the identity of a bigger business owner until the first two are cleared. They get into what nervous system work actually means for a woman who wants to scale fast (it has nothing to do with deep breathing), the very specific reason online criticism hits women differently than men and what to do about it, and why the comment that triggers you most is almost always the one with a grain of truth you haven’t dealt with yet. They also cover the two money patterns Liv sees most in high-earning women that keep creating ceilings no matter the revenue level, why reaching for money and radiating money produce completely different results, and how to take radical responsibility for where you are without weaponizing it against yourself.   This conversation goes deep. Follow Liv and go binge her podcast after this one.   Timestamps: 03:42 Three Invisible Weights 16:29 What Nervous System Work Means 24:09 Lean In Dont Self Abandon 27:51 Build Capacity Through Discomfort 30:44 Fear Proofing Your Nervous System 33:09 Money as the Ceiling 36:13 Reaching vs Radiating 38:36 Desire Without Attachment 42:00 When Relationships Cap Growth 48:03 Friends Family and Boundaries 56:17 Mentors and Container Limits 58:33 Radical Responsibility Without Shame   Connect with Olivia: Instagram: @keepupwithlivWebsite: keepupwithliv.comYoutube: keepupwithliv  To join the Ambitious Network for free, click HERE.   To connect with Kate on Instagram, click ⁠HERE⁠.   To apply for ITI, click ⁠HERE⁠.   To submit a question to be answered on the podcast, click HERE.

  4. Oct 22

    3 Signs Your Relationship Is Capping Your Success | EP.149

    This is the conversation Kate has most often behind closed doors with women in business, and the one almost nobody is having publicly. Because naming it feels disloyal. But if you’ve ever felt like the person sitting across from you at dinner is quietly the ceiling on everything you’re trying to build, this episode is for you.   Kate breaks down the three dynamics that show up most when a partner becomes a ceiling for female entrepreneurs: financial tension around investments, emotional disconnection that builds slowly until you stop sharing wins out loud, and fear and risk aversion that isn’t even yours but has become the operating system your business runs on. She shares her own experiences on both sides, walks through what to actually do when you’re in this dynamic, and gets into one of the most important shifts she wishes she had made sooner, which is the difference between a partner witnessing who you’re becoming and actually being invited into the process.   This is not a leave your partner episode. It’s a stop pretending nothing is happening episode. And for women in business who are already swimming upstream, it might be one of the most important ones this year.   Timestamps: 03:10 Subtle Warning Signs 04:03 Money And Investments 07:54 Emotional Disconnect 13:36 Fear And Risk Aversion 19:24 Why We Minimize It 24:15 Stop Shrinking Goals 27:40 Whose Voice Leads 30:45 Set Non Negotiables 34:20 Grow Together Values 40:06 Build Support Network 44:34 Have The Conversation   To join the Ambitious Network for free, click HERE.   To connect with Kate on Instagram, click ⁠HERE⁠.   To apply for ITI, click ⁠HERE⁠.   To submit a question to be answered on the podcast, click HERE.

  5. Oct 15

    The Real Reason Your Content Stopped Getting Views | EP.148

    You’ve felt it. The content that used to work isn’t working the same way anymore, and nobody has given you a straight answer on why or what to do instead. This episode is that answer.   Kate breaks down exactly how online content and marketing changed, why educational content as we knew it is no longer the strategy, and what’s actually winning right now. We cover the shift from follower-based to interest-based algorithms, why AI made information stop being a leverage point, and what the new currency in online marketing actually is: perspective, proof, and specificity. She also gets into the content funnel that’s working right now, why series-based content outperforms one-off posts, how to capture attention in three seconds or less, and why less curated is outperforming polished across both organic and paid.   The rules of content marketing changed. This episode is the new rulebook.   Timestamps: 02:37 TikTok Changed Discovery 07:17 Raw Beats Polished 09:14 Creator Economy Explosion 11:26 Old Authority Model 13:30 New Value Specificity 16:53 Hooks And Attention 19:47 Go Deep Not Wide 25:11 New Funnel Ladder 29:35 Series Build Warmth 31:56 Receipts And Process 35:08 AI Killed Information Edge   To join the Ambitious Network for free, click HERE.   To connect with Kate on Instagram, click ⁠HERE⁠.   To apply for ITI, click ⁠HERE⁠.   To submit a question to be answered on the podcast, click HERE.

  6. Oct 8

    How to Plan a Black Friday Promo That Actually Sells Out | EP.147

    $6.3 million per minute. That is how much money is being spent during Black Friday. Not per hour. Per minute. And if your business isn't intentionally positioning itself to be one of the options your ideal client is already planning to spend on, you are quite literally leaving money on the table every single November.   This episode is the full Black Friday playbook and it's one Kate runs through with her clients every single year. Not because it's a nice to have. Because when it's done right, Black Friday can fund six to twelve months of cash flow, lock in your highest retainer clients for next year, and give you the kind of revenue surge in two weeks that most people spend an entire quarter chasing.   We cover everything. Internal versus external promotions and why the hottest leads in your business are already inside your client roster. The four promotion triggers and when to use each one: price going down, price going up, limited spots, and added value that actually means something to them. Why luxury brands cannot discount and what to do instead. The exact three-phase promotional timeline for Black Friday 2026, week by week, from the tease phase to the agitation week to when to open doors and why doing it before the 30th is always the move. The buy now start later strategy and why it closes people who want to invest but aren't ready to begin. The messaging that works in Q4 specifically, including end of year urgency, cost of inaction, identity shift, and the competitor angle that gets people off the fence faster than any discount ever will. And Kate's own DM strategy for Black Friday that keeps her out of a public offer war while converting at a higher rate than most people do with a full public launch.   If you have been doing Black Friday by winging it or not doing it at all, this episode is the one that changes that.   Timestamps: 01:08 Why Black Friday Matters 05:18 Retention Lock Ins 08:01 Bundles Upsells Add Ons 13:15 Buy Now Start Later 16:10 External Promo Playbook 18:50 Added Value That Sells 21:54 Four Urgency Triggers 27:18 Launch Phases Timeline 36:26 Messaging That Converts   To join the Ambitious Network for free, click HERE.   To connect with Kate on Instagram, click ⁠HERE⁠.   To apply for ITI, click ⁠HERE⁠.   To submit a question to be answered on the podcast, click HERE.

  7. Oct 1

    EP. 146: The 7 Messages Buyers Need Before They Buy From You

    If you've been posting consistently, showing up on stories, putting in the reps, and still feel like your content is going nowhere, this episode is going to be the most useful thing you listen to this month. Not because it tells you what to post. Because it tells you what job every piece of your content is supposed to be doing, and why your marketing is probably missing half of them.   Kate thinks about messaging the same way a doctor thinks about diagnosis. You can't prescribe a solution to someone who hasn't been helped to understand their symptoms. You can't post social proof to an audience that doesn't know they have a problem. You can't create urgency with a countdown timer if nobody feels the cost of staying stuck. And if your sales calls are full of objections, it's because your marketing wasn't doing the pre-work. All of it connects. And when one piece is missing, you feel it you just can't always name it.   This episode names it. Kate breaks down all seven types of messaging your content needs to move someone from stranger to sold, what each one is designed to do in the sales cycle, and why leaving even one of them out creates a gap your leads fall through every single time. We cover symptomatic messaging and why speaking to what someone thinks and feels on a given Monday morning will always land harder than naming their problem; source messaging and the mistake of using client-level language with a cold audience; support messaging and why your features are basically irrelevant compared to how you do what you do; brand beliefs and values and the difference between attracting an audience and creating believers; solved messaging and why the transformation has to be granular enough that someone can see themselves inside it; cost of inaction and the difference between product urgency and problem urgency; and objection messaging and how to pre-handle resistance before anyone ever gets on a call. She also shares real examples for each type so you're walking away with something to actually apply, not just think about.   This one's worth a re-listen. Pull it back up when you're building out a content calendar and use it as a checklist.   Timestamps: 00:52 Messaging vs Content 01:56 Signs Your Messaging Is Off 09:30 Message 1 Symptoms 13:07 Message 2 Root Cause 18:22 Message 3 Unique Support 22:43 Message 4 Values Identity 29:47 Message 5 Transformation Proof 35:47 Message 6 Cost of Inaction 39:25 Message 7 Handle Objections   To join the Ambitious Network for free, click HERE.   To connect with Kate on Instagram, click ⁠HERE⁠.   To apply for ITI, click ⁠HERE⁠.   To submit a question to be answered on the podcast, click HERE.

  8. Sep 24

    EP.145: The Hidden Reason You're Not Attracting Premium Buyers

    You might have a premium price. You might even have premium results. But if the people closing into your offers are draining your energy, questioning every boundary, and expecting more than they paid for, you don't have premium buyers. And that's not a leads problem. It's a positioning problem.   This episode is the one Kate pulls out when someone tells her they want to level up their clientele, because the answer is almost never "post more" or "raise your price." It's a much more specific set of shifts, and this episode walks through every single one of them.   We start with what a premium buyer actually is, and it's not just someone who spends more. It's an entirely different identity, a different psychology, a different way of making decisions. From there Kate breaks down exactly what they're looking for when they consume your marketing: not information, insight. Not pain points and desires, which she calls 2022 marketing, but language so specific it makes them feel like you're in the room with them. She gets into why consistency of message will always outperform intensity of promotion when it comes to this buyer, why fake urgency will cost you their trust faster than almost anything else, and why the moment your brand says one thing and your behavior shows another, premium buyers notice before you do. She also shares her own honest moment of catching that gap in her own business and what she chose to do about it.   On the sales side, this episode covers value-based selling and the doctor-patient framework Kate uses on her own calls, why the premium buyer comes to your call to confirm, not to be convinced, how to state your price with the kind of calm certainty that closes a $45K package without flinching, and why your onboarding experience needs to feel like a Tiffany bag, not a grocery bag. The episode closes with five reflection questions to audit your own ecosystem against and find exactly where the disconnect is.   Premium buyers are in your audience right now. This episode is how you call them in and keep them.   Timestamps: 01:57 Premium Buyer Identity 02:58 Insight Over Information 06:05 They Buy Speed and Ease 09:22 Consistency Builds Trust 16:58 Specificity and Positioning 22:12 Beyond Pain Points Messaging 24:41 High Standards and Edge 27:56 Trust Killers to Avoid 33:38 Sales Calls as Discovery 38:25 State Price With Calm 42:09 Premium Onboarding Experience   To join the Ambitious Network for free, click HERE.   To connect with Kate on Instagram, click ⁠HERE⁠.   To apply for ITI, click ⁠HERE⁠.   To submit a question to be answered on the podcast, click HERE.

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About

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

Information

  • Creator
    Kate Perkovic
  • Years Active
    2024 - 2026
  • Episodes
    153
  • Rating
    Clean
  • Copyright
    © Kate Perkovic
  • Show Website
    Ambitious Podcast

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