Automate Your Agency

Alane Boyd & Micah Johnson
  • 5.0 (7)
  • Management
  • Updated Weekly

Alane Boyd and Micah Johnson, co-founders of Biggest Goal, on using Claude and other AI agents to get real work done. Weekly, practical, and focused on what they know works after helping 300+ teams.

  1. Aug 17 ·  Bonus

    Special Announcement! (New things coming)

    Automate Your Agency is taking a short break and coming back as something different. Alane Boyd and Micah Johnson are reimagining the show to match where AI actually sits (and shouldn't sit!) in a business today. The questions listeners send in have moved well past “how do I automate this workflow.” They now cover finance, marketing, executive teams, and everything in between, and the show is being rebuilt to match. What’s changing: A new name and a new brand for the show, arriving after a couple of weeks off recordingSame feed, same place to listen, so there is nothing to re-subscribe toEvery past episode stays available; the back catalog is not going anywhereDeeper use-case episodes across finance, marketing, and executive teamsAn open call for topics, because the next format is being shaped around what listeners ask forSend over the topics you want covered! This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our programs, join our free community at your.biggestgoal.ai. Thank you for supporting the podcast!

  2. Aug 10

    AI Meat Proxies and Workslop

    Someone on your team ran a task through AI and forwarded the output without reviewing it. That person was a Meat Proxy and just generated Workslop. Yuck! Alane Boyd and Micah Johnson break down these two terms, which sound like they should be in food manufacturing, and describe exactly what can go wrong inside AI-forward companies. In this episode, you’ll learn: How to tell a meat proxy from someone using AI well and why knowing the desired outcome is the whole differenceWhat your colleagues actually think when they spot unread AI output, backed by the numbers on trust and credibilityThe tells that give workslop away, from verbose answers to ignored brand guidelinesWhy “train your team” isn’t enough unless you define what the right way to use AI looks like at your companyHow making AI use visible turns a shameful shortcut into a useful handoffThe one requirement that forces people to read the output before it leaves their deskIf your team is moving fast with AI and you’ve started to notice the quality slipping, this conversation names the problem and gives you several things to change today. This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our programs, join our free community at your.biggestgoal.ai. Thank you for supporting the podcast!

  3. Aug 3

    Claude + Google Ads

    Free Resources & Next Steps Free Claude Cowork Webinar | 8/19:  https://bit.ly/ClaudeCoworkWebinar_819 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshopGet our free daily AI News Brief: https://bit.ly/BiggestGoalCommunityAbout the episode: Micah Johnson built a fully functional Google Ads lead system using Claude, and it's generating real leads without a specialist or an agency involved. In this episode, him and Alane Boyd walk through every layer of the build: campaign research, ad copy, conversion tracking, the CSV export workflow, and the daily AI-powered review that keeps it running. If you've ever tried to run paid ads and gotten stuck in the weeds of conversion tracking, keyword strategy, or Google Analytics event setup, you know how painful it is. Most businesses either give up or hand it off to an expensive agency. Alane and Micah found a third way, and the results are already coming in. In this episode, you'll learn: How to use Claude to research and build a full Google Ads campaign from scratch, no specialist requiredThe MCP-plus-CSV workflow that lets Claude do the heavy lifting on Google Ads without touching the account directlyWhy heat map data mattered so much, and how Microsoft Clarity revealed visitors were copying their answers and leaving instead of convertingHow they qualified leads at scale with Claude, and what 300+ leads taught them about a blind spot in their own targetingThe daily routine that pulls Google Ads, Analytics, heat map, and lead data into one place for a single recommendationHow the leadership team stays in the loop with zero manual reporting, through a Slack channel and a shared Cowork dashboard🛠️ Tools & Platforms Mentioned Claude: AI used for campaign research, ad copy, tracking setup, and daily analysisClaude Code: Used for writing JavaScript event tracking code and taggingClaude Cowork: Used for shared leadership dashboards and presenting campaign resultsGoogle Ads: The paid advertising platform used for the campaignsGoogle Ads Desktop App: Used to upload Claude-generated CSV files and push liveGoogle Analytics: Used for tracking events and conversion dataMicrosoft Clarity: Heat mapping tool used to analyze landing page behavior (rage clicks, copy-paste behavior)Slack: Used for daily lead and campaign analysis digest for the leadership teamMCP (Model Context Protocol): Used to give Claude read-only access to Google Ads dataLearn More about our AI Leadership Workshop Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive. Book a call to customize your workshop today! This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our programs, join our free community at your.biggestgoal.ai. Thank you for supporting the podcast!

  4. Jul 27

    Why 5-Minute Skills Beat Big Automations

    Free Resources & Next Steps Free Claude Cowork Webinar | 8/19:  https://bit.ly/ClaudeCoworkWebinar_819 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshopGet our free daily AI News Brief: https://bit.ly/BiggestGoalCommunityAbout the Episode Chasing after that big automation win might be the very thing holding your business back. Alane and Micah have seen this over and over, teams planning one massive workflow while a dozen small, repetitive tasks quietly eat their time every day. In this episode, they make the case for starting smaller than feels comfortable and why it adds up faster than you think. 3 things you'll learn in this episode: The two questions that tell you what to automate first, repetition and inconsistencyHow Skills stack into a full cross department workflow, one small piece at a timeThe math behind small automations, five Skills that each save five minutes a day add up to two full weeks back every yearTools & Platforms Mentioned Claude CoworkCowork Starter KitClickUpAsanaLearn More about our AI Leadership Workshop Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive. Book a call to customize your workshop today! This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our programs, join our free community at your.biggestgoal.ai. Thank you for supporting the podcast!

  5. Jul 20 ·  Video

    AI Context Windows 101

    Free Resources & Next Steps Free Claude Cowork Webinar | 8/19:  https://bit.ly/ClaudeCoworkWebinar_819 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshopGet our free daily AI News Brief: https://bit.ly/BiggestGoalCommunityAbout the Episode: AI context windows just hit two million tokens, and if you're stuffing yours full of information and hoping for the best, you're doing it wrong. Alane Boyd and Micah Johnson break down what a context window actually is, why bigger doesn't always mean better, and what it means for how you use Claude, ChatGPT, and Gemini. If you've ever gotten frustrated that AI "lost the plot" mid-conversation, or started giving you answers that made no sense, the context window is almost certainly the culprit. Most business owners don't realize that when AI's working memory runs out, it starts guessing, and it doesn't even know it's happening. In this episode, you'll learn: What a context window actually is: AI's short-term memory, and why it forgets without warningThe desk analogy that finally makes context windows click, and why leaving space matters more than filling itWhy hallucinations happen when the context window overflows, and how to prevent themHow Claude Cowork's subagents spin up their own context windows to handle complex tasksWhy your CLAUDE.md file and folder system are the most underrated tools for context efficiencyWhere context windows are headed for Claude, ChatGPT, and Gemini, and the mobile phone plan evolution that tells the whole storyIf you're ready to stop blaming AI for bad outputs and start understanding how it actually works, press play now. Learn More about our AI Leadership Workshop Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive. Book a call to customize your workshop today! This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our programs, join our free community at your.biggestgoal.ai. Thank you for supporting the podcast!

  6. Jul 13

    Claude Cowork Is on Web and Mobile

    Free Resources & Next Steps Free Claude Cowork Webinar | 8/19:  https://bit.ly/ClaudeCoworkWebinar_819 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshopGet our free daily AI News Brief: https://bit.ly/BiggestGoalCommunityAbout the Episode: Cowork technically had a way to reach it from your phone before, it just barely worked. What Anthropic shipped this time is different: real syncing across desktop, web, and mobile. Alane Boyd and Micah Johnson dig into what actually changed, why it's more nuanced than the headlines suggest, and what it means for how you get work done with Claude. If you've ever wondered why Cowork felt chained to your laptop, this episode answers that question, then immediately complicates it. The file system access that makes Cowork genuinely useful is still desktop only, and understanding that boundary changes how you'll approach every task. In this episode, you'll learn: What actually changed between Dispatch, Chat, and the new mobile and web CoworkWhy starting on desktop still matters, and when mobile Cowork actually helpsThe folder system advantage that most Cowork users are completely skippingA real beta bug Micah caught during testing and the workaround that fixed it 100% of the timeA field work scenario Micah floated for teams who aren't always at a desk (untested, but worth thinking about)When Connectors and Skills can carry a task even without the file systemIf you're using Claude for real work and want to know exactly how to use the new mobile features without losing what makes Cowork powerful, press play now. If you want more on setting this up, the free Cowork Masterclass (26 lessons) at your.biggestgoal.ai covers how Cowork actually works, and the Cowork Starter Kit ($49) has the templates, starting prompts, and Skills for building out your folder system and CLAUDE.md file. Related episodes:  🎧 The Claude Cowork Experiment: our first real week living inside Cowork, before any of this mobile stuff existed. 🎧 Build a Shared AI Brain for Your Company (No Code Required): the folder system and CLAUDE.md conversation this episode keeps circling back to. 🎧 Claude Cowork Is the AI Managing Our Sales Pipeline: what full featured Cowork looks like when the file system is actually set up right. Tools & Platforms Mentioned Claude / Cowork (Anthropic): Claude's agentic work environment, newly available on web and mobileClaude Desktop App: the fully featured version of Cowork with file system accessClaude Mobile App: newly updated with Cowork support (previously chat only)Dispatch: a mobile beta feature for reaching Cowork before this update, rarely used and now supersededConnectors (Claude feature): integrations that let Cowork connect to external platformsSkills (Claude feature): saved task workflows within CoworkCLAUDE.md: a context file that automatically loads into Cowork tasksPipedrive: mentioned as an example Connector integration (CRM)Grain: mentioned as an example Connector integration (meeting recording)Learn More about our AI Leadership Workshop Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive. Book a call to customize your workshop today! This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our programs, join our free community at your.biggestgoal.ai. Thank you for supporting the podcast!

  7. Jul 6

    The 6 Organizational Milestones of AI Fluency

    Free Resources & Next Steps Free Claude Cowork Webinar | 8/19:  https://bit.ly/ClaudeCoworkWebinar_819 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshopGet our free daily AI News Brief: https://bit.ly/BiggestGoalCommunityAbout the Episode: Most companies say they're using AI, but only 30% have even created an acceptable use policy. Alane Boyd and Micah Johnson are back with part 2 of their AI fluency series, and this time they're going deep on the organizational level: the six milestones that separate companies dabbling with AI from those actually building with it. If your team is experimenting with AI tools but you have no committee, no shared systems, and no way to measure who knows what, you're building on sand. This episode gives you the framework to change that, no matter where your organization is starting from. In this episode, you'll learn: How to build an acceptable use AI policy that evolves as your tools and workflows evolveWhy AI champions matter, and how to identify and use the right people on your teamHow to measure your team's AI fluency using milestone tracking across rolesThe system for sharing wins and roadblocks so AI knowledge doesn't stay siloedWhy clean data is non-negotiable, and why AI can't fix your messy folder system for youHow to document your workflows so anyone can understand them, no technical background requiredIf you're serious about building an organization that doesn't just use AI but grows with it, this episode gives you the exact roadmap. Press play, your team will thank you. If you haven't listened to part 1 yet, start there first: The 5 Individual Milestones of AI Fluency. Education & Resources Claude Cowork Masterclass 🛠️ Tools & Platforms Mentioned Claude Coworkn8n SlackClickUpAsanaBasecampSkypeDropbox / Shared DriveLearn More about our AI Leadership Workshop Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive. Book a call to customize your workshop today! This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our programs, join our free community at your.biggestgoal.ai. Thank you for supporting the podcast!

  8. Jun 29

    The 5 Individual Milestones of AI Fluency

    Free Resources & Next Steps Free Claude Cowork Webinar | 8/19:  https://bit.ly/ClaudeCoworkWebinar_819 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshopGet our free daily AI News Brief: https://bit.ly/BiggestGoalCommunityAbout the Episode: Most business leaders talk about AI adoption. But Alane and Micah are asking the real question. How do you actually measure it? In this episode, they introduce a five-milestone framework for tracking individual AI fluency on your team. This framework was built from a real gap Micah observed at a recent COO conference where everyone agreed the topic mattered but nobody had answers. If AI adoption at your company feels more like chaos than progress, there's a good chance your team has no shared baseline and no way to know who's moving forward and who's stuck. Alane and Micah make the case that undefined fluency goals are a business problem, and that the fix is easier than most leaders think. In this episode, you'll learn: How to define milestone one so every team member has a clear, achievable starting point with CoworkWhy Skills, Folders, and Connectors are the baseline every team member should hit, and why that alone drives major efficiency gainsHow one team member spent 5 minutes on something that now saves 45 minutes every single dayThe two-track model (individual vs. organizational) and why measuring only one of them leaves half the picture missingIf you're ready to stop guessing about where your team stands with AI and start building a measurable path forward, this episode gives you the exact framework to do it. Upcoming Education Sessions: Free Claude Cowork Masterclass🛠️ Tools & Platforms Mentioned CoworkClauden8nPythonAPIs & WebhooksChatGPTLearn More about our AI Leadership Workshop Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive. Book a call to customize your workshop today! This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our programs, join our free community at your.biggestgoal.ai. Thank you for supporting the podcast!

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5
out of 5
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About

Alane Boyd and Micah Johnson, co-founders of Biggest Goal, on using Claude and other AI agents to get real work done. Weekly, practical, and focused on what they know works after helping 300+ teams.

Information

  • Creator
    Alane Boyd & Micah Johnson
  • Years Active
    2024 - 2026
  • Episodes
    114
  • Rating
    Clean
  • Copyright
    © 2026 Biggest Goal
  • Show Website
    Automate Your Agency

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