The Assisted Living Investing Podcast

Brandon Gustafson
  • 5.0 (3)
  • Investing
  • Updated Semiweekly

The Assisted Living Investing Podcast is designed to help beginners launch their assisted living business in 12 months using our unique approach to help you obtain the time and financial freedom you're looking for.

  1. 6d ago

    Episode 221 | Never Buy these 5 Types of Homes for Assisted Living

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I break down the 5 types of homes you should NEVER buy for residential assisted living and explain why rushing into the wrong real estate decision causes major operational nightmares. Chapters 00:00 - The Biggest Real Estate Mistakes in Assisted Living 00:57 - Type 1: Multi-Level Homes & Stair Pitfalls 04:45 - Type 2: Homes with Too Few Bedrooms (The 4-Bedroom Math Trap) 05:32 - The "W.I.F.E." Expense Framework Explained 08:05 - Type 3: Homeowners Associations (HOAs) & Bylaw Headaches 10:30 - Type 4: Unlicensed Facilities (Why It’s NOT the Easy Route) 13:32 - Type 5: Homes in Oversaturated Markets 15:05 - The 3 P's of Market Research: People, Places & Positioning 17:00 - Key Takeaways to Guarantee Your Facility’s Success  💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  2. Oct 2

    Episode 220 | I Regret Buying this Assisted Living Facility

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I walk through the reality of buying an existing residential care home, the operational pitfalls to look out for, and how to avoid costly trial-and-error mistakes when launching your facility. Chapters 00:00 - Why Buying My First Assisted Living Facility Was a “Mistake” 00:34 - How I Found & Bought an Existing Facility in 5 Months 02:28 - The Focus-Clarity Quadrant Matrix Explained 03:10 - The Overwhelmed Zone vs. The Research Zone (Analysis Paralysis) 04:36 - The Hustle Zone: Moving Fast & Making Costly Mistakes 06:24 - The Focus Zone & The F.O.C.U.S. Acronym Framework 08:30 - What Went Wrong: Old Properties, Steep Stairs & Staffing Challenges 12:55 - Being Reactionary vs. Being Strategic in Real Estate 16:00 - The 3 Foundational Pillars: Business Plan, Market Research & Underwriting 17:34 - Scaling to Idaho: Closing Our Next Facility in 4 Months 20:00 - Key Takeaways & How to Find Where You Are on the Quadrant  💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  3. Sep 25

    Episode 219 | Day in the Life of an Assisted Living Owner

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I pull back the curtain on the day-to-day operations of owning an Assisted Living home. I break down the 3 Hats of Assisted Living Ownership, how I manage facilities remotely from out of state, the essential staffing structure you need, and how to transition from an active operator to a strategic owner! Chapters 00:00 - What Does Owning an Assisted Living Facility REALLY Look Like? 01:35 - What Out-of-State Passive Owners Do Daily 03:38 - The 3 Hats: Owner, Operator, & Administrator 05:05 - Understanding Care Home Staffing (MedTechs vs. Caregivers) 06:20 - Core Staff vs. Optional Roles (Do You Need a Full-Time Chef?) 08:20 - Administrator Duties vs. Owner Duties 10:40 - How & When to Make Your Business Hands-Off 13:25 - Operational Surprises: How to Handle Unexpected Emergencies 15:05 - Which Hat Will YOU Wear?  💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  4. Sep 18

    Episode 218 | The Uncomfortable Truth About Assisted Living Investing

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I gave an honest conversation about whether starting an assisted living business is really worth it. I break down who this business is right for, who should stay away, revenue potential versus real operational effort, and what your timeline to profitability actually looks like. Chapters 00:00 - Is an Assisted Living Business Really Worth It? 01:45 - Who Is This Business a Great Fit For? 03:20 - Assisted Living vs. Standard Real Estate Investing 04:25 - The Golden Rule: Passion for Care vs. Just In It for Money 05:35 - Who Should NOT Start an Assisted Living Home? 06:50 - Revenue Levers & The "WIFE" Expense Formula 08:50 - Effort & Scale: 8 Beds vs. 16 Beds 10:38 - Hands-On Administrator vs. Passive Out-of-State Owner 12:40 - The Reality of Success: What Years 1 to 3 Actually Look Like 16:50 - The "Silver Tsunami" & The Industry Bed Shortage  💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  5. Sep 11

    Episode 217 | Why 16 Beds Beats 8 in Assisted Living

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I break down 8-Bed vs. 16-Bed Assisted Living Facilities to show you how size impacts staffing rules, profit margins, licensing costs, and operational risk. Discover which option protects your cash flow best when vacancies happen! Chapters 00:00 - 8-Bed vs. 16-Bed Assisted Living: Which Makes Sense? 01:55 - Staffing Rules: Small Homes vs. Large Homes 02:20 - State Regulations: Resident Ratios vs. Care Needs 05:21 - Revenue & Profit Margin Math (5-Bed vs. 10-Bed Example) 07:00 - The Vacancy Trap: What Happens When 1-2 Residents Leave? 09:50 - Time Freedom vs. Buying Yourself a 24/7 Job 11:34 - Licensing Differences, Base Fees, & Per-Bed Costs 12:53 - Risk Analysis: Revenue Risk vs. Liability Risk 16:25 - Which Size Is Best for Beginners?  💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  6. Sep 4

    Episode 216 | How to Start An Assisted Living Business the Easy Way

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I reveal the exact sequence beginners MUST follow to launch a successful care home business. You'll discover why obsessing over funding, licensing, or properties too early will stall your progress and what you should focus on instead! Chapters 00:00 - Feeling Overwhelmed? Push the "Easy Button" 02:02 - M #1: MODEL (Your 'Why', Path, & Resident Population) 02:40 - The 4 Paths into Assisted Living 03:45 - M #2: MARKET (Supply vs. Demand Research) 04:42 - M #3: MONEY (Finances & The "WIFE" Expenses) 06:15 - Stop Focusing on These 3 Things First (Funding, Licensing, Houses) 07:42 - "Slow is Smooth, Smooth is Fast" (The Sledding Analogy) 09:05 - Common Beginner Mistakes (Consuming vs. Taking Action) 10:45 - How to Start Building Your Foundation Today for $0  💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  7. Aug 28

    Episode 215 | How to Make $10K/month with One Room

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I break down the exact math and Medicaid framework that makes this possible, and how scaling this strategy across a single 8- to 10-bedroom home can generate $80,000 to $100,000 in monthly revenue! Chapters 00:00 - How to Make $10,000/Month from ONE Room 01:15 - Brandon's Story: The Lightbulb Moment on Medicaid 02:40 - Medicare vs. Medicaid: What's the Difference for RAL? 04:15 - Understanding State Waiver Programs (EBD Waiver) 06:05 - Why Big Box Facilities Avoid Medicaid (And Why You Shouldn't) 07:35 - The Two Payment Sources: Daily Rates + "ROUF" (Rent, Utilities, Food)  12:20 - The Shared Room Strategy: Rules, Square Footage, & Resident Dignity 16:20 - Real Facility Math: Breakdown of Resident 1 & Resident 2 ($10,400 Total) 20:15 - How to Scale an 8-10 Bed Home to $80k-$100k Monthly Gross 21:18 - Applying This Formula to Private Pay Homes  💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  8. Aug 21

    Podcast 214 | How to Get Funding for Your First Assisted Living Facility

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I break down the funding process with the Cash Compass Framework, showing healthcare workers how to secure capital, structure deals, and present a rock-solid business plan that lenders love. Chapters 00:00 - Assisted Living Funding Made Easy 01:30 - The Cash Compass: 4 Ways to Fund Your Care Home 01:43 - C: Creative Strategies (Seller Financing, Lease-to-Own) 02:30 - A: Assets You Own (HELOCs, 401k, Existing Equity) 03:01 - S: Strategic Partnerships (Finding Investors) 04:25 - H: Help From Programs (SBA, Grants, HUD Loans) 06:52 - Loans vs. Investors: What Do They Actually Want? 10:10 - Debt vs. Equity: The "Bigger Pie" Strategy 14:12 - The 3 Essentials Before Asking for Money (Plan, Market, Underwriting) 17:10 - Why Most People Ask for Money Too Early 18:50 - Building Your Foundation for Long-Term Success  💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

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The Assisted Living Investing Podcast is designed to help beginners launch their assisted living business in 12 months using our unique approach to help you obtain the time and financial freedom you're looking for.

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