SaaS Marketing Weekly

Ryan James
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

  1. 15H AGO

    #95: Scaling construction SaaS: the definitive marketing playbook

    In this episode, Ryan sits down with Jamie, Rocket SaaS's Head of Strategy, to share everything they have learned from working with many construction SaaS clients. From the ad platforms that actually work to the content formats that convert, this is the Rocket SaaS construction marketing playbook laid bare. If you run, found, or market a construction SaaS business and you are not getting the pipeline results you want, this episode will tell you exactly why and what to do about it. Takeaways: Meta consistently outperforms LinkedIn for reaching construction audiences, and the reasons why are simpler than you thinkLeading with the problem rather than your features or your AI capabilities is the single biggest lever in construction SaaS marketingConstruction buyers are sceptical by nature, and user-generated content from real construction professionals is the fastest way to build trustShort selfie-style videos from happy customers on site will outperform polished brand content almost every timeAvoid SaaS language entirely and learn how construction people actually describe their own problemsCompetitive comparison campaigns work particularly well in construction, and being bold about naming the big incumbent pays offPlanning application data is a powerful and underused intent signal that can tell you exactly when a company is about to need your platformConstruction SaaS translates well internationally, but nail one market first before expanding

    27 min

  2. MAY 12

    #94: The strategy that tripled Rocket SaaS' sales calls

    In this episode, Ryan breaks down one of the single biggest growth levers he has introduced at Rocket SaaS: consultative selling. Not a tweak to the sales process, but a fundamental shift in how the business attracts and converts prospects, and one that tripled inbound sales calls almost immediately after launching. If your main call to action is a demo or a request a quote form, this episode will challenge you to rethink it entirely. Takeaways: What consultative selling actually is and why it consistently outperforms traditional sellingWhy moving your call to action higher up the funnel dramatically increases the volume of sales calls you getHow to structure a free strategy, audit or consultation offer that attracts the right prospectsThe qualification process that keeps your calendar full of genuinely interested buyersHow to lead the call so you are delivering real value and elegantly moving into a pitchWhy the expert, not the salesperson, needs to be on these callsHow consultative selling sits at the bottom of a wider demand generation content engine and why the two work so well together

    14 min

  3. MAY 5

    #93: How to make your SaaS brand stand out with excellent content

    In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, for a deep dive into what it actually takes to make content work for a SaaS brand. Drawing on Sam's experience at Cognism, one of B2B SaaS's most admired demand generation brands, they cover how to create content that cuts through, entertains, and converts, even when your product feels dry on the surface. Whether you're a solo marketer, a founder doing it all yourself, or building out a content team, this episode is full of practical takeaways you can apply immediately. Takeaways: Start with a deep understanding of your ICP including their age, not just job titleEntertaining top-of-funnel content generates pipeline by influencing end users and decision makersJumping on trends is the most reliable way to create humorous content without forcing itBottom-of-funnel video works best when you hook the viewer before revealing the productRepurposing content across formats increases time on page and grows your YouTube channelSelfie-style video often outperforms polished production, so just startConsistency and rhythm matter more than quality, especially early onYour product's niche is your greatest content asset

    36 min

  4. APR 28

    #92: How to reach your ICP without burning your entire budget

    In this episode, Ryan dives deep into where your audience actually hangs out and how to tap into those hidden goldmines. From podcast appearances and newsletters to Slack communities and industry events, Ryan shares his strategy for getting in front of your ICP without spending a fortune on LinkedIn or Google Ads. He walks you through the research process, how to build relationships in niche communities, and how to use partnerships and co-promotions to amplify your reach. This episode is packed with actionable ideas for SaaS marketers looking to build real relationships and scale faster. Takeaways: Podcasts are a goldmine - start by getting on smaller shows before moving to big namesUse newsletters and contribute value, not just sales pitchesDon’t underestimate LinkedIn groups and Slack communities - they’re full of your ideal customersPiggyback on other brands’ networks by co-hosting webinars or joint eventsShow up where your ICP is - it’s about relationships, not just salesBuild your personal brand to get noticed and gain trustContribute value in communities - the sales will come naturallyLeverage conferences and industry events for organic connectionsThe right content strategy (original research or a book) can get you on the best podcasts and webinars Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io

    18 min

  5. APR 21

    #91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR

    In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a separate brand (like SaaS Marketing Weekly) that serves as a powerful top-of-funnel tool. From choosing a narrow ICP to creating educational content that builds trust, Ryan explains why sub-brands are the perfect solution for overcoming the scepticism of traditional brand marketing, and how they naturally lead to sales. Takeaways: Sub-brands allow you to engage your audience without the pressure of directly sellingFocus on creating value-first content that genuinely helps your ICPChoose a clear, simple name for your sub-brand that speaks to your audience’s pain pointsLaunch with one content format (podcast, newsletter, blog): consistency is keyUse ads to grow the sub-brand with highly-targeted content that builds trustA personal brand behind the sub-brand increases engagement and removes scepticismUse your main brand’s product/service in subtle calls to action to create seamless conversionsBuild a community through content and then invite people to your main brand offerings Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io

    19 min

  6. APR 14

    #90: Webinar recording: 10 SaaS marketing campaigns that actually work

    In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. Drawing from Rocket SaaS’ own journey (from plateau to rapid growth) and real client results, Ryan walks through the campaigns that genuinely move the needle — and why some of the “obvious” ones don’t work anymore. Expect a mix of practical ideas, hard truths, and a few strategies that most SaaS teams overlook. If you’re trying to generate consistent pipeline, this episode will challenge how you think about growth. Takeaways: Most SaaS growth tactics fail because they ask too much, too earlyThe difference between “activity” and actual pipeline generationWhy some of the most common channels are getting less effectiveA small shift in approach can massively increase response ratesTop-of-funnel strategies often outperform direct sellingConsistency beats one-off campaigns every timeThe best-performing strategies are often underusedYou don’t need all 10 — just a few done properly Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io

    53 min

  7. APR 7

    #89: Rocket SaaS hits $5,000,000 ARR. How we did it

    In this solo episode, Ryan shares the full story behind Rocket SaaS hitting $5M ARR — and why the journey was far from smooth. From years of slow, frustrating growth to a handful of key decisions that completely changed the trajectory of the business, Ryan breaks down what actually moved the needle. This isn’t a “growth hacks” episode. It’s a reflection on the real shifts that compound over time — and why most founders stay stuck for years before things finally click. If you’re building a SaaS business or thinking about starting one, this episode gives you a raw, honest look at what it really takes. Takeaways: Most growth journeys are slower and harder than they lookBig results come from a few key decisions, not constant tacticsLong periods of frustration often come before real momentumClarity on your audience changes everythingRecurring revenue unlocks stability and scaleContent and brand build trust long before buyers are readyConsistency over years is what creates breakthrough momentsPersonal brand can become a major growth driver Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io

    25 min

  8. MAR 31

    #88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs

    In this webinar recording, Ryan and Jamie break down the real LinkedIn Ads playbook behind scaling B2B SaaS companies and SMEs. They share what’s actually working right now, what most teams get wrong, and how to turn LinkedIn from an expensive experiment into a predictable growth channel. From budget allocation to aligning ads with your sales team, this episode gives you a behind-the-scenes look at how Rocket SaaS approaches LinkedIn Ads for clients looking to scale. Takeaways: Most LinkedIn Ads fail due to strategy, not budgetScaling requires alignment between marketing and salesBudget allocation matters more than most teams realiseNot all campaigns are designed to convert immediatelyThe best-performing ads don’t always look like adsSimplicity often outperforms complex funnel setupsConsistency is key to long-term LinkedIn success Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io

    1h 6m
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Ratings & Reviews

5
out of 5
3 Ratings

About

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

Information

  • Creator
    Ryan James
  • Years Active
    2024 - 2026
  • Episodes
    95
  • Rating
    Clean
  • Copyright
    © 2026 Rocket SaaS Ltd
  • Show Website
    SaaS Marketing Weekly

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