The Rising Tidecast

Steve Govel

The Rising Tidecast is your go-to podcast featuring personal stories, marketing strategies, industry insights, and lessons learned from experts in the marine industry. Join host Steve Govel (director of Rising Tide Film) as we talk all things boating and fishing, sharing valuable conversations to elevate your brand and captivate your audience.

  1. From Detailing Boats to Changing Social Media For the Marine Industry: Billy Pavlock of Nautical Network

    Jun 5

    From Detailing Boats to Changing Social Media For the Marine Industry: Billy Pavlock of Nautical Network

    Billy Pavlock did not enter the marine industry through a traditional path. In this episode of Rising Tidecast, he shares how a college football background, a boat detailing business, and one Instagram page eventually led to Boats Gone Wild, Nautical Network, and Surroundings Group, which has one of the largest social media footprints in the marine industry. Billy and Steve talk about proving the value of social media before the industry fully understood it, building trust through storytelling, scaling a team around culture, and why consistency and collaboration matter for marine brands today. They also explore how AI, content, and digital search are shaping the future of how people discover, research, and buy boats.   Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Billy Pavlock Website | Instagram | LinkedIn     Takeaways A clear vision can carry a business through the stage where the proof has not fully arrived yet. The value of digital marketing is in the proof, showing real leads, not just reach. Storytelling gives a marine brand the foundation that everyday content can build on. Consistent content matters more than waiting for the perfect shot, perfect weather, or perfect launch moment. Collaboration helps marine brands reach beyond their existing audience and tap into new buyers. A strong content strategy should make people understand who you are, what you do, and why it matters. Culture is one of the biggest keys to building and keeping a strong creative team. AI is already changing how people search, create, and make buying decisions in the marine industry. Chapters 00:00 The Power of Storytelling in Marketing 01:58 From Detailing to Digital: The Journey Begins 05:03 Recognizing the Digital Opportunity in Boating 07:55 The Aha Moment: Realizing ROI from Social Media 10:20 Proving Value: The Importance of Free Work 13:06 Building Trust with Marine Brands 16:18 The Role of Team and Culture in Business Success 22:01 Navigating Challenges: The Importance of People 25:43 Finding Passionate Team Members 30:23 Transitioning to a Full-Service Agency 30:52 Building Industry Expertise 33:40 Expanding into New Verticals 35:46 The Power of Collaboration 37:56 The Importance of Brand Storytelling 41:02 Common Mistakes in Social Media Marketing 43:44 Leveraging Content for Sales 45:12 Creating Content on a Budget 46:58 The Role of AI in Content Creation 52:50 Strategies for Launching New Boat Brands 56:41 Advice for Marine Brand Marketers   Keywords marine marketing, social media, boat industry, digital footprint, content creation, micro-communities, business growth, influencer marketing, luxury real estate, aviation marine industry, content marketing, brand storytelling, AI in marketing, social media strategy, influencer collaboration, boat brands, digital marketing, brand growth, content creation

    1h 2m
  2. How One Woman Got Marine's Biggest CEOs to Mentor for Free | Michele Goldsmith, Soundings Trade Only

    May 15

    How One Woman Got Marine's Biggest CEOs to Mentor for Free | Michele Goldsmith, Soundings Trade Only

    Michele Goldsmith spent the past 35 years in the marine industry, doing great work from the ground up. Now, as VP and GM of Soundings Trade Only Group and founder of the Women in the Marine Industry International series, she's built one of the most unexpected success stories in the business. A personal passion project that started as a virtual breakfast in 2021 grew into 25 events, 5,500 registrants, global mentoring connections, and a walk across 15 countries. In this episode, Michele shares what it really takes to build community from scratch in a small industry, why follow-through is one of the most underrated leadership skills, and what the first Women in the Marine Industry event taught her about human nature and unmet needs. We discuss values, bold storytelling, and why doing hard things, whether that's summiting Kilimanjaro or building a global mentoring program, shapes who you become. Connect With Steve Govel: Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Michele Goldsmith: Website | Instagram | Facebook | YouTube | LinkedIn Women In The Marine Industry: https://tradeonlytoday.com/women-in-the-industry/ One Plus One Mentoring Program 2026: Registration is open until May 31, with the program running June 17 to June 26. https://tradeonlytoday.com/women-in-the-industry-mentoring/   Takeaways: Michele's father was great at ideas and terrible at follow-through. She became the follow-through person because she saw what that weakness cost. The first Women in the Industry event in 2021 drew close to 400 women from 13 to 15 countries with a very engaged audience, which proved the need was real. Only 2 to 3% of the marine industry workforce is women. The first international panel created something Michele hadn't even planned for: visible role models. The One Plus One Mentoring Program has a 90% ongoing connection rate between mentors and mentees, and Michele hears more from the mentors about how much they valued it than from the mentees. Her definition of great leadership, from a speaker she brought in: leverage and legacy - how many people you impact over how much time. On content and bold storytelling: Don't just tell someone to run. Tell them why they need those Nike sneakers, and tell the stories of the people who wear them. Chapters: 00:40 Introducing Michele Goldsmith 01:54 "You Have the Right Last Name. You've Got 30 Days." 03:52 Walking Boat Shows as the Only Woman in the Room 05:04 The Day She Stopped Being Her Father's Daughter 07:41 What Her Dad Taught Her About Follow-Through 08:32 People First, Client Second 09:56 Where the Women in the Industry Series Started 11:19 How a Virtual Breakfast in 2021 Became a Global Movement 15:12 25 Events, 5,500 Registrants, 15 Countries 17:36 The Global Women's Walk and Room to Read 19:06 Why the Energy Was Palpable Even on a Flat Screen 20:57 Creating Role Models Nobody Knew Were Missing 22:22 The Secret Sauce: Curating the Right People and Stories 24:37 The One Plus One Mentoring Program 25:10 Why Michele Built the Program She Wished She'd Had 26:21 How the Matching Works and Who the Mentors Are 29:41 A 90% Ongoing Connection Rate 32:25 Advice for Young Women Considering a Career in Marine 36:08 Why Values Are Non-Negotiable 37:54 Leadership Is Leverage and Legacy 39:18 Why She Started Trekking During COVID 41:31 Signing Up for Everest Base Camp With No Idea What She Was Getting Into 44:54 What Doing Hard Things Teaches You About Yourself 47:43 Lost on a Mountain Ridge, Listening to Miley Cyrus 50:55 What the Treks and the Mission Have in Common 52:42 What Soundings Trade Only Is and Why It Matters 56:30 How Trade Only Has Evolved and Where Media Is Going 57:33 Bold Storytelling Advice for Marine Brands 59:27 Don't Just Tell Them to Run -- Tell the Story of the Sneakers 01:00:36 Where to Follow Michele and Find Her Work   Keywords: Michele Goldsmith, Soundings Trade Only, Soundings Trade Only Group, Trade Only Today, Women in the Marine Industry, Women in the Marine Industry International, One Plus One Mentoring Program, Global Women's Walk, Room to Read, Active Interest Media, Todd Enterprises, Darlene Briggs Marine Woman of the Year, Alan J. Friedman Leadership Award, Neptune Awards, marine industry, marine industry mentorship, women in marine, women in leadership, marine media, B2B marine publication, marine industry events, marine industry community, marine industry role models, Chris Carroll, Joan Maxwell, Mark Schwabaro, Tom Damrick, Eric Fetchko, Anya Denari, Gus Blakley, Brunswick, NMMA, Navico Group, Dometic, Suzuki, Grady-White, Metz Trade, IBEX, marine industry careers, follow-through leadership, leverage and legacy, servant leadership, Everest Base Camp, Kilimanjaro, Camino de Santiago, bold storytelling, brand storytelling, marine brand marketing, Rising Tidecast, Rising Tide Film, Steve Govel

    1h 4m
  3. The Naval Architect Behind The Iconic Deep V Hull: Winn Willard of Ray Hunt Design

    May 1

    The Naval Architect Behind The Iconic Deep V Hull: Winn Willard of Ray Hunt Design

    In Episode 22 of the Rising Tidecast, Winn Willard, president of Ray Hunt Design, shares stories from his 50-year journey in the world of naval architecture. From his childhood on the water to working alongside the legendary Ray Hunt, starting Hunt yachts, and carrying on the Ray Hunt Design legacy, Winn provides a deep look into the evolution of boat design and the industry that has defined his life.   He reflects on the transition from the tedious, manual calculations of early ship design for the Navy to the creative freedom he found at Hunt Associates. He talks about the impact of the Deep V hull, explaining how Ray Hunt's intuitive approach changed power boating forever by allowing vessels to maintain high speeds in rough water. Throughout the episode, Winn's enduring passion for the craft of creating new things shines through, offering invaluable insights for boating enthusiasts and aspiring designers alike.   Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Winn Willard Website | LinkedIn | Facebook   Takeaways Repetitive technical work can be the catalyst for seeking a more creative and personally fulfilling career. Practical, hands-on experience in boatyards and running launches is essential for a well-rounded designer. The Deep V hull revolutionized the industry by allowing boats to go fast in rough conditions without losing stability. Successful marine design often relies as much on sharp intuition and practical experience as it does on formal engineering Innovative designers must be uninhibited and willing to apply successful concepts across different types of vessels. Seeing a tangible creation move from the drawing board to the water remains a primary source of career satisfaction. The most impactful designs are those that eventually become the standard for the entire marine industry. A genuine passion for the process of creation is the key to maintaining joy in a career for over fifty years. Chapters 00:00 The Journey Begins: Winn Willard's Early Influences 02:47 From Naval Architecture to Design: A Career Path 05:35 The Evolution of the Deep V Hull: A Game Changer 08:30 Ray Hunt: The Creative Genius Behind the Designs 11:28 Innovative Designs: The Intersection of Function and Creativity 14:09 The Day-to-Day of a Boat Designer: Challenges and Rewards 17:06 Client Relationships: The Heart of Boat Design 20:05 Working with Grady White: A Longstanding Partnership 21:14 The Design Spiral and Client Collaboration 22:40 Aesthetics and Trends in Boat Design 24:50 The Future of Electric Boats 26:01 Timeless Principles in Naval Architecture 27:16 Advice for Aspiring Naval Architects 30:00 The Importance of a Good Running Hull 31:04 Challenges in Boat Design Requests 33:03 The Journey of Building a Boat Business 34:39 Sustaining a Design Legacy 37:02 Creativity in Design and Innovation 38:01 Rapid Fire Questions and Reflections

    44 min
  4. Assegai - The Story Behind Australia's Legendary Custom Game Boats w/ Barry & Craig Martin

    Apr 17

    Assegai - The Story Behind Australia's Legendary Custom Game Boats w/ Barry & Craig Martin

    The Rising Tidecast is back for season 2 with a fresh new episode! Barry and Craig Martin, the father-son duo behind Assegai Marine, are currently building their biggest game boat yet, a 61-footer with 3,100 horsepower for Morris Nautical. They unpack what it really takes to build a reputation that sells premium boats before they are finished. They share how skipper feedback drives every design decision, why they prioritize seaworthiness and serviceability over flashy specs, and what most buyers misunderstand about custom builds: time, cost variability, and the difference between building to a standard vs building to a price. The conversation touches on how functional craftsmanship becomes a story customers repeat, how one-off builds create scarcity and long-term value, and why trust is the true product when the build model relies on owner commitment and transparent costs, why they still hand-lay every square inch of fiberglass, and what it's like to work as a father and son who genuinely enjoy showing up to the shed together every day.   Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Assegai Marine Website | Instagram (Craig Martin) | Facebook   Takeaways Passion for your craft never fades. Barry loved boat building at 15 and still loves it now. The best design improvements come from listening to the people who use the boats, not from a drawing board. Building to a standard rather than a price requires trust between the builder and the owner. Epoxy resin and western red cedar construction creates superior strength and longevity over traditional polyester builds. Every Assegai is a true one-off. The hull that comes out of the female construction case will never be made again. Working with good people matters as much as building a good boat. The owner-builder model removes the financial stress that can compromise quality.   Chapters 00:00 Introduction to Barry and Craig Martin and Assegai Marine 01:13 Barry's Entry into Boat Building and Early Influences 02:19 Growing Up with a Love for Boats and Water 03:30 The Origin of the Assegai Marine Brand 04:49 Early Boat Sizes and Notable Projects 06:12 What Makes Assegai Boats Unique 06:42 Design Philosophy and Craftsmanship Details 07:49 Innovative Features and Building Techniques 09:18 Team and Build Process Insights 09:40 Build Duration and Project Management 10:35 Advantages of Timber Construction Over Fiberglass 11:40 Performance and Stability of Assegai Boats 12:35 Reputation in Sport Fishing and Tournaments 13:18 Father-Son Collaboration and Future Projects 14:47 The Meaning Behind the Name Assegai 15:17 Legacy and How They Want to Be Remembered 16:00 Memorable Builds and Challenges Overcome 17:16 Quality Control and High Standards 18:37 Design Evolution and Feedback Incorporation 19:41 Technical Innovations and Practical Features 21:04 Passion for Water and Fishing Adventures 21:45 Special Relationships with Clients and Owners 22:47 Favorite and Challenging Builds 24:02 Performance Upgrades and Trip Highlights 26:09 Common Misconceptions About Custom Boat Building 26:49 Future of Assegai Marine and Innovation 33:25 The Importance of Quality and Craftsmanship 34:13 The Origin of the Name Assegai 35:47 Legacy and Long-Term Vision for Assegai 36:49 Reflections on Challenges and Owner Relationships 38:09 The Passion for Building and Water Adventures 40:57 The Future of Marine Innovation and Design

    44 min
  5. Building A Custom Sportfish and Chasing Marlin w/ Rod Findlay

    04/13/2025

    Building A Custom Sportfish and Chasing Marlin w/ Rod Findlay

    In this episode, Roddy Findlay shares his lifelong passion for fishing and boating, starting from building their family boat Murrifin and childhood fishing trips. He discusses the challenges and successes of boat building, memorable fishing adventures, and the transition to a professional fishing career, including experiences on the Great Barrier Reef. Rod emphasizes the importance of perseverance, learning from experiences, and the joy of fishing as a family legacy. This conversation explores the journey of a passionate fisherman who transitioned from a novice to a skilled captain and vessel manager. It highlights the importance of saying yes to opportunities, setting goals, and the experiences that shape a career in fishing.   The discussion delves into the Kalastaa program, the thrill of marlin fishing, and the significance of preparation and knowledge in successful fishing adventures. Additionally, it emphasizes the role of content creation and storytelling in the fishing industry, providing valuable tips for aspiring anglers. Roddy shares fishing techniques, memorable experiences, the challenges faced on the water, and some unreal stories.   Connect With Steve Govel: Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Rod Findlay: Website | Instagram   Takeaways: There's no substitute for time on the water. Building a boat is an unforgettable family legacy. Perseverance leads to success in fishing competitions. Saying yes to opportunities can lead to amazing experiences. Preparation and knowledge are key to successful fishing trips. Humility in seeking advice can lead to better fishing outcomes. Chapters: 00:00 The Joy of Fishing and Learning 05:59 Building a Family Legacy 12:06 First Fishing Adventures on Murray Fin 18:10 Transitioning to a Professional Career 24:01 Starting a Business and New Opportunities 27:18 Experiences that Shape a Career in Fishing 28:09 Setting Goals and Achieving Dreams 29:05 The Transition to Vessel Management and Captaining 30:09 The Callister Program: Guiding and Mentoring 31:17 Exploring New Fishing Grounds and Techniques 32:11 The Evolution of Fishing Partnerships 33:49 The Thrill of Marlin Fishing: A Shared Passion 35:35 Creating Memorable Fishing Experiences 36:21 Navigating Challenges in Fishing Adventures 37:20 The Importance of Preparation and Knowledge 39:34 Delivering Boats and Expanding Horizons 40:34 Building a Fishing Season: Planning and Execution 42:37 The Role of Content Creation in Fishing 43:32 The Impact of Storytelling in the Fishing Industry 45:40 Top Tips for Successful Marlin Fishing 49:08 Pitching Marlin: Techniques for Success 51:04 Handling Big Marlin: Captain's Strategies 52:36 Understanding Fishing Techniques 54:29 Memorable Fishing Experiences 58:19 Scary Moments on the Water 01:01:27 Problem-Solving at Sea 01:03:27 Lessons Learned from Fishing Adventures 01:04:28 Rapid Fire Fishing Questions 01:08:20 The Importance of Hard Work and Humility

    1h 11m
  6. Behind Edencraft: Building a Legacy Boat Brand w/ Josie Eastman

    03/30/2025

    Behind Edencraft: Building a Legacy Boat Brand w/ Josie Eastman

    Josie Eastman, GM of Edencraft, shares insights into the company's journey since the Maher family purchased the legacy boat brand, the importance of community and family in their business model, and the innovative approaches they take in boat building. She discusses the significance of customer experiences, the challenges of being a woman in a male-dominated industry, and the impact of their events on customer relationships. Josie also reflects on her leadership style, the influence of her parents, and the balance between tradition and innovation in maintaining Edencraft's legacy.   We also focus on the balance between luxury and functionality in boat design, the intricate process of bringing a new boat model to life, and the challenges faced during production. We talk about the importance of brand storytelling in connecting with customers, the innovations brought by CNC technology in manufacturing, and the future aspirations of Edencraft as they aim to expand their market presence and product range.   Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Josie Eastman Website | Instagram | Facebook | YouTube | LinkedIn   Takeaways Edencraft's events foster a strong community among customers. Family values play a crucial role in Edencraft's business ethics. Edencraft prioritizes customer experience from the first inquiry to delivery. Innovation is balanced with respect for the brand's legacy. The design process involves extensive R&D and testing. Challenges in production can lead to unexpected learning experiences. Brand storytelling enhances customer connection and trust. CNC technology has revolutionised manufacturing accuracy. Future plans include expanding the product range and market. Leadership involves being authentic and empathetic. Chapters 00:00 Building Community Through Events 03:09 The Journey of Edencraft 05:59 Recognition and Growth 08:59 Leadership and Team Dynamics 12:01 The Boat Building Process 15:02 Customer Experience and Connection 17:49 Family Influence on Business 20:49 Innovation vs. Tradition 24:07 Creating Lasting Relationships 27:06 The Launch of the 255 Formula 39:03 Bridging Luxury and Functionality in Boat Design 40:23 The Journey of Bringing a New Boat Model to Life 44:43 Challenges in Boat Production and Launch 46:33 The Importance of Brand Storytelling 49:31 Innovations in Boat Manufacturing with CNC Technology 55:27 Future Vision for Edencraft and Edencraft Creative 57:17 Expanding Horizons: International Ambitions and Partnerships 01:00:05 Personal Growth and Leadership Insights

    1h 9m
  7. Lessons from a Lifetime on the Water w/ Peter Jenyns of Professional Boat Care

    03/16/2025

    Lessons from a Lifetime on the Water w/ Peter Jenyns of Professional Boat Care

    In Episode 18 of the Rising Tidecast, Peter Jenyns takes us on a journey through his lifelong love of boating. From growing up in a family deeply rooted in sailing and fishing to forging a career in boat care, Peter shares how his passion for the water has shaped his life.   He reflects on the evolution of fishing, the strong sense of community among boaters, and the lessons learned from years spent at sea. He also shares some wild stories, including a dramatic tale of a stolen family boat—and the camaraderie that defines the boating lifestyle.   The conversation touches on key aspects of boat care, from the importance of regular use to towing challenges and maintenance tips. Throughout, Peter's deep love for the ocean and storytelling shines through, offering an engaging look into the boating world. Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Peter Jenyns Website | Instagram | Facebook | YouTube Takeaways Passion plays a crucial role in job satisfaction and success. Community and camaraderie are essential in the boating world. Taking risks in business can lead to fulfilling outcomes. Authenticity and storytelling help build a strong audience. Craftsmanship provides immediate gratification and long-term value. Regular boat use is essential for maintenance and longevity. Navigating risks while towing requires careful planning. The boating lifestyle teaches responsibility and problem-solving. Preserving boating culture ensures future generations stay connected to the water. The right gear, like polarized sunglasses, makes a difference on the water. Chapters 00:00 The Legacy of Fishing Adventures 02:56 Growing Up on the Water 06:08 Family Ties and Fishing Heritage 08:52 First Experiences in Marlin Fishing 12:11 The Evolution of Fishing Techniques 15:02 Community and Camaraderie in Fishing 18:01 Epic Fishing Stories and Personal Bests 21:06 Lessons from Generations of Boating 23:59 The Thrill of the Catch 26:59 The Story of a Stolen Boat 30:10 Reflections on Boat Ownership and Maintenance 34:01 Navigating Career Transitions 36:02 The Power of Passion in Work 37:50 Building Client Relationships 39:39 The Impact of YouTube on Business 46:19 Storytelling and Authenticity in Content Creation 50:27 Future Aspirations and Legacy 52:35 Taking Risks in Career 01:03:58 Rapid Fire Insights and Reflections

    1h 9m
  8. The Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora Marine

    02/16/2025

    The Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora Marine

    In this episode, Adam Hickey shares his journey from the fast-paced world of motorsport racing to a career on the water. He reflects on the challenges of transitioning to the yachting industry, the skills required to thrive at sea, and the invaluable lessons learned along the way. He also dives into the emotional highs and lows of competitive sailing, including his experience in the Sydney to Hobart race.   Beyond sailing, Adam explores the world of yacht brokerage, sharing his perspective on building relationships, navigating industry challenges, and the emotional aspects of brokering high-value boats. From life-changing mentorships to unforgettable adventures, this episode is a deep dive into the passion, unpredictability, and personal growth that come with a career at sea.   Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Adam Hickey Website | Instagram | Facebook   Takeaways Resilience is key when facing challenges at sea. Networking plays a crucial role in the marine industry. Building a good reputation is vital for career advancement. Life on a yacht can be both demanding and fulfilling. Embracing change can lead to significant personal growth. Friendships formed in the industry can last a lifetime. The Sydney to Hobart race is a significant challenge for sailors. Understanding boat mechanics is crucial in brokerage.   Chapters 00:00 Overcoming Challenges at Sea 01:11 From Motorsport to Yachting 04:55 Finding a New Path 08:07 Discovering the Super Yacht World 10:12 Navigating the Job Market in Yachting 12:50 Sailing in Croatia 15:35 Building a Reputation in the Marine Industry 18:08 Climbing the Ranks From Deckhand to Captain 24:28 Navigating the World of Sailboats vs. Powerboats 27:04 The Transition to Captaincy: Opportunities and Challenges 30:08 Adventures on the High Seas: Unique Experiences 33:08 The Allure of Remote Exploration 39:05 Family, Career, and the Decision to Transition 40:05 Lessons Learned 41:16 The Sydney to Hobart Race 48:37 Crossing the Finish Line 50:16 Sailing Adventures and Competitive Spirit 52:33 Transitioning from Sailing to Brokerage 54:39 The Unique Challenges of Boat Brokering 01:00:04 Building Relationships in the Brokerage World 01:02:15 Reflections on Career Choices and Inspirations 01:10:08 Memorable Experiences at Sea 01:12:46 Navigating the Emotional Landscape of Brokerage 01:14:16 The Joy of the Leisure Industry

    1h 16m
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About

The Rising Tidecast is your go-to podcast featuring personal stories, marketing strategies, industry insights, and lessons learned from experts in the marine industry. Join host Steve Govel (director of Rising Tide Film) as we talk all things boating and fishing, sharing valuable conversations to elevate your brand and captivate your audience.

Information

  • Creator
    Steve Govel
  • Years Active
    2024 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    The Rising Tidecast

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