Book Publishing, Career Reinvention, Visibility for Women: Author's Edge

Allison Lane | Book Coach for Women
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The Author's Edge is for accomplished women ready to get their book published, become known for their expertise, and create new career and business opportunities. Hosted by nonfiction book coach and publishing strategist Allison Lane, we share practical strategies for getting published, launching and marketing your book, building your professional brand, and expanding your visibility and influence. Whether you're an academic, physician, executive, expert, entrepreneur, or leader, this podcast will help you make the most of your expertise, navigate a midlife career pivot or professional reinvention, and create your next chapter. Listen and learn: • How to clarify your message and strengthen your professional brand• How to build an author platform that reflects your expertise• How to find the right agent, publisher, or publishing path• How to create a website that makes your value clear• How to market and launch your book without wasting time or money• How to get booked for podcasts, media, and speaking opportunities• How to turn your expertise into clients, partnerships, and income• How to get attention and stand out without becoming an influencer• How to create a meaningful second act or next chapter This podcast for you if you've asked: • How do I write and publish a book?• How do I find a literary agent?• How do I get a book deal?• How do I write a book proposal?• How do I build an author platform before publishing a book?• How do I successfully launch my book?• How do I build a personal brand around my expertise?• How do I become a thought leader in my field?• How do I get booked as a podcast guest or speaker?• How do I get media coverage for my book?• How do I turn my book into speaking, consulting, or coaching opportunities?• How do I make more money from my expertise?• How do I use my experience to build a second act or encore career? If you’re asking any of these questions, you’re in the right place. Each week, Allison shares clear, honest insight into what actually works. You'll hear from literary agents, bestselling authors, keynote speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka. Listen to The Author's Edge to make smarter publishing decisions, become known for your expertise, and create opportunities that extend well beyond your book. Book a🚩Free Publishing Path Potential Discovery Call 🚩at https://tinyurl.com/publishingpath

  1. 4d ago

    Social Media Engagement for Authors: Conversational Marketing & Social Listening | Brooke Sellas [VAULT] | 118

    Host Allison Lane interviews social media strategist Brooke Sellas (founder & CEO, B Squared Media) on conversational marketing, social listening, and practical audience-engagement tactics authors can use to build trust, attract readers, and grow visibility. Actionable steps include what to listen for, where to join conversations, and how to convert engagement into platform and book discoverability. chapters 00:00 Social media for authors and experts 03:00 Social listening and audience engagement 05:04 Why content calendars create burnout 06:13 Conversations over content 10:13 Why imperfect social media posts can work 13:00 Using AI for social media content creation 15:00 Custom GPTs as creative partners 19:45 Creating posts that encourage conversations 20:09 Turning audience conversations into market research 23:40 Sharing your expert opinions 30:00 Why responding to comments matters 32:00 Building relationships instead of constantly selling 38:00 Making social media more manageable 43:00 Brooke's resources and next steps Resources Brooke Sellas: https://brookesellas.com/ B Squared Media: https://bsquared.media/ Conversations That Connect by Brooke Sellas 🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

  2. Oct 26

    Author Branding for Nonfiction: Build Your Author Platform Before Book Launch | Heidi Yarger | 117

    Nonfiction authors: build a cohesive author platform before your book launch. Allison Lane interviews Heidi Yarger (SpitfireGirl) on author branding—using brand photography, Canva, mood boards, and AI design tools to choose colors, create reusable marketing assets, and produce launch-ready visuals. Practical, step-by-step guidance for creating a visual identity that supports book marketing, media pitching, and speaking opportunities. 3 Key Takeaways Your author brand is bigger than your book. Build a recognizable identity around your expertise, personality, and message instead of copying your book cover's design.Start with a mood board and Canva brand kit. Choose colors, fonts, photography, and editable templates that work across your website, LinkedIn, and social media.Use AI to support your brand, not define it. AI tools can remove backgrounds, adapt photos, and create visual assets. Your strategy and real personality should guide the results.Chapters 00:00 Why authors need personal branding 02:09 Meet Heidi Yarger of SpitfireGirl 03:16 What publishers won't do for your author platform 05:38 Building visibility without becoming an influencer 07:30 Choosing professional brand photography 09:22 Creating your personal brand strategy 11:04 Developing a recognizable visual identity 14:10 Essential branding assets for authors 15:13 How to create a mood board and Canva brand kit 17:18 Using real photos to choose brand colors 20:31 Why your author brand shouldn't match your book cover 23:32 Overcoming discomfort with self-promotion 26:13 Creating reusable LinkedIn banners and social templates 28:22 Building a photography and video asset library 30:16 Using AI for author photos and book marketing graphics 33:05 Why brand strategy comes before AI design 36:08 Three things your publisher won't do for you 37:20 Taking the first steps before your book launch Resources Free guide: Your Publisher Won't Do It for You: Three ways authors can build their brand and buzz before book launch. https://spitfiregirldesign.com/publisher Canva: https://www.canva.com/ Coolors color palette generator: https://coolors.co/ Likable Badass by Alison Fragale Dream Big and Win by Liz Elting 🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

  3. Mar 24

    Mid-Career Pivot & Reinvention for High‑Achieving Women - How to Outgrow the Life You Built with JJ Flizanes

    Allison Lane and JJ Flizanes on career reinvention for high‑achieving women. Learn to recognize signals you’ve outgrown a role, reframe your professional identity, and take practical first steps toward a midcareer pivot. Key takeaways: how to spot readiness for change, mindset shifts to move from status to purpose, and tested first actions to explore new paths. Ideal for professionals planning a next chapter who want clear, actionable guidance. They unpack why so many brilliant women hesitate at the exact moment they’re meant to grow, why another credential usually isn’t the answer, and how to recognize when you’re no longer meant to stay where you are. If your career looks good on paper but something feels off, this episode will help you name what’s happening and start thinking differently about your next move. In this episode, you’ll learn: How to recognize when you’ve outgrown your role, career, or identityWhy anxiety, overachieving, and endless credentials can signal misalignmentWhat keeps brilliant women invisible even after major successWhy visibility gets harder when you’re afraid of being judgedHow to stop waiting for permission and start choosing what’s nextWhy clarity matters more than piling on more effortResources: Connect with JJ Flizanes: https://jjflizanes.com/ Chat with Allison Lane: LaneLit.com Listen to more episodes of The Author’s Edge for smart visibility, publishing, and platform strategy for women experts ready to go bigger. Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

  4. Feb 26

    Explain What You Do Clearly | Allison Lane | 115

    Host Allison Lane (nonfiction book coach and publishing strategist) shows experts and creators how to explain what they do clearly using a one‑sentence "I help" statement. Listen for one practical rewrite action to craft a focused one‑line intro that grabs attention, clarifies your message, and makes it easier to convert interest into opportunities. Chapters  00:00 Why smart people sound vague  01:10 The hallway problem  03:05 People hire clarity, not credentials  04:30 The I help framework  06:10 How to test and tighten your one-liner  07:20 Free guide mention 🔗Use this guide to help people understand what you do in one breath.  Quick Action:  Write one sentence using this structure: I help [audience] [get result] so they can [bigger outcome].  Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

  5. Feb 24

    Traditional vs. Hybrid vs. Self-Publishing | Trena White

    Traditional vs. hybrid vs. self-publishing: Which publishing path is right for your nonfiction book, budget, timeline, and professional goals? Trena White, co-founder of Page Two, joins Allison Lane to explain the differences between traditional publishing, hybrid publishing, and self-publishing, including author costs, creative control, book rights, distribution, and marketing responsibilities. Not all hybrid publishers offer the same services. Some provide professional editing, design, and bookstore distribution. Others offer little more than assisted self-publishing. Trena explains what authors should look for before signing a publishing contract and why choosing a publisher should start with understanding what you want your book to accomplish. They also discuss why your book's market positioning matters before you write, how nonfiction authors can use books to generate speaking and consulting opportunities, and why building your author platform before publication gives you more options. If you're deciding how to publish a nonfiction book, this conversation will help you compare your options and avoid choosing a publishing path that doesn't support your goals. Key takeaways Traditional vs. hybrid vs. self-publishing: Understand the differences in costs, rights, control, and distribution.How hybrid publishing works: Learn why hybrid publishers vary significantly in quality, services, and selection criteria.Choosing the right publisher: Match your publishing path to your business goals, audience, budget, and timeline.Book marketing strategy: Why marketing begins with the book concept, not when your manuscript is finished.Writing a marketable nonfiction book: Identify your reader's needs, your central message, and a compelling reader promise.Building an author platform: Why publishers examine your website, LinkedIn presence, speaking experience, and audience.Publishing timelines: Understand why professional editing, production, and bookstore distribution take time.Selling more books: Why email subscribers and an effective marketing plan matter more than repeated social media promotion.Episode chapters 00:00 Introduction: Choosing the right publishing path 01:53 Traditional publishing, hybrid publishing, and self-publishing explained 03:27 How hybrid publishing works 04:06 Why hybrid publishers aren't all the same 05:17 Why authors should research the market before writing 06:49 Your book's role in your professional strategy 07:53 Why book marketing starts before the manuscript 09:19 Creating a compelling reader promise 12:35 Why shorter nonfiction books are gaining attention 14:34 The Coaching Habit: A book that sold over one million copies 16:44 Using a nonfiction book to grow a speaking or consulting business 19:30 Why you should build your author platform before leaving your job 22:10 Building a personal website and professional brand 24:10 What publishers look for in an author's online presence 25:21 Publishing timelines and bookstore distribution 27:36 What Page Two looks for in book submissions 28:23 Why a nonfiction book proposal is a business plan 30:42 How selective hybrid publishers evaluate authors 32:08 Book marketing strategies that no longer work 34:25 Why email lists matter for book launches 36:50 Using LinkedIn newsletters to build your audience 37:30 Recommended resources and next steps Action steps Define what you want your book to accomplish beyond book sales.Compare traditional, hybrid, and self-publishing based on rights, investment, control, distribution, and timeline.Research publishers carefully, especially their editorial standards, distribution, and author selection process.Identify the specific reader transformation your book promises.Build a professional presence independent of your current employer.Start developing an email list before you need to market a book.Create a publishing and marketing plan that supports your long-term professional goals.Resources Page Two: https://pagetwo.com/ Page Two submissions: https://pagetwo.com/submissions Write a Must-Read by AJ Harper The Coaching Habit by Michael Bungay Stanier Allison Lane Literary: https://lanelit.com/ Your book is one part of a bigger professional strategy. Choose the publishing path that supports what you want to accomplish next. Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

  6. Feb 19

    Speaking Engagements to Build Credibility — Reuse One Proof Point to Earn Trust Fast | Allison Lane | 113

    Quick episode: Allison Lane explains why credibility is an asset, not a moment, and how to market your speaking engagements so they build trust faster. Learn a simple method to reuse one proof point from a talk so new people can trust you sooner. Practical for authors and experts growing an author platform, improving book marketing, and using speaking to boost credibility. Chapters: 00:00 Quickie intro + the mistake 00:20 Credibility is an asset, not a moment 00:40 Where proof must live: banner, bio, website 01:05 Credibility doesn’t expire 01:30 Proof builds trust and authority 01:55 Don’t dismiss old wins 02:15 Do this today: pick one proof point 02:40 Grab logo + contextual photo 03:05 Place it and leave it 03:30 Why social posts disappear 03:55 CTA: 7 Shifts guide 04:15 Why you’re not getting opportunities 04:40 DM me on LinkedIn + wrap Action step: pick one speaking proof point from the last five years, grab the logo and an on-stage photo, and place it on your LinkedIn banner, website homepage, or short bio and leave it there. Don't forget to showcase proof of your own credibility get the free guide: 7 Shifts to Build Real Authority at https://lanelit.com/authority  Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

  7. Feb 17

    SEO for Authors: Website & AI Fixes to Get Found | Sandra Scaiano | 112

    Allison Lane and Sandra Scaiano (The Long Game) share practical SEO, website, and AI fixes authors can apply now to improve book discoverability and professional visibility. Learn how to audit your author website, prioritize on‑page SEO and metadata, use AI for focused content ideas, and quick technical fixes that help you get found online. Chapters: [03:38] Why corporate habits can sabotage personal branding after you go solo[05:21] How to avoid decision fatigue and keep momentum[07:00] What’s changing with SEO, AEO, and AI-driven discovery[13:40] A simple way to do keyword research using Google suggestions[15:03] Why long-tail keywords help you compete without fighting the “big guys”[20:34] How to structure pages so search engines understand your content[21:36] Headlines as hierarchy, not font sizes[19:04] Internal linking so your site doesn’t create dead-end pages[29:00] The customer journey: what you actually want visitors to do next[33:00] A 15-minute micro-step you can take today to improve your site fastResources Links: Guest: Sandra Scaiano: https://sandrasky.com/ Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/ Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

  8. Feb 12

    Author Visibility: Stand Out Without Feeling Salesy (Quickie) | Allison Lane | 111

    Quickie episode with Allison Lane on The Author’s Edge. Reframe visibility for authors who hate performing online: visibility = translation, not self-promotion. Learn how to share your expertise with clarity so readers, media, and event organizers can find and trust you—without feeling salesy. Practical reframes and language to use today for author visibility and book marketing.  Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

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The Author's Edge is for accomplished women ready to get their book published, become known for their expertise, and create new career and business opportunities. Hosted by nonfiction book coach and publishing strategist Allison Lane, we share practical strategies for getting published, launching and marketing your book, building your professional brand, and expanding your visibility and influence. Whether you're an academic, physician, executive, expert, entrepreneur, or leader, this podcast will help you make the most of your expertise, navigate a midlife career pivot or professional reinvention, and create your next chapter. Listen and learn: • How to clarify your message and strengthen your professional brand• How to build an author platform that reflects your expertise• How to find the right agent, publisher, or publishing path• How to create a website that makes your value clear• How to market and launch your book without wasting time or money• How to get booked for podcasts, media, and speaking opportunities• How to turn your expertise into clients, partnerships, and income• How to get attention and stand out without becoming an influencer• How to create a meaningful second act or next chapter This podcast for you if you've asked: • How do I write and publish a book?• How do I find a literary agent?• How do I get a book deal?• How do I write a book proposal?• How do I build an author platform before publishing a book?• How do I successfully launch my book?• How do I build a personal brand around my expertise?• How do I become a thought leader in my field?• How do I get booked as a podcast guest or speaker?• How do I get media coverage for my book?• How do I turn my book into speaking, consulting, or coaching opportunities?• How do I make more money from my expertise?• How do I use my experience to build a second act or encore career? If you’re asking any of these questions, you’re in the right place. Each week, Allison shares clear, honest insight into what actually works. You'll hear from literary agents, bestselling authors, keynote speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka. Listen to The Author's Edge to make smarter publishing decisions, become known for your expertise, and create opportunities that extend well beyond your book. Book a🚩Free Publishing Path Potential Discovery Call 🚩at https://tinyurl.com/publishingpath

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