Most Valuable Agent with Matt Hannaford

Matt Hannaford

Welcome to Most Valuable Agent – the podcast that gives baseball players, prospects, and fans an exclusive behind-the-scenes look at what it takes to succeed in professional baseball. Hosted by Matt Hannaford, a Major League Baseball agent with years of experience in contract negotiations and player representation, this channel is a must-watch for: • Athletes looking to advance their careers • Parents supporting young players • Baseball fans who want a deeper understanding of the game beyond the field What You'll Learn: • MLB Contracts & Draft Insights – How players get signed, negotiate contracts, and maximize opportunities • The Business of Baseball – Arbitration, free agency, and how teams evaluate talent • Expert Interviews & Analysis – Conversations with players, scouts, and insiders • MLB News & Market Trends – Breaking down trades, signings, and player negotiations 👉 Subscribe now for exclusive insights from one of baseball's top agents! New episodes weekly. You can watch the full episodes on The Most Valuable Agent Youtube Channel https://www.youtube.com/@mostvaluableagent

  1. 4D AGO

    The Goal Isn't To Be the Best 8-Year-Old — It's To Be the Best 18-Year-Old

    Kevin Gergel played at Georgia Tech, became an All-American catcher at Kennesaw State, was drafted by the Seattle Mariners — and saw his pro career end almost before it really began. So when his son Kellan was four years old and starting T-ball, Kevin and his wife Teal created their philosophy that has shaped every decision they've made around travel baseball ever since:  The goal was not to raise the best 8-year-old on the field. The goal was to raise the best 18-year-old. That philosophy changed how they approached travel baseball, development, exposure, pressure, failure, and the parent-player relationship. In this episode, Matt Hannaford sits down with Kevin and Kellan Gergel for a real conversation about what most baseball families are missing: the long game. Because exposure is not the goal. Exposure is the byproduct of becoming the kind of player worth watching.   WHAT YOU'LL LEARN - The philosophy Kevin and Teal built their decisions around — and why it reshaped everything they did from T-ball through high school - Why Matt argues that exposure is a byproduct, not a goal — and how most travel ball parents are getting things backwards  - The moment Kevin realized that trying to fix his son's batting stance was the wrong approach - 90% of players say the mental game is the most important part of baseball — but how much of their time spent training actually reflects that - Austin Riley's 2019: didn't make the Big League team out of spring training, but despite that, hit 15 home runs in three weeks in AAA, called up, hit 9 more in his first 18 big league games and then hit a wall forcing him to make an adjustment   Kellan is 15, stands six-foot-one, and plays for the East Cobb Mariners — one of the most talent-dense travel areas in the country. His coach Kenny Falk played at Kennesaw State with Kevin, got drafted by the Tigers as a AAA closer, and runs the program on a development-first, blue-collar philosophy. Kellan wants to play college baseball. His current goals are velocity on the mound, driving the ball harder at the plate, and working his way from JV to varsity at Blessed Trinity in Roswell — the same program where Joseph Contreras, the senior who pitched for Team Brazil at the WBC and got Aaron Judge to ground into a broken-bat double play, throws bullpens next to him.  Matt walks Kellan through the mental exercise he ran at an event in San Diego with high performance coach Johan Martinez Khalilian — asking a parent of a player to name a complaint, then tracing the complaint back to the underlying vision. Kellan deflects it in a way that tells Matt everything he needs to know: this kid already has the frame most pro athletes spend years trying to build. Matt learns of Kevin's nightly ritual when Kellan was young — telling him "you have what it takes, you have what it takes" — and the parallel humble huddle the family built around it.  The conversation also touches on an unusual family lineage. Kellan's mother Teal is the daughter of Dusty Rhodes and the sister of Cody Rhodes, the current WWE Undisputed Champion. Kevin walks through what his brother-in-law's "undesirable to undeniable" mindset has meant for how Kellan thinks about betting on himself — and why the family's grounding in faith, family, and work has held up across three very different sports at three very different levels.  Matt closes with a rapid-fire round. When he asks Kevin to finish the sentence "my biggest fear for him on the baseball field is..." Kevin's answer is the line that frames the whole episode: my biggest fear is that he'll feel like he has to perform. I've already had more joy watching him play than I will ever need.   ABOUT MATT HANNAFORD Matt Hannaford is the president and CEO of Aligned Sports Agency and the host of the Most Valuable Agent podcast. Over 25+ years he has negotiated more than $2 billion in MLB contracts, representing Manny Machado, Albert Pujols, Joey Votto, Austin Riley, and Liam Hendriks, with prior exposure to Barry Bonds, Mike Piazza, and Trevor Hoffman. He gives you the insider playbook on college recruiting, the transfer portal, and MLB Draft decisions.   LINKS & RESOURCES https://www.aligndsports.com/  https://eastcobbbaseball.com/teams/  Watch Next: https://youtu.be/S9tGzT3foYM   #TravelBaseball #BaseballParents #MLBDraft #YouthSports #MostValuableAgent

    1h 2m
  2. APR 29

    Almost Every MLB Player I Work With Has the Same Wound — And It's Their Dad

    Almost every pro baseball player Matt Hannaford represents has the same wound — and it traces back to their relationship with their dad. In this live event, MLB agent Matt Hannaford and high performance coach Jo Martinez Killian sit down with parents and young athletes to walk through the pattern Joe has seen in nearly every major league locker room he's ever worked in, and what actually breaks the cycle before it starts. Subscribe to the channel for the insider playbook on what pro scouts, agents, and performance coaches actually see in elite players — and what most parents get wrong long before the draft conversation ever happens.   WHAT YOU'LL LEARN - Why Norway produces more elite athletes per capita than any country in the world — and the sports rules they enforce before age 13 - The three-word reframe that took one of Matt's clients from AA to a home run on his first major league pitch - How to turn a complaint into a vision you both agree on — the exact script - The difference between expectations and agreements, and why expectations are a pathway to resentment - Why "I don't wanna see my kid struggle" is the instinct that steals the one thing they actually need from you   Matt reads a letter from the father of a division one SEC pitcher with a zero ERA who is draft-eligible — a letter that made Matt call Joe the same day and say we have to do this live. The dad writes that his son, at 20, told him flat out he cannot relax around him anymore because every conversation turns into criticism. The dad's response is the line that frames the entire episode: there are times I wish he would just step away from baseball so he can feel how much I love him and how it has nothing to do with performance. Jo breaks down the framework he uses with pro athletes across MLB, NBA, NHL, and NCAA locker rooms. Where there is no vision, the people perish — but most parents are leading from complaints instead of vision, and from expectations instead of agreements. He walks through the four-step move that turns an expectation like "I expect you to respect me" into an agreement both parent and kid actually own. He names the fawning pattern coaches see in kids who have learned to pacify the adult in front of them instead of saying what they actually want. Matt shares the moment Jo called him out on a client call — Matt jumped in to answer a question Jo was still working through with the player, and Jo told him afterward: you stole his growth. The question was his weight to lift. That single exchange is the frame for the entire conversation with youth athletes and their parents. The instinct to take struggle away from your kid is the instinct that leaves them unable to carry anything hard later. Struggle is the gift. The discomfort is where the identity gets built.   TIMESTAMPS 0:00 — The Letter From a Division One Dad 6:30 — Norway's Sports Rules Before Age 13 7:50 — His Dream Not Mine: Jo's Soccer Story 26:59 — Why Success Is Also Poison 37:59 — You Stole His Growth: The Struggle Is the Gift 40:38 — Complaints Are Vision in Disguise 1:02:42 — Expectations Lead to Resentment 59:15 — The Three-Word Vision That Got Zach Cole Called Up 1:19:31 — Disempowered vs. Empowered Language 1:30:51 — Baseball Does Not Make a Good God   ABOUT MATT HANNAFORD Matt Hannaford is the president and CEO of Aligned Sports Agency and the host of the Most Valuable Agent podcast. Over 20+ years he has negotiated more than $2 billion in MLB contracts, representing Manny Machado, Albert Pujols, Joey Votto, Austin Riley, and Liam Hendriks, with prior exposure to Barry Bonds, Mike Piazza, and Trevor Hoffman. He gives you the insider playbook on college recruiting, the transfer portal, and MLB Draft decisions.   LINKS & RESOURCES Alignd Sports Agency: https://www.aligndsports.com/  Episode with Jo: https://youtu.be/rR-yZoLEQ3s  The Dad Effect: https://youtu.be/6opkFoZD-sY   #CollegeBaseball #MLBDraft #YouthSports #BaseballParents #MostValuableAgent

    2h 23m
  3. APR 22

    Why 50 Travel Ball Games + 50 Practices Beats 100 Games

    Your son may play 80 games in a single summer, but he can't tell you what he worked on at practice last week. Sound familiar?   Today's guest is Justin Cryer, former professional player, Ole Miss Rebel, former Houston Astros area scout, and now Director of Sports Marketing at Marucci.   Justin joined Matt at Marucci's newly opened Hitter's House in Scottsdale, Arizona, during Spring Training for a conversation that hits on everything from player development and scouting to travel ball and parenting. And beyond his role at Marucci, Justin brings another valuable perspective to the table: he's also a travel ball dad and coach for his 10-year-old son's team.   If you care about helping your son develop the right way, this is an episode you won't want to miss. Subscribe for the insider playbook on recruiting, the draft, and building your son's baseball career the smart way.   WHAT YOU'LL LEARN ✔ What MLB scouts actually evaluate in your son — and why body type and character matter, sometimes more than the box score. ✔ The development-first framework: why you should flip the priority from exposure to development and what that looks like practically week to week ✔ Why Justin fought travel baseball for his own son — and what changed his mind ✔ What happens inside an MLB draft room that would surprise you — including why some top draft prospects can go undrafted ✔ Why making your son play another sport might be the best thing you do for his baseball career this year   Justin Cryer is a former Ole Miss pitcher who spent five drafts as an area scout for the Houston Astros covering Louisiana, Mississippi, Alabama, Tennessee, and Florida. He scouted Alex Bregman and put one of the highest grades in the organization on Kyle Tucker. Justin now leads Marucci's Marketing Department and gave us a tour of their Hitter's House in Scottsdale, Arizona — a baseball performance lab, bat fitting facility, and pro player training space. Justin coaches his 10-year-old son's travel team alongside former big leaguer pitcher Will Harris.   In this episode of the MVA Podcast, Matt Hannaford sits down with Justin at the Hitter's House to get the dual perspective you can't find anywhere else: what the professional baseball industry is actually looking for in your son, and how a dad with that insider knowledge is navigating travel ball for his own kid. Justin explains why the speed of youth baseball is forcing parents into decisions they're not ready to make, why 50 games and 50 practices beats 100 games, and why the best thing he did for his son was make him play flag football even though his son didn't love the idea. Whether your son is 10 or 17, this conversation will reshape how you think about his development.   ABOUT THE MVA PODCAST Matt Hannaford is an MLB agent who gives you the insider playbook on college recruiting, the transfer portal, and MLB Draft decisions. The Most Valuable Agent Podcast helps parents and players navigate the system with confidence.   #MVAPodcast #CollegeBaseball #TravelBaseball #YouthBaseball #MLBDraft #BaseballDad

    58 min
  4. APR 15

    No D1 Offers? What You're Really Getting Wrong About D1 Recruiting

    Struggling to get recruited for D1 baseball? Subscribe and watch — an MLB agent with 26 years of experience answers the recruiting questions every family is asking.   You throw 87 mph. You've been to showcases. You've sent 50 emails. And still — nothing from D1 programs. Sound familiar? In this Q&A episode of The Most Valuable Agent Podcast, MLB agent Matt Hannaford breaks down exactly why the "just do more showcases" advice is failing you, what D1 coaches are actually looking for, and the honest conversations you need to have before your recruiting window closes.   WHAT YOU'LL LEARN ✓ Why attending more showcases won't fix your recruiting problem — and what will\ ✓ The one question you should be asking your coach that almost nobody asks ✓ Why 87 mph is NOT the reason D1 schools aren't calling you back ✓ How the transfer portal changed the D2-to-D1 pathway (and why that's good news) ✓ What to do when 50 emails to college coaches go unanswered   In this episode, Matt fields real questions from families navigating the college baseball recruiting process — a junior in North Carolina throwing 87 with zero D1 interest, a dad in Arizona whose son committed D2 but dreams of D1, and an Ohio family that has sent dozens of emails and attended camps with nothing to show for it. Matt pulls from 26 years as an MLB agent to deliver the kind of direct, honest recruiting advice that most travel ball coaches won't give you. He challenges the showcase-obsessed culture, explains how the transfer portal has rewritten the D2-to-D1 playbook, and walks you through the exact conversations you need to have with coaches and with your own family to figure out where you truly stand. If you're a parent trying to help your son get recruited, or a player wondering why the phone isn't ringing, this episode is the reality check you didn't know you needed.   HAVE A RECRUITING QUESTION? DM Matt on Instagram or email Matt@TheMostValuableAgent.com   → Subscribe for weekly episodes helping you make smarter baseball decisions for your family.   CONNECT WITH MATT HANNAFORD Instagram: https://www.instagram.com/mfhannaford/ Website: https://www.aligndsports.com/ Email: Matt@TheMostValuableAgent.com   LISTEN ON YOUR FAVORITE PLATFORM Apple Podcasts: https://podcasts.apple.com/us/podcast/most-valuable-agent-with-matt-hannaford/id1757332100 Spotify: https://open.spotify.com/show/1R8ibnKyGJFnKqX3g60O4x?si=5349e0edf5e8441c   #MVAPodcast #D1Baseball #CollegeRecruiting

    12 min
  5. APR 8

    Travel Baseball: How Many Games Is Too Many for Your Son? | MVA Podcast

    Is your son playing too many travel baseball games? MLB agent Matt Hannaford answers real questions from travel ball parents about burnout, choosing the right program, and when exposure actually matters. Subscribe for insider advice every week. In this Q&A episode, Matt is joined by producer Mike to tackle three questions submitted by travel baseball parents from across the country. If you have a son in travel ball, these are the conversations you need to hear before writing another check or signing up for another tournament.   WHAT YOU'LL LEARN ✓ How to tell when your son's travel baseball schedule is doing more harm than good ✓ What to actually evaluate when choosing a travel ball program (hint: it's not the price tag) ✓ Why the best players in the country attend fewer events than you think ✓ What to do when your son's coach won't start him in big tournaments ✓ The real reason chasing exposure too early can backfire   A dad from Texas asks about his 13-year-old son burning out after 70-plus games a year. Matt breaks down the research on youth baseball burnout, including a study showing how many players quit before they even reach high school. He explains why enjoyment is the foundation that everything else is built on, and shares a practical approach to scaling back without losing development momentum. A mom from Georgia wants to know if the most expensive travel ball team is the best option for her 14-year-old pitcher. Matt walks through how to evaluate a program based on its actual track record of player development, not marketing claims, and explains why investing in individual training may be smarter than paying $5,000 for a team that promises exposure. A dad from Florida asks whether to leave a program where his 15-year-old outfielder gets benched during big tournaments. Matt gives a direct framework for having that conversation with the coach and knowing when it's time to move on versus when you need a reality check on expectations. Matt also addresses the broader culture of parents fast-tracking kids into exposure events at nine and ten years old. He shares a real story about a 12-year-old who tore a ligament because warning signs were ignored, and explains why development must come before exposure every time.   TIMESTAMPS 0:00 - Introduction 00:41 - Question 1: Is 70 games a year too much for a 13-year-old? 03:54 - How common is a 70-game travel ball schedule? 04:12 - How many events do the best players actually attend? 07:21 - Question 2: Is the most expensive travel ball team worth it? 10:47 - Question 3: Should you leave a team that benches your son in big tournaments? 14:17 - The exposure trap: why parents are getting it wrong 19:07 - Closing and how to submit your questions   Have a question for Matt? DM him on Instagram or email Matt@TheMostValuableAgent.com   ABOUT THE MVA PODCAST Matt Hannaford is an MLB agent who gives you the insider playbook on college recruiting, the transfer portal, and MLB Draft decisions. The Most Valuable Agent Podcast helps parents and players navigate the system with confidence.   #MVAPodcast #TravelBaseball #YouthBaseballBurnout #CollegeBaseball

    22 min
  6. APR 1

    Your 10-Year-Old Doesn't Need Year-Round Baseball (An MLB Agent Explains Why)

    Should your son play baseball year round? MLB agent Matt Hannaford breaks down why scouts and college coaches actually WANT to see multi-sport athletes — and why the pressure to specialize at 10-12 years old is doing more harm than good.   WHAT YOU'LL LEARN ✓ Why MLB scouts and college recruiting coordinators attend players' OTHER sports ✓ The real reason year-round baseball pressure exists (and who profits from it) ✓ At what age specializing actually makes sense — and why 10-12 is too early ✓ How a first-round MLB draft pick used soccer skills to become an elite shortstop ✓ The one question to ask your son before making any decision about sports ———   Year-round baseball has become the default for families with talented young players. Travel baseball tournaments run 12 months a year, travel ball coaches pressure families to commit to every event, and the fear of falling behind pushes parents to drop every other sport by age 10. But here's what 25 years as an MLB agent has taught Matt Hannaford: the players who make it to the highest levels are overwhelmingly multi-sport athletes. Scouts don't just evaluate your son's swing. They evaluate his athleticism, leadership, footwork, and competitive instincts — skills that come from playing football, basketball, soccer, and other sports during the off-season. Matt shares the story of Michael Garciaparra (sound familiar? He's Nomar's brother), a first-round pick by the Seattle Mariners — who played four sports in high school. The scout who drafted him credited his soccer background for the athleticism that made him a standout shortstop. This episode tackles the three forces pushing families toward early specialization: travel baseball organizations that demand year-round commitment, high school coaches who discourage second sports, and the rising MLB draft signing bonuses that make parents feel like every missed tournament is a missed opportunity. Matt's advice is clear: if your son is 10-15 years old and wants to play multiple sports, let him. The decision to specialize can wait until 16-18 when you actually have enough information to make it wisely. ——— ▶ Watch next: https://youtu.be/mheMuyG3IDg ▶ Full playlist: https://www.youtube.com/playlist?list=PL5H4dTL0Gs4tsaF8gTNfIV_KiKbwntzjm ——— ABOUT THE HOST Matt Hannaford is a 25-year MLB agent who has navigated the college recruiting process, MLB Draft, and professional baseball landscape for hundreds of families. The Most Valuable Agent Podcast gives parents and players the insider knowledge they need to make smarter decisions about travel baseball, recruiting, and player development.   📩 DM Matt with questions for future episodes: https://www.instagram.com/mfhannaford/   #MVAPodcast #YouthBaseball #TravelBaseball #MultiSportAthlete #CollegeBaseball

    16 min
  7. MAR 25

    Stop Coaching Your Son From the Stands (Do This Instead) | MLB Agent Advice

    Your son's baseball coach doesn't see what you see — so how do you help without making things worse? Matt Hannaford, an MLB Agent, answers real parents' questions about the #1 mistake baseball moms and dads make.   WHAT YOU'LL LEARN ✓ Why your son listens to coaches but tunes YOU out — and how to fix it ✓ The strategy that helps you build up emotional equity with your son that leads to him  actually valuing for your opinion and not tuning it out.  ✓ How to tell if your kid is burned out or done with baseball entirely ✓ What MLB dads do differently than travel ball parents (and why it works) ✓ How to handle a high school coach who doesn't respect your son's talent   Every baseball parent has been there: you KNOW what your son needs to fix, but the moment you say it, he shuts down. Your wife says you're being too hard on him. You wait until the next day, but he can still tell you're disappointed. The coach isn't developing him the way you'd like. And you're spending thousands on travel ball wondering if any of this is working. In this Q&A episode, 25-year MLB agent Matt Hannaford answers real questions from baseball parents — a college-baseball dad in Illinois whose son shuts down, a mom in New Jersey whose 15-year-old might be burned out, a dad in Tennessee whose silence speaks louder than words, and a stepdad in Virginia trying to find his place in his stepson's baseball journey. Matt reveals the counterintuitive approach that actually works: stop giving advice entirely, build what he calls an "equity bank" of pure support, and wait for your son to come to YOU. He shares what he's seen from MLB fathers — guys who played in the big leagues — and explains why they do the exact opposite of what most travel ball dads do. The result? Their kids seek out their advice instead of running from it. Whether you're dealing with a coach who doesn't see your son's talent, a kid who seems to be losing his love for the game, or the complicated dynamics of blended families in youth sports, this episode gives you a clear framework for being the parent your son actually wants in his corner.   ABOUT THE HOST Matt Hannaford is a 25-year MLB agent who has guided hundreds of families through the college recruiting process, MLB Draft, and professional baseball landscape. The Most Valuable Agent Podcast gives parents and players the insider knowledge they need to make smarter decisions about travel baseball, recruiting, and player development.   📩 DM Matt with your questions for future episodes: https://www.instagram.com/mfhannaford/    #MVAPodcast #BaseballParent #TravelBaseball #YouthBaseball #BaseballDad

    25 min
  8. MAR 18

    "Stop Making It About Yourself" — What Every Baseball Parent Needs to Hear

    How should parents act at baseball games? MLB agent Matt Hannaford shares the honest truth about what your game-day behavior is doing to your son — and his recruiting future. If you've ever felt the urge to yell coaching advice from the stands or voice your frustration about the lineup, this episode will change the way you show up to every game. Matt breaks down exactly why negative sideline behavior backfires — and what pro scouts and college recruiters actually think when they see it. WHAT YOU'LL LEARN ✓ Why negative comments at games are never received the way you intend them ✓ The real question to ask yourself before you yell anything from the stands ✓ How pro scouts and college recruiters evaluate parent behavior — and why it matters starting at age 10 ✓ Where the line is between supportive parenting and adding pressure ✓ The military analogy that reframes how you should present yourself at every game In this solo episode of the Most Valuable Agent Podcast, MLB agent Matt Hannaford tackles one of the most common questions he gets from travel baseball parents: how should I act at my son's games? Drawing from his own experience as a former player and years of representing professional athletes, Matt delivers a direct and honest message — during a game, your only role is to be supportive. Matt explains why even well-intentioned coaching advice shouted from the stands has the opposite effect of what parents want. He reveals that constructive criticism delivered during competition is almost never received productively, and shares how he's watched parent-player relationships suffer because of poor timing. The key insight: most parents yell because they need to get something off their chest — not because it will actually help their son. Perhaps most importantly, Matt pulls back the curtain on how the baseball industry evaluates families. Pro scouts actively befriend parents to assess what they're dealing with. College recruiting coordinators notice which parents are hotheads. And the universal belief in scouting circles? The apple doesn't fall far from the tree. If you're the parent who can't control yourself in the stands, it will directly impact your son's ability to be recruited, scouted, and drafted. Whether your son is 10 years old and just starting travel baseball or a high school prospect being evaluated by colleges, this episode gives you a clear framework for how to show up as the parent your son needs you to be. Check the timestamps below to jump to the section most relevant to you. SUBSCRIBE to the Most Valuable Agent Podcast for weekly insider content on travel baseball, college recruiting, and the MLB Draft. LINKS & RESOURCES → Related Episode — You Are Not the Hero of Your Son's Baseball Journey: https://youtu.be/jcw9Fluw6LY → Area Scout Interview Episode: https://youtu.be/4ZxkY3iohb4 → Full MVA Podcast Playlist: https://www.youtube.com/playlist?list=PL5H4dTL0Gs4tsaF8gTNfIV_KiKbwntzjm → Follow Matt Hannaford: https://www.instagram.com/mfhannaford/   #MostValuableAgent #TravelBaseball #BaseballParents #YouthBaseball #CollegeRecruiting

    15 min
5
out of 5
65 Ratings

About

Welcome to Most Valuable Agent – the podcast that gives baseball players, prospects, and fans an exclusive behind-the-scenes look at what it takes to succeed in professional baseball. Hosted by Matt Hannaford, a Major League Baseball agent with years of experience in contract negotiations and player representation, this channel is a must-watch for: • Athletes looking to advance their careers • Parents supporting young players • Baseball fans who want a deeper understanding of the game beyond the field What You'll Learn: • MLB Contracts & Draft Insights – How players get signed, negotiate contracts, and maximize opportunities • The Business of Baseball – Arbitration, free agency, and how teams evaluate talent • Expert Interviews & Analysis – Conversations with players, scouts, and insiders • MLB News & Market Trends – Breaking down trades, signings, and player negotiations 👉 Subscribe now for exclusive insights from one of baseball's top agents! New episodes weekly. You can watch the full episodes on The Most Valuable Agent Youtube Channel https://www.youtube.com/@mostvaluableagent

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