Optometrists Building Empires

Ankit Patel

Welcome to Optometrists Building Empires! Each week, host Ankit Patel, explores the journey of practice ownership and leadership in optometry with some of the top minds in his field. This show is sponsored by My Business Care Team: We help increase revenue, reduce costs, and reduce staffing headaches. Let's build your empire together!

  1. Grit, Legacy, and Giving Back - Diana Mae Monea - Optometrists Building Empires - Episode # 093

    1D AGO

    Grit, Legacy, and Giving Back - Diana Mae Monea - Optometrists Building Empires - Episode # 093

    What does it take to build a legacy in optometry across nearly five decades … and keep going even when life tries to stop you? In this episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Diana Mae Monea, a pioneering optometrist from Canada whose career spans close to 50 years of practice, leadership, and relentless giving back. From launching Canada's first optometry website in 1999 to building a multi-location practice called Eye Health Centers across Saskatchewan and Calgary, Diana's journey is one shaped by grit, purpose, and an unwavering belief that caring for people is the highest form of success. Diana opens up about what it was like to enter optometry as a woman in 1978, when banks required her father to co-sign a loan simply because of her gender. She shares how growing up in poverty fueled her drive, how she built her practice around education over selling, and why she believes every practice should be built with succession in mind from day one.  Takeaways: Perseverance is the foundation. When the system is stacked against you, whether it's a bank, a bias, or a broken circumstance, the ability to push forward anyway is often the only real advantage you have.Building a practice around giving back creates something money can't buy. Diana's most powerful patient moments came not from revenue, but from impact, and those moments are what kept her going for decades.Education beats selling every single time. When patients understand why they need something, they say yes without pressure. That shift starts in the exam chair with a doctor who genuinely believes in what they're recommending.Succession planning should begin the moment you open your doors. Life changes without warning, and practices without a transition plan in place are far more vulnerable than their owners realize.The workforce has changed, and resisting that reality costs you. Every generation has something unique to offer. Practices that create space for different generations to contribute, rather than compete, will be better positioned for the road ahead.Embracing change in optometry is not optional. From online retail to AI to telemedicine, the profession is evolving rapidly. Those who adapt will lead. Those who don't will be left behind.An empire is deeply personal. Diana's definition of empire has nothing to do with locations or accolades, it's about overcoming your obstacles and making an impact on the people in your life, however that looks for you. Quote of the Show: “We all have the opportunity every single day to make a difference. I’m still practicing today because I want to make a difference. That’s what keeps me going.” - Dr. Diana Mae Monea Links: Instagram: https://www.instagram.com/doc_diana_monea/ Website: https://www.eyehealthcentres.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image  Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

    29 min
  2. Low Vision, High Impact - Dr. Carlos Grandela - Optometrists Building Empires - Episode # 092

    MAY 7

    Low Vision, High Impact - Dr. Carlos Grandela - Optometrists Building Empires - Episode # 092

    What happens when a student rotation changes everything you thought your career was going to be? Dr. Carlos Grandela walked into optometry school expecting to keep it simple: a steady job, a good life, time for the things that mattered most. What he found instead was a calling in one of the most underserved specialties in the field. In this episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Grandela, owner of Viewfinder Low Vision Resource Center and one of the only full-time private practice low vision specialists in Arizona. Carlos shares how he built a referral-driven practice from the ground up, navigated the real challenges of buying a two-location practice mid-COVID, and found creative ways to serve patients who had long been priced out of the tools they needed most. Takeaways: Community relationships are the most reliable top-of-funnel strategy in specialty care. For referral-based practices, showing up in person, building trust with referring providers, and staying top of mind over time consistently outperforms paid advertising.Building a referral network takes patience. The return on handshake marketing often doesn't show up for six months to a year, but the relationships built are more durable and more valuable than any single campaign.Starting with what a patient wants to accomplish drives better outcomes and more natural sales conversations. When you lead with the patient's goal, whether it's driving or reading, the device recommendation becomes a solution rather than a pitch.Operational changes can unlock significant revenue without requiring more patients. Transitioning to double booking with support staff and shifting to MDM billing codes dramatically increased Dr. Grandela's daily capacity and revenue per visit.Empire is personal. It is not defined by the number of locations you own or the milestones others set for you. For Dr. Grandela, it means overcoming obstacles and making an impact on the people around you, one patient, one family, one community at a time.Technology is reshaping what's possible for underserved patient populations. AI-powered tools like Meta Ray-Ban glasses are making assistive technology accessible at a fraction of the previous cost, opening doors for patients who were previously priced out entirely.Specialty care creates underserved markets worth entering. With fewer than a dozen low vision doctors in the entire state of Arizona, awareness is the biggest barrier, and visibility in the right circles can fuel steady, sustainable growth.Quote of the Show: “ If you focus on the sales, then you're gonna feel bad every time somebody doesn't buy. If you focus on the patient, the sales will come.” - Dr. Carlos Grandela Links: Carlos’s LinkedIn: linkedin.com/in/carlosgrandelaodWebsite:https://viewfinderlowvision.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image  Shoutouts:   Dr. Lynne Noon, View Finder Low Vision Resource Center Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

    32 min
  3. The Partnership That Lasted 23 Years and Counting - Kerry Giedd - Episode # 091

    APR 30

    The Partnership That Lasted 23 Years and Counting - Kerry Giedd - Episode # 091

    What if building an empire had nothing to do with how many locations you own and everything to do with the life you design along the way? In this episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Kerry Giedd, co-founder of Eola Eyes in Orlando, Fellow of the American Academy of Optometry, and nationally recognized speaker. Kerry shares the full arc of her 23-year journey in private practice, from a sushi restaurant conversation that sparked a partnership to weathering hurricanes, economic downturns, and staffing challenges without losing sight of what matters most. She also digs into the real-world mechanics of insurance navigation, virtual staffing, patient experience, and the mindset shifts that keep a practice thriving long-term. Takeaways: Intentional partnership design from day one reduces conflict later. Start aligned to create a foundation that can weather the inevitable seasons of change without fracturing under pressure.Setbacks are part of the timeline, not a detour from it. The ability to keep your eye on the long game is often what separates practices that survive from those that don't.Designing a practice around your life is a legitimate strategy. Intentional structure creates sustainability and prevents the burnout that comes from treating your exam room like a treadmill you can never step off.Outsourcing strategically preserves your onsite team. Virtual assistants, out-of-network billing tools, and thoughtful delegation allow a lean team to perform without burning out, but the investment in training and onboarding that support is non-negotiable.The best mentor doesn't have to be nearby or in your specialty. Kerry's earliest career model showed her what clinical excellence, ethical practice, and a full personal life could look like together. That image carried her for decades. Quote of the Show: “You realize, especially as you get older, life isn’t perfect. Perfect is the enemy of good.” - Kerry Giedd   Links: LinkedIn: https://www.linkedin.com/in/kerrygiedd/  Facebook: https://www.facebook.com/kerry.giedd Instagram: https://www.instagram.com/eyedrmom/?hl=en Company website: https://www.eolaeyes.com/ Email: kerrygeid@gmail.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image  Shoutouts: The E-Myth Revisited Book: https://a.co/d/0bb8y44R Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

    43 min
  4. Stop Chasing Prestige - Nathan Heilman - Optometrists Building Empires - Episode # 090

    APR 23

    Stop Chasing Prestige - Nathan Heilman - Optometrists Building Empires - Episode # 090

    What if the most important thing you build as a practice owner isn't the practice itself, but the life and the people surrounding it? In this episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Nathan Heilman, eye disease specialist, former U.S. Navy optometry department leader, and founder of River Valley Eye Professionals. Nathan shares a career path that has wound through military service, a LASIK grind that nearly broke him, the pandemic-forced reckoning that changed how he leads, and ultimately, a deliberate decision to sell his practice to an MSO on his own terms. Nathan's story is a candid look at what it actually takes to build something lasting, and what it means to know when it's time to evolve.  Takeaways: Your support system is the foundation of everything. No amount of grit, intelligence, or determination can replace the value of mentors or a trusted team.Owning a job and owning a business are not the same thing. Until you build systems and people that can run independently of you, you haven't built a practice; you've built a dependency.People management is the most overlooked part of practice ownership. Hiring for personality and emotional intelligence over skills can build a more adaptable, patient-centered team.Selling doesn't have to mean surrendering. A well-timed, strategic partnership can preserve your brand, protect your staff, and give you space to step into the next phase of your career on your own terms.Empire isn't a number or a location count. It's the impact you make on patients, your team, and your family, and what that looks like is yours to define. Quote of the Show: “ I wanted to provide care to individuals in a way that I saw fit, that wasn't dictated by someone else, who was telling me how long to work, how many patients to see, or what I was supposed to be prescribing.” - Nathan Heilman Links: LinkedIn: https://www.linkedin.com/in/nathan-heilman-b548bb11/  Company website: https://rvep.com/ Facebook: https://www.facebook.com/nate.heilman  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image  Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

    40 min
  5. Creating the Culture - Kyle Maxam - Optometrists Building Empires - Episode # 089

    APR 16

    Creating the Culture - Kyle Maxam - Optometrists Building Empires - Episode # 089

    What happens when a business major discovers his true calling on a humanitarian eye care trip to Haiti? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Kyle Maxam, owner of EyeDocs Family Eye Care with two locations in the Dayton, Ohio area. Dr. Maxam shares how finding the right mentor, building a mission-driven culture, and staying intentional about work-life balance helped him grow from a solo practitioner to leading a thriving multi-location practice with three associates. If you’re thinking about practice ownership, expanding to a second location, or just want to hear how putting people first can drive real growth, this episode is for you.   Takeaways: Find a mentor who teaches, not just a practice that looks good on paper. When evaluating your first opportunity, prioritize the doctor who wants to pass on their knowledge, not just hand over the keys. Lead your team, don't drag them. There's a big difference between implementing change and getting your team genuinely bought in. Earn their engagement by bringing them along with you, not just pulling them in a direction they don't understand.Treat a full schedule as an opportunity, not a badge of honor. If you're consistently booked 2 weeks out, that's your signal to add a doctor. Staying accessible to patients is the priority.Be patient in the hiring process. Especially in a small-town market, wait for people who are hardworking, team-oriented, and aligned with your mission. The right culture fit is worth the wait.Plan your second location before you open it. Spend time cross-training staff, putting leadership in place, and matching systems and equipment to your existing office, so day one feels seamless, not chaotic.Step back from the chair to work on the business. Time away from seeing patients is what creates space to build community relationships, develop referral networks, and think strategically about where your practice is headed.Own your culture. If you don't like the environment in your practice, that's on you. Ownership is the opportunity to build the workplace you actually want to show up to every day. Quote of the Show: "We don't want someone telling us how to take care of our patients. We want to be able to do what's best for them, not what's just best for the bottom line for a corporation." - Kyle Maxam Links: LinkedIn: https://www.linkedin.com/in/kyle-maxam-24b10290/  Facebook: https://www.facebook.com/kyle.maxam.1  Company website: https://www.eyedocsbrookville.com/index.html  Email: kylemaxam.od@gmail.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image  Shoutouts: Tim Marrigan: https://www.linkedin.com/in/tim-merrigan-96584527/ Nathan Hayes: https://www.linkedin.com/in/nathan-d-hayes/ Steve Vargo: https://www.linkedin.com/in/stevevargo/ Dr. James Dickey Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

    31 min
  6. 1% Better Everyday - Erika Morrow - Optometrists Building Empires - Episode # 088

    APR 9

    1% Better Everyday - Erika Morrow - Optometrists Building Empires - Episode # 088

    What does it take to build an optometry practice where patients drive over an hour just for the experience? On this week's episode of Optometrists Building Empires, host Ankit Patel had the honor of talking to Dr. Erika Morrow, an eyecare professional who built ForSight Unique Eye Care & Eye Wear in Savannah, Georgia, on one simple belief: exceptional vision care and personal expression should go hand in hand. Discovering how scouting the right market, obsessing over every detail of the patient experience, and refusing to follow the crowd have helped Dr. Morrow create a practice that her community can't stop talking about. If you're curious about how to truly differentiate your practice or just love a great story of grit and vision, this episode is for you!    Takeaways:  Scout your market before you open your doors. Don't just find a location, find a gap and build something that fills a need no one around you is meeting. Being different by design, not by accident, is what gives you a real competitive edge.Every touchpoint in the patient experience is an opportunity. From the first phone call to the glasses pickup appointment, every interaction is a chance to build loyalty. Don't leave any step of the journey to chance; script it, train it, and refine it constantly.Your phone is your first impression; treat it that way. If your team is wrapping up calls in under 10 minutes, they're leaving connection and revenue on the table. Use that call to learn who the patient is, what they need, and why they left their last provider.Build a team culture that makes people want to stay. Retention isn't just about pay; instead, track patterns like burnout and call-outs, then make structural changes before good people walk out the door. Unreasonable hospitality is a competitive advantage. Pay attention to the small things patients mention and then do something unexpected about it. A handwritten card or a small gift card costs very little but creates the kind of loyalty no marketing budget can buy.Know which partnerships serve your vision and which ones don't. Not every group, plan, or vendor is the right fit for your practice model. Audit your commitments regularly and don't be afraid to walk away from anything that costs more than it contributes.Stay true to your original vision, especially when outside voices get loud. Consultants, colleagues, and industry norms will all have opinions about how you should run your practice. Quote of the Show: “When you find out why somebody didn't return somewhere, you learn how to be a better provider yourself." - Erika Morrow Links: Instagram: https://www.instagram.com/4theloveofeyes/?hl=enFacebook: https://www.facebook.com/ForSightEye/LinkedIn: https://www.linkedin.com/in/erika-morrow-od-ms/Website: https://forsighteye.net/Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image  Shoutouts: Money 20/20 Podcast - https://www.money2020.com/The Power Hour Podcast - https://powerpractice.com/ Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

    40 min
  7. Building a Modern Practice - Justin Nguyen & Alyssa Pack - Optometrists Building Empires - Ep # 087

    APR 2

    Building a Modern Practice - Justin Nguyen & Alyssa Pack - Optometrists Building Empires - Ep # 087

    How do you grow 30% year-over-year while building a marriage, a team, and a brand in the same office? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Justin Nguyen and Dr. Alyssa Pack, co-owners of Eyecare at the Cove Optometry in La Jolla, California. They break down how farmers’ markets, local events, and boots-on-the-ground outreach translated into a lot of new patients per year, and how 100+ organic Google reviews strengthened their reputation. You’ll also hear how they navigated staffing struggles, leveraged virtual support, optimized insurance reimbursements, and leaned into specialty services like myopia management, sclerals, and emerging technology to future-proof their practice. If you’re refining your systems, strengthening your team, or looking for smarter ways to grow, this conversation is filled with practical takeaways and real experience.  Takeaways: Mindset drives momentum. Viewing obstacles as opportunities helped them navigate facility issues, staffing gaps, and early growing pains.Community builds empires. Farmers' markets, art festivals, and door-to-door introductions planted seeds that turned into long-term referrals.Organic reviews matter. They strengthen credibility and influence how new patients choose your practice.Systems create scale. Free up time and strengthen team autonomy by documenting processes and insurance protocols. Leverage virtual team members. A trained virtual receptionist and scribe improved flow and reduced burnout.Go all-in on specialty care. Offering full-spectrum myopia management and specialty lenses creates differentiation and sustainable growth.Technology is the future. AI, personalized care, and wearables are reshaping optometry, and early adopters will lead. Quote of the Show: “ We're stronger together. We're great clinicians separately, but we're even better business partners together.” - Alyssa Pack Links: LinkedIn: Alyssa: https://www.linkedin.com/in/alyssa-pack/  Justin: https://www.linkedin.com/in/justinnguyen60/  Facebook: Alyssa: https://www.facebook.com/alyssa.pack.71/photos  Justin: https://www.facebook.com/justincreduhble  Company website: https://www.eyecareatthecove.com/index.html  Email:office@eyecareatthecove.com  Instagram: https://www.instagram.com/eyecareatthecove/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image  Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

    31 min
  8. Turning Content Into Credibility - Amrit Bilkhu - Optometrists Building Empires - Episode # 086

    MAR 26

    Turning Content Into Credibility - Amrit Bilkhu - Optometrists Building Empires - Episode # 086

    Can social media really grow your optometry practice without a marketing agency or ad spend? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Amrit Bilkhu, optometrist, educator, and co-owner of Northern Sight Optometry. Discover how consistent, authentic content helped Dr. Bilkhu build trust, attract second-opinion exams, and grow a pediatric specialty that now drives half of her clinic’s revenue. From hosting engaging community events to creating content that drives specialty referrals, she shares practical strategies that turn visibility into real patient relationships. If you’ve ever wondered whether social media is worth your time or how to stand out in a competitive market, this episode is for you. Takeaways:  Consistency beats perfection. You don’t need a rigid posting schedule or polished production. Showing up regularly builds familiarity and trust over time.Human connection converts more than product promotion. Patients choose practices based on warmth, personality, and trust, not just equipment or services.Own your brand voice. Have one dedicated person manage your social presence to maintain consistency in tone, messaging, and culture.Entertainment builds trust. Most people scroll to relax. Fun, relatable team content often performs better than overly sales-driven posts.Leverage collaboration for reach. Partnering with reps and community organizations multiplies exposure and credibility.You don’t need big ad spend to see results. Organic content, referrals from doctors, and patient word-of-mouth can all stem from a strong digital presence.Protect yourself from burnout. Early career hustle is tempting, but long-term success comes from sustainable pacing. Quote of the Show: “ We're building trust with our patients to just make them know we're human. We have fun. We feel more like a family to them rather than just a business trying to push products on them. ” - Amrit Bilkhu Links: Instagram:https://www.instagram.com/dr.amritbilkhuLinkedIn: linkedin.com/in/amrit-bilkhu Website: https://www.northernsightoptometry.comCompany Instagram: https://www.instagram.com/northernsightoptometry/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image  Shoutouts: Dr. Harbir Sian: linkedin.com/in/harbirsianodDr. Manraj Fervaha: linkedin.com/in/manraj-fervaha-8839b013a Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

    36 min

Ratings & Reviews

5
out of 5
6 Ratings

About

Welcome to Optometrists Building Empires! Each week, host Ankit Patel, explores the journey of practice ownership and leadership in optometry with some of the top minds in his field. This show is sponsored by My Business Care Team: We help increase revenue, reduce costs, and reduce staffing headaches. Let's build your empire together!

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