The Business Bestie Podcast

Expert with Influence
  • 5.0 (9)
  • Entrepreneurship

Welcome to the Business Bestie Podcast – the place where business goals, wellness dreams, and working mom life all come together. We are Kristen and Gillean, two registered dietitians and powerhouse moms, this podcast is your go-to for real talk on juggling it all while keeping your sanity intact. From launching a business to nailing brand partnerships, and from chasing kiddos to finding time for self-care, we’ve got you covered. We're here to share our best tips, tricks, and laughs, proving that you don’t need to have it all together to keep moving forward.

  1. May 28

    How Lainey Younkin & Megan Huff Started Building Their Media Careers While Working Full-Time

    Okay besties… this episode is SUCH a good behind-the-scenes look at what it actually feels like to start putting yourself out there in media. We’re sitting down with two recent media mentorship grads — Lainey Younkin and Megan Huff — to talk about what happened when they stopped waiting and started pitching, networking, creating content, and saying yes to opportunities that felt a little scary. From landing paid brand partnerships and TV segments… to navigating rejection, undercharging, busy schedules, and confidence hurdles… this conversation is packed with honest insight for anyone who wants to grow in the media space. We also talk about balancing media work with private practice, clinical jobs, motherhood, entrepreneurship, and the very real challenge of trying to do all the things at once 😅 If you’ve ever wondered what the “early stages” of media work really look like — this episode gives you the real story. We’d also love to have you join us for our upcoming Media Mentorship. For more information and the application, check out the link below:  https://expertwithinfluence.com/media-mentorship  In this episode, we discuss: How Lainey and Megan got started in dietetics Why both of them felt pulled toward media work Using media to diversify income and expand opportunities Balancing full-time jobs, private practice, and media projects The reality of pitching brands and handling rejection Why the “slow middle” is part of the process Learning how to confidently charge higher rates Landing first paid partnerships and TV opportunities Using media to fight misinformation online Why networking matters so much in media The importance of community and mentorship How the snowball effect starts happening in business Delegating and learning where your time is best spent Building confidence while putting yourself out there Key Takeaways Media work takes consistency before momentum builds Rejection is normal — and not personal Confidence grows through repetition and experience Your expertise has real value Networking creates opportunities you can’t plan for Diversifying your income creates more flexibility Small wins eventually stack into bigger opportunities You don’t need to have everything figured out before starting This episode is such a good reminder that every media career starts somewhere. One pitch. One reel. One conversation. One uncomfortable first step. And honestly? That’s usually where the magic starts 💛

    37 min
  2. How Dr. Renee Korczak Turned Science Into a Media Career That Actually Fits Her Life

    May 14

    How Dr. Renee Korczak Turned Science Into a Media Career That Actually Fits Her Life

    Okay besties… this episode is SUCH a good reminder that your career path does not have to be linear. We’re sitting down with Dr. Renee Korczak — media dietitian, researcher, entrepreneur, and founder of Good Gut Family — to talk about the winding road that brought her from pre-med student to food industry scientist to PhD researcher to building her own business in the media space. This conversation is packed with wisdom around adaptability, confidence, networking, motherhood, entrepreneurship, and learning how to trust yourself even when the next step feels uncomfortable. We also talk about building credibility online, working with brands ethically, creating opportunities for yourself, and why sometimes the biggest growth comes from simply staying in the game long enough. If you’ve ever questioned your direction, wondered if you’re “too late” to pivot, or needed a reminder that your experience matters, this episode is for you. (And yes, there’s also a very passionate discussion about press-on nails 😂) In this episode, we discuss: Renee’s journey from pre-med to becoming a dietitian and PhD researcher Working in the food industry before becoming an RD How mentors helped shape her career path Why adaptability matters more than having a “perfect” plan Building the Good Gut Family brand and finding a niche Translating nutrition science into consumer-friendly messaging The reality of working with brands ethically as a media dietitian Standing your ground when claims go too far Why community and mentorship matter in entrepreneurship What Renee learned from attending the Business Bestie Retreat The mindset shifts that helped her take big career risks Launching her upcoming women’s wellness coaching program Confidence, imposter syndrome, and putting yourself out there Key Takeaways Your career path can evolve many times — and still make sense Every job teaches you something valuable Networking can completely change your future You don’t need to know the entire plan before taking the next step Confidence grows through action, not before it Being adaptable is one of the biggest entrepreneurial skills You can be evidence-based AND creative Community makes hard seasons easier to navigate Staying in the game long enough often leads to momentum Renee’s story is such a powerful reminder that success rarely looks perfectly planned. Sometimes the next chapter starts because you were willing to say yes before you felt fully ready. And honestly? That’s where some of the best things begin

    44 min
  3. From Clinical Dietitian to Full-Time Media Dietitian: How Chelsea LeBlanc Pivoted Her Career and Succeeded

    Apr 30

    From Clinical Dietitian to Full-Time Media Dietitian: How Chelsea LeBlanc Pivoted Her Career and Succeeded

    Episode Description: Okay besties… this one is for anyone who feels stuck between “this isn’t it” and “what do I do next?” We’re sitting down with Chelsea LeBlanc — a media dietitian, mom, and entrepreneur — who shares how she went from clinical work (including the chaos of hospital life during COVID 😅) to building a career in media that actually fits her life. From starting her blog 10 years ago to finally going all in when life forced the decision… Chelsea is sharing what it really looks like to pivot, trust yourself, and figure it out as you go. We’re talking pitching, persistence, motherhood, messy systems (lol), and how this career can evolve with you in every season. If you’ve been waiting for the “right time”… this might be your sign. In this episode, we discuss: How Chelsea discovered media dietetics in college Turning a side hustle into a full-time career Leaving clinical work and why it wasn’t the right fit The moment everything changed (and forced her to go all in) What pitching actually looks like behind the scenes Why most opportunities come from follow-ups — not first emails How to come up with creative, timely pitch ideas Building multiple income streams (TV, partnerships, toolkits, events) What it’s really like balancing work and motherhood How becoming a mom shifted her priorities and workflow Why flexibility is one of the biggest advantages of media work The reality of “figuring it out” in every season Key Takeaways: Your career doesn’t have to look like what you were taught in school Starting on the side builds confidence before going all in Sometimes the “push” you need comes unexpectedly Follow-ups matter more than your first pitch Creativity makes your pitches stand out You don’t need a perfect system — you just need to keep going Motherhood doesn’t stop your goals — it reshapes them Every season of life requires a different approach Chelsea’s story is such a good reminder that there isn’t one perfect path — just the one you keep showing up for.

    37 min
  4. She hit her full year income goal in 5 months with media work

    Apr 16

    She hit her full year income goal in 5 months with media work

    Okay besties… this one is for anyone in the “is this actually going to work?” phase. We’re sitting down with Katharine — a dietitian, mom of three, and past media mentorship student — who is in her first real year of building a media career… and she is in it. From starting with a food blog to landing brand partnerships, TV segments, and even covering her family’s daycare expenses through media work — Katharine shares what it actually looks like to build momentum from scratch. We talk about the slow start, the snowball effect, learning to charge your worth, and how she’s navigating it all while raising three boys (including one at home full-time 👏). If you’ve ever wondered what the early stages really look like… this episode is your proof that it’s possible. In this episode, we discuss: How Katharine found her niche in family-friendly, realistic recipes What it looked like starting media work with zero brand partnerships The “no response” phase — and how she pushed through it The snowball effect and when things finally started clicking Landing her first sponsored TV segment (and why that changed everything) What she says yes to now vs what she passes on Why she’s focusing on long-term partnerships this year Balancing media work with being a mom of three The reality of working during nap time, early mornings, and in the margins Mom guilt — and how to actually cope with it How she used media work to help cover daycare costs Why looking at your income month-by-month can change your strategy Traveling with kids and building a flexible life through this career Key Takeaways: The beginning is slow — but momentum builds if you stay consistent. One “yes” can open the door to many more opportunities. You don’t need everything figured out to start. Long-term partnerships create more stability and income. Media work can fit into real life — even with kids at home. Guilt doesn’t go away — you just learn how to manage it. Flexibility is one of the biggest advantages of this career. Small wins turn into big growth over time. If you’re in that early stage where you’re questioning everything… Katharine is your reminder to keep going. Because the snowball does happen — you just have to stay in the game long enough to see it.

    45 min
  5. What They Don’t Tell You About Being a Media Dietitian

    Apr 9

    What They Don’t Tell You About Being a Media Dietitian

    Okay besties… we’re pulling back the curtain on this one. Being a media dietitian can look super fun from the outside. TV segments, brand deals, cool opportunities. But there’s a whole lot that people don’t see. In this episode, we’re getting real about what it actually takes to build a career in media. From sending 30 pitches to land one opportunity, to contracts coming and going, to figuring things out as you go, we’re sharing the behind the scenes no one really talks about. We also talk about the highs too. The flexibility, the creativity, the “what’s in my inbox today?” energy, and why, even with the hustle, we wouldn’t trade this career for anything. If you’ve ever thought about getting into media… this is the real talk you need. In this episode, we discuss: Why media dietitian work is often glamorized (and what’s actually happening behind the scenes) The reality of pitching and why 30 pitches might lead to one yes What it feels like to get ghosted, hear no, and keep going anyway Why contracts come and go and how to handle that without spiraling The importance of diversifying your income streams Building something that’s actually yours (not just working for brands) Gatekeeping in the industry and why community matters more Fighting to get paid your worth (and why it’s so important) The learning curve of media work and figuring it out as you go Flexibility vs hustle and how both exist at the same time Why this career can feel lonely and how community changes everything Key Takeaways: It’s normal to send a LOT of pitches before landing one opportunity. Not hearing back doesn’t mean you failed, timing matters. Opportunities build over time, it really is a snowball effect. Diversifying your income protects you when things change. You have to advocate for your worth, no one else will do it for you. This work has a learning curve, and that’s okay. Flexibility is amazing, but it still requires hustle. Community makes everything easier, faster, and way more fun. If you’ve been dreaming about this kind of career, this is your reminder that it’s possible… and also totally normal for it to feel messy at first.

    34 min
  6. From “I Don’t Know What to Post” to TV Segments with Brooke

    Mar 26

    From “I Don’t Know What to Post” to TV Segments with Brooke

    Okay besties… this episode is one of those full circle moments that we LOVE. We’re sitting down with Brooke — a media dietitian who was once in our mentorship saying, “I don’t even know what to post on social media”… and now she’s doing TV segments, brand partnerships, consulting work, and honestly just doing it all. We talk about what it really looked like to start from zero, how she pushed past perfectionism, and what happened when she finally decided to just show up (even when it felt a little cringe). Brooke shares how everything started to snowball after she took that first step — from posting her everyday recipes, to landing brand opportunities, to building a career she didn’t even know was possible a few years ago. This episode is such a good reminder that you don’t need to have it all figured out — you just need to start. In this episode, we discuss: How Brooke went from a daycare dietitian to working in media What helped her finally invest in herself and take the leap Why “just showing up” changed everything for her How she started posting content when she had no idea what to post The power of community, mentorship, and not doing it alone What it looks like to grow into TV, social media, and consulting work Key Takeaways: “You just need to show up — it doesn’t have to be perfect.” You have to be willing to be a little “cringe” at the beginning. You can’t figure out what works until you start posting. Fear of failure will keep you stuck if you let it. Community can help you grow faster and stay consistent. You don’t have to stay in one niche — it’s okay to pivot and evolve. If you’ve been sitting there thinking, “I don’t even know where to start”… this is your sign. Grab your favorite drink, get comfy, and come hang out with us — we’re cheering you on every step of the way. We’re so glad you’re here, Bestie! Follow Brooke on instagram @balancebybrookerdn

    45 min
  7. Behind the Scenes of the Business Bestie Retreat

    Mar 12

    Behind the Scenes of the Business Bestie Retreat

    Okay besties… we are fresh off the Business Bestie Retreat and honestly we are still riding the high from the entire weekend. In this episode we’re giving you the full behind-the-scenes recap — from planning the retreat (which was way harder than we expected) to the powerful conversations, unexpected breakthroughs, and the incredible connections that happened when a group of women entrepreneurs came together in one space. We talk about what it looked like hosting our first retreat, the mindset shifts that came from our speakers, and the reminder that business isn’t meant to be built alone. From breathwork and masterminds to olive oil tastings and hot-tub conversations, this weekend reminded us just how powerful connection, community, and shared experiences can be. It was truly one of those weekends where you walk away feeling expanded, inspired, and completely energized about what’s possible next. In this episode, we discuss: What it was really like hosting our very first Business Bestie retreat Why connection and community are such an important part of building a business The powerful lessons we learned from our incredible speakers Why mindset and joy play a huge role in entrepreneurship Our biggest takeaways from the weekend and what surprised us the most Key Takeaways: Community is a powerful part of growing a business. Taking time away from your routine can bring clarity and new ideas. Mindset plays a huge role in how we experience entrepreneurship. Sometimes the most impactful moments happen in the unplanned conversations. Creating spaces for connection can lead to opportunities you never expected. Weekends like this remind us why we love what we do — building businesses, supporting each other, and creating spaces where women can grow together. Grab your favorite drink, get comfy, and come hang out with your business besties.

    47 min
  8. Balancing Media, Motherhood & Misinformation with Stefani Sassos

    Feb 26

    Balancing Media, Motherhood & Misinformation with Stefani Sassos

    Okay besties… this one is SO good. We are sitting down with the incredible Stefani Sassos, Director of Nutrition & Fitness at Good Housekeeping — and we go everywhere in this conversation. From media responsibility and AI trends to meal prep hacks, CrossFit at 5am, supplement scams (yes, Amazon 👀), and how to actually balance a career in the city with kids at home. Steph pulls back the curtain on what it really looks like to work inside a major publication, how stories get pitched and chosen, and why having credentialed experts in media matters more than ever. And then we pivot into real life — commutes, sick kids, early workouts, and doing our best as moms. This episode feels like sitting at a coffee shop (or matcha shop 😉) with women who get it. In This Episode, We Discuss: What a “day to day” really looks like as Director of Nutrition & Fitness at Good Housekeeping How SEO has shifted to GEO (Generative Engine Optimization) and why AI is changing media The responsibility media outlets have in shaping public understanding of food and health Why over-supplementing can be risky — and what to actually look for Meal prep in one hour (and how a monthly plan changes everything) Strength training, CrossFit, and functional fitness as moms Trends we’re loving (fiber, creatine, saunas) and trends we’re over How to build a career in media while staying authentic to YOU Key Takeaways: “What makes you uniquely you… that’s what’s going to make you stand out.” You don’t have to invent a niche — your lived experience already shapes your perspective. Strength training is one of the best things we can do for our bodies. More supplements are not always better — quality and regulation matter. You can evolve in your career and change your mind — just stay authentic. We’re all just moms doing our best. Steph reminds us that we can love the hustle and still love coming home. That we can show up in media spaces with credibility and heart. And that being present — even when we don’t do it perfectly — matters. Grab your matcha (or coffee, no judgment 😘), and come hang out with us. We are so glad you’re here, Bestie.

    55 min
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About

Welcome to the Business Bestie Podcast – the place where business goals, wellness dreams, and working mom life all come together. We are Kristen and Gillean, two registered dietitians and powerhouse moms, this podcast is your go-to for real talk on juggling it all while keeping your sanity intact. From launching a business to nailing brand partnerships, and from chasing kiddos to finding time for self-care, we’ve got you covered. We're here to share our best tips, tricks, and laughs, proving that you don’t need to have it all together to keep moving forward.

Information

  • Creator
    Expert with Influence
  • Years Active
    2024 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © Expert with Influence
  • Show Website
    The Business Bestie Podcast

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