Send It!

Send It!
  • 5.0 (6)
  • Marketing
  • Updated Weekly

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

  1. 5d ago

    Stop ignoring these emails (they get the most opens)

    Download the transactional playbook here: https://ecomemailmarketer.com/send-it/transactional-playbookEmail and SMS marketers obsess over your campaign subject lines, A/B test your hero images, and argue about send times. Meanwhile the emails with the highest open rates in your entire business are sitting untouched: your order confirmation, your shipping notification, your “out for delivery” email. On today’s epsisode of Send it! Podcast, Jimmy Kim and Chase Dimond break down why transactional emails get opened at 80-100%, why almost every brand treats them like pure plumbing, and exactly how far you can push them before you cross a real legal and deliverability line. What we cover: → Why transactional emails get opened at rates your campaigns can only dream of → The psychology behind every stage of the shipping journey (order confirmation, shipping, out for delivery) → The two dumb reasons brands never touch these emails → The legal concept of “primary purpose” and why it protects transactional sends → The deliverability risk of jamming promotional content into a transactional stream → A full email-by-email playbook: what belongs in your order confirmation, shipping notification, out-for-delivery email, post-delivery follow-up, and back-in-stock alert → How to measure whether your additions are actually working, without compromising the core message If you’ve never opened your own order confirmation email as a customer, this episode will change how you think about it. *** Thank you our friends at Omnisend, Retention and Allan for the sponsorship! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/ Want to learn more about all things email and sms marketing? Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Intro 03:01 Why Transactional Wins 05:04 Ignored Inbox Goldmine 08:24 Switch to Omnisend today 09:43 Trojan Horse Reframe 11:11 Legal and Deliverability Lines 15:19 Identify visitors with Retention 16:59 Email by Email Playbook 21:38 Personalization that works with Allan 23:10 Tracking and Risk Monitoring 25:14 Action Steps 26:36 Final Wrap and Outro ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  2. Sep 29

    100 things we learned about email and sms marketing in ecommerce

    Download the 100 here: https://ecomemailmarketer.com/sendit-100 This week, we’re celebrating episode #100 with a fun 100 things we know about retention. Here’s what we cover in the pod: → Lists and list growth (why size is a vanity metric, and what actually matters instead) → Deliverability (the habits that quietly protect or destroy your sender reputation) → Segmentation (why over-segmenting is procrastination in disguise) → Flows (the automations every brand should have and rarely maintains) → SMS (the rules that are different from email, and why) → Copy and creative (what actually gets opens, clicks, and conversions) → Offers and discounts (why discounting is a tool, not a strategy) → Strategy and LTV (why retention funds acquisition, not the other way around) → Metrics (which numbers actually matter, and which ones are just noise) → Mindset (the operator habits that separate good retention marketers from great ones) Whether you’re brand new to retention marketing or you’ve been doing this for years, there’s something in this list that’s going to challenge how you’re currently running your program. We’re also giving away a free downloadable checklist of all 100 things:. ***** Thank you our SPONSORS of the show who allow us to share valuable and free information to you every week: Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/ Want to learn more about all things email and sms marketing? Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Intro 00:54 Welcome to 100! 02:26 List Growth Truths 06:05 Deliverability Essentials 08:41 Segmentation That Works 11:11 Omnisend is Awesome 13:44 Flows Money Machine 16:28 SMS Principles Start 17:54 SMS Rules Recap 18:55 Retention.com is great 20:03 Coordinating Email and SMS 20:24 Copy and Creative Wins 22:09 Unsubscribes and Usefulness 22:43 Discounts Without Damage 26:21 LTV and Retention Strategy 28:49 Allan Personalization is a must try 29:56 Metrics That Matter 33:07 Operator Mindset Final 10 34:48 Wrap Up ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  3. Sep 22

    How to do winback campaigns in ecommerce

    Win-Backs Are Broken Because Everyone Treats Them Like One Thing Most brands treat “win-back” like it’s one flow. On this week’s show, Jimmy Kim and Chase Dimond argue that’s the exact reason win-backs underperform almost everywhere, because a win-back is actually two completely different problems wearing the same name. They break down the two buckets every brand needs to separate: the lapsed customer (someone who already bought and proved their intent) and the lapsed prospect (someone who joined your list but never converted). Treating them the same doesn’t just waste a message, it actively hurts both. What we cover: → Why a lapsed customer deserves patience, not a panic discount → The ladder approach to winning back customers without training them to wait for a sale → Why a lapsed prospect’s intent has a shelf life, and why speed matters more than anything → Why being aggressive with a cold prospect is the right move, not a risky one → Why unengaged prospects need to be sunset, and how holding onto them hurts your deliverability for everyone else → How to measure the two buckets differently instead of judging them by the same metric If your win-back flow is just a single “we miss you” email going out to everyone who’s gone quiet, this episode explains exactly why it’s not working the way you think it is. Thank you our SPONSORS of the show who allow us to share valuable and free information to you every week: Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/ Want to learn more about all things email and sms marketing? Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Show Intro 01:22 Two Winback Buckets 04:22 Why Customer Lapse Hurts 06:16 Reframe Patience vs Speed 08:35 Customer Winback Ladder 11:21 Timing by Purchase Cadence 12:52 Prospect Window and Decay 15:41 Prospect Sprint Playbook 17:47 List Hygiene and Deliverability 21:43 Stop Hoarding Subscribers 23:18 Implementation and Metrics 25:23 Wrap Up Key Takeaways ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  4. Sep 15

    The only KPI a retention marketer should be thinking about..

    This is the the most Important number in Retention Marketing nobody tracks Every brand celebrates new customer count. On this week’s episode, Jimmy Kim and Chase Dimond argue that’s the wrong number to be proud of, and that the real moment that determines a customer’s lifetime value is the second purchase, not the first. They break down why a first-time buyer isn’t really a customer yet, just someone willing to give you a chance, and why the shift from trial to identity is the actual psychological threshold every retention program should be built around. What we cover: → Why repeat purchase probability compounds after the second order, and what that means for your acquisition budget → The psychological difference between a first purchase (trial) and a second purchase (identity) → Why discounting the second purchase trains the exact behavior you don’t want → How to find your product’s natural reorder window instead of guessing → 5 concrete playbooks for the post-purchase window: post-purchase sequence, replenishment nudge, cross-sell, bounce-back offer, and subscription conversion → The two numbers almost no brand tracks: cohort-based repeat purchase rate and median time to second order If you’ve ever wondered why your acquisition numbers look great but revenue feels flat, this episode explains where the leak actually is. Subscribe for new episodes every week. Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Create Emails like Ads: getallan.com eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Intro 01:12 New Customers Aren’t Loyal 03:29 Why Second Purchase Matters 07:03 Trial to Identity Shift 08:49 Omnisend Migration Sponsor 10:57 Post Purchase Builds Trust 13:25 Timing by Category 16:19 Retention.com BFCM Sponsor 17:29 Email vs SMS Phases 19:16 Five Second Purchase Playbooks 24:03 Ecom Email Certified Plug 25:13 Measure Cohorts and Timing 28:10 Wrap Up and Homework #retentionmarketing #ecommerce #emailmarketing #dtc #customerretention Send It! is the podcast where Jimmy Kim and Chase Dimond break down everything retention marketing — email, SMS, and ecommerce growth. ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  5. Sep 8

    We Asked Retention.com's Founder If This Is Legal (ft. Adam Robinson)

    The Legal Loophole Behind Non-Opt-In Email Marketing Is it actually legal to email people who never opted in? This week, Jimmy Kim sits down with Adam Robinson, founder of Retention.com and RB2B, to break down how identity resolution and non-opt-in email marketing actually work, and why it’s compliant under U.S. law even though most people assume it isn’t. Adam built Retention.com (formerly GetEmails) into the market leader in this space, and in this episode he explains exactly how the legality works, how deliverability actually gets protected, and what separates a smart list growth strategy from one that gets a brand blacklisted. What we cover: → Why non-opt-in email marketing is legal under CAN-SPAM, and why so many people think it isn’t → The 1-2% rule that keeps deliverability safe when adding non-opt-in contacts → Who this strategy actually works for (hint: it’s not a brand new store) → The difference between Retention.com’s two products: aggressive list growth vs. conservative cart recovery → Why the biggest Shopify brands use multiple identity vendors at once, not just one → How Adam priced RB2B at $79/month instead of a $12,000 sales-led deal, and why → Why events and in-person relationships still drive most vendor decisions in ecommerce If you’ve been skeptical about identity resolution tools or unsure whether they’re worth the risk, this episode answers the questions most people are too embarrassed to ask. Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Intro 00:47 Welcoming our guest 01:43 Is this legal? Breaking down CAN-SPAM 02:48 Compliance Explained 05:22 Deliverability Strategy: The 1-2% deliverability rule 07:43 Who Should Use It 10:40 Optimization Not Magic 12:05 Real World Use Case 14:00 Grow vs Reclaim 15:46 Competitors Copycats 17:50 Data Sources Providers 21:28 Events, community, and how this market actually buys 23:01 Pricing Shakeup: You lowered the price? 26:21 Final questions and outro ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  6. Sep 1

    10 Email Copywriting Rules You Should Break in 2026

    Everyone's copywriting "rules" are recycled from 1960s direct mail and copywriting Twitter . In this episode, Jimmy Kim and Chase Dimond go through 10 sacre copywriting rules and explain why most of them no longer hold up in 2026 inboxes and beyond.From why long-form email is quietly outperforming short copy, to why the "one CTA per email" rule is only half right, to why first name personalization barely moves the needle anymore, this episode breaks down what actually converts vs. what copywriters keep repeating because everyone else does.What they cover:- Why long-form email copy is winning (and how AI changed the math)- The real rule behind CTAs: one goal, not one button- Why personalization tokens are overrated and segment-level relevance wins- Statement hooks vs. question hooks- Why most brand storytelling in email is wasted space- The most under-optimized line in your email (hint: it's not the subject line)- Why the PS line still converts and nobody uses it- Why trying to be funny in email usually backfires- Why fake urgency has trained your customers to ignore you- Writing email copy like you're texting a friend, not presenting to a boardThank you our friends at Omnisend and Retention.com for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastLet's hang out IRL! Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.comeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______02:59 Hot Take 1: Long Copy06:46 Hot Take 2: Goal12:09 Hot Take 3: Personalization15:24 Hot Take 4: Question Hooks18:15 Hot Take 5: Storytelling21:20 Hot Take 6:The first line matters more than your headline25:02 Hot Take 7: PS Line Comeback28:21 Hot Take 8: Stop Trying Humor31:38 Hot Take 9: Urgency Overuse Trap36:29 Hot Take 10: Write Like You Text38:21 AI Makes It Corporate39:57 TLDR Wrap______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/#emailmarketing #copywriting #ecommerce #retentionmarketing #klaviyoSend It! is the podcast where Jimmy Kim and Chase Dimond break down everything retention marketing: email, SMS, and ecommerce growth.Subscribe for new episodes every week.______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  7. Aug 25

    Your retention stack is missing this channel

    No matter how good your abandoned cart emails are, most of that lost revenue never comes back. What if an AI could just call and ask why? In this episode of Send It, Jimmy and Chase talk with Will Nauseda, founder of Outcraft about the retention channel almost no one is using: voice. Outcraft built an AI that calls abandoned-checkout shoppers and has real conversations, answering the questions email and SMS can't. They get into why AI voice finally sounds human, why a call often recovers the sale without a discount, where it fits in your flow, what it actually costs, and why the early-mover advantage looks a lot like SMS three years ago. Find Will and Outcraft: Outcraft: https://www.outcraft.ai/?utm_source=Podcast&utm_medium=SendIt Will Nauseda: https://www.linkedin.com/in/will-vilius-nauseda-a10278b1/ Here's what they get into: - Why voice is the overlooked fifth retention channel - How AI voice got good enough to feel human, while staying disclosed - Why a call often recovers the sale without a discount - Where voice fits in your abandoned-checkout flow, and the quiet-hours rules - What it actually costs, priced per profile instead of per call Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com UpPromote is the #1 affiliate & referral marketing platform on Shopify, trusted by 250,000+ merchants and have tracked over $2 billion in affiliate-driven revenue. Podcast listeners get 30% off for 3 months, applied automatically when they sign up through this link: https://partners.secomapp.com/apps/up_promote/CHASE/b0957000a616 ______ 00:00 Welcome to the show 02:14 Meet Will Nauseda and the Outcraft story 07:17 The abandoned cart intent email misses 12:23 Breaking down a real AI voice call 18:33 Where voice fits in your flow 24:45 Why aggressive cart recovery wins 26:31 The risks and guardrails of voice 32:24 The low-risk way to test it 35:10 The omni-channel, conversation-first philosophy 38:33 Wrapping up and the future of voice 40:16 Final thoughts and what to comment below ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  8. Aug 18

    The "other" BFCM ecom marketers forgot about

    (Free download) Ready Made Demand: The Retention Marketer's Guide to Cashing in on The Calendar - https://ecomemailmarketer.com/ready-made-demand Right now your customers are rebuilding their whole routine, and almost no brand is marketing to it. In this episode of Send It, Jimmy and Chase break down how to own a seasonal moment even if you've never sold a school supply in your life. Using back to school as the case study, a $147 billion season and the second biggest of the year, they lay out what actually makes a "moment," the framework for attaching your brand to one without it feeling forced, and the five plays that turn it into revenue. EP 94: The $147B season you're ignoring Here's what they get into: - Why back to school is a mindset, not a date, and the second New Year for your list - The three things that make a moment worth stealing - The stretch test for attaching your brand without it feeling forced - The five plays: bundles, routine stories, segmentation, urgency, and offers - The timing calendar, and why the moment already started back in July Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com UpPromote is the #1 affiliate & referral marketing platform on Shopify, trusted by 250,000+ merchants and have tracked over $2 billion in affiliate-driven revenue. Podcast listeners get 30% off for 3 months, applied automatically when they sign up through this link: https://partners.secomapp.com/apps/up_promote/CHASE/b0957000a616 ______ 00:00 Welcome to the show 03:14 Why this $147B moment matters right now 04:22 What actually makes something a moment 06:40 How any brand plays the routine reset 11:27 The three-question framework for any moment 12:58 The five plays that turn a moment into revenue 18:31 Why the moment beats a discount 19:32 The timing calendar, and why July already started it 23:58 The metrics that tell you it actually worked 24:47 Key takeaways and your low-risk first move 26:13 Final thoughts and what to comment below ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

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Ratings & Reviews

5
out of 5
6 Ratings

About

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

Information

  • Creator
    Send It!
  • Years Active
    2024 - 2026
  • Episodes
    101
  • Rating
    Explicit
  • Copyright
    © Send It!
  • Show Website
    Send It!

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