The Marketing & AI Podcast: The MAP

Hal Kimber, Nick Darby and Dave Oxley
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  • Marketing
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‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

  1. 5d ago

    AI in the Engine Room — How Is AI Impacting Business Operations?

    IKEA didn't use AI to cut headcount. It used AI to unlock €1.3 billion in new revenue. So why are so many businesses still getting this wrong? In this episode, Hal and Nick are joined by Guy Meisl, Operations Director at Radley, to ask some uncomfortable questions about AI's impact in the real engine room of business: operations, logistics, and supply chain. Why did Uber burn through its entire 2026 AI budget in just four months — and what does that tell us about the hidden cost of AI at scale? Why, despite decades of digital transformation, is the spreadsheet still the bedrock of demand planning and logistics? And what can Starbucks' decision to scrap its AI stock-counting system after nine months teach every business leader about the gap between the promise and the reality? Plus: Nick hears back his own case study from his work at Unilever on ice cream as a best practice example of using AI for demand planning! Guy Meisl is Operations Director at Radley and can be found on LinkedIn here: https://www.linkedin.com/in/guymeisl/

    45 min

  2. Jun 2

    PR in the Age of AI Search - who owns your narrative now?

    PR used to shape what humans read. Is it now about shaping what AI LLMs summarise? In this episode, we speak to Jackson Wightman, founder of Proper Propaganda, about one of the biggest shifts happening in marketing today: the rise of AI search. By mid-2025, Jackson noticed that AI search engines were becoming a key discovery channel for both his clients and his own agency. Rather than simply advising clients on Generative Engine Optimisation (GEO), he decided to put his own business to the test first. The results were striking. After developing a GEO framework and systematically optimising Proper Propaganda's visibility across AI search platforms, the agency saw a 5x increase in inbound leads. In this fascinating conversation, Jackson shares what worked, what surprised him, and why PR may be entering a new era where success is measured not by share of voice, but by share of answer. We discuss: Why AI search is changing the role of PRHow consumers are using AI throughout the buying journeyWhy different AI models require different optimisation approachesThe growing importance of Reddit, Wikipedia and earned mediaWhy AI bots may have become a new customer segmentThe shift from share of voice to share of answerWhat marketers should actually be measuring in the age of AI searchYou can discover more about Jackson and his work below: Website: https://properpropaganda.net/ Email: jackson@properpropaganda.net LinkedIn: https://www.linkedin.com/company/proper-propaganda/ Substack: https://jacksonwightman.substack.com/

    50 min

  3. Apr 27

    Beyond AI slop: making content that builds brands, businesses and careers

    How do you take your AI skills to Expert Level?In this episode we speak to Charlie Hills, a London-based entrepreneur who left his 9-to-5 in September 2024 to become a full-time AI-focussed creator. Today Charlie's LinkedIn posts, his Substack and now YouTube channel on using AI for content creation have become the gold standard for those seeking to build their brands, their businesses and their careers. He runs Linked Agency (a LinkedIn-focused content agency), The AI Creators Club (a paid community offering AI-powered LinkedIn growth systems and live coaching), and Vislo (an AI-powered infographic and carousel design tool). Using his AI skills Charlie has grown his LinkedIn following from 0 to 218k+ in roughly two years, and his AI infographics have generated over 7.5 million impressions. In addition he has a Substack newsletter with over 50,000 followers, His Instagram has over 70,000 followers and has just launched his YouTube channel. Charlie's mastery of AI and willingness to share how he does it is truly inspiring - are you ready to build your AI brain? Follow Charlie here: LinkedIn: linkedin.com/in/charlie-hills Substack: Martech AI newsletter

    44 min

  4. Mar 31

    Navigating Organisational Change in the Age of AI: Trust, Bias and Leadership

    The Human Challenge of AI TransformationSuccessful AI adoption is not just a technology challenge — it is a human one too, shaped by culture, diversity of perspective, governance and trust. In this episode, Deepak Patel joins us to discuss the human responsibilities that come with AI transformation. Deepak is an experienced transformation leader and Managing Director of DSP Consulting Ltd, and has previously held senior roles at Deutsche Bank, Nomura and Hitachi. We explore how AI can amplify an organisation’s institutional knowledge and strengths, but also how, when implemented poorly, it can reinforce narrow thinking, weaken culture and disengage employees — scaling existing problems rather than solving them. Connect with Deepak on LinkedIn: https://www.linkedin.com/in/deepakpatel2/

    51 min

  5. Mar 9

    2026: Agentic Commerce is Happening Now

    More than 35% of product discovery is already happening inside AI-driven search experiences rather than on retailer websites. In this episode of The MAP, Hal Kimber and Nick Darby speak with Raj Balasundaram, Founder and CEO of Bayezon AI, about what this shift means for marketers, retailers, and the future of e-commerce. Hal first heard Raj speak at the Digital Leaders Summit, where he described the rise of agentic commerce — a world where AI agents increasingly sit between customers and brands. Instead of browsing product pages and comparing websites, customers can now describe what they want to AI assistants. The AI understands intent, evaluates options, and presents answers instantly. In the conversation, Hal, Nick, and Raj explore: • Why intent-first shopping could replace traditional product search • Why AI interfaces are becoming a major new product discovery channel • How retailers may need to build dynamic, AI-driven store experiences • Why brands must start architecting their systems for AI agents — not just humans • How removing friction from the buying journey could reshape e-commerce Raj argues that this shift is not a distant future scenario. Consumer behaviour is already changing — and brands that fail to adapt risk disappearing from the buying journey entirely. For marketers and e-commerce leaders, the question becomes: If AI agents increasingly guide the buying journey, how do brands remain visible, trusted, and chosen? About the Guest Raj Balasundaram is Founder and CEO of Bayezon AI, which recently launched what it describes as the world’s first agentic commerce platform, designed to help retailers and brands interact with AI agents and deliver more personalised, frictionless commerce experiences. https://www.bayezon.ai/

    57 min

  6. Feb 17

    The View from San Francisco: AI Transformation Starts with Human Transformation

    What is really happening with AI adoption in the US? In this episode, Hal Kimber and Nick Darby speak to San Francisco–based Mark Fallows - an experienced digital strategist, creative leader and consultant - about what AI transformation actually looks like inside businesses today. While many assume American companies are racing ahead with AI, the reality is more nuanced. Experimentation is widespread — but true transformation remains uneven. Mark’s deeper insight? AI transformation starts with human transformation. The real competitive advantage isn’t access to tools — it’s unlocking institutional knowledge, creativity and curiosity within marketing teams. AI should act as an amplifier of human judgement, not a replacement for it. In this conversation, we explore: The current state of AI adoption in US businessesWhy workflow automation alone is not transformationHow to surface and scale institutional wisdomWhere human judgement must remain centralWhat bold, responsible AI leadership looks like in 2026This episode moves beyond hype to examine how CMOs can adopt AI in a way that strengthens creativity, sharpens decision-making and builds sustainable competitive advantage. Follow Mark and discover more: https://amplified-imagination.com https://amplify.fabricacollective.com https://www.linkedin.com/in/markfallows/

    59 min

  7. Feb 2

    Nimbus: How a UK-Based Start-up Is Building Enterprise AI for the Next Generation of Business

    Can a UK based AI Start-up Take Businesses to the Next Level?Many organisations are now experimenting with AI tools across different functions, but what does a true enterprise AI solution actually look like? In this episode of The Marketing & AI Podcast, we speak to the founders of Nimbus AI about their vision for AI operating at the very heart of the enterprise, not just as a collection of disconnected tools. We explore how Nimbus is approaching enterprise AI adoption, the problems they believe businesses need to solve next, and what it means to build an enterprise-grade AI platform from the UK with global ambitions. www.gonimbus.ai

    1h 1m

  8. 12/18/2025

    Dave Martin: How AI is empowering Product Teams and enhancing leadership

    Over the last year on The MAP, we’ve explored how AI is being adopted by marketers — but what impact is it having on our colleagues in Product? In this episode, we speak to Dave Martin, an experienced product leader, consultant, advisor, mentor, and fractional CPO. Dave shares his perspective on how AI is changing the way product teams process customer insight, prototype ideas, and move from concept to delivery at greater speed. We also explore how AI can support the transition from Manager to Leader, helping new leaders communicate more clearly, build trust, and navigate growing organisational complexity. Dave’s insights are highly relevant to marketers too. This episode offers practical guidance on where AI genuinely helps, where it introduces new challenges, and how it can be used to lead with greater clarity and confidence. Follow Dave on LinkedIn: https://www.linkedin.com/in/mrdavemartin/

    50 min
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‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

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