The Business Edge

Michael James Johnson
  • 5.0 (1)
  • Entrepreneurship
  • Updated Monthly

Welcome to The HVAC Business Edge, the go-to podcast for HVAC business owners, operators, and industry professionals who want to elevate their business to new heights. Hosted by HVAC veteran and business coach Michael Johnson, this podcast dives deep into the strategies, tips, and real-world advice needed to thrive in the HVAC industry. Each episode features expert guests and covers a wide range of topics, from service plan creation and pricing strategies to marketing, sales, and customer service. Whether you're a seasoned pro or just starting out

  1. Jun 4

    The Business Math That Tricks Most Owners

    Most business owners think they understand profit… until the math proves otherwise. In this video, I break down a few business math scenarios that surprise a lot of contractors, home service business owners, and entrepreneurs. We’ll talk about why more customers does not always mean more profit, why doubling your money on ads may still be a loss, and how small changes in pricing, margins, and close rate can completely change your business. If you run an HVAC company, plumbing company, electrical company, or any home service business, this is the kind of math you need to understand before you chase more leads, spend more money on marketing, or lower your prices out of fear. Business growth is not just about selling more. It is about knowing your numbers, protecting your profit, and making decisions based on math instead of emotion. Watch the full video and see if you are looking at your business numbers the right way. 📘 Check out The Profit Playbook by Michael James Johnson on Amazon💬 Interested in business coaching or Profit Academy? Comment below or send me a message.

    14 min

  2. Jun 1

    Marketing Is NOT What You Think — This Is Why Your Business Isn’t Growing

    Contact Michael Here: https://stan.store/michaeljamesjohnson/p/personalized-video-response-2rmgi1sb

    9 min

  3. Mar 28

    How Offering More Options Brings More Profit

    Michael James Johnson HVAC Business

    13 min

  4. Mar 27

    Get More Customer From Direct Mail

    Get More Customer From Direct Mail/Postcards HVAC Michael James Johnson

    8 min

  5. Mar 27

    How To Make Facebook Ads THAT WORK

    How to make facebook ads that actually work. Michael James Johnson HVAC

    14 min

  6. 11/26/2025

    Why Most HVAC Contractors Are Unknowingly at Risk!

    Join us as we dive into the world of HVAC insurance with industry expert James Jenkins from hvacinsure.com. Discover the critical insights every HVAC contractor needs to know to protect their business and ensure peace of mind. From understanding the nuances of insurance policies to learning about risk management strategies, this episode is packed with valuable information. Don't miss out on the tips that could save your business from unexpected pitfalls. Subscribe now for more expert advice and industry secrets!

    45 min

  7. 10/16/2025

    What You Believe Is What You Get: How Your Mindset Attracts Clients, Employees, and Chaos

    Find more from Ashley (and step into elevation): walktallelevation.com Fear wears a lot of disguises — perfectionism, procrastination, “waiting until it’s ready.”In this episode, Michael Johnson sits down with Ashley Walker, executive coach and founder of Walk Tall Elevation, to talk about how fear quietly controls our business decisions — and how to finally take out the head trash that’s been holding you back. They break down:✅ How fear shows up as control and hesitation✅ Why perfectionism kills progress✅ The difference between “letting go” and “releasing”✅ How to rearrange the furniture in your mind for real success✅ How to build a business that serves your life, not consumes it If you’ve ever felt stuck, overworked, or afraid to make the next move — this episode will set you free.

    20 min

  8. 10/08/2025

    I Tested Every HVAC Postcard Design — Here’s What REALLY Works!

    📘 Grab my book, The Profit Playbook👉 ⁠https://a.co/d/aq3gH7k⁠Inside the book, you’ll learn how to fix your messaging, pricing, and marketing to stop leaving profit on the table. 💌 Get your postcards designed and mailed for you: https://hvac.mailboxroi.com/?am_id=michael6707 Most HVAC and plumbing companies are wasting thousands on bad postcards that never get results. In this video, I break down real postcard examples from across the country — the good, the bad, and the ones that actually get the phone to ring. You’ll learn: ✅ What trust signals make homeowners feel safe calling you ✅ How to design mailers that build instant credibility ✅ The “Trust Me Bro” mistake that kills response rates ✅ How to use reviews, photos, and storytelling the right way ✅ My favorite postcard designs that get jobs on the calendar If you’re serious about growing your home service business, this video will help you turn every mailer into a money maker.

    14 min
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About

Welcome to The HVAC Business Edge, the go-to podcast for HVAC business owners, operators, and industry professionals who want to elevate their business to new heights. Hosted by HVAC veteran and business coach Michael Johnson, this podcast dives deep into the strategies, tips, and real-world advice needed to thrive in the HVAC industry. Each episode features expert guests and covers a wide range of topics, from service plan creation and pricing strategies to marketing, sales, and customer service. Whether you're a seasoned pro or just starting out

Information

  • Creator
    Michael James Johnson
  • Years Active
    2024 - 2026
  • Episodes
    57
  • Rating
    Clean
  • Copyright
    © Michael James Johnson
  • Show Website
    The Business Edge

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