Marketing Passivhaus

James E. Turner
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Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.

  1. Steve Hessler - New Energy Works

    2d ago

    Steve Hessler - New Energy Works

    Steve Hessler is a Certified Passive House Consultant, building systems specialist at New Energy Works, and visiting educator at McGill University through Holzraum System. He started out in communications before being drawn into carpentry via a growing obsession with all things wood, and ultimately into building and enclosure design. In this episode, we talk about the marketing potential of graphic-rich modeling visualizations, the many benefits of building with biogenic materials, the importance of thinking at the whole-system level, the beauty of a well-illustrated instruction manual, and more. Connect with Steve, New Energy Works, and Holzraum System:  Steve on LinkedIn => https://www.linkedin.com/in/steve-hessler-81214833/ New Energy Works on LinkedIn => https://www.linkedin.com/company/new-energy-works/ New Energy Works on Instagram => https://www.instagram.com/newenergyworks/ New Energy Works website => https://newenergyworks.com/ Holzraum System on LinkedIn => https://www.linkedin.com/company/holzraum-system-llc/ Holzraum System website => https://www.holzraumsystem.com/

    40 min
  2. Mark Attard - Point 6

    May 25

    Mark Attard - Point 6

    Mark Attard is the founder and director of Point 6 Building Science Consultants, as well as being both a certified passive house consultant and tradesperson. From energy modelling to heating and cooling design, verification work in the field to pre-build sequencing, Point 6 is on a mission to support architects, builders, developers, and municipalities in building verifiably better buildings. In this episode, we talk about the esoteric, passive house-themed name of his and co-founder Shawn LeMons' business, the importance of clearly defined goals on a project whether that's certification or not, how to communicate effectively with clients and tradespeople working on your project, and more. Connect with Mark and Point 6:  Mark on LinkedIn => https://www.linkedin.com/in/attardmark/ The Colorado Green Building Guild => https://cgbg.org/home Reimagine Buildings Collective => https://collective.reimaginebuildings.com/ Passive House Rocky Mountains => https://passivehousenetwork.org/chapters/passive-house-rocky-mountains/ Point 6 on LinkedIn => https://www.linkedin.com/company/point6pro/ Point 6 on Bluesky => https://bsky.app/profile/point6pro.bsky.social Point 6 on Instagram => https://www.instagram.com/point6pro/ Point 6 website => https://www.point6.pro/

    39 min
  3. Josh Salinger - Birdsmouth Design-Build

    May 11

    Josh Salinger - Birdsmouth Design-Build

    Josh Salinger is the founder and CEO of Birdsmouth Design-Build, building custom new residential homes and ADUs, as well as some retrofits and remodels. They focus their new construction on passive buildings and have been doing that — and certifying them through Phius — since 2012 or so, operating out of Portland, Oregon, in the US Pacific Northwest.  In this episode, we talk about best practices and how passive building techniques and passive house certification are, in a way, nothing more or less than a means of following best practices at every step along the way. We talk about the benefits of design-build, the five things everyone really wants from their building (and how to figure out which one to talk about first), and much more. Connect with Josh and Birdsmouth:  Josh on LinkedIn => https://www.linkedin.com/in/josh-salinger-763a396/ Josh on Fine Home Building => https://www.finehomebuilding.com/author/josh-salinger Josh on Green Building Advisor => https://www.greenbuildingadvisor.com/author/josh_salinger Birdsmouth on LinkedIn => https://www.linkedin.com/company/birdsmouth-designbuild/ Birdsmouth on Instagram => https://www.instagram.com/birdsmouthpdx/ Birdsmouth website => https://www.birdsmouthpdx.com/

    33 min
  4. Lorrie Rand - Habit Studio

    May 4

    Lorrie Rand - Habit Studio

    Lorrie Rand is a Sustainability Specialist at Habit Studio, a Senior Advisor at the ReCover Initiative, a Board Member at Retrofit Canada, and an instructor at Passive House Canada. Her first practice, Habit Studio, is an award-winning, women-led architectural and residential design firm based in Halifax, NS, focused on Passive House and deep retrofits. In this episode, we talk about Lorrie's semi-accidental journey into forming two companies, how her passive house journey began with a client request, Habit Studio's commitment to building passive house homes at cost parity with code-built homes, Canada's big need for home retrofits, and more. Connect with Lorrie, Habit Studio, and The ReCover Initiative:  Lorrie on LinkedIn => https://www.linkedin.com/in/lorrie-rand-80b03611/ Habit Studio on LinkedIn => https://www.linkedin.com/company/habitstudio/ Habit Studio on YouTube => https://www.youtube.com/@habitstudioinc Habit Studio on Instagram => https://www.instagram.com/habitstudio/ Habit Studio website => https://www.habitstudio.ca/ ReCover Initiative on LinkedIn => https://www.linkedin.com/company/the-recover-initiative/ ReCover Initiative on Instagram => https://www.instagram.com/recover_canada/ ReCover Initiative website => https://recoverinitiative.ca/

    38 min
  5. Elrond Burrell - VIA architecture

    Apr 27

    Elrond Burrell - VIA architecture

    Elrond Burrell is an architect and owner of VIA Architecture, as well as the program director for Building Science and a senior lecturer at Victoria University of Wellington's Faculty of Architecture and Design Innovation. In this episode, we talk about Elrond's blog, Passivhaus in Plain English, including how it has helped open doors to new work and opportunities, the unexpected move to teaching, the challenges of building Passivhaus in New Zealand, and the persistent warmth and supportiveness of Passivhaus communities all over the world. Connect with Elrond and VIA architecture:  Elrond on LinkedIn => https://www.linkedin.com/in/elrondburrell/ Passivhaus in Plain English Blog =>https://elrondburrell.com/  10 Things I Hate About Passivhaus! Blog Post => https://elrondburrell.com/blog/10-things-i-hate-about-passivhaus/ VIA architecture on LinkedIn => https://www.linkedin.com/company/via-architecture-passivhaus-experts/ VIA architecture website => https://via-architecture.net/ Victoria University of Wellington Faculty of Architecture and Design Innovation on LinkedIn => https://www.linkedin.com/showcase/wellington-faculty-of-architecture-and-design-innovation/ Victoria University of Wellington Faculty of Architecture and Design Innovation website => https://www.wgtn.ac.nz/wfadi Passive House Institute New Zealand (PHINZ) website => https://passivehouse.nz/ PHINZ High-Performance Construction Details Handbook => https://passivehouse.nz/hpcd-handbook/ Architype website => https://www.architype.co.uk/ Passivhaus Trust UK website => https://www.passivhaustrust.org.uk/

    48 min
  6. Adam White - Intelligent Membranes

    Apr 20

    Adam White - Intelligent Membranes

    Adam White is the CEO and Founder of Intelligent Membranes, makers of the popular, passive house-certified Passive Purple, a liquid-applied airtight and vapour control membrane. Adam puts the product's birth down to his innate stubbornness, coupled with his willingness to say yes to things and then go figure out how to make them true. In this episode, we discuss Adam's unconventional journey from carpenter to self-described marketing company owner (and craft beer co-owner), the glory of having your own passive house bar, when it comes to sitting down with someone and talking through passive house, and the importance of certifying and verifying results — especially with retrofits. Connect with Adam and Intelligent Membranes:  Adam on LinkedIn => https://www.linkedin.com/in/adam-white-cphc-b911a876/ Adam on Instagram => https://www.instagram.com/passivhausme/ Intelligent Membranes on LinkedIn => https://www.linkedin.com/company/intelligent-membranes/ Intelligent Membranes on Instagram => https://www.instagram.com/intelligent_membranes/ Intelligent Membranes website => https://intelligentmembranes.com

    34 min
  7. Alexis Jarvis - SideCar PR

    Apr 6

    Alexis Jarvis - SideCar PR

    Alexis Jarvis is the President of SideCar Public Relations, a communications firm that specializes in real estate development, economic development, and placemaking. For 15+ years, SideCar PR has worked with everyone from investors and developers to architects, designers, lighting designers, and builders — anyone who touches the built environment. In this episode, we dig into the various audiences to which Passive House needs to be marketed, and why it's so important to do so, as well as the disappearing differences between marketing and PR, how to build authority and influence legislation and public property development, the challenges of showcasing air quality in such a visual-first field, and more. Connect with Alexis and SideCar PR:  Alexis on LinkedIn => https://www.linkedin.com/in/alexisjarvis/ SideCar PR on LinkedIn => https://www.linkedin.com/company/sidecar-public-relations/ SideCar PR on Instagram => https://www.instagram.com/sidecarpr/ SideCar PR website => https://sidecarpr.com/

    35 min
  8. Rachel Rennard + Mike Bratina - Clay Brook Passive House

    Mar 23

    Rachel Rennard + Mike Bratina - Clay Brook Passive House

    Rachel Rennard and Mike Bratina commissioned, own, and live in Clay Brook Passive House, the first final certified single-family Passive House in New Hampshire. In addition, their house was given a HERS (Home Energy Rating System) score of 18 (since updated to 17!) — the lowest in the entire US (without renewable energy components). In this episode, Rachel and Mike share their journey from learning about passive house, deciding to build one, finding the right people to do it, going through the experience of building it, and, now, how they want to (and have) use their home as a showcase for what's possible, helping to spread the word about passive house (a topic close to this podcast's heart). Learn more about Clay Brook Passive House (CBPH):  CBPH on Architect Hans Breaux's website => https://project.coop/clay-brook CBPH on Builder Maine Passive House's website => https://www.mainepassivehouse.com/gorham-passive-build CBPH on the Phius website => https://www.phius.org/certified-project-database/clay-brook-passive-house Passive House Accelerator article about CBPH => https://passivehouseaccelerator.com/articles/inside-the-first-phius-certified-single-family-home-in-new-hampshire Green & Healthy Maine Homes article about CBPH => https://greenmainehomes.com/blog/gorham-new-hampshire-passive-house Architect Hans Breaux on Marketing Passivhaus => https://marketingpassivhaus.com/episodes/hans-breaux-project-co-op Katrina Belle from Maine Passive House on Marketing Passivhaus =>   https://marketingpassivhaus.com/episodes/katrina-belle-maine-passive-house

    37 min
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About

Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.

Information

  • Creator
    James E. Turner
  • Years Active
    2024 - 2026
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © 2024-2026 Turner Creative Content
  • Show Website
    Marketing Passivhaus

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