**LIVE from the Transform Conference in Las Vegas** In this episode of Culture Uncovered, Jena Dunay sits down with Lívia Martini, Chief People Officer at Wellhub, to explore what it looks like to build a people-first culture at a global wellness company operating across 18 countries. Lívia shares her unconventional path from investment banking and management consulting into HR leadership, why Wellhub’s mission deeply resonated with her, and how the company has scaled from 350 employees to 3,000 while staying intentional about culture, flexibility, and employee wellbeing. They also discuss why meaningful collaboration matters, how Wellhub approaches flexibility without mandates, and why employee wellness isn’t just a perk — it’s directly tied to performance, engagement, and retention. What you’ll learn: What Wellhub does and how it helps companies support employee wellbeing Why Livia Martini left investment banking and consulting to join a mission-driven company How Wellhub scaled from 350 to 3,000 employees across 18 countries What “meaningful collaboration” looks like in practice How Wellhub builds culture across a globally distributed workforce Why flexibility only works when paired with accountability and ownership How wellness impacts employee performance, engagement, and retention Why Wellhub encourages employees to actually take their PTO The types of employees who thrive at Wellhub Why leadership development is a major focus area for the company Wellhub Highlights: Headquarters: New York, New York Team Size: ~3,000 employees Global Presence: 18 countries Major Employee Hubs: Brazil, Portugal, Mexico, Argentina, Italy, Spain, Germany, UK + more Industry: Corporate wellbeing / HR tech Culture: Flexible, collaborative, mission-driven, wellness-focused Workforce Style: Hybrid and globally distributed Unique Perks & Programs: Complimentary Wellhub Gold Membership for employees Ability to add family members to wellness plans Access to gyms, fitness studios, wellness apps, nutrition, sleep, mental health, and financial wellbeing tools Flexible work environment with no company-wide office mandate Strong emphasis on PTO usage and manager accountability around time off Team wellness activities like yoga classes and pickleball outings Global town halls and team rituals designed to maintain connection across distributed teams Leadership development support for first-time managers Employee-first approach to wellbeing, flexibility, and work-life integration To learn more about Wellhub: Careers Page (They're hiring!) LinkedIn Page Lívia's LinkedIn
