Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

Carli LeBlanc | Content Creator & Social Media Marketing Strategist
  • 5.0 (18)
  • MARKETING
  • UPDATED WEEKLY

A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social mediaSocial media marketing tips that convert views into salesProductivity hacks for content batching and consistent postingDigital marketing, email funnels, and brand visibilityWork-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence. Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time. Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.

  1. 1D AGO

    64. How to Use LinkedIn to Get Clients in 2026

    Send us Fan Mail LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing. So I brought on LinkedIn specialist Molly Godfrey to break down how to actually use LinkedIn for lead generation in a way that feels strategic, simple, and sustainable. We talk about how to use your existing network (especially if you have a corporate background), how often to post, what content performs best, how to optimize your profile for conversions, and why relationship-building matters more on LinkedIn than gimmicks and hacks. If you’re a side hustler or service provider who wants to get clients from LinkedIn without posting every day — you’re going to love this one. Connect with Molly: Molly Godfrey on LinkedIn: https://www.linkedin.com/in/molly-godfrey/ ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    41 min

  2. MAR 17

    63. How to Create Talking Head Content That Converts

    Send a text Talking head videos are the #1 type of content so many business owners avoid… and I get it. But if you’re a service provider, you can’t skip them if you want your content to build trust and convert. In this episode, I’m breaking down how I make talking head content easier — what to say, how to plan it, how to batch record it, and how to batch edit it so your content doesn’t sit in a folder for months. I’m sharing my content strategy for coming up with ideas, my talking heads framework, and the practical tips that make your videos look and sound high quality — without needing fancy equipment. If you’re ready to show up confidently on camera and create content that actually moves your business forward, this episode is for you. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    28 min

  3. MAR 10

    62. Taxes for Side-HustlHers: How to Lower Your Tax Bill as a Side-HustlHer

    Send us Fan Mail Taxes don’t have to be stressful — but you do need a plan. In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a way that actually makes sense. In this episode, you’ll learn:  The difference between tax filing and tax strategyThe most missed deductionsHow W-4 withholdings can impact your tax bill What systems help you stay organized throughout the year.This episode also covers business structure basics, bookkeeping habits, and simple wealth-building tools like 401(k)s and SEP IRAs that can support long-term financial growth. Connect with Abby: @tfsjourney | tfsjourney.com ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    42 min

  4. MAR 3

    61. How to Create Content That Actually Converts and Stop Posting Randomly

    Send us Fan Mail Are you creating content… but not making sales? In this episode, I'm breaking down the exact shifts service providers need to make in order to create content that actually converts followers into paying clients. You’ll learn: • Why selling your business is not the same as selling your offer  • How to niche down in a way that builds authority  • Why transformation sells more than deliverables  • What real sales content looks like (without feeling pushy)  • How to simplify your offer so people actually understand what they’re buying If your content feels random, inconsistent, or disconnected from revenue — this episode will help you fix it. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    29 min

  5. FEB 24

    60. How I Balance Motherhood, a Full-Time Job, a Content Agency, and a Tech Startup

    Send us Fan Mail One of the most common questions I get is: How are you doing all of this? In this episode of The Side-HustlHER Podcast, I’m breaking down what my day-to-day actually looks like as a wife, mom, 9–5’er, content agency owner, and tech startup founder. I’m sharing the real systems I use to stay consistent, protect my creativity, and avoid burnout — without pretending that I have it all perfectly together. In this episode, we talk about: Understanding your capacity and setting realistic limits in businessWhy I implemented paid discovery calls to protect my calendarMy time blocking strategy and how I zone my dayHow I structure client days (and why I stopped overbooking myself)Meal prep kits + outsourcing as time-saving tools that make life easierBuilding an automated marketing funnel so your business can run even when you’re offlineLetting go of mom guilt and giving yourself grace in different seasonsIf you’re trying to balance your real life while building something big, this episode will help you feel seen — and give you a strategy you can actually use. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    31 min

  6. FEB 17

    59. Social Media Audit: How to Position Your Instagram for Brand Partnerships

    Send us Fan Mail If you’ve been saying “I don’t really have a brand” but you want brand deals, paid collaborations, and to grow as a content creator… you do have a brand. You just need structure. In this episode of The Side-HustlHER Podcast, I’m doing a live social media audit with my client Falynne, who’s building her presence around lifestyle, crafts, and Houston experiences. We walk through exactly how to tighten up her Instagram so brands know who she is, what she creates, and how to work with her. You’ll learn: How to choose niches that fit your real life (and make consistency easier)What to change in your Instagram name to improve search + discoverabilityHow to rewrite your bio with a clear value statement, location, and collab emailWhy you need a portfolio/media kit link so brands don’t have to digHow to create experience content that flows (10–15 clips + storytelling + voiceover)How to tag brands in posts and stories to increase your chances of getting noticedIf you’re a new content creator, lifestyle creator, or someone trying to land brand partnerships, this episode will give you clear next steps you can apply immediately. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    37 min

  7. FEB 10

    58. 5 Content Mistakes That Are Killing Your Sales

    Send us Fan Mail If you’re posting consistently but still struggling to turn followers into customers, your content strategy might be working against you. In this episode of The Side-HustlHER Podcast, I’m breaking down the five biggest content mistakes that are killing your sales on social media — and how to fix them without overhauling your entire strategy. These aren’t technical issues or algorithm hacks. These are trust, clarity, and connection gaps that stop people from taking action. In this episode, we cover: Why relying too heavily on graphics makes your brand feel disconnectedHow AI-only content impacts trust in today’s online spaceWhy talking head content builds authority faster than trendsHow social proof content influences buying decisionsWhy clear, visible links are essential for conversionsIf you’re ready to stop creating content “just to post” and start creating content that drives sales, this episode will help you make immediate, practical changes. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    31 min

  8. FEB 3

    57. 7 Things Most Business Owners Aren’t Doing on Social Media (That Actually Drive Sales)

    Send us Fan Mail In this episode of The Side HustlHER Podcast, I’m breaking down the seven biggest things business owners are skipping on social media that are directly impacting their ability to convert content into paying clients. We’re talking about the difference between being visible and being searchable, why consistency matters more than motivation, and how systems like SEO, DM automations, and social proof help your content work harder for you. In this episode, you’ll learn: How Instagram SEO helps potential clients find you through searchWhy your posting cadence affects reach, engagement, and growthHow to use trial reels to reach new audiences without burning outWhat your link in bio should actually look like to drive actionHow DM automations streamline lead generation and conversionsWhy highlights and social proof accelerate trust and buying decisionsIf you’re tired of creating content “just for fun” and ready to make social media a revenue-driving tool, this episode will help you reset your strategy and move forward with intention. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    34 min
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5
out of 5
18 Ratings

About

A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social mediaSocial media marketing tips that convert views into salesProductivity hacks for content batching and consistent postingDigital marketing, email funnels, and brand visibilityWork-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence. Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time. Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.

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