Brentwood Baptist Leadership Podcast: Equipping the Whole Church Staff for Gospel Impact

Brentwood Baptist Church
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Are you ready to take your ministry to the next level? Follow the Brentwood Baptist Leadership Podcast, as we share how this new resource will equip and encourage church leaders at every stage. Whether you’re a seasoned pastor or a growing team member, this podcast is designed to help you sharpen your vision, strengthen your staff, and deepen your Gospel impact. Hosted by ministers from Brentwood Baptist Church, this podcast brings you honest conversations, practical tools, and insights from leaders who understand the joys and challenges of ministry.

  1. 6D AGO

    Project Management for Church Communications: Build Systems That Create Margin

    Communications is where vision meets execution. And without a system, things get chaotic fast.In this episode of the Brentwood Baptist Leadership Podcast, we walk through the project management stack that helps our communications team serve nine campuses with clarity, consistency, and healthy margin.We break down our full process, from a single intake form called the Commreq to project build-outs in ClickUp, tiering projects by priority, setting realistic lead times, and creating visibility with a marketing grid. Whether you are a one-person communications team or leading a larger staff, this conversation will help you build a system that supports people instead of burning them out. In this episode, you’ll learn: Why a single intake point reduces chaos and missed detailsWhat a Commreq is and why it becomes the single source of truthThe non-negotiables ministries need before promotion starts, including dates, location, and registrationHow to set and communicate realistic lead timesA tier system for deciding what gets the most supportHow to handle late requests without creating burnoutWhy deadlines are a leadership culture issue, not just a communications issueHow time estimates help teams protect margin and stay humanClickUpPaperform, Jotform, Google Forms, Microsoft Forms (intake form options)Project tiering (A–F)Marketing grid and visibility dashboardsMeet the Guests Dillon Sherlock – Associate Communications Director at Brentwood Baptist Church Madi Wuebben – Promotions Director at Brentwood Baptist Church Resources Mentioned ClickUpPaperform, Jotform, Google Forms, Microsoft Forms (intake form options)Project tiering (A–F)Marketing grid and visibility dashboardsRegister for the Elevate ConferenceThis episode is part of our ongoing conversations leading up to Elevate: A Conference for the Whole Church Staff. Join us as we equip teams with practical tools to advance their mission—together. Learn more at elevatechurchconference.com

    39 min

  2. FEB 18

    Brand Clarity for the Whole Church: Building Unity Without Losing Personality

    Register Now for the Elevate Conference | September 9 elevatechurchconference.comOn this episode of the Brentwood Baptist Leadership Podcast, Dillon Sherlock is joined by Mallory, Senior Graphic Designer at Brentwood Baptist Church, to talk about what church branding really means.This conversation goes beyond logos and colors. It explores how clarity around mission shapes visuals, messaging, photography, sermon series design, and even staff alignment. From the three-question framework to the 80/20 rule, Dillon and Mallory share practical tools that help churches create unity without stifling creativity.If your team has ever wrestled with consistency, campus personality, or competing design preferences, this episode will give you a clear place to start.In This Episode, You’ll Learn: Why brand is about clarity, not controlThe three-question framework that guides every major campaignHow unified design builds trust across campusesWhat the 80/20 rule means for church creativityHow to reduce conflict by anchoring decisions in missionFirst steps smaller churches can take to build brand alignmentThe Three-Question FrameworkThe 80/20 Rule for Brand Consistencyelevatechurchconference.com  Meet the GuestDillon Sherlock – Associate Communications Director at Brentwood Baptist ChurchMallory Nall – Senior Graphic Designer at Brentwood Baptist ChurchResources MentionedRegister for the Elevate ConferenceThis episode is part of our ongoing conversations leading up to Elevate: A Conference for the Whole Church Staff. Join us as we equip teams with practical tools to advance their mission—together.Learn more at elevatechurchconference.com

    32 min

  3. FEB 11

    Building an Authentic Church Social Media Strategy: Tips for Small and Mid-Sized Ministries

    Social media can feel overwhelming, especially for small and mid-sized churches with limited time, staff, and resources. In this episode of the Brentwood Baptist Leadership Podcast, Dillon Sherlock is joined by Kat Howard and Laila Al-Hagal to talk honestly about what a healthy, sustainable church social media strategy actually looks like.Rather than chasing trends or overproducing content, this conversation focuses on showing real church life, staying grounded in mission, and building systems that serve people—not burn them out.If you’ve ever wondered what to post, how often to post, or how to keep social media from becoming another source of pressure, this episode is for you.In this episode, you’ll learn: Why authenticity consistently outperforms overproduced contentHow iPhone footage can be one of your most powerful toolsA simple content pillar framework to guide weekly postingHow often churches should realistically post on social mediaWays to approach event promotion without turning your feed into a bulletin boardTools that help small teams stay consistent without burning outDillon Sherlock – Associate Communications Director at Brentwood Baptist ChurchKat Howard – Digital Content ManagerLaila Al-Hagal – Digital Content ManagerMeta Business SuiteCapCutSprout SocialOpus (AI sermon clipping tool)Meet the GuestsResources MentionedRegister for the Elevate ConferenceThis episode is part of our ongoing conversations leading up to Elevate: A Conference for the Whole Church Staff. Join us as we equip teams with practical tools to advance their mission—together.Learn more at elevatechurchconference.com

    41 min

  4. 09/10/2025

    Building a Responsive Worship Culture: How to Lead Engaged, Spirit-Led Gatherings

    How can churches move beyond polished performances to create worship gatherings where people truly encounter God’s presence? In this episode of the Elevate Podcast, Wade Owens, Nic Gonzales, and Charley Lowry share practical insights on building a responsive worship culture. From unity with pastors to song selection, prayerful preparation, and creating space for the Spirit, you’ll hear real stories and practical tools to help your congregation engage deeply in worship.

    47 min

  5. 09/03/2025

    From Transaction to Transformation: How to Lead a Discipling Giving Moment Every Sunday

    The “giving moment” isn’t a throwaway transition—it’s a weekly chance to disciple your church. In this episode, Madi Wuebben talks with Stewardship Minister Ken Schafer and Pastor David Hannah about planning the moment, delivering it with excellence, and keeping its purpose centered on spiritual formation. You’ll learn how to invite first-time givers, encourage consistency, avoid announcement-only traps, and share stories that form hearts (not just fund budgets). Perfect for worship leaders, pastors, and hosts who want to connect generosity directly to God’s mission.

    39 min

  6. 08/27/2025

    Sunday Worship Planning: Spirit-Led & Strategic Services

    What makes Sunday worship more than just a service? In this episode of the Elevate Podcast, Ashton Burgos, Jay Strother, and Travis Cottrell explore how churches can plan Spirit-led, strategic gatherings that form disciples over time. From choosing songs to creating space for prayer and collaboration, they share practical insights and stories to help your church make the most of its weekly worship.

    31 min

  7. 08/20/2025

    How Our Church Preached Through the Entire Bible in a Year

    In this episode, Jay Strother and Aaron Bryant unpack the impact of preaching through the entire Bible in one year across all nine campuses of Brentwood Baptist. From planning and unifying the teaching team to watching spiritual maturity take root in the congregation, they share lessons learned, powerful moments, and encouragement for any church leader considering a similar journey.

    32 min

  8. 08/13/2025

    How to Align Your Church Staff Around Mission and Vision

    Aligning your church around a clear mission and vision isn’t optional—it’s essential for healthy growth and unified leadership. In this episode of the Elevate Podcast, host Brian Coates is joined by Bill Ferrell and John Joseph to discuss what effective church vision alignment looks like in a multi-campus ministry context. Together, they unpack why mission and vision matter beyond buzzwords—and how they shape real decisions about calendars, budgets, staff roles, and ministry goals. You’ll learn how Brentwood Baptist keeps leaders focused and aligned by translating churchwide vision into campus-level strategy. The conversation includes practical tips for avoiding mission drift, building strategic clarity, and helping every team member see how their role fits into the bigger picture. Whether you're leading a growing staff, launching a new campus, or re-centering your leadership team, this episode offers actionable strategies for aligning mission, vision, and ministry execution. Episode Guests: Brian Coates: Senior Executive PastorBill Ferrell: Executive Pastor for Central SupportJohn Joseph: Campus and Teaching Pastor at the Church of Station Hill  00:00 Defining Church Mission Clearly03:50 Define Goals and Vision07:59 Aligning Ministry Roles with Mission10:22 Clarifying Church Mission and Strategy15:26 Engaging with Ministers Regularly18:38 Adapting Church Strategy by Campus21:41 Unified Vision Enhances Church Goals25:06 Preventing Mission Drift in Churches29:33 Church Leadership: Clarity and Unity30:25 Aligning Church Leadership Visions    Timestamps:Resources Mentioned:Proverbs – “Where there is no vision, the people will perish”The Great Commission – Matthew 28:16–20 (Referenced as Jesus giving a clear mission)Genesis 1 – God gives the first mission to humanity (exercising dominion, filling the earth)Elevate Conference – September 9 at Brentwood Baptist in Nashville, TN

    32 min
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Are you ready to take your ministry to the next level? Follow the Brentwood Baptist Leadership Podcast, as we share how this new resource will equip and encourage church leaders at every stage. Whether you’re a seasoned pastor or a growing team member, this podcast is designed to help you sharpen your vision, strengthen your staff, and deepen your Gospel impact. Hosted by ministers from Brentwood Baptist Church, this podcast brings you honest conversations, practical tools, and insights from leaders who understand the joys and challenges of ministry.

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