Point Of The Story

Sara Joelle
  • 5.0 (21)
  • Marketing
  • Updated Weekly

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

  1. 5h ago

    How to Vacation Proof Your Business: The 8 Things Your Business Needs So You Can Actually Take a Break

    "Your business works for you while you sleep." Love that for us! BUT can we talk about what that really means? Because I feel like every girlboss from 2020 to 2022 said that phrase and then just disappeared off the face of the earth, leaving no explanation of what the hell you're actually supposed to build so that the whole working-while-you-sleep thing can happen. It IS possible to have a business that works for you, but you need to be the one to do the work first so your business CAN work for you. You can't just spawn a vacation-proof business out of nothing. Once you've built the right foundation, you can fully take a break from Instagram, email, posting, and checking anything having to do with your business — and not be worried that people are forgetting about you or you're losing momentum. TOPICS & TANGENTS — What a "vacation-proof business" means — Your website is the hardest-working employee you're not paying — SEO as a 24/7 marketing employee who never asks for PTO — Blogging has no vanity metrics, and that’s a good thing! — Email funnels: the girlboss advice that's actually right — Why I did a complete 180 on having a weekly podcast — The only marketing task I would have a full conniption over skipping — Pinned posts as a missed opportunity — Scheduling social posts while you're offline might not be the best idea POINT OF THE STORY Your business works for you when you've built it on a foundation that doesn't need you online 24/7 to keep running. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Part 1 of this series: How To Go OFFline When Your Business Is ONline (Without Feeling Guilty) — Stalk my blog, especially my Website category — Join my vacation proofing workshop — Blog post: “Is Blogging Still Relevant To Your Marketing Strategy In 2026?” — Past episode: “How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy” — Past episode: “How To Sell on Evergreen Without the Girlboss B******t with Chelsea Quint” — Past episode: “Everything You Want to Know About LinkedIn with Nicole Marguerite Gray” — Won’t Sell Itself (email/sales page workshop) (Use LEMONADE for 30% off!) — Adrienne’s podcast launch course, Saturday Morning Launch Plan — Adrienne’s out of office IG post This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag Vaca-Proof Your Business

    44 min

  2. May 28

    How To Go OFFline When Your Business Is ONline (Without Feeling Guilty)

    I don't exist in July. That sentence is a content pillar of my business, and if you've been around long enough, you already know that! But what you might not know is that taking time off used to make me want to throw up. I was the girl who changed her email password just so she couldn't log back in. The one refreshing Stripe 20 times a day even though I get paid once a month. The one who technically had a "business" but was, in reality, just a workaholic with a Canva subscription and some unprocessed feelings about her life. This episode is for the version of you that knows you need a break but can't stop shoulding yourself to death about it. We're talking about how to actually be offline — guilt-free, ADHD brain and all — without ignoring your business or becoming completely irrelevant the moment you step away from your phone. TOPICS & TANGENTS — The difference between being offline and being negligent — Availability vs. capacity: the client who thought I owed him a call because I was sending him blogs — The mental reframes you need when the "I should be doing something" voice won't shut up — How to wean yourself off your business without going cold turkey and relapsing into your email — Bricking your phone, deleting Stripe, and other unhinged (but necessary) things I've done in the name of rest — What to actually do with yourself when you're offline — including the analog bag, Sudoku, and a crochet kit I've had since Christmas — Your audience is at Costco and not refreshing your Instagram waiting for you to post — The chapstick method for remembering ideas in the middle of the night POINT OF THE STORY Take a weekend off social. End your workday an hour earlier. Make the list of things you actually want to do. You built this business for the flexibility, didn’t you? Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Vacation-Proofing Workshop — Past episode: “How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar” — Substack: “how to stop squirreling all over town: the "tiny tasks til ten" method!” — Past episode: All My Streams of Income as a Copywriter and Marketing Mentor Making $400k/Year — TOC #232: if you can't think of 10, think of 30 (or else) — Open Loop Newsletter for copywriters — Instagram: @siececampbell — Book: Remember It!: The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget — Tin Can for kids — Brick (my affiliate link!) This episode was edited by Adrienne Cruz. Mentioned in this episode: Vaca-Proof Your Business BTL's Business Beach Bag

    1h 3m

  3. May 21

    Inside Success Story: What Years of Mentorship Really Looks Like with Amy Hanneke

    An incomplete list of things Amy Hanneke has done since joining Success Story: Decided to drop design and just be a copywriter. Tried design again. Said never f*****g mind. Became the president of her own board of directors. Checked off every single thing on her 2025 plan. Started answering her own Slack questions in voice memos before I could even respond. Amy Hanneke has been in Success Story for — honestly, it feels like 18 years at this point — and she is the perfect example of what happens when someone actually puts the work in. And in this episode, she's here to talk all about her experience inside Success Story (and a bunch of other fun, completely unrelated things, of course). TOPICS & TANGENTS — Amy's origin story: from all-inclusive designer-copywriter to "actually, I'm just a copywriter" — Why complicated is canceled (and why Amy has genuinely considered getting it tattooed) — The horse blinders era and what it took to stop looking at what everyone else was doing — What Success Story is and who it's for — I convince Amy to buy a Ninja Creamy live on air. (Mentorship works!) — The predisposition toward action and where it comes from — Why your mentor needs to be someone who will say no to you — Becoming the president of your own board of directors — The time Amy met Side Character through a laptop screen while he was making lunch in my kitchen POINT OF THE STORY You don't need a mentor to save you. You need one to help you figure out how you want to save yourself, and then get out of the way while you do it. Love you, mean it. 🖤 AMY LINKS — Follow Amy on Instagram and Threads — Check out her website — Subscribe to her newsletter — Learn about her done-with-you website copywriting experience, Cook Your Copy — Take her free messaging workshop — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Josh's nutrition coaching website This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag Vaca-Proof Your Business

    1h 3m

  4. May 14

    Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (Switcheroo Series Ep. 1 with Sarah Kleist)

    My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her. (Ok fine, I planned it, but still!) Welcome to Episode 1 of the Switcheroo Series — where my closest friends get to interview me, ask their nosiest questions, and finally get answers to the stuff I never think to bring up on my own. Sarah Kleist is a Showit website designer, a professional actor / theater kid, a certified podcast addict, and — per a Forbes article she somehow forgot existed — one of the most talented designers in the game. She's been to Cape Cod at least three times, and I love her dearly, so she was the perfect person to go first! TOPICS & TANGENTS — A perfect day on Cape Cod, narrated in painfully specific detail — The lore behind the Cape Cod Instagram account — How I use trial reels — Is it easier to start a design business or a copywriting business? (We fought about it, and it was fine, we're from Boston and New York) — What I would change if I were running Kleist Creative — The template subscription idea that the listeners might actually be able to make happen (DM Kleist if you want it) — How to handle client feedback you disagree with, without being a bitch about it — What I would do for a living if copywriting and teaching didn't exist (you’ll literally never guess) — Foundational blogs every branding and website designer needs to launch with POINT OF THE STORY Sarah Kleist is the best Showit website designer, and you should definitely hire her. Love you, mean it. 🖤 KLEIST LINKS — Follow Kleist on Instagram — Check out her obviously kickass website — Download Kleist’s viral freebie: The To-Done List — BTL Copy x Kleist Creative - hire us together! BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Sarah Kleist’s "Defying Gravity" pop-punk YouTube cover — My Cape Cod alternate Instagram account — Forbes article about Sarah Kleist — Point of the Story episodes mentioned: Why Your Website Feels Off, And How to Fix It with Sarah Kleist, SEO for People Who’ve Been Avoiding It with Mariah Magazine, How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy Mentioned in this episode: Vaca-Proof Your Business BTL's Business Beach Bag

    58 min

  5. May 7

    You're Not Procrastinating, You're Just Stuck (And You Can Fix It!) With Executive Function Coach Sarah Lovell

    Picture yourself at a coffee shop. Noise-canceling headphones in. Oat milk latte secured. You opened the laptop, you pulled up the thing you need to do, you have the document right there — and then you spent 25 minutes reading the Wikipedia page for a movie you saw in 2014. This is not a hypothetical. This is just a typical Tuesday in the life of someone who struggles with executive function skills. And if this is you, I want you to know that you are not broken, lazy, or uniquely, specially bad at being a human. You are stuck. And being stuck is not the same as procrastinating, even though we've been using those words interchangeably our whole lives like they mean the same thing! In this episode, executive function coach Sarah Lovell breaks down what's really happening when you can't get yourself to start the thing — and it is not what you think. We get into perfectionism as avoidance, decision fatigue, why "eat the frog" is objectively terrible advice for ADHD brains, and the concept of a "healthy time crunch" that I have already started implementing and am absolutely going to be talking about forever. TOPICS & TANGENTS — We define executive function, obviously — The difference between procrastinating and being stuck — Why "name it to tame it" is legitimate science — The iceberg underneath why you can't start something you actually want to do — Decision fatigue, demand avoidance, and why Steve Jobs wore the same outfit every day — The 2009 DJ Earworm mashup that is not on Spotify — "Eat the frog" is a scam — How to create urgency when you have no deadlines — Matching your task to your energy type — Buy the planner even if you only use it for two weeks POINT OF THE STORY Stop trying to squeeze yourself into tools and strategies that weren't made for you, and start asking: what actually works for how I'm wired? Love you, mean it. 🖤 SARAH LINKS — Follow Sarah on Instagram and Threads — Check out her website — Learn about her 1:1 coaching and group coaching — Grab her freebie, The ADHD Action Plan — Tune in to her podcast, From Stuck to Started — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Past episode: How to Keep Promises to Yourself (Even With ADHD) This episode was edited by Adrienne Cruz. Mentioned in this episode: Vaca-Proof Your Business BTL's Business Beach Bag

    48 min

  6. Apr 30

    Your Limiting Beliefs Are Lying to You (And Someone Less Qualified Is Cashing In) with Sage Rountree

    Have you ever watched someone accomplish something and thought, “I could do that. Actually, I could probably do that better!” But yet, here you are NOT doing it, while they’re out there doing it mediocrely. The gap between you and them isn't talent or credentials or timing. It's one question you haven't asked yourself yet: why not me? I'm joined by Sage Rountree — PhD, author of thirteen books, master yoga teacher trainer, and ultra-marathon coach. Sage has built her entire life around this deceptively simple question of “why not me?” It's what got her her first book deal and convinced her to buy a yoga studio she initially wanted nothing to do with. It shapes the way she mentors yoga teachers who are convinced they're too old, too injured, too inexperienced, or too something to do the thing they actually feel called to do. (Btw, they’re not, and neither are you!) TOPICS & TANGENTS — SMFR: Sage's alter ego — How a 20-minute email sent on a whim landed Sage her first book deal — Why pitching yourself is really about solving their problem, not proving yours — Why imposter syndrome is sometimes just self-sabotage in a trench coat — The DNF vs. DNS rule — What your perceived limitations have to do with who you're actually meant to serve — Sage's advice for the person who's finally ready to just f*****g do it POINT OF THE STORY The only thing worse than failing is never starting. If someone else has it, it's possible — and that means it could be you. So ask yourself, “why not me?” and do the damn thing! Love you, mean it. 🖤 SAGE LINKS — Follow Sage on Instagram and Threads — Check out her website and yoga website — Subscribe to her newsletter, Sage Advice — Grab her freebies — Check out her books — Tune in to her podcast, Yoga Teacher Confidential — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: Vaca-Proof Your Business BTL's Business Beach Bag

    41 min

  7. Apr 23

    How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy

    When's the last time you looked at your old blog posts? Because if you've been blogging for more than a year, I'd bet good money there are broken links, outdated info, old offers, and maybe even a reference to a husband that no longer exists living rent-free on your website right now. (No, that last one isn't hypothetical.) I sit down with Eden Sloboth of Maven Made Copy — blog writer, SEO strategist, and the woman who is single-handedly removing the remnants of my past life from my website one post at a time. Eden creates custom blog strategies for creative entrepreneurs that combine personality and SEO — so your blog doesn't just exist but actively works for you. She's written blogs across 30+ industries and believes every business can benefit from a blog strategy. We're talking about why updating your old blogs is one of the smartest SEO moves you're not making, how to know which posts to prioritize, and the full step-by-step process Eden uses to take a crusty old blog and make it work again. TOPICS & TANGENTS — Google already likes your old blogs, so use that to your advantage — Updating a blog counts as fresh content — The step-by-step process Eden uses to update a blog post from top to bottom — How to figure out which blogs to prioritize first — Internal links, external links, backlinks — The publish date debate: is it deceitful to update it? — How to use Google Search Console to get your updated blog re-indexed fast — Why embedding your podcast episodes in your blogs is an accessibility and SEO win — The leggings tier list nobody asked for but everyone needed — Is it cheating for a copywriter to hire a blog writer? POINT OF THE STORY Your old blogs are assets, not archives. Update them, re-publish them, and put them back to work! Love you, mean it. 🖤 EDEN LINKS — Follow Eden on Instagram and Threads — Check out her website — Subscribe to her newsletter, Copy Connections — Grab her free blog content calendar — Check out her blog writing services — Read her blog — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Aerie Offline leggings — Past episode: Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle — Mariah Magazine Free Alt Text Generator This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag Vaca-Proof Your Business

    50 min

  8. Apr 16

    Marketing Is Actually Just Flirting: How To Date Your Customers with Hunter Myers

    You know I hate a f**k-ass pitch. So when today’s guest slid into my inbox with the subject line "Not a f**k-ass pitch" — and then opened with "I want to teach your audience how to date their customers" — I read the whole thing and responded YES immediately. I sit down with Hunter Myers, brand strategist, competitive karaoke legend, and six-foot-tall badass, to talk about why marketing is basically flirting with your customers and how to be the best date they’ve ever had. TOPICS & TANGENTS — Hunter's long-term client relationship framework: from first date to happily ever after — Why "women-owned service-based businesses" are not an ideal client — The trust recession, and why being human is the only antidote — The competitive karaoke scene in Chicago that I had never heard about — Consistency as a first impression — Tattoos, ball sacks, and showing off — My ninth-grade situationship — The difference between genuine outreach and checking a box POINT OF THE STORY Marketing is like flirting, so stop treating people like leads and start treating them like potential dates — listening, showing up consistently, and actually giving a damn. Love you, mean it. 🖤 HUNTER LINKS — Follow Hunter on Instagram, Threads, and Linkedin — Check out her website — Subscribe to her YouTube channel — Subscribe to her newsletter — Tune into her podcast, The Brand Bite — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: Vaca-Proof Your Business BTL's Business Beach Bag

    50 min
See All (73)

Trailers

5
out of 5
21 Ratings

About

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

Information

  • Creator
    Sara Joelle
  • Years Active
    2025 - 2026
  • Episodes
    73
  • Rating
    Explicit
  • Copyright
    © Sara Joelle
  • Show Website
    Point Of The Story

You Might Also Like